3 Executive Leadership Qualities Women Need to Make the Most of Their Media Appearances

Summary: Executive leadership qualities that women need to maximize their media appearances include gravitas, compelling communication, confidence, and a professional image. It is important to avoid distracting clothing, upspeak, and rambling. Inner practices, such as breathing and centering, along with verbal techniques, can help develop a stronger presence in various professional situations. Learn more below.…

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Website Copywriting: Finding Your Voice in a Sea of Hype

By Guest Blogger Colin Martin It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and…

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Sound Bite Slip Ups

We’re living in an age where there is a 24/7 news cycle. We’re bombarded with online video, everyone is snapping pics with their camera and the next American Idol is waiting to be discovered. Privacy is a thing of the past. Transparency is king – whether you like it or not. The good news is…

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