3 Superstar Secrets to Getting Results From Your Media Appearances
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul
Most people who are in a rush to get publicity dash off a press release and then expect instant fame. But what typically happens IF the media calls is they don’t have their sound bites ready. What follows is…disappointment.
They don’t get quoted, or if they do it does little or nothing for their business. Then they blame the media, saying that publicity doesn’t work. In order for publicity to work – you have to do the work first.
So BEFORE you ever contact the media watch this video to find out the three things you should do that set the foundation of your talking points or sound bites. Then craft your stories, statistics, facts, vignettes, one liners, aphorisms, anecdotes, analogies and acronyms that are the mainstay of your messages.
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Hi, I'm Susan
I’m a media coach, martial artist + marketing strategist who helps you communicate your values, mission + message during media interviews to multiply your revenue while building your brand + business. I believe that you don’t need to brag, beg or whore yourself to get the publicity you want. Nor do you need to be an axe murderer, a shamed sports star, or be involved in a sex scandal. There is another way…
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