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5 Steps to Build Your Reputation With Publicity – When You’ve Just Begun Your Business
What do you do when you have just started your business and need customers and sales? What if you don’t have customer reviews, testimonials, biz experience or even a bio that shows you’re amazing but you want credibility… and publicity? Imagine this: You have dozens or hundreds of people discovering you… Even if you’ve just begun…
Read MoreWant More Publicity? Learn How to Speak in Sound Bites
By Steve Harrison When you respond to a media request, how will the journalist or producer decide whether to interview you or some other expert? It often depends on who provides the best sound bite. I’ve been amazed at how many people take ten sentences to say what could be said in one or…
Read MoreHow Can I Get on TV? 22 Short Steps to Get in the Spotlight to Double Your Business
How Can I Get on TV? 22 Short Steps to Get in the Spotlight to Double Your Business Many people see getting on TV as holy-grail to getting publicity. Often the first words out of a new client’s mouth are: “How can I get on TV.” Even if they’ve never been on a local TV…
Read MoreHow Can I Get on TV? 6 Simple Steps to Skyrocket your Success
When I was preparing for my media tour for my book, Sell Yourself Without Selling Your Soul, I thought that I’d love being on radio and despise being on TV. I’m kinda shy and don’t really relish being in the spotlight. Radio, you can be in your fuzzies, sip your tea, and snuggle in…
Read MoreFrench, Sass, and Snoot: Your body and tone do the talking
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul What do a French woman, LA hipster and prissy librarian have in common? You can tell who they are as much by their tone as by the way they dress, talk and act. Remember that we judge you in the…
Read MoreWhat Poet Laureate W.S. Merwin Says About How to Set Yourself Up for Success
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Here’s the question people often wrestle with when promoting themselves or embarking on a publicity campaign. How do I gracefully move from private person public persona. This is as much about temperament as it is about the desire for a…
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