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verbal self-defense

PR Tips to Make Your Movement Go Viral

By Guest Blogger Alison Luterman (Plus a poem!) – with my video commentary on how to make a movement go viral — from Erica Mandy’s Show, The News Worthy

I was walking up the street minding my own business when a superhero jumped out in front of me. He landed in a wide-legged stance, arms outstretched, head thrown back in true Olympic superhero style. He was about three feet high and was wearing sneakers that lit up with flashing lights when he moved.

“I’m magic!” he announced.
“You are magic–I can see that!” I said.

It had been two weeks since the mass shooting at Marjory Stoneman Douglas High School, and I was still in a funky mood. Events, both national and personal, had been clouding my ability to see the magic in life. But here it was, on a bright Tuesday afternoon when the dogwood was blooming.

“I’m also the fastest runner,” the super-hero went on. “Wanna see?”
“Yes, please!”

He tore up the sidewalk, his sneakers flashing.

“Wow, you are super fast!!” His Dad was leaning up against the family SUV, chuckling.
“He’s actually the fastest runner in the world,” he clarified. “It’s not everyday you get to see something like that. I can understand if you’re overwhelmed.”

I put my hand on my heart and staggered back. “It’s going to take me awhile to recover.”

In truth I hope never to recover from the magic of children. It may be our only hope as a species.

Like so many other people, I’m still blown away by the power of the young students speaking up now for gun control, especially Emma Gonzalez, the shaven-headed, bisexual, Latinx student (president of her school’s Gay-Straight Student Alliance), who rose up out of the smoke and spilled blood of the Parkland massacre, and has been speaking truth to power like a lioness.

If you haven’t seen the video of her making an impassioned plea for gun control while wiping away tears–weeping freely, but making her points with fierce accuracy, including the amount of money the Great Pretender accepted from the NRA for his campaign–go watch it.  (Spoiler alert: 30 million dollars.)

Watch the way she feels deeply, but also has facts and figures at her command, and uses them. That’s not easy. When I’m crying my voice shakes, or it knots up in my throat, my chin quivers uncontrollably, and I feel foolish and naked. I’d prefer to hide under the bed than let people see me like that.

But it’s the job in front of us right now–all of us. Find our deepest feelings and speak from that vulnerable, exposed place.

It turns out many of the young activists effectively challenging Senators and Congress are drama club kids. I was a drama club kid. It was the ultimate safe space for queer kids, outcasts, weirdos. The energy and passion, the intense bonding love that gets generated backstage can be used for so many good things. You can put on a play, you can read your poetry at an open mic, you can start a movement and take your message to Congress.

Art teaches us to be brave. And we need a lot of courage these days. And a lot of love. Hold your friends and companions, fellow-artists, fellow-activists, children and the young at heart extra tightly. And don’t stop speaking truth to power even if it makes you cry.

Watching the Giraffes

The baby giraffe stands
in the shadow of the tall
both of their astonishing
necks marked
with a perfect mosaic pattern
like kitchen linoleum.

How close the gods come to
us sometimes,
how quietly.

Then the tallest one
who has been gazing off into
the distance,
his small head atop that
like a long lonesome train
high above everything,
lets loose a Niagara of
yellow pee
and another giraffe ducks
a swanlike neck down,
to catch a deep, hot
mouthful of urine,then undulates back up,
swanlike, elegant,
gulping and swallowing.So that too is part of it.

How they take
what they are thirsty for
without apology,
as I am drinking in the gentle
of the child’s small trusting
leaning against my arm
on the bench at the zoo,
both of us watching the
without saying anything.

Alison Luterman’s three books of poetry are The Largest Possible Life; See How We Almost Fly; and Desire Zoo. Her poems and stories have appeared in The Sun, Rattle, Prairie Schooner, Nimrod, The Atlanta Review, Tattoo Highway, and elsewhere.. She has also written an e-book of personal essays, Feral City, and more than half a dozen plays, including Oasis, Saying Kaddish With My Sister, Glitter and Spew, Touched, and two musicals, The Chain and Nasty Women. She performs with the Oakland-based improvisation troupe Wing It! and has given writing workshops all over the country, including at Omega and Esalen Institutes.

She teaches memoir at The Writing Salon in Berkeley, and is available for private coaching in writing or creativity, both in-person or on-line. She also loves to teach easy accessible theater games and writing prompts to groups. For more information, please visit her website at

Sexual Harassment Solution: Women – Train Men to Behave

Sexual harassment is a part of almost every female’s life in many forms. I’ve worked as a consultant at a corporation where the head of the company ran his hands through my hair and laughed when I yelled at him to never do that again. I’ve had a homeless guy grab my bum and when I shouted. “Hey, you can’t do that!” he turned around and apologized. On the subway, I’ve had men put their hands over mine on the pole and pressed themselves against me and I’ve delivered a sharp heel to their foot. I’ve escaped rape five times in five different ways. There isn’t a woman among us who doesn’t have a similar story of rape escape, an unwanted hug, a furtive grope — or a time when she wasn’t so lucky.

And there have been plenty of times when I haven’t stood or spoken up, when I didn’t wriggle out of that unwanted kiss. Last week, for example. I was at an event where 100+ media reporters and producers gathered to hear pitches for stories. At the end of the day I got in line to share my 2.5-minute idea with a producer of a national TV show. I had just finished telling him about my True Shield: Verbal Self-Defense For Girls course and that I was a black belt in the Japanese Martial Art of Aikido when he exclaimed, “Ooooh, that makes you even sexier than you already are! I LOVE powerful women.” I was half way through my allotted time. He liked my idea for a future show. I clamped my mouth shut and took a step back.

Like thousands of women before me, I made a judgment call. Was this kind of sexual harassment worth calling out? I could educate, retaliate, or do nothing. I chose to do nothing. Why? Because I wouldn’t have to work with this guy in the future so it wasn’t worth it to me to take the time to educate him.

I want to say, that there is a place for education, compassion and consequences in all of the #MeToo-ness we’ve been experiencing. Had we been in the workplace together, I might have said what my best male friend, who is a commissioner in the courts of Los Angeles recommended, “I’m so glad that you gave me the opportunity to practice verbal self defense right now.” Or, “What you just said is exactly the thing I’m talking about preventing. In the future please don’t comment on what type of women you like when we’re having a professional conversation. Can we agree on that going forward?”

I might also have taken the time to educate him on his sexual harassment impropriety by doing three things.

  1. Naming the offending behavior.
  2. Letting him know the words and behavior I expect from him in the future.
  3. Getting his agreement on his future conduct toward me.
Avoid the Unwanted Hug

Avoid the Unwanted Hug

Here are the 7 steps I recommend as a starting point to stop sexual harassment.

  1. Pay attention to your boundaries. Notice if someone consistently gets too close and create distance. Awareness of physical boundaries, as well as your surroundings, can head off an unwanted encounter before it happens.
  2. Keep discussion about another person’s intent out of it when addressing unwanted or uninvited communication or contact. That way you derail any unnecessary or distracting disagreement about feelings, judgments, or assumptions. Because the person’s intent is not the issue, the impact of the person’s behavior on YOU is the important point.
  3. Communicate verbally or physically (or both) exactly what you want. This can mean using the (slightly painful) pinky grab to peel an arm off of your shoulder. A non-verbal message in the form of a look of pain or confusion can sometimes be more powerful than words.
  4. State the behavior you expect going forward.
  5. Reiterate your agreement about behavior and communication if, in the future, it’s forgotten or disrespected.
  6. Take the issue to HR if the behavior doesn’t change per your repeated request. I love the idea of women meeting monthly to discuss between them any unwanted touch or comments so they can nip the behavior in the bud and take appropriate action. And since HR can’t be impartial
  7. Have a separate, unbiased party that decides the seriousness of the harassment and the outcome. i.e. education/training, suspension or firing, like the policies these women tomato pickers got implemented to protect them against predators in the fields. To be effective in stamping out sexual abuse, “The consequences for behavior that crosses the line, … had to be swift and visible to all.”

Because here’s the thing; Relationships between men and women can be clear cut or nuanced. There’s no question that someone in power masturbating in front of you is gross misconduct. But there are thousands of variations of slightly inappropriate to extremely inappropriate behavior that we women deal with every single day in and out of the workplace.

5 Ways to Stop Being Interrupted: At Work, School, Social Situations or Media Interviews

5 Ways to Stop Being Interrupted: At Work, School, Social Situations or Media Interviews

Most of the women I know feel very uncomfortable speaking up — even when their livelihood isn’t on the line. As outspoken as I am, I’m one of them. Though I’m a media trainer and have worked with thousands of people helping them to speak their mind, stand their ground and share their vision, it’s not that easy.

Right now the culture, laws, and policies are not protecting us. So, during this transition, where the current legal and corporate structures are being examined and revised, we girls and women need to start standing and speaking up to any words or behavior that make us uncomfortable. It’s not easy to do because most of us have little practice doing it.

What do I recommend? Person-to-person role-play in a safe environment where women have the opportunity, in a woman only environment, to practice verbal and physical self-defense in the most difficult and dangerous situations. This “practice” will ingrain into mental and muscle memory the words and actions women can take in the moment, on the spot.

When I talked to PE teachers in Marin County about implementing such a program for their teens they asked, “How long will it take for girls to learn this?”

I responded, “How long will it take to be able to shoot a basket and make it?”

Practice. Tweak. Practice. Try something new. Practice. If we’ve never done something before, how can we expect to be instantly good at it?

Is there a case for the re-education of men? Even asking this question may anger many. I know it makes me mad.

When I talked to the CEO of the largest women’s self-defense organization in the country she said that the number one question women ask when enrolling themselves or their daughters in their courses is, “Why is no one teaching a class to boys/men on not to rape?” I know that there are a few organizations making headway. But not enough.

You may ask, “Why is this MY job?” Or, “Why weren’t they taught this growing up.” Or, “This should be common sense.” Yes. And we need to deal with what is, not what we hope the future will bring without our input.

Or, in the words of Senator Al Franken, “Over the last few months, all of us—including and especially men who respect women—have been forced to take a good, hard look at our own actions and think (perhaps, shamefully, for the first time) about how those actions have affected women.” Indeed. Shame on them.

But let’s use some common sense here when defining how we’re going to deal with sexual misconduct or sexual harassment in all its forms. Punishing immature behavior like the Al Franken fake boob grope does not deserve the same reprisal as Roy Moore or Harvey Weinstein’s conduct. Let’s not use a sledgehammer to smite an ant or it weakens the very cause we’ve worked so hard to bring to the forefront.

I’m advocating that each one of us, men and women alike, take personal responsibility for our thoughts, beliefs and actions — regardless of the law. Do I want the laws to protect us women? Of course. Do I think that’s likely? Not really.

I think that the legislature, laws and policies can support our personal actions and choices and help bring perpetrators to justice, discipline those whose haven’t responded to reprimands, and serve as a call to better behavior for those who are walking the line. Eventually.

3 Ways to Fend Off Any Unwanted Advance

3 Ways to Fend Off Any Unwanted Advance

About Susan Harrow:

For the past 31 years Susan has been the brains + heart behind Harrow Communications, a media coaching + marketing agency based in the San Francisco Bay Area. She has trained thousands of people in verbal and non-verbal communication so they can grow their business while maintaining their integrity and spirit.

She’s the author of the bestseller, Sell Yourself Without Selling Your Soul (HarperCollins) a marketing book for women, is a former teaching tennis pro, and has a black belt in Aikido.

She developed the Prevent Sexual Assault Vault (free video training) + #NotMe Campaign to help women speak and stand up for themselves.

Recently, she’s created a program called, True Shield: Verbal Self-Defense For Girls that teaches young women 12-24 how to protect themselves in 10 of life’s most difficult and dangerous situations that they’ll likely encounter — and stay safe.

Her newest offering is a woman’s empowerment course to prevent sexual harassment for corporations, organizations and entrepreneurs.

The True Shield: Verbal Self-Defense For Girls Manifesto

If I ran the world …

High school would feel like a sanctuary, not a warzone.

The Internet would be full of good news, not gossip.

Bullies would realize that making somebody else feel weak doesn’t make you strong.

Victims would recognize that nobody can steal your power, unless you play along.

Girls would look in the mirror and say, “I like how I look and who I am, today.”

Boys would cry in public and it would be totally okay.

Respecting your elders would be cool, not lame.

Respecting yourself would be the coolest of all.

Nobody would lie, hide or stay silent.

People would say what they need to say.

Love really would save the day.

“The Way of the Warrior has been misunderstood. It is not a means to kill and destroy others. Those who seek to compete and better one another are making a terrible mistake. To smash, injure, or destroy is the worst thing a human being can do. The real Way of a Warrior is to prevent such slaughter — it is the Art of Peace, the power of love.” — Morihei Ueshiba

Susan Harrow has created a program called, True Shield: Verbal Self-Defense For Girls that teaches young women 14-24 how to protect themselves in 10 of life’s most difficult and dangerous situations that they’ll likely encounter — and stay safe.

She’s CEO of Harrow Communications, Inc., a media consultancy, and for the past 27 years has trained thousands of people in verbal and non-verbal communication. She’s the author of the bestseller, Sell Yourself Without Selling Your Soul (HarperCollins) a marketing book for women, is a former teaching tennis pro, and has a black belt in Aikido.