Publicity is a nutty business

You never know what is going to be sticky to the media — until you try it. Sometimes it’s the first thing you send out, sometimes it’s the hundredth. I know people don’t like to hear that, but this is the truth. Consistency is one key. Trying new ideas and angles and finding current trends…

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Justin Bieber’s Shiny New Nails: Move Over Lady Gaga

Justin Bieber pimple products, Justin Bieber perfume, Justin Bieber nailpolish. Who wants to be Justin Bieber? Apparently anyone who is a tween. With 6 million Twitter fans, trailing Lady Gaga at 7 million, it seems that the tween world is beyond a bit obsessed with Bieber. And we’re not talking about his music, or his…

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Why The Media Hate You Joe Public

How can I find you? Most people didn’t give me their full contact information. I know this sounds ludicrous, but not only did people not include their website or phone number, but they often had a gmail, hotmail or other free account so even when I tried to Google them I couldn’t find their website. Maddening. One PR person didn’t even leave her name! (This frightens me deeply).

Please give the media every single option you have to get in touch with you and let them choose the medium they prefer. Include your phone, cell, email, website, blog, facebook, and a direct link to your media page. And, need I say it, your full name?

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