Posts Tagged ‘sound bite training’
9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
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PR Tips to Make Your Movement Go Viral
PR Tips to Make Your Movement Go Viral – Interview by Erica Mandy – News Worthy Podcast By Guest Blogger Alison Luterman (Plus a poem!) – with my video commentary on how to make a movement go viral — from Erica Mandy’s Show, The News Worthy I was walking up the street minding my own…
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Make Your Sound Bites Steal-able With One-Liners
If you think sound bites are just for the salesy, sleazy or slick, think again. They are your core messages that convey the most important things you want your audience to know. I take you through some steal-able examples that you can model —and show you how to make your sound bites steal-worthy.
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Why I Can’t Stand The Cult of Fake Authenticity
Are you being fake by blurting out your most intimate inner workings to strangers? Do you sometimes feel battered by in-your-face authenticity? Let’s be truly real vs. crafting authenticity.
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A Media Training Transition That Can Save Your Skin
You’re asked a question you don’t want to answer. You’re caught off guard by the host or reporter’s surprise, irrelevant, inappropriate, intimate or invasive question. Here’s the one transition that can save your skin that works every time.
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Leverage Your Glamability Before a TV Show Even Airs With Shannon Walbran
Shannon Walbran, known as South Africa’s top psychic, got booked on a reality TV show in a different language in the Ukraine, that she ended up not shooting – but still got publicity that skyrocketed her career. You’ll be privy to how she did it and why she refuses to let clients hire her for more than one session—and yet has a full practice and a spot on a weekly radio show. Plus hear her give me a reading…
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