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SUMMARY: Learn the critical media interview mistakes to avoid to safeguard your career. From waffling during interviews to neglecting to share how you’ve helped others, these errors can tarnish your reputation. Ensure you’re prepared with concise messaging, quotes from industry leaders, and compelling stories of impact. Transform your wounds into wisdom and have well-formed opinions…

The late ABC Anchor Peter Jennings noted, “I find writing the evening news sometimes very challenging because I realize that what we’re trying to give folks in the evening is black and white when so often I want to give them gray.” That same frustration is only exacerbated these days for media and communicators alike. Bottom line: There is a place for nuance. It’s just a small place.

SUMMARY: Release your fears and excel in media interviews by rehearsing worst-case scenarios. Through aggressive, assertive and overly intimate questioning in coaching sessions, clients learn to remain composed and handle difficult situations effectively. Just as facing fears in cognitive behavioral therapy lessens their impact, media coaching helps neutralize anxieties. Embrace storytelling and avoid excessive promotion…

SUMMARY: Master media interviews with these 10 top techniques: redirect questions, leverage statistics, and use humor. Craft concise sound bites (key messages) and anticipate challenges to maintain control. Employ strategic responses to sensitive queries, leaving a positive impression. Whether discussing controversy or promoting work, these techniques amplify impact. Table of contents: 10 Top Media Training…