By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul
Most people who are in a rush to get publicity dash off a press release and then expect instant fame. But what typically happens IF the media calls is they don’t have their sound bites ready. What follows is…disappointment.
They don’t get quoted, or if they do it does little or nothing for their business. Then they blame the media, saying that publicity doesn’t work. In order for publicity to work – you have to do the work first.
So BEFORE you ever contact the media watch this video to find out the three things you should do that set the foundation of your talking points or sound bites. Then craft your stories, statistics, facts, vignettes, one liners, aphorisms, anecdotes, analogies and acronyms that are the mainstay of your messages.