10 Press Release Mistakes

10 Press Release Mistakes – Interview by Dan Janal – Write Your Book in a Flash Podcast By guest contributor Dan Janal  Do you make these mistakes with your press releases?Good press releases can be worth their weight in gold. A bad press release is as valuable as Fool’s Gold. Be sure you don’t make…

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Turning Facebook Fan Pages into an Income Generator

Something crazy happened this weekend. My sweetie and I got two new kittens. We had decided to wait until the spring to choose kittens from the pound, but when a woman aikidoka at my dojo told me about two strays that showed up on a friend of her’s doorstep I knew we had to see…

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Publicity is a nutty business

You never know what is going to be sticky to the media — until you try it. Sometimes it’s the first thing you send out, sometimes it’s the hundredth. I know people don’t like to hear that, but this is the truth. Consistency is one key. Trying new ideas and angles and finding current trends…

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Free Publicity – How to Guarantee You Won’t Get It

I’m shocked. I can’t believe the kind of responses I had to sift through to find a few good experts for the stories I’m writing for the Huffington Post and Psychology Today.

I’ve always had sympathy for the press given that they need to deal with people who are inexperienced, but the level of sloppiness, casual, “I’m your friendy wendy” attitude, and simple inability to follow directions stunned me. Here are a few pet-peeves that I share with journalists and producers who deal with this on a scale one hundred times greater than I do.

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