Social Media Strategy
My hate / love affair with Instagram
I go back and forth regarding social media. How much time should I spend on it? Is it worth it? Is it fun? Is it necessary? Which medium is best for me and my peeps? What do I enjoy/despise doing? I’m so conflicted about it. One minute I think I’ll dive into Instagram Live Stories and…
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10 Ways to Boost Business Performance by Power of Social Media – in 2024 and Beyond
Summary: Social media is crucial for businesses to promote their products. Here are 10 ways to improve business performance using social media: define your target audience, focus on engagement, optimize your social profiles, determine the best posting times, use social network tools, offer exclusive content, embrace videos, leverage communities, engage in content creator communities, and…
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These 5 Questions Will Cure That Horrible Bloggers’ Block
By Guest Blogger Sarah Von Bargen Friends, a warning. This post will not give you copy and paste ideas for blog posts. This is not where I suggest starting a meme-worthy post series like “what’s in your purse?” (Not because I don’t want to know what’s in your purse because I totally do. What’s your stance…
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The life-Changing Magic of Speaking Up. (This is my story. What’s yours?)
As a high school student in Palo Alto, California, I was irrepressibly curious and constantly looking for strange and exciting new experiences to try out. And if those “strange and exciting” adventures meant that I could make a little extra money on the side? Even better! That’s how I wound up sitting in a laboratory…
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Snap. Post. Kaching: 4 Ways to Get Engagement and Sales on Instagram
Guest post by Melissa Camilleri As long as you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing strategy, especially as a service-based business, where the competition often believes Instagram will not work for them. Newsflash: it can and it will.…
Read More3 Tips to Avoid Social Media Madness
Sometimes I’m totally obsessed with pinning, tweeting, and blogging. Then I catch myself….Whhhhaaaaat am I doing? This isn’t work. Or is it? Dunno. I go back and forth. Is sharing this pic good for my brand because I think it’s funny—or cute? Maybe. Some things to think about BEFORE you post something on social media.…
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