Entrepreneurs PR, Promotion, Public Relations
Give producers and reporters that warm fuzzy feeling
I know why reporters and producers can’t stand people trying to get on their shows and in their publications. They are SO annoying! I remember the cartoon character Charlie Brown saying, “I love humanity, it’s people I can’t stand.” That’s the way I feel at this moment. I was kind of shocked at some of…
Read MoreAre you properly packaging yourself?
I spoke at a Film Angels event, a program that matches filmmakers with venture capitalists who want to support the film industry — while making a profit. My topic was how to present, pitch, package and publicize yourself and your film. There’s ample money out there, but not so many projects get funded. It’s not…
Read MoreSell Yourself Without Selling Your Soul™
For years my assistant, Kelly Poelker, has been bugging, cajoling, nudging and otherwise pressuring me to get my book Sell Yourself Without Selling Your Soul™, more out to more people. I’ve finally done it by turning the book into an E-Course. One of the greatest things about having a book is talking to people who…
Read MoreJustin Bieber’s Shiny New Nails: Move Over Lady Gaga
Justin Bieber pimple products, Justin Bieber perfume, Justin Bieber nailpolish. Who wants to be Justin Bieber? Apparently anyone who is a tween. With 6 million Twitter fans, trailing Lady Gaga at 7 million, it seems that the tween world is beyond a bit obsessed with Bieber. And we’re not talking about his music, or his…
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Press Release Make Over: Before and After
What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully. Here is the before: EAT PRAY LOVE YOURSELFSPIRITUAL TRAVEL COMPANY GETS ON THE MAP LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’ founder,…
Read MoreConvert Prospects into Paying Clients
Lisa Sasevich is called the Queen of Sales Conversion for good reason. She’s living proof that her system works as just eighteen months ago she was running a business that earned 130k in sales. At that time she had two toddlers and a husband who was on a fellowship to become a cardiothoracic surgeon. Today,…
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