Marketing & Publicity
PR Viagra: Strategies to Long Lasting Publicity
I was reading the Wall Street Journal and the New York Times at my parents’ house on Easter Sunday and was struck by two articles on two different approaches to PR. That of Lauren Conrad, the 15 second scrabbler attempting to manufacture fame, and Eckhart Tolle, who embodies the dignified organic approach. Conrad is the MTV reality star of “The Hills” who is scuttling to build a brand around her image. So far, not many people are buying her credibility or her products.
Read MoreKnow When Your Press Release Needs Work: Starbucks Java Jitter
A bad song doesn’t make good publicity no matter how many times it’s played. DaVido, a New Jersey Nightclub singer, tagged a “Guido Superman” by a blogger, wrote a song based on a conversation he was having with a “hottie” Starbucks barista. DaVido says, “And she was drinking a very strong coffee and she goes, ‘Oh my God this gives me the java jitters.’ And I said, ‘Ah, that’s a great, great idea for a song,’ and she was really cute.”
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