Episode 7

The phone rings. You hear an authoritative voice say, “Hello, I’m the producer of…Good Morning America or the Today Show, or Fox News or any other top talk show, you name it. This is your big moment, the break you’ve been waiting for. After you catch your breath what do you do? I’ll share 4 secrets that will help you pass the “audition,” your first call from a producer.

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Episode 1

There are thousands of media platforms—radio shows, newspapers, blogs, podcasts, columns—in the US alone. Hundreds of thousands of journalists, producers, and bloggers who are hunting, DAILY, for interesting people and ideas and stories that they can feature. These people who work in the media are looking for knowledgeable experts. They’re looking for heartwarming stories. They’re looking for you.

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So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.

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  I have four Vince Flynn thrillers piled on the floor by my bed right now. I stay up way too late reading them, glancing at the clock saying to myself, “I should stop now.” But I don’t. They are more than page turners, they are enthralling. They put you in the world of politics,…

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  By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Most people who are in a rush to get publicity dash off a press release and then expect instant fame. But what typically happens IF the media calls is they don’t have their sound bites ready. What follows is…disappointment. They don’t…

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