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5 Facebook Posts That Spark Massive Engagement

 

By Guest Blogger Amy Porterfield

One of the questions I get asked all the time is, “How do I create more engagement on my Facebook Page?Creating consistent conversation on your Facebook Page is anything but easy. To help you with this challenge, I’ve compiled a few actual Facebook posts from different Pages that have created genuine engagement. These posts are the real deal.

Each post uses a specific strategy that you can model to start eliciting more engagement on your own Facebook Page.

Below are 5 types of posts that solicit massive engagement. Here’s the great thing. Each of these posts are NOT from big brands like Starbucks and Zappos. I wanted to show you some real people having really cool conversations.

#1: BAKE IN AN EASY CALL TO ACTION

Pat Flynn's easy call to action

Pat Flynn’s easy call to action included with the quote added instant massive engagement to his Facebook Page.

The strategy here is all about asking for the action. A LOT of people post quotes on Facebook, and for the most part, they work great. However, because you see quotes these days in just about every other Facebook post, you’ve got to do something extra to make yours stand out. Pat Flynn of Smart Passive Income did just that by not only posting a quote, but he asked his fans to click Like if they like the quote. It’s a simple tweak to the standard “quote post” – but can make a huge difference with your overall engagement. You can also use this strategy when you post tips, ideas and other valuable info on Facebook.

#2: KNOW YOUR “FACEBOOK FAN FUN TRIGGERS”

LittleFriendsPhoto

LittleFriendsPhoto know their audience well (fanatic dog lovers!) and often put a twist on the traditional posts by seeing life through a dog’s eye.

The strategy here is to combine the “fill in the blank” strategy with specific content that’s fun and will grab your fans’ attention. You’ve likely seen Pages do the ”fill in the blank” strategy, in fact I just used this strategy on my Page. And it works great! But to take it one step further (because these days you have to go the extra mile to succeed on Facebook), add a twist to these posts and make them more fun by adding creative images and relating the “fill-in-the-blank” directly to your ideal audience . Knowing your fans’ “fun triggers” gets your posts noticed by the people who matter most – your ideal audience. That’s exactly what LittleFriendsPhoto did above and with 314 Likes and 91 comments, this strategy seems to be working just fine for them!

#3: ASK FOR FEEDBACK ON YOUR PROJECTS

Solicit opinions

Lewis often solicits the opinions and thoughts of his fans as he’s creating new content. That’s why they keep coming back for more!

Teasing content

By teasing his content before it’s out, The Abs Expert is able to create pre-buzz for his upcoming product.

The strategy here is 3-fold. First (and most importantly), when you ask your fans for feedback, you show that you genuinely care what they have to say. (Lewis Howes does this very well.) This helps you create raving fans. Second, fan feedback can be extremely valuable and ensure that you’re on the right track with your projects. And third, when you pull the curtain back a bit and let people know what you’re working on (just as The Abs Expert did above), you create excitement and curiosity around your upcoming projects. This pre-buzz can go a long way when you are ready to launch. Both examples above have done a great job of teasing their content to create excitement around it.

#4: LET YOUR IMAGES DO THE TALKING

Quote in image

A quote is great, but when you add the quote inside an image, your post stands out in the news feed and does not get lost in the sea of posts. Images takes up more real estate in the news feed – giving you the opportunity for more engagement.

Crazy Facebook Photo

How could you NOT stop and check out this crazy photo if it landed in your news feed?

The strategy here is to dominate the news feed. When you can include images that spark engagement (like the MorningCoach.com post above) or post peculiar, fun, or interesting photos (like the 2 dogs in the water), you can instantly stand out amongst all the other posts in your fans’ stream. Facebook posts with photos can get up to 80% MORE ENGAGEMENT than posts without photos. When you have the opportunity to post a great photo, don’t pass it up!

#5: BE A REBEL WITH YOUR PROMOTIONS

Johnny Cupcake is a lifestyle brand

Johnny Cupcake is a lifestyle brand that sells T-shirts, hoodies, and hats. They know what will get their fans to take action and buy. Fun promotions help drive their Facebook engagement up and encourage their fans into the stores.

The strategy here is to try something different with your promotions. The unusual, entertaining and/or untraditional promotions on Facebook tend to get the most attention. Johnny Cupcakes is a perfect example of this. Kisses for savings is not the typical promotion, but with 453+ fans clicking LIKE next to the post, it’s sure to be a hit. And remember, each Like gets them more viral visibility – just what they need to turn their promotion into sales.

To sum it up: When it comes to Facebook engagement, the key is to know your audience and understand what makes them tick. If you know what topics, words and emotions will trigger them to take action, it becomes much easier to craft the perfect post that DEMANDS engagement.

Now it’s your turn: What type of posts get you the most engagement? Share below!

7 Strategies to Profit From Facebook


Click here now to register
for 7 Strategies to Profit From Facebook: How to Use Facebook to Increase Your Authority, Collect Valuable Leads, and Attract More Quality Traffic.

 

 



It’s a Beautiful Piece of Content… And No One’s Going to Read It

Often a bridesmaid, never a bride

By Guest Blogger Colin Martin

The headline of a piece of sales copy or advertising is the most important part of the entire ad. That’s because it’s the first point of contact and the single element that ‘pulls’ the reader in further. You can’t sell to someone if they don’t read the ad. The headline needs to be well t

What are some important elements to look for?

  • Does it relate to them? – TO PEOPLE WHO WANT TO WRITE — BUT CAN’T GET STARTED
  • Do they imagine it could be them? –  THOUSANDS HAVE THIS PRICELESS GIFT — BUT NEVER DISCOVER IT!
  • Does it create a fear? – LAST FRIDAY…WAS I SCARED!—MY BOSS ALMOST FIRED ME!
  • Does it create a sense of wanting to change? – OFTEN A BRIDESMAID, NEVER A BRIDE
  • Does it ‘personalize’ and identify with someone else? – IMAGINE SOMEONE LIKE ME…HOLDING AN AUDIENCE SPELLBOUND FOR 30 MINUTES

These are emotional ‘triggers’ that stir curiosity in the reader and will make them want to read further. It’s important to try and put a point across without sounding to salesy. You want them to focus more on the information: What’s in it for them? What benefits will they get? … rather than making it look like something’s for sale.

Writing ads will never go away. There are even more places on the Internet to compel people to buy: squeeze pages, videos, articles, banner ads, etc… and each one has a certain element that makes it stand out to your visitor.

Colin Martin is the Marketing Manager for Tom Antion and Associates. He works with authors, speakers, coaches and entrepreneurs to effectively bring their content marketing to life through storytelling and engagement. He is the author of the novel Secondhand God available on Amazon and Nook.

Make more fans and close more sales by touching the hearts of your website visitors. Join Colin & Susan on April 12, 2012 for the complimentary Ultimate Persuasion webinar and discover the simple steps of emotional engagement and visitor curation. Online content is more than communication; it’s an experience.


Website Copywriting: Finding Your Voice in a Sea of Hype

Write in the same voice as you speak

By Guest Blogger Colin Martin

It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and don’t your reader have to consult Thesaurus.com to decipher what your writing about.

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What Do Rich Authors Know That Poor Authors Don’t?

 

Steve Harrison has learned rich authors simply do seven key things differently than poor authors.

by Susan Harrow, Media Coach & Marketing Strategist

Want to make a whole lot more from your non-fiction book — maybe even enough to go full-time? After working with 9,300+ authors over the last 20 years, Steve Harrison has learned rich authors simply do seven key things differently than poor authors.

Join Steve for a free telephone seminar on Thursday, March 1st and he’ll share those things with you.

To register go here now: http://bit.ly/zB9Vih

What you’ll discover on the call will arguably be the most important information you’ve ever heard about publishing. Let me know if you agree.

I’m a compensated affiliate. My subscribers rave about Steve’s programs so I continue to share them with you. Love to hear about what you’re learning!

To register go here now: http://bit.ly/zB9Vih

 


Secrets of the Publicity Superstars

 

Become a publicity superstar

by Susan Harrow, Media Coach & Marketing Strategist

In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”.

The media loves them and they’re regularly on radio/TV shows and written-up in print publications.

They not only know how to get a huge amount of free coverage, but also how to profit from the coverage in the form of increased sales, name recognition, speaking engagements and more.

To discover how these “publicity superstars” do it and how you too can use their strategies, join Steve Harrison this Thursday, February 9th for a free webinar (or teleseminar if you prefer).

Here’s just a few things you’ll learn on Thursday:

  • Advice from a former NBC producer who booked guests for the Today Show and Dateline NBC on how to become a regular guest on national TV and/or even get offered your own show (think Dr. Phil).
  • How to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field.
  • Three things Donald Trump does to speak in compelling sound bites.
  • How Jennifer became a regularly-featured lifestyle expert on Fox News Channel and the Early Show as well as scoring coverage in hundreds of print media outlets including O the Oprah Magazine, Redbook, US Weekly, Success and Entrepreneur.
  • Why most authors and experts fail to make the leap from just getting local publicity to scoring big-time national media coverage.
  • Why your credentials don’t matter as much as you might think, but what DOES matter when the media is deciding whether or not to feature you.
  • “The Book Plus Strategy” and how an unknown self-published author used it to become a regular on radio, making a six-figure income doing phone interviews.
  • The hook that helped a nutritionist claim so much media coverage it generated over $60 million in sales of his books and information products.

Again, to register for Thursday’s webinar/teleseminar:
http://www.getmajorpress.com/call114

I look forward to seeing you on more radio/TV shows and reading about you in print publications!


Webinar Replay: 5 most lucrative paths to monetizing your knowledge

 

by Susan Harrow, Media Coach & Marketing Strategist

Hey everybody, Brendon opened Experts Academy early on this!

If you missed Brendon Burchard’s incredible webinar today, then you’ve got to check out the replay. All I can say is WOW.

Make that double WOW.

Experts Academy Replay

https://burchardgroup.infusionsoft.com/go/ea4replay/SusanH

I loved his quote, “Never let your self-doubt prevent you from serving the world.”

Yes, you have a duty to share your gifts with us and the world.

And when is that time? Now. Now is the time

The webinar was all about how you can become a highly-paid expert on any topic as an author, speaker, coach, seminar leader, or online trainer. Powerful stuff.

Brendon surprised us at the end and opened up Experts Academy for registrations for the first time since November 2010. You’ll want to watch – he’s giving away two tickets to Experts Academy, which usually retail for $4,997 EACH. It’s really an incredible program.

Please go. Shine. Take risks and go for what you want.
https://burchardgroup.infusionsoft.com/go/ea4replay/SusanH


Easy Video Production For Small Business People

by Susan Harrow, Media Coach & Marketing Strategist

If you are just starting out with marketing or you’ve been in the marketing game for a while now, if you are not using video then you are missing out on a golden opportunity.

I believe a lot of people know they have to get into video but they are hesitant. Either they are concerned with the cost of the equipment, the learning curve, the amount of (supposed) work it takes to make a video, or any number of reasons. Believe it or not, you could start creating great looking videos for under $275. That would get you all of the equipment needed to start. And yes, I am including a camera in that price.

How, you ask? Well, you can search long and hard all over the Internet to find what you’re looking for, and it’s out there somewhere,or you could ask us yourselves at our live Easy Video Creation webinar. I’ll be hosting a training you on how to create quality videos inexpensively. Not only that, we will also be providing step-by-step instruction on how to market your products and services with these videos.

Join us for a free 1 hour webinar Tuesday, November 1 on YouTube Super Secrets: Getting Views, Subscribers & Branding.

Claim your spot now: http://bit.ly/vz7RdM

 


Are You Making Enough As An Author?

Are You Making Enough As An Author?

Free telephone seminar Tuesday, October 25th and discover strategies for boosting your income in any economy.

Most non-fiction authors never begin to tap their financial potential, which is too bad because there are often some relatively easy ways they can make a whole lot more money.

You’re invited to a free telephone seminar on which you’ll discover proven tips for creating spin-off income streams based on your book or expertise, how one non-fiction author created over $720,000/year of non-royalty income and seven other surprisingly easy strategies for quickly making a quantum leap in your income as an author/expert, To register, go here now: https://m164.infusionsoft.com/go/Thrive/A10114


Teleseminar With Jack Canfield on How He Sold 115 Million Books

Jack Canfield

Jack Canfield is one of the most successful authors and speakers of all time.

He was featured in the movie The Secret and co-created the Chicken Soup for the Soul series which has sold over 115 million books.

In fact, at one point he had seven books on The New York Times Best Seller List simultaneously — a world record.

Want to hear how Jack became so successful and how you can use his strategies to get where you want to go as an author, speaker or entrepreneur? You’re invited to a free telephone seminar on Thursday, October 20th on which you’ll hear Jack interviewed by my colleague and friend Steve Harrison.

Whether your book or project is still in the idea stage or you’re already a pretty advanced marketer, you’ll come away with fresh insights you can use. I’m a compensated affiliate.

Go here now to register for Thursday’s call: https://m164.infusionsoft.com/go/JackQL13/A10114/

Even if you’ve heard Jack before, you’ll come away with strategies you can use right away. You’ll discover:

  • Jack’s journey from inner city public school teacher to best-selling author and speaker.
  • How he and co-creator Mark Victor Hansen kept going when Chicken Soup was rejected by 144 publishers.
  • What to do if you find yourself reluctant to aggressively market your work.
  • Jack’s advice if you need to make money within 30 to 60 days.
  • The two mind-sets you need to create a best-selling book.
  • How to find someone to sponsor your book.
  • The “bypass marketing” strategy that made Chicken Soup a big hit.
  • How to systematically create word-of-mouth marketing for your book.
  • Jack’s advice for getting started as a public speaker.
  • What most people don’t understand about the Law of Attraction and how it helped him get on Oprah, hit The New York Times Best Seller List…

and more!

Go here now to register for Thursday’s call with Jack Canfield:
https://m164.infusionsoft.com/go/JackQL13/A10114/

All the Best,

Susan