Blog
14 Reasons Media Training Is Crucial For Any Startup
SYUMMARY: Media training is crucial for startups due to the evolving media landscape and heightened scrutiny. Startups face challenges like resource constraints, uncertain messaging, and adapting to diverse audiences. Media training helps them simplify messaging, navigate different platforms, and handle sensitive topics effectively. With proper training, startups can build confidence, develop clear communication strategies, and…
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Casting Call for New Business Reality TV Show
SUMMARY: A casting call is open for a new business reality TV show on Fox Business and Apple TV. They’re seeking founders or entrepreneurs with revenue of at least $1,000,000, strong management experience, and a scalable business model. No cost to participate; interested parties can send company details and qualifications for consideration. Don’t send attachments;…
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5 Ways To Gracefully Deal With Internet Trolls
SUMMARY: Learn to handle internet trolls with advice from Asian women entrepreneurs: Use humor to deflect trolls. Remove insults and deepen discussions. Engage with diverse voices for education. Respond respectfully to trolls. Ignore negativity to protect your online space. Having protocols in place is crucial, including considering the source, learning from criticism, and addressing unresolved…
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How to Get the Media To Call You: With Heart Thumping Headlines + Hooks
SUMMARY: Master the art of attracting media attention. Use AI tools like Copy Creator for content ideas. Optimize headlines with tools like Coschedule. Create strong subject line hooks for your pitches with headline tools. Enliven pitches with free Creative Commons images. Create irresistible news hooks to attract media. Table of contents: Get the Media to…
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5 Ways to Deal With Mansplaining During a Media Interview
SUMMARY: “Ever been ‘mansplained’ at work, at home or in public? Similar scenarios can arise in media interviews. Here are 5 strategies to deal with mansplaining: 1. Politely acknowledge and continue, 2. Use humor to diffuse, 3. Employ the ‘redirect’ tactic, 4. Employ a pattern interrupt, 5. Educate to set the record straight. Which approach…
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Keep Your Media Conversation on Track With These Bridges
SUMMARY: “Stay on track during media interviews with these effective bridges (transitions). Susan Harrow shares key phrases to redirect conversations smoothly. Whether it’s a quick correction, complimenting the host, or asserting accuracy, maintaining control is essential. Don’t let inaccuracies slide—correct them on the spot with grace.” Table of Contents Keep Your Media Conversation on Track…
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