Media Training
PR Alone Doesn’t Work—Media Training is The Must Every CEO and Founder Needs to Succeed
CEO and Founder Media Training To Succeed Let’s be frank—getting featured in the media isn’t enough anymore. The media landscape is shifting. If you can’t back up your press with a compelling presence, a mesmerizing message, and strategic storytelling, that feature or appearance won’t have the hoped for result. To truly make an impact, CEOs…
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Sound Bites: 8 Things You Need to Know for Your Next Media Interview
SUMMARY: In today’s fast-paced world, captivating media interviews rely on concise, memorable sound bites. Crafting these messages is critical for entrepreneurs to connect with their audience effectively. Preparation is key to making a quick, impactful connection, whether in a formal interview, podcast or casual encounter in line for coffee. Sound bites distill complex messages into…
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7 Harmful Attitudes Blocking You From Getting Featured in the Media and Getting Great Publicity
SUMMARY: Are you struggling to get featured in the media? It might be your attitude holding you back. Discover 7 harmful attitudes blocking your path to publicity success, from body image concerns to feeling ordinary. Learn from role models like Oprah and Anne Hathaway, who embrace authenticity. Remember, being yourself is key to media success.…
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5 Media Interview Mistakes: That Could Crucify Your Career
SUMMARY: Learn the critical media interview mistakes to avoid to safeguard your career. From waffling during interviews to neglecting to share how you’ve helped others, these errors can tarnish your reputation. Ensure you’re prepared with concise messaging, quotes from industry leaders, and compelling stories of impact. Transform your wounds into wisdom and have well-formed opinions…
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Media Training for CEOs: How to Be Powerful + Beloved
The late ABC Anchor Peter Jennings noted, “I find writing the evening news sometimes very challenging because I realize that what we’re trying to give folks in the evening is black and white when so often I want to give them gray.” That same frustration is only exacerbated these days for media and communicators alike. Bottom line: There is a place for nuance. It’s just a small place.
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Rehearse Your Worst Fears to Be a Great Media Interview
SUMMARY: Release your fears and excel in media interviews by rehearsing worst-case scenarios. Through aggressive, assertive and overly intimate questioning in coaching sessions, clients learn to remain composed and handle difficult situations effectively. Just as facing fears in cognitive behavioral therapy lessens their impact, media coaching helps neutralize anxieties. Embrace storytelling and avoid excessive promotion…
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