Sound Bites: 8 Things You Need to Know for Your Next Media Interview

SUMMARY: In today’s fast-paced world, captivating media interviews rely on concise, memorable sound bites. Crafting these messages is critical for entrepreneurs to connect with their audience effectively. Preparation is key to making a quick, impactful connection, whether in a formal interview, podcast or casual encounter in line for coffee. Sound bites distill complex messages into…

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Media Training for CEOs: How to Be Powerful + Beloved

The late ABC Anchor Peter Jennings noted, “I find writing the evening news sometimes very challenging because I realize that what we’re trying to give folks in the evening is black and white when so often I want to give them gray.” That same frustration is only exacerbated these days for media and communicators alike. Bottom line: There is a place for nuance. It’s just a small place.

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Rehearse Your Worst Fears to Be a Great Media Interview

SUMMARY: Release your fears and excel in media interviews by rehearsing worst-case scenarios. Through aggressive, assertive and overly intimate questioning in coaching sessions, clients learn to remain composed and handle difficult situations effectively. Just as facing fears in cognitive behavioral therapy lessens their impact, media coaching helps neutralize anxieties. Embrace storytelling and avoid excessive promotion…

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10 Top Media Training Techniques That Work in a Pinch

SUMMARY: Master media interviews with these 10 top techniques: redirect questions, leverage statistics, and use humor. Craft concise sound bites (key messages) and anticipate challenges to maintain control. Employ strategic responses to sensitive queries, leaving a positive impression. Whether discussing controversy or promoting work, these techniques amplify impact. Table of contents: 10 Top Media Training…

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What is Media Training: Why it’s Essential in 2024

SUMMARY: Media training transforms individuals like Marty from fearing media appearances to confident spokespersons. It equips them with essential communication skills across platforms through crafting key messages, understanding media landscapes, and practicing mock interviews. By mastering storytelling and through continuous learning, anyone can become a confident and effective media spokesperson, navigating the dynamic media landscape…

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