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4 Secrets To Becoming A Guest On Top TV Talk Shows


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

4 Secrets to Becoming a Guest on Top TV Talk Shows

I'm constantly amazed at the number of people who want to get on the top TV talk shows — but have never even been a guest on a local TV show or had a single TV appearance. This is like trying to run a marathon without walking a mile. I still get calls everyday from people who want to be a guest on Oprah’s Super Soul Sunday, others who are launching a book, or have a product or cause they want to sell, who have no idea what it takes to get on a national TV show.

I can tell in the first 10 seconds of the phone message — and in an email — if I want to work with the person calling. About 90% fail the test.

Talk show producers assess you as brutally and honestly as I do. More so. Their job depends on it. Even after you've managed past those first 10 seconds you must maintain their interest with sharply focused sound bites or you won't make the cut.

So those first moments when you speak are critical. It's important to craft your words carefully, making sure the content pertains to what a producer wants. They want guests who are knowledgeable, thoughtful, witty and wise--and who are comfortable in their own skin.

A while back, I taught an all-day class to a division of the International Coach Federation. They were keenly interested in creating sound bites to get on TV shows, and we worked on that for hours. It was then I realized how difficult it is for people to be succinct, clear and to the point. While this podcast won't focus on developing sound bites (look for that in the future), it will be about how you can get a coveted spot on a top TV talk show.

Here’s how it typically goes…

The phone rings. You hear an authoritative voice say, “Hello, I'm the producer of...Good Morning America or the Today Show, or Fox News or any other top talk show, you name it.

This is your big moment, the break you've been waiting for. After you catch your breath what do you do?

Producers make an instant assessment of you in thirty seconds—or less. When you get that coveted call from a producer, you aren't just “talking” to him: you're auditioning.

How can I get on TV

Get booked as a guest on national TV

You are being screened to be accepted or eliminated as a guest on their show. How can you pass the audition?

Secret #1: Ask Before You Speak

Before you even open your mouth to start pitching yourself and your story to the producer, ask them a simple question: “Can you tell me a little bit about the kind of show you envision?” In other words, ask the producer the angle he is planning to take.

Doing so has two advantages. First, it gives you a moment to overcome the shock and to collect your thoughts.

Second, once you hear the producer's reply, you can gear your pitch to the type of information he's seeking. Listen closely to the angle that he's interested in and tailor your points to it.

Publicists often use this technique to get their clients booked on shows. They “get” before they “give” so they are in a good position to tell only the most pertinent information about their client.

Secret #2: Wow the Producers With Brevity 

Follow the advice of jazz musician Dizzy Gillespie: “It's not how much you play. It's how much you leave out.” Keep your list of talking points by the phone when you call a producer (or a producer calls you), so you'll be succinct. You will already have rehearsed your points so that they'll sound natural and inviting.

Be prepared with several different angles or pitches, different ways to slant your information. “Nobody gets on these shows without a pre-interview,” says publicist Leslie Rossman.

“Be a great interview but don't worry about the product you want to sell them because if you're a great guest and you make great TV, they'll want you.”

And keep in mind the words of Robert Frost: “Half the world is composed of people who have something to say and can't, and the other half who have nothing to say and keep on saying it.”

Secret #3: Prove You’re Not a Nutcase

If you are a nutcase on the air, the producer will lose their job. What constitutes a nutcase? You may think it's a positive trait to be enthusiastic (and it is), but anyone who is overly zealous about his passion is considered a nut.

Best-selling author and screenwriter Richard Price talks about this phenomenon as “The dangerous thrill of goodness.” He says, “What happens is you can get very excited by your own power to do good.” Don't get carried away by this thrill.

One way to tell if you're being too zealous is that you're hammering your point at top speed with the energy of a locomotive pulling that toot lever non-stop. I remember a man calling me up about how he was single-handedly taking on Starbucks — who, he felt, had done him wrong. He wanted me to promote his cause. While this could have been a great David versus Goliath type story, he was long on emotion and short on facts. Some statistics or figures would have tempered his mania.

Get major media

Get national media attention

But he also never checked in with me to see if he had my interest. By talking loudly and barely pausing for a breath, he appeared to be a man who wouldn't take direction well. His single-mindedness was off-putting, not engaging.

When you're talking to a producer speak for 30 seconds or so and then check in by asking, “Is this the kind of information you're looking for?” Listen for other verbal cues, such as encouraging grunts, or “uh huhs.”

Secret #4: Can You Make “The Big Point?” 

Contributors to the popular radio show, This American Life, hosted by Ira Glass, have taken to calling the wrap-up epiphany at the end of a story, “The Big Point.” This is the moment that the narrator gives his perspective on the story in an attempt to elevate it from the mundane to the universal.

Another radio personality, Garrison Keillor, former host of A Prairie Home companion, is a master at it. He tells long, rambling stories (not good advice for you), then ties up all the story strands in a coherent and satisfying way.

As a great guest, you want to illuminate your story with a big standout point that helps the audience see the significance of your story in their world and the world at large. Rather than hitting them over the head with a two-by-four, you want to share your insights with a feather-like touch. By framing your story you alert the producer to the fact that you're a thinker and can contribute great insights and clarity to a story thus increasing its appeal.

I'd love to hear from anyone who has had success in getting themselves booked on a top TV talk show. Or who has been on a talk show and is willing to share some insider secrets to what went on from the initial call to their appearance. I may feature you in an upcoming podcast.

Adapted from "Secrets To Get Top TV Talk Show Producers To Book You As Their Guest." For the rest of the secrets that will help insure your success when the producers call go here to get it now.

You never get a second chance to make a bad impression, says online publicist extraordinaire Steve O'Keefe. Don't lose the opportunity of a lifetime because you don't know the rules. This 20-page guide gives you exactly what you need to know to make the cut.

RESOURCES

Work with me personally to plan your TV segment for local or national TV shows.

Get Secrets To Get Top TV Talk Show Producers To Book You As Their Guest

Watch 5 Ways to Double Your Business With Media Appearances in the Next 90 Days (It’s free!)

Can't Figure Out Publicity?

How Do I Get Publicity?

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
Subscribe to Be A Media Darling Podcast on Stitcher
Subscribe to Be A Media Darling Podcast on Google Play

Podcast Reviews
  • A geniune way to build your business
    by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts


Be a Media Darling [My New Podcast]

podcast-banner

This is why my Podcast took 3 years to launch:

I got waylaid.

Over and over again.

I think I resisted it because talking came so natural to me. And I did lots of other harder things first. I created webinars, special reports, ebooks, courses. I trained to get my black belt in Aikido.

I got sidetracked by pleasures too…

I took a weekly writing class. I watched long hours of Longmire and The Good Wife (delicious!). I went to Hawaii and Bali.

But, I finally hunkered down and holed up. Spent a few weeks writing, editing, recording, consulting with my VA Kelly about all the nitty gritty stuff that needed to happen in the back-end. Worked with a great team.

You’ve heard the phrase, “Better done than perfect?” It’s done for now. Far from perfect. I’ll refine it later.

So here are a few things for you that I discuss with experts (or chat about myself) in my new podcast called, Be a Media Darling: Publicity Made Easy

Use collaboration to get free publicity.

Learn what it takes to get on Dr. Oz.

Gain 15,000 new devoted Twitter folIowers in 2 months.

Handle a radio interview gone horribly awry.

Copy Jennifer Lawrence’s secrets to popularity.

Discover a wonderful wack-a-doodle way to enroll high-end clients on Facebook.

And more!

You can hear all this on my “new” Podcast (which I actually started almost 3 years ago)
and keep reading to find out what to do to get a glorious gift for subscribing.

NOTE: Some of the podcasts I mentioned aren’t up yet, but will be soon. Once you subscribe you’ll be notified of each new episode.

You’re welcome to send this to anyone who you think it would delight. Thank you for your kindness!!

Now then…

Part of doing a podcast is creating a strategy to get it ranked on iTunes New and Noteworthy.

So part of my publicity plan includes YOU. (And a reward!)

Here’s what to do.

  1. Go to my podcast, Be a Media Darling here.
  2. Download the first 3-5 episodes (and hopefully listen to them!)
  3. Subscribe, rate and review my Podcast. (Blessings upon you!) Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. So please be patient for us to send you your gift.
  4. Give it a 5 star rating.
  5. Send me the username you used to write the review to: mgr@prsecretstore.com
    Put “PODCAST REVIEW” in the subject line.
  6. Share it with 3 friends and/or post it to your social media. (This is the honor system. Thank you for your generosity and help!) See below for ready-made tweets / posts.
  7. As soon as we receive your username we’ll send you the brand new Get on Local TV in 7 Days E-book (77 pages) worth $197 as a big thank you!
  8. Here’s what you can use (below) for Twitter, Instagram and Facebook posts along with the image of my Podcast album or the above image of the gift book. NOTE: Many of these episodes haven’t aired yet, so please be sure they’ve posted before you share on social media! Go here to see what’s aired so far.
Get on TV

Get on Local TV in 7 Days

Free Publicity

Be a Media Darling: Publicity Made Easy Podcast

I hope that you hear something on my podcast that sparks an idea, gives you a laugh, intrigues and inspires you on to the greatness in you.

 


Be a Media Darling Podcast Introduction


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

THE BE MEDIA DARLING PODCAST: Publicity made easy introductory episode 

Hello and welcome to the Be a Media Darling Podcast!

I'm Susan Harrow, your host and media coach, marketing strategist and author of the bestselling book Sell Yourself Without Selling Your Soul published by(HarperCollins) and CEO of prsecrets.com, and I’m so thrilled that you found your way over to this program.

If you’re listening to this podcast, chances are that you run a business of some kind.

Maybe you run a brick and mortar business, like a bakery or a yoga studio.

Maybe you run a virtual business where you consult with clients via email or Skype or Facetime.

Maybe you’re a self-employed writer. Or a freelance graphic designer. Or a wellness or personal coach.

(Or maybe you don’t have a business set up yet—but you intend to get your business rolling fairly soon.)

No matter what type of business you run—whether you work in the health and wellness world, or fitness, or food, or personal development, or finance, or you name it,—one thing is for sure:

You want people to know about your work—and you want people to purchase your work! Right?

You want people to buy your books, products, programs, purchase tickets for your events, hire you for projects. You might also want to get booked for speaking engagements, find a literary agent and get your book picked up by a top publishing house. You want clients. You want customers. You want to build a following. A fan base.

Get Booked as a Guest on Podcasts

How to Be a Podcast Guest

Also, as part of your overall marketing plan, you want to get featured in the media! Ooh, yes!

You want to see your products featured in top blogs, magazines and podcasts. You want to get invited to appear on the radio. You want stories about your projects to get sprinkled throughout local newspapers and trade publications. You want to build relationships with journalists and producers so that you are their go-to resource when they’re doing a story on your area of experience or expertise. You’re tired of seeing your industry competitors get all the media attention. You want some time in the media spotlight, too! You want to become a Media Darling!

You might be thinking, “YES to all of that, obviously… but how?”

Well, showing you how to become a media darling is what this podcast is all about.

A little backstory about me:

I’ve been working as a publicist, media trainer and marketing strategist for over 26 years. Over that time, I’ve shown thousands of people in my courses and in private consulting sessions how to reach out to journalists and producers, how to get booked to appear in the media, and how to make sure that every media appearance you do actually translates into SALES. (Because what’s the point of getting tons of media exposure if none of it actually inspires people to visit your website, hire you, or buy your work?)

My clients have gotten featured in places like CBS’ 60 Minutes, Oprah, Good Morning America, The Today Show, Fox News, Bill OReilly, Larry King Live, Maury Povich, The Food Network, Extra!, New Attitudes, CNN, C-SPAN, PBS, National Public … and hundreds of print and online publications, including TIME, WIRED, USA Today, The New York Times, The Wall Street Journal, Inc., Forbes, Parade, People, O, Vogue, Vanity Fair, Bazaar, Self, Mademoiselle, Redbook and Seventeen… the list goes on and on.

Get National Media Attention

Get Media Attention in National Press

If you feel like you’re just a “nobody” or a “small fish” and you could never possibly get featured in publications or programs like the ones I just mentioned, I’m happy to tell you:

You’re wrong about that!

There are thousands of media platforms—radio shows, newspapers, blogs, podcasts, columns—in the US alone.

Hundreds of thousands of journalists, producers, and bloggers who are hunting, DAILY, for interesting people and ideas and stories that they can feature. These people who work in the media are looking for knowledgeable experts. They’re looking for heartwarming stories. They’re looking for neat innovations and time-saving ideas that their audiences will adore.

They’re looking for things to feature.

Why NOT your products?

Why NOT your work?

Why NOT you?

THAT is the attitude that I’d love for you to adopt as you listen along to this podcast series.

Instead of, “Oh, I could never do any of the things that Susan is talking about… I could never get featured in the media, I’ll never get chosen, I’m boring, I’m not special, my work isn’t that interesting…”

Think, “I can do this. Why not me?”

That attitude will carry you a very long way.

You’ve got a sense of what this podcast is all about.

Before I sign off, I want to share a little smidge of info about how this podcast is set up and what’s going to happen in each episode:

The Be a Media Darling Podcast gets released 4 times a week.

Im going to be with you every Monday, Tuesday, Wednesday and Friday.

Media Training Podcast

Publicity Podcast

We’ll be covering different topics each day. You can listen to everything, in chronological order, or hop around and choose the specific episodes that appeal to you.

On Media Coaching Monday, I’ll show you exactly what you need to do to mentally, physically, emotionally, and spiritually to prepare for specific types of media appearances, including written print interviews, phone interviews, radio appearances, TV appearances, speaking engagements, Podcasts, panel events, and more. Tune in every Monday to get your sound bites set for your time in the spotlight.

We’ll talk about the verbal preparation (figuring out what you intend to say) and we’ll also talk about what to wear, etiquette tips, and how to make a terrific impression on your audience so that they vividly remember you and want to know more about you and take action to connect and buy from you. We’ll spend quite a bit of time discussing body language, as well, which is just as important as your verbal communication.

Ill share examples from my clients, course participants, celebrities, politicians, artists, authors, actors and the thinkers of our day who express themselves in an enchanting way. I’ll show you how you can ethically “steal” some of their strategies so that you can masterfully hold a media audience’s attention, too.

On 10 Line Tuesday, Ill read a short poem—just ten lines—from Maya Stein or one a bit longer from Alison Luterman, two friends of mine who use language in an extraordinary way so you can expand your thinking about how you speak and think. Even if you don’t think that “poetry” is your “thing,” I encourage you to listen to at least one of these 10 Line Tuesday episodes… because inspiration for your business can often come from unexpected places. Like poetry! Tune in every Tuesday for dazzling diction surprises.

On Work Your Story Wednesday, Ill walk you through the specific, nitty gritty storytelling steps that you need to take in order to get noticed by the media, get invited to appear in the media, and my secrets to getting invited back. We’ll also chat about the 3 ps. How to Prepare, Package, and Position yourself before you email or pick up the phone to pitch the media. Tune in every Wednesday for tips about how to pitch producers and editors so they email or call you back ASAP.

A LOT of this comes down to storytelling: how you package and position your personal story and the story of your business.

So on Work Your Story Wednesday, we’ll discuss how to tell your story on your website, how to share your story in a brief sound bite that’s just a few seconds long, how to share pieces of your story during media interviews, how to weave an intriguing story into a press release or an email, what types of stories appeal to journalists and media audiences, and which do not. All kinds of storytelling essentials.

And then on Fly Your Freak Flag Friday, well discuss how to keep steady and be yourself during a radio, TV, or print or podcast interview or whenever you’re in the spotlight or under pressure. I’ll show you how to let your spirit and personality shine through in any situation — without selling your soul. Tune in every Friday for ways to stay original, keep your quirks and live into what Dr. Seuss says which is, “Why fit in when you were born to stand out.”

How to be authentically YOU as you’re writing language for your website. How to be the true YOU when you’re emailing a producer or journalist. How to be absolutely YOU when you’re being interviewed on the phone or live TV. How to let your spirit and personality shine through in any situation.

So many people think that getting media attention means “selling your soul” or forcing yourself to behave in an awkward, slick, or sleazy manner, but that could not be further from the truth.

You can become sought after, influential, even world-famous, purely by being yourself…whether you’re an introvert or extrovert, while keeping your values and integrity intact. I’m excited to show you how.

OK. That’s the low down!

Get Publicity Using Social Media

Use Social Media to Get Publicity

To recap:

You can look forward to 4 episodes per week. Every Monday, Tuesday, Wednesday and Friday. I hope you’ll join me all throughout the week for inspiring lessons, true stories, advice, and fun challenges for you to complete… all to help you become a Media Darling.

To reiterate something I mentioned earlier in this episode…

There are thousands of blogs, shows, newspapers, magazines, TV stations and other media platforms with thousands of journalists and producers and other staff members hunting for interesting people and projects and stories that their audiences will adore learning about.

Someone’s going to get featured.

Why not you?

See you next time for another episode of the Become Media Darling Podcast. I’m Susan Harrow, your host, signing off.

Until we meet again…

Speak your mind. Stand your ground. Sing your song™.

RESOURCES

Download The 100 Word Email That Can Get The Media To Call You (It's free!)

Get your free copy of The Top 50 Media Contacts List (It's free!)

Can't Figure Out Publicity?

How Do I Get Publicity?

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
Subscribe to Be A Media Darling Podcast on Stitcher
Subscribe to Be A Media Darling Podcast on Google Play

Podcast Reviews
  • A geniune way to build your business
    by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts

 



How to tap into your inner “bad girl” and get exactly what you want — from clients, colleagues and the media. (No leather required.)

Remember that classic scene at the end of the musical Grease, where Sandy struts back onscreen, clad in tight leather pants, with her hair teased up to the sky?

Goodbye, soft-spoken, mousy blondie. There’s a new Sandy in town, and she’s ready to have her moment in the spotlight. She’s here to get what she wants. And men literally topple at her feet.

ResizedPublished in Ingenue magazine, November 1963, Vol. 5 No. 11

Wouldn’t it be fun to tap into YOUR inner bad girl, too?

It’s not as hard as you might think. And you don’t have to change your whole personality — or even your outfit.

It’s simply a matter of bending the rules and asking for things … a bit differently.

Here are three “bad girl” experiments to try, over the next couple of days.

Do them all, just for kicks. You’ll be stunned at how easy it is to get what you want while serving the greater good … and having WAY more fun.

Resize4Published in Calling All Girls magazine, November 1947, Vol. 7 No. 67

Bad Girl Move #1. Make outrageously specific requests.

The next time you’re ordering food at a restaurant, be extravagantly precise.

A woman I know is legendary for making unabashed requests, like this — “I’ll have a turkey club sandwich with Swiss cheese, not cheddar, one half of a pickle, a salad with dressing that’s drizzled, not tossed, and a glass of lemonade in a chilled glass. No ice. And I’d prefer a white straw, not striped. Thank you SO much.” — and amazingly, servers bend over backwards to delight her. Just about every time.

You might think that this sounds annoying. But it’s all about your tone and intent. If you think of the waiter as your personal slave, this won’t work in your favor. If you approach the conversation as an exchange between two creative people who are looking to please each other and make the world a happier place, you’ve got the right idea.

Try this same move at work — with colleagues or clients — and even with your sweetheart, at home.

Use a warm, friendly tone and flash a huge smile.

You’ll be shocked at how often people comply!

 

Bad Girl Move #2. Buck the system and play a game.

On a conference call with a client that’s going nowhere … fast? They’re droning on and on, looping around the same problem you’ve been hearing about for months … ugh. Boredom abounds.

Stop them and say: “It feels like we’re circling around the same scenario, and we need a fresh solution. Let’s hit pause right there. I have a game I’d like to play. Got a computer or radio handy? You’re going to need some energizing music…and a notebook and pen…”

Shift the mood with a surprising game or challenge. Shock and surprise them — while maintaining a playful, supportive tone. For example, a colleague of mine is a writing teacher who is often asked, “What’s the best way to get writing projects done, faster?” Instead of answering the question directly, she’ll often invite the audience to play a game she calls Tarot-etry –a game where people write mini-poems in sixty seconds flat, inspired by Tarot cards. It’s unexpected and lively, and allows her to make her point – that beautiful writing can happen quickly, when you adopt a playful attitude and stop over-thinking!

Playing “games” can work across lots of different industries, not just “creative” ones like writing. Try saying something like this: “To answer that question, I’d like to tell you a story, and play a little game…” or “Let’s role-play. I’ll be you, and you’ll be the other person in this story. I’ll demonstrate how we can have a better conversation about money / kids / sex / insert topic here.”

Which brings us to …

Resized2 Published in Ingenue magazine, May 1969 – Vol. 11, No. 5

Bad Girl Move # 3. Refuse to answer the question. (Or answer it on your own terms)

Doing a media interview? When the host asks a question that you don’t want to answer, smile mysteriously and say, “That answer is too hot to share in public, right now. But what I will say is this…” and then talk about whatever YOU want to address.

Bestselling author Danielle LaPorte writes passionately about sex, desire, love, money and what it takes to make great art. But she rarely mentions the nitty-gritty details of her own marriage or life as a mother. With regards to her son, she will simply say: “He’s the best thing I’ve ever made.” End of story.

When you change the conversationand shift the focus, you hold the power.

Bad girls do what feels right, not what’s expected.

And in business? That’s a very good thing.

So channel your inner Sandy, and bust out a few power-moves — all in the name of delivering your skills, expertise and message to the people who need it, most.

In other words?

Be bad. But do good.

Resize3Published in Family Circle magazine, September 1962, Vol. 61 No. 3


How Can I Get on TV? 3 Steps to Getting the Spotlight and Doubling Your Business

New York TimesMany people see getting on TV as holy-grail to getting publicity. Oprah was the leader in making careers overnight. Other shows don’t necessarily have the same instant influence that Oprah had, but a four-minute segment on a major morning talk or news show can still have that magic formula effect.

While getting on TV can be a powerful way for entrepreneurs, authors, leaders, coaches and consultants to increase their sales and grow their business on the spot, it can also be something of a dud if not done correctly. Here are three ways you can get on TV and then make your appearance count.

1. Write a segment not a pitch.
When I work with my clients I write up a segment – exactly what you would see if you watched the show – that caters to the hosts strengths and personality. I’ve watched the shows so I have a sense of the subject matter they like to cover and the format they prefer. I’ve read up on as much as I can to best angle my segment to the preferences of the hosts and show.

Know the show
For you that means that you need to be familiar with the show you’ll appear on. That’s essential. Think of it as a job interview for your dream job. You would want to know the background of the person interviewing you, their personality and pet peeves and their style and pacing. You would want to understand the culture of the company. You would want to know what kind of products or services had been successful for them and the way they like those things packaged.

Dr. Sara GottfriedBe privy to the hosts’ perspective
For Dr. Sara Gottfried, Harvard trained integrative physician, yoga diva meets science nerd, and author of The New York Times best-selling book The Hormone Cure, we developed a segment called, “What does every woman have in her purse that can balance her hormones naturally?” for the 10am slot on NBC’s Today show with hosts Kathie Lee and Hoda Kotb.

This segment has automatic gal appeal to women hosts and their audience, plus addresses one of the most difficult issues women deal with – cortisol, the culprit behind stress. And since the segment hasn’t aired yet I can’t tell you what those items in her purse are. (Sorry!)

Develop your 5 points and 5 questions
From there we first found the 5 points we wanted to focus on and then reverse-engineered the questions that the hosts could ask. Next, we crafted the women-centric visuals that would drive the segment and create interaction between the hosts and Gottfried.

Give extra perks
Then we created quick teaser copy (that’s what you hear when the hosts let you in on the secret of what’s upcoming so you don’t change the channel or tune out).

Finally, we chose a special report for a website giveaway. TV producers want to drive website traffic to their website not yours. So their audience goes to their site for the “extras” and then can jump to the guests’ website from there. Extras can be anything that takes you deeper into a guest’s work and world: a book excerpt, a recipe, an infographic, an audio or video clip.

Integrate stories into the conversation that bring you in business
After that we honed each example down to a 20 second or so response that included a story or vignette of how Gottfried wanted her business to grow. Since she has an online community and courses one of our examples included a success story about women in her courses. It seems like a “duh” moment, but it’s an essential that most TV guest forget first — especially under the pressure of hot lights and a tight timeframe. By using specific success story examples you drive the kind of business, partnerships, experiences and sales you want directly to you.

Be natural and engaging
This is pretty much rule number one: You must mention the kind of business you want in an example in order to increase it. The hard part is that it needs to be integrated seamlessly into the conversation in a natural and engaging way that is totally on target to your point.

Practice your sound bites
That’s where lots of practice comes in and it’s where I spend the majority of time with my clients — role-playing the entire segment in different ways so they can speak their sound bites smoothly and don’t crumble under pressure or slip up when surprised. If you don’t have this element down pat, then you’re not getting the full value of your media appearances. In other words, you’re losing, business, sales, experiences and opportunities that you may never get again.

Time your sound bites
Once we’ve completed the segment I pulled out my timer and we set it for four minutes and raced through in real time so Gottfried could manage her own time and get a sense of the pacing. I played the part of the chatty hosts, complete with interjections and comments to make sure that Gottfried could stay on message even if the hosts aren’t asking the exact questions we prepared.

Package your program
By creating this segment ourselves and not waiting for the producers to tell us what they envision we invite them to take advantage of our ideas. We’ve done the work for the producers. We get a segment in which we’ve prepared the package we want presented, shaped the perception of our business, book, produce, service or cause, strategically outlined the presentation of our information, and done it all in a lively and entertaining way which delights the audience and the hosts and producers. The result: great segment, media trained guest, good ratings, engaged audience, happy hosts, thrilled client. Everyone ends up winning.

2. Post a demo interview on your website.
National TV show producers need to make sure that you’re mediagenic. They want to see that you know how to dress, handle yourself in a tight-time frame, entertain, enlighten and inform in 10-20 second sound bites-all while being completely natural and engaging. You want to have an example of you interacting in a TV interview or a mock one so you can pass the pre-audition and then move on to the actual audition. It’s OK to create a mock one if you haven’t yet done any media appearances. If a producer sees that you’re capable and lively then they’ll most likely move forward to the next step – the audition.

Create a sizzle reel
Later, when you have a series of interviews you can cut them together into a sizzle reel so producers can see clips of the best of the best and get the total picture of your capabilities.

Help shape the show
Typically the process works like this: a producer and publicist discuss some topics and story angles and then the producer gets on the phone with the client so they can hear the kind of responses the “potential media guest” (you) will give and to bat around ideas and shape the show. You have to be fluid with your topic and think like a producer in helping to lay out a visually dramatic, fast-paced, enthralling show.

3. Be a great guest.
Now you’re on the show. Waiting in the green room. Sitting in the chairs across from the hosts. Hot lights. Count down. You’re on camera…

Gulp!

Review your notes
Even though we had practiced for hours, and this wasn’t his first media tour, one of my clients, a New York Times best-selling author said, “Susan, everything you taught me went to hell in a hand-basket as soon as the interview began.” I told him that he could keep his notes handy and glance down at them when needed. Especially when quoting breaking news statistics. You’ll often see experts bringing their notes onto panel discussions on news shows or when they are commenting on current events.

It’s quite common for your brain to fritz out. A combination of anxiety, nerves, jitters and being in an unfamiliar and foreign setting can upset your internal applecart in the blink of an eye.

Calm your nerves
When I media trained my author-client on-camera I taught him some relaxation exercises to practice that involved both movement and breathing. The key word here is practice. A lot of it. Before you contact the media. Before you get the call.

Practice on video
I highly recommend that you turn on that video camera, pull out a kitchen timer and have a friend or media trainer run you through the questions you’ve created so you can answer them in your sleep. That way you’ll get used to the sensation of being video taped and it won’t seem as foreign once you’re in a studio. Of course the TV studio cameras are much bigger than your compact camera and the very setting itself can be intimidating. Really intimidating.

Relax and settle
Once you’re on camera you don’t want to be thinking about what you’re going to say next. You want to relax, be in the moment, create connection, and tell your audience what you want them feel and to remember.

Not easy, I know.

Feel my support and guidance
The next big interview my “hell in a hand basket” client told me, “I had you in my head the entire time.” So he could keep his cool and stay true to his message. Did he do it perfectly? No. Did he tell stories that had emotion and dignity that brought tears to my eyes? Yes. Did he remember everything he was supposed to cover? No.

Self assess
But every interview is a process. And I suggest that after every media appearance you ask yourself two questions.

  1. What did I do well that I want to keep?
  2. What would I have done differently?

Then on the very next interview you incorporate both of those things. Knowing that someone believes in you gives you a solid foundation and confidence you didn’t know you had.

Discuss your success
The way you double or triple your business during an interview is by doing three things.

  1. Talking about successes you’ve had through your clients. This is how you avoid bragging. It’s about them, not you.
  2. Addressing the needs of your audience by telling a story that relates directly to a deep longing or something practical they want.
  3. Being human and authentic while sharing a personal story or accomplishment that is meaningful to you that creates emotion, connection or curiosity.

Process is progress
Process is everything. It’s in the doing that things shift. More to the point it’s the doing and doing and doing that creates change. After you’ve sent in that segment and when you get called for that golden opportunity to be on national TV know that preparation is key. Now is the time to map out exactly what you’re going to say, time it to the second, and practice until you can do it in your sleep under any circumstance being your natural, inviting, engaging self. Then when you’re on TV your four minutes of fame will be the beginning of many more media appearances that will sustain you for a lifetime.

Do you want to get on TV and make your appearance count? Join us for the FREE webinar: 5 Surefire Ways to Become a Media Darling.


My 3rd Kyu Aikido Test: How it’s like a TV Interview

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul 

 

During Aikido tests you’re not supposed to talk. That alone is torture for me because I feel like I can talk my way out of anything. So my safety valve is gone. You’re supposed to do the technique that is called out in Japanese by the Sensei. Standing at his desk in the dojo a few days before my test Sensei mentioned that sometimes, in the extreme tension of the moment during a test, you suddenly don’t understand the technique that is called.

That’s what happened to me.

At one point during the test it was like my Sensei was speaking Swahili and I could make no sense of his words….

So I said as such. Sensei then described what I was to do and I remembered the technique and did it.

Much the same thing can happen in the bright lights of a TV studio. Suddenly it seems like the host is speaking a language you’ve never heard and your brain goes dead. In a TV interview if you go blank the experienced host or interviewer will typically ask you a leading question that will help trigger the answer. They want to help make it a great interview as much as you do. You reach deep into your mind and pull out something that you hope approximates an answer.

If you can use humor and create a moment of breathing room then things can easily get back on track. The important thing is to keep going without calling a good deal of attention to your gaffe.

In this video what you’ll see is how, in several instances, I did the incorrect technique, noticed and then made the correction without getting too flustered. Keeping your equanimity and continuing on is as much a part of the test as knowing and carrying out the proper techniques.

You’re judged on how you handle yourself overall, not by the minutia of the conversation.

For more media coaching and publicity tips, and some outrageous, shocking and provocative stuff that may tick you off or tickle you I invite you to subscribe to my new YouTube Channel here: https://www.youtube.com/SusanHarrow

For those of you interested in Aikido and how it applies to work, play, and mastery of self go here: https://www.facebook.com/AikidoAdviceForWomenAndAFewMen

Finally, question for you:

Have you ever gone blank in a media interview? How did you recover?


Media Coaching Tips for Anthony Weiner – Twitter Photo Scandal

Media Coaching Anthony Weiner

 

 

 

 

 

 

1. Don’t deny the obvious.
How can you not know your own weiner? In or out of underwear I challenge any man not to know his own organ intimately. The married representative Anthony Weiner, denied sending a photograph of his “bulging briefs” to a 21-year-old college student from his @RepWeiner Twitter account last Friday. Mistake number one: Stating he couldn’t be 100% sure that it was a photograph of his manhood! Don’t ever deny the obvious when it’s literally in your face.

2. Don’t joke about a serious allegation.
Anthony Weiner took what could be a career take-down as a lark. He tried to downplay this serious situation lightly by responding with defensiveness mixed with wit and humor. Rather he should have had a sound bite strategy to prove that the photo was not his particulars, and proof positive that he didn’t send it.

It won’t be so funny if he’s stripped of his high-profile position. Weiner not only should have been prepared with a response about the personal photographs he keeps of his privates that could have been manipulated, but also why he has Twitter connections with a porn star, and comely college co-eds. When you’re on the spot take it seriously and carefully plan for every worst-case scenario question. Make sure to role play the most inappropriate, personal and intimate questions so you’ll be prepared for the worst in order to do your best.

Media Coaching Anthony Weiner3. Don’t pull a Mel Gibson.
Weiner inflamed an already ignited media by calling a CNN producer a “jackass”.  We don’t expect a legislator to be as hot headed as actors like Mel Gibson, known for his media tantrums and name-calling. We expect dignified behavior. Always keep your equanimity no matter how ill-mannered the press or any one else is. Even though you’re not a representative of congress you represent yourself and your business.

4. Don’t let your reputation lapse.
Mark Twain said, “A lie can circle the globe in the time it takes truth to put on its shoes”. Weiner’s team should have immediately begun an investigation to prove that his Twitter account was hacked in order to preserve his integrity. His proof  should include the kind of serious tweets he’s known for on issues that are important to him to show that he’s not the kind of man who would send a photograph of his largess to a college co-ed. The New York Daily News reported, “the nano-second it takes to send a tweet, Rep. Anthony Weiner’s political career has short-circuited.”

Overall the public is not just questioning whether or not there was a Twitter hack-in, they are questioning Weiner’s character. Would it shock us that such a man would do this? That’s the bigger question.

Whenever an allegation, untruth or rumor is spread about you or your company you must take instant action to quash it. Anthony Weiner said he was going to do an “investigation” but hasn’t. In a situation like this you must state what action you’re going to take then follow through. Once you take action keep the media apprised. Its essential to get your side of the story out to traditional media outlets as well as through social media so you can help truth put on it’s shoes before that lie can circle the globe.


Media Training for CEOs: Shrinking Attention Spans Demand Shorter Sound bites

The late ABC Anchor Peter Jennings noted, “I find writing the evening news sometimes very challenging because I realize that what we’re trying to give folks in the evening is black and white when so often I want to give them gray.” That same frustration is only exacerbated these days for media and communicators alike. Bottom line: There is a place for nuance. It’s just a small place.

Attention spans have shrunk to the size of a Nike Swoosh. But one reason why the conservative right is so successful is that they give audiences one side and one side only. It’s simplistic, but it’s clear.

While I’m not advocating simplifying issues devoid of nuance, what I am suggesting is that to help your CEO or spokesperson learn the game that gets ink, you must help him or her develop a million-dollar tongue.

A large part of that involves delivering concise sound bites the media will use.

I love poetry and nuance and subtlety. It saddens me that the place for it in the media is almost as extinct as the White Rhino. I’ve frequently said to my clients that the art of sound bites is like taking War and Peace and turning it into a haiku.

Learning to speak “sound bite” is like learning a new language. Here are some ways to do that without selling your soul (or losing your message):

Speak so you can’t be edited.
I media coached a former Jesuit priest for CBS’ “60 Minutes” who was protesting the sexual harassment he had endured that led him to leave the priesthood. The show was called “Is the Catholic Church above the Law?” I played Mike Wallace. He got Morley Safer. He said the interview was easy after what I put him through. He was positioned positively. It could easily have gone the other way—except for one thing: When I taught him to only speak phrases that couldn’t be truncated and spliced to change his meaning, the six hours of taping that was edited down to five minutes turned in his favor.

Does this take lots of practice? Yes. But it can be done. The harder you are on your CEO or spokesperson, the better it is for him. Better you making him sweat and swear than Mike Wallace. By the way, the case went all the way to the Supreme Court and he won.

Create modular sound bites.
I was media coaching a CEO of an up-and-coming company positioning itself to go public. The company was targeting business shows on MSN, CBS, CNN and wanted to attract investors. We created sound bites to include facts about the company’s financial well being, about the internal health of the company and employee happiness, and the ways that they were innovators in their field. Plus the company was growing fast, adding new stores nationwide at record speed, while staying in the black.

We took those same stories and angled them for the company’s other two audiences: consumers and trade. And we worked the CEO’s passion for fly-fishing into the mix, which brought out his sweetness.

Pro tip: Work with your CEO or spokesperson not to memorize talking points, but to make them modular—to flex his ideas into different shapes and sizes for different audiences. Make him human and lovable by establishing some key stories about his personal life, which exemplify how well he leads her people—which is what we really want to see. We need more leaders and fewer protectors of the bottom line.

Move people with your good spirit.
Words are less important than you think, likability more. In the Gallup poll taken during each presidential election since 1960, the candidate who scored highest in the likeability category has won every election.

Making your CEO likable is crucial to his success in the media.

I was working with a CEO of a popular magazine who had a brilliant mind, was a talented athlete, but wooden.

As soon as I encouraged him to speak of his youngest daughter, his whole demeanor softened. His VP of PR cooed, “Oh, you just got soooo handsome.” It was true.

Once I coached him to speak from that place of the pride and love he had in his daughter he could talk about the difficult situation in his industry that directly impacted his magazine—formerly a stumbling block—with ease and grace.

The more open your CEO or spokesperson is, the more powerful he is. Practice having him remain open and loving when you grill him with tough questions.

That may sound ridiculous, but when we speak as if we were addressing a beloved child it’s pretty hard for the media to retaliate with the same vehemence than toward a man holding a sword ready to strike.

Spending time with your CEO or spokesperson to hone his sound bites, body and facial language to suit any situation will help make rich poetry in troubled times.

Download the free special report 5 Awesome Tips To Prepare For a TV Interview.