Episode 11

PR Tips to Make Your Movement Go Viral

PR Tips to Make Your Movement Go Viral – Interview by Erica Mandy – News Worthy Podcast By Guest Blogger Alison Luterman (Plus a poem!) – with my video commentary on how to make a movement go viral — from Erica Mandy’s Show, The News Worthy I was walking up the street minding my own…

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Episode 35

Make Your Sound Bites Steal-able With One-Liners

If you think sound bites are just for the salesy, sleazy or slick, think again. They are your core messages that convey the most important things you want your audience to know. I take you through some steal-able examples that you can model —and show you how to make your sound bites steal-worthy.

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Episode 29

Leverage Your Glamability Before a TV Show Even Airs With Shannon Walbran

Shannon Walbran, known as South Africa’s top psychic, got booked on a reality TV show in a different language in the Ukraine, that she ended up not shooting – but still got publicity that skyrocketed her career. You’ll be privy to how she did it and why she refuses to let clients hire her for more than one session—and yet has a full practice and a spot on a weekly radio show. Plus hear her give me a reading…

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Episode 27

Media Training to Script Your Story of Origin

Your story of origin or your signature story is the one story you’ll need for any media appearance or any public speaking engagement. This story is what makes you stand out as an original. And it’s the question that practically every journalist or host will ask you about first. You’ll discover 3 ways to uncover your personal, intriguing, and captivating story.

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