Guest Post By Victoria Greene
It’s fair to say that America is a fairly divided place right now, with wildly differing ideas about what’s right and wrong. Whatever your views, our blundering, boastful President does seem to have mastered one thing, and that’s showmanship. As he appoints more than a few questionable characters to office, many of us remain distracted by the latest inflammatory statements he’s made on Twitter, or by what’s going on with Celebrity Apprentice. As intelligent entrepreneurs and business owners, here are 8 lessons we can learn from his strengths and weaknesses when it comes to courting publicity.
PR is rooted in positive relationships
Most CEOs respect PR, or at least understand its function. Whatever their feelings towards it, they accept that in positions of high power or visibility, it is necessary. For better or worse, Trump is not most CEOs.
Donald has yet to realize that at the root of PR is a carefully tended network of positive relationships, built on clear and transparent communication. He mistakenly considers himself an ‘expert’ PR person, despite his total lack of tact, sensitivity, or awareness. Let’s not forget, he appointed a hedge fund manager to run his communications office.
For the life of him, Trump cannot seem to hold on to a PR chief, and the reason is quite simple – no self-respecting, professional PR person wants to work for a boss who thinks he can do better, and who will publicly shame you for trying to do your job.
How to apply: Dale Carnegie says in his book How to Win Friends and Influence People: “If You Want to Gather Honey, Don’t Kick Over the Beehive”. In other words, an aggressive approach will get you nowhere. He also says that “Winning friends begins with friendliness” – another simple yet oft forgotten pearl of wisdom. Take a look at this list of the 100 Most Trusted People in America. They are well-liked, charismatic, and many of them are actors. Interestingly, none of them are TV bullies.
Sometimes you need to take an unconventional approach
Some believe that Richard Nixon lost the 1960 presidential race due to his poor TV presence, compared to JFK, who understood the power of the medium. Trump is, of course, no stranger to television, having perhaps more experience with it than any other presidential candidate in history. Throughout his election campaign, he consistently eschewed conventional politics in favor of sensationalism and sound bites, in contrast to Hillary’s more measured approach.
What’s more, while Clinton worked to secure votes across all demographics, Trump lasered in on a specific target audience – white, working class men who had been feeling less represented under the previous Democrat government. In marketing we are often advised to ‘find our niche’, and it seems that the same could be true of politics.
How to apply: There are lots of ways to get unconventional with PR, though it’s no guarantee that just because your campaign is unconventional, it will be a success. From publicity stunts and viral videos, to riding trends and putting out crowdsourcing content, the internet has made it much easier to be imaginative. Check out these Timeless Creative PR Ideas.
If you fake it, you’ll probably get found out
Earlier in Trump’s career, several New York reporters spoke with a John Miller or a John Barron – two supposed PR men who sounded suspiciously like Trump himself. Miller and Barron were particularly insightful, sharing detailed explanations for Trump’s actions and love life, all the while presenting him in the most favorable light possible. You can read the full transcript of one of John Miller’s interviews here.
Of course, these strangely forthcoming sources were none other than Trump himself, and if you read or listen to the interviews, it is startlingly, ridiculously apparent. At one point, he even forgets to speak in the third person. The lesson here? It should go without saying, but we’ll say it anyway: don’t pose as your own publicist and expect to get away with it. Oh – and the tan isn’t real either.
How to apply: It’s fairly straightforward really – just be honest and authentic about who you are and what you do. If you don’t fake it in the first place, you don’t get found out. Lance Armstrong was a celebrated road racing cyclist who many people admired, until the doping scandal came out. Likewise, Tonya Harding was a famous figure skater, whose career was left in tatters after she hired a thug to break her rival’s leg. The public hates a cheater, so keep your record squeaky clean.
You must be willing to listen to advice
PR professionals are much like counselors. Their job is to advise the client on the most effective approach to communications, if they want to achieve certain goals. They are a valuable asset to the team, and a smart client will realize the importance of listening to their advice, even if they end up taking a slightly different course of action. A sensible business owner will involve their PR person in all big-picture discussions.
The thing about Trump is, he really doesn’t want anyone’s advice. He wants to do his own thing and he thinks he’s got PR sussed. When Spicer worked at the White House, he griped about his limited access to the President, yet was still blamed when things went wrong.
How to apply: Benjamin Franklin said that “wise men don’t need advice – fools won’t take it”. If you’re attempting to navigate the choppy waters of publicity, it’s better to do it with a legitimate expert at your side. Part of a PR practitioner’s role is to train their clients to effectively face the media, as well as making their client’s reputation as strong as possible. Ultimately, they help to keep you focused and moving towards your goals – with the force of the media on side.
The celebrity phenomenon
Whether your feelings towards Trump are mild or extreme, it can’t be denied that he is something of a sensation. For better or worse (and likely worse), we’ve never had a figure quite like him on America’s political stage. We now live firmly in a culture of celebrity, and Trump – a longstanding TV star and populist bigmouth – is known by everyone. It shouldn’t really come into the equation when you’re running for President – yet it does.
Why? Because with their deity-like status, we listen to what celebrities have to say. So in 21st century America, should we be surprised that a celebrity has managed to become President? It’s wall-to-wall (pun intended) publicity, be it good or bad. Whether you love or despise Trump, he remains a popular topic of conversation – and that’s just what he wants.
How to apply: So how can you find ways to keep people interested in you? To enjoy the kind of engagement that Trump gets online and in the media, it’s all about being engaging and having a stance or opinion that people relate to. Today’s consumers are discerning about which brands deserve their time and attention. Don’t be afraid to start discussions, and fan the flames to keep them going. Experiment to find out what resonates with your audience, and mix up your timing, language, and use of imagery.
He tells it like (he thinks) it is
Trump doesn’t speak the political tongue. Everybody knows that – just look at his Twitter feed. Instead, he seems to say whatever comes into his head, without much of a filter to speak of. Agree with him or not, you always get the jist of what he’s saying. Some politicians do themselves a disservice when they speak in political jargon, alienating the less articulate voters.
Honestly counts for something in PR, even – or especially – if that honesty is controversial. Trump’s followers love him for his willingness to tackle any subject, in particular those that more seasoned politicians dance around.
Why is this so appealing? Because we value people who give us perspective on things that matter in our culture. In other words, we love someone with a strong opinion. And Trump – well, he is big orange hot air balloon of opinions.
How to apply: We want your perspective on what matters to you and why it’s important to your audience. Your strong opinion about a topic you care about sets you apart from your competitors who may have a different take – and sets you up as a thought leader. News shows are made up of people proffering different opinions on a topic then backing those opinions with facts, research, or other evidence.
Pick an enemy (or several)
Branding experts will often tell you to identify an enemy and position against them. That enemy doesn’t have to be a person, it could be a system, a state of the world, an injustice, or an opinion. The world’s top brands all have distinct enemies – and Trump is a brand too.
At this point, Trump has made many enemies, and he has a habit of calling them out and going after them. Choosing an enemy gives your campaign a focus – it’s the classic scenario of ‘us vs. them’ that galvanizes large groups of people into action. It’s a great tactic for businesses. Is it a good one for politics? It’s certainly been successful at getting Trump into office, but as to the effects on society and the world, it all starts to feel like a dark and dangerous road.
How to apply: So every brand or personality needs an enemy, but that doesn’t have to be a competitor. It could just as easily be an idea. A nutritionist might position processed food corporations as ‘the enemy’. A pro web designer might frame DIY website builders as ‘the enemy’. For an artisan coffee shop, it might be instant coffee. Whether it’s a belief, an assumption, or a rival business, every beloved brand has something to push against and rally behind.
If you don’t have the instinct for it, leave it to the professionals
Anthony Scaramucci has said that Trump has ‘excellent public relations instincts’. So is that true? He certainly represents something different, and something different – especially in politics – is pretty irresistible. But I would argue that overall, Trump’s PR instincts are fumbling at best, and volatile at worst. And they appear to be getting worse. His weeklong assault on his own attorney general in July was apparently ‘all his idea’. Good one.
Trump is used to the selective media exposure granted by his TV lifestyle, but as President, you are on show 24/7. PR decisions are more critical than ever. The best bosses understand their own strengths and weaknesses, but Trump’s inflated view of himself means he won’t listen to others. From a PR perspective, it will be interesting to see where his ego leads him over the course of his time in office.
Trump famously exaggerates, but if you’re looking to implement his tactics into your own business PR campaign, maybe think twice. Exaggeration and dishonesty are no way to do business – and you will be found out eventually. If you’re trying to get more media attention for your business, here are some good guidelines. What we can take away from his success is the importance of picking an enemy, leveraging social channels, being true to yourself, and being memorable. But we can also learn to become better listeners, better bosses, and better people.
Victoria Greene: Brand Marketing Consultant and Freelance Writer.
Vicky is a freelance writer and ecommerce marketing consultant. She loves following politics and drawing lessons that can be beneficial in other areas. In her spare time, Vicky shares her knowledge by writing for a variety of digital publications.
I’m in a tizzy right now. I have an unknown, itchy red rash under my arm. My stomach is upset and bloated. And my office has a giant pile of clothes on a chair I’ve been meaning to take to the consignment store, but haven’t. When I want to shift something, I clean out. But sometimes, the shift doesn’t come soon enough. And stuff piles up.
While I continue to consult with some amazing and talented clients, at the same time I’m also moving into a new direction with my True Shield: Verbal Self-Defense For Girls. So I have a foot in both worlds — which can sometimes be crazy making. Like worried nights pacing and writing at 3:00 am, searching for that roll of sweet tarts I have in the laundry room cupboard for such emergencies.
For one thing, I didn’t really realize that I was a start-up. But that’s what I am. I have a business with no track record for a new idea.
Verbal self-defense for girls
I have all the measurements in place, but have yet to have anyone complete the program. Everyone in the schools and organizations who have purchased it is starting in August or September and while it will take me just 3 months or so to get initial statistics and evidence-based results it will take me about 9 months to get a full picture of all the survey results.
That’s almost a year! Panic. Seems like forever and a day.
Starting something new can be a maddening and discouraging process. I want to chat a bit about the three things about the process, which is often hard to love. Failure, faith, and perseverance. We are often told to embrace the journey. While that is a noble thought, the muck during the journey can weigh you down something fierce.
I just heard an interview with Jessi Klein on Terry Gross’ show Fresh Air talking about getting an Emmy while having a three month-old baby and having to pump breast milk during the ceremony which nicely sums up why embracing the journey is necessary to happiness. “…Having a baby is really hard on a marriage. So things with my husband were just – I’ll just say they were very hard ’cause we were just so tired, and it’s so crazy. And I just suddenly felt very much like, oh, I won this Emmy, and tomorrow I’m getting on a plane and I’m going right back into my own little struggles.
And nothing is really different. Like, this was great but now it is over. And I just have to be back in my sort of currently overweight, milk-laden body and waking up at 2 in the morning and 4 in the morning. And it’s hard. And the Emmy is amazing, but all of this will continue. I think it just brought into very stark relief in the moment what would have been the truth no matter what I was doing. But it was very immediate, which is that this doesn’t really mean anything for your actual happiness or your life.”
the journey is the reward even if it doesn’t feel like it
We think when we get to the big award, reward, end game, whether it’s finishing a book, landing a big deal, selling a bunch of stuff, finding love, that suddenly the world will become rosier and all that ails us will fall away. Yet, happiness often comes on the heels of failure — though rarely soon enough, it seems.
You’ve heard the expression “Fail fast.” It’s about trying a bunch of new things and letting go of the ones that don’t work. So first I had to find people to call schools and organizations. I used Upwork and went through about four people before I found the two that consistently got results- i.e. they called the decision makers to set five-minute appointments for me to discuss the program. I failed fast with the callers by starting them all at once on different excel spread sheets for my target markets.
Failure number two. Schools are a hard sell. Most principals, counselors or PE teachers loved the program. Then it had to go to committee. Then through the budgeting process. Guess what? 99% of the schools couldn’t afford my program due to budget cuts or lack of funding. Many said that would have to get independent funding in order to implement the program. So, we moved on to organizations. Organizations totally got the concept and wanted the program. Problem? Funding. They were used to getting most of their programs free as they were mostly funded by other organizations or grants.
So, I started researching how to get grants. Getting a grant is a laborious, time-consuming and confusing process. In short you have to make sure your mission is in absolute synch with the grantor, then you typically have to earmark those who will get the funding. Which meant that I had to start getting commitments in writing about which organizations were really keen on using my program so I could list them in the grant.
Another problem with getting grants to fund the people who wanted the program is there are no guarantees that I’ll even get the grant!
So all that work could be for nothing.
I hired an expert for that to make sure that I was on the right track. But, after talking to many of the grantors, they told me that had hesitations about giving money to an unproven program — even though they loved the idea and said would go to bat for me.
My faith began to flag. Am I really going in the right direction? How many obstacles do I need to go through before I give up? So I turned to my friends. They told me to keep going. They said it was a much needed idea. They said to find a way in. They said hold fast. Today, a man in charge of programing for the Boys & Girls Clubs said he had faith in me and my program and that all girls need it. “Stay in touch. This is a great program.”
One of the things that I recommend to my clients and course participants when they aren’t getting any traction with the media is to tweak. If you send in a pitch or press release and no one is biting, try a twist. Approach your topic from another angle. Switch up the perspective. Go in the back door— a non-obvious angle that isn’t a direct pitch for your business, book, product, service or cause. Think small and get specific.
What seemed to spark real interest in the contacts I was speaking with is this idea of teens and college girls teaching each other. This is my big dream for my program to become self-sustaining in this way. So my business mentor said, “Let’s approach your course from this angle.” So I did.
I got immediate interest from a Boys & Girls Club that serves an at-risk community and already has volunteers that are groomed in community service through their Keystone program. Perfect.
The head of programming for a department of education said that she thinks she could wrangle 20 girls to train that could then be dispatched back to their schools. Fantastic.
Today, I talked to a man who works in five schools where Opioid addiction is rampant. When I told him about my vision he said, “I can’t believe you just said that. We have those girls at the ready and we’ve been wanting to do something like this the up their self-esteem.” Yes.
Keep your focus on the vision.
By focusing on my original vision, the big dream and bigger mission and slightly shifting the approach, I’m now getting a more enthusiastic response — because it directly taps into the organization’s bigger mission as well.
Am I still discouraged, downtrodden, despairing and weepy? Yes. I cried my eyes out last week, and sobbed on my sweetie’s shoulder, and starting thinking about tossing in the towel. Seriously. On other days, after making calls for hours and not reaching anyone who can make a decision or having people tell me that they get a similar program for free, I feel exhausted and hopeless and have the urge to gorge on cookies.
Then I think about all the time, energy, money and inspiration I put into this. And keep going.
I talked to Susan Kennedy yesterday (SARK) about my plight as she’s an expert in keeping a person’s creative spirits high. The advice she gave me was, “When I’m tempted to deflate in this absence, instead I’m going to fill myself with presence. I’m going to remind myself of my vision and certainty.”
Which all requires discipline and managing what I tell myself. After I bemoaned my plight I told Susan that I did believe that I could already feel that my program was instituted far and wide, helping girls all over the world — and that it had already happened and that I just needed to catch up with it. We talked about the fact that we have no idea how this program has touched people and where it will reach — now and in the future.
Does this mean I won’t have days when I feel it’s all hopeless. No. Like Jessi Klein I’ll still be mired in my own daily struggles, but thank God I don’t have to pump breast milk. When I imagine her life I think I may have gotten off easy. Though it doesn’t feel that way. I just have to get through this next patch, I tell myself. I will remember the discipline of keeping to my vision and certainty. And I invoke the question I’ve told you to ask yourself: “What is my next step?” That is my question. I keep following the answers, wherever they lead.
By Guest Blogger Margie Zable Fisher
Wouldn’t it be great if you could get information about your product to a magazine editor, at the exact time when that editor was looking for products like yours? Well, that option exists, if you use Editorial Calendars.
What Are Editorial Calendars?
Editorial Calendars list topics and special editorial coverage, to be included in each issue of a publication.
How to Use Editorial Calendars to Gain Publicity
Savvy product and ecommerce companies will find Editorial Calendars extremely useful when pitching products for media coverage.
Here are some tips to make the most of your story pitching:
- Research the publication. Understand the publication’s focus and how your product or service might fit in. A new beauty product for spring may seem perfect for all publications looking for beauty products. But if your product is a luxury item, and the magazine focuses on low-cost products, it’s not a match.
- Make sure that the Editorial Calendar topics are still relevant. Editorial Calendars can change throughout the year. Check to make sure that the topics you want to pitch are still in the Calendar.
- Offer product submissions with enough lead time. The lead time for publications varies, and can be as much as six months or more. If you’re not sure of the lead time, assume three to six months.
Where Can You Find Editorial Calendars?
Typically, Editorial Calendars can be found in advertising sales kits. The calendar topics are included so advertisers can tie their ads into topics covered in the publication. You can sometimes find an Editorial Calendar in the advertising section at the publication’s website. If you can’t find it there, contact the publication’s marketing/sales department and ask them to send it to you.
I’ve just put together a list of Top Magazine 2017 Editorial Calendars. Included are: O, the Oprah Magazine, Real Simple, People Style Watch, Redbook, Woman’s Day, Men’s Journal and more.
So remember – you can increase your chances of getting media coverage for your products by utilizing Editorial Calendars. Don’t wait – get your list today!
This post is contributed by Margie Zable Fisher, president of Zable Fisher Public Relations, www.zfpr.com, which specializes in e-commerce and product P.R. and publicity. Get her new free report, “How to Outsource Your Social Media Efforts Inexpensively,” here.
I just read a woman’s special report that disparaged one of my colleague’s tag lines saying, “I feel bad for those who’ve built a brand around this message.” (My colleague is a wonderful AND successful person by the way. And her brand is working just fine.). This is a poor publicity strategy.
This gal’s special report blasted me with her loud clothes, wildly colored hair, and audacious language. She made it a point to shock me. Granted, that’s HER brand, and people who resonate with in-your-face brashness will be her perfect clients.
But please don’t think you have to imitate this way of being to get media coverage, fans, followers or clients. And please never disparage anyone’s brand to promote your own. I once had a client who said she chose me over another colleague precisely because I wasn’t as “slick and sound bitey.”
There is a place for everyone, no matter how shy or small you feel. No matter how big and bold you are. No matter if you’re quiet and thoughtful. No matter your race, ethnicity or point of view. We need us all.
Be yourself. Everyone else is already taken. ~Oscar Wilde
And know that often the loud ones get attention more quickly, because, well, they are jumping up and down, blowing a bullhorn and calling attention to themselves, while you made be sitting, listening, pondering and seeking to understand others. As long as you’re sitting tall and centered in your own way of being that’s fine. Sometimes, quieting your voice makes it easier to be heard.
And, if you wish you were other, or want to shift your life in a big way before taking center stage – in the media or online, heed the advice of my dear friend Sherry who shows you how to live the life you want in the now — just as you are.
“Miracle find me now” is my mantra for this year.
I didn’t make this up. SARK (Susan Ariel Rainbow Kennedy) did. Re-igniting our friendship again after a 20 year hiatus — after a tiff neither of us remembers exactly how it happened, was the first miracle. I was up on Facebook fooling with something on a weekend which I rarely do and a little word cloud appeared with SARK asking if I’d like to reconnect. A minute later we were on the phone yakking away. We ended the conversation by SARK saying, “I never stopped loving you.” I said the same back. She said “How could we not? The connection was there all along.”
In another conversation on the phone, me walking in the chill of late afternoon and SARK with the wind blowing on the beach, she said that you can just say, “Miracle find me now.” And then keep your eyes and ears peeled for it to reveal itself. So I was walking in the very brisk morning in PA over Christmas and I took a turn into the Daylesville Abbey. Its a beautiful serene place, sweeping views, lots of open space with a little creek that was full and noisy after a rain. I followed it along marveling at how clear the water was and looking at the stones, remembering how I did this in my childhood at the gorge searching for pollywogs.
I believe in miracles
I said to myself “Miracle find me now,” and around the next bend came across a holocaust memorial art project of stacks of painted boxes with statues of saints and angels that was also a bee keep. What a strange thing to find at a Norbertine abbey I thought. The next night, Father John, a priest from the abbey was over for a cocktail and cookies and I told him about coming upon the memorial. He had no idea it was there and he lives on the property.
holocaust memorial + also a bee keep
Now, though Father John visits every year while we are here and gives us a card with a special blessing in it – to mention us out loud in his prayers during a service – along with a cd of christmas songs, this year was different. He and my mother-in-law had a big fight and weren’t speaking. Yet, when he came over he brought her a crazy animal, like he does every year for Christmas and her birthday, because he knows she loves animals. There was no big discussion. No formal apology. Just this big bouncy bird made of colorful iron. At the end of the evening we stood in a circle with our arms around each other as he gave us a blessing and tapped each of our heads naming us as he did so. Miracle? Yes.
The next miracle that happened was my mother-in-law took me aside that same evening after the priest left, held my hands, looked into my eyes and said, “Thank you for taking care of my son.” You might not think that this small thing is a miracle, but given her disposition I can tell you it was. Because miracles come in all shapes and sizes if you choose to see them. They do not have to be some blast from above in some grand or obvious gesture. They can be a creek that brings up happy childhood memories, an unspoken forgiveness, a meaningful look.
SARK told me you can ask for your miracle in many specific ways like, “Miracle relationship find me now.” Or, “Miracle person find me now.” Or, Miracle experience find me now.” Once you begin this practice it’s obvious that there are endless variations. You can see this as a corny or silly exercise…. or… as you move into 2016 can you ask for a miracle for what you want and then open your eyes to see it right in front of you. If you choose to, I’ll be right there with you asking to see my miracle and supporting you to see yours.
Miracle find me now
I wish you a miracle filled 2016.
A nice way to start off your miracles is to give. Every day I go up onto this website and click on every option. It costs nothing to give and you’re doing a huge service to all these organizations. It take less than a minute a day. It’s quite satisfying and joy-building.
A few ways to get your miracles started…
- Hop on this free publicity training designed to help you double your business by doing a few key things right.
- Keen on getting more clients, customers and sales and become a media darling. This is it.
- Learn the 3 hot hooks to transform you into a media magnet here.
- This is a special section of my website filled with lots of videos for you. I recently added several surprising ones. Enjoy!
- This is where you can try the sound bite course for $1. Yes, you heard that right.
- Looking for a literary agent? This is for you.
- Need help writing your book proposal? Ping me here.
- If you sell high end programs or services this unusual strategy might be for you.
- You, in O Magazine. Yes. Discover the best ways to pitch the editors here. Find out if you are a prime candidate for getting in the magazine. (There are 12 ways).
- Stay inspired to write your novel – or memoir, or self-help book. Practical advice too. Get that book done this year!
- Listen to my chat with Nathalie Lussier discussing what I did to shift my business and serve my clients in the way that really lights me up.
Call in your miracles. If you don’t feel like it’s working, just change the question and keep asking. Keep looking. Keep seeing. Keep going.
Learn to enjoy every minute of your life. Be happy now. Don’t wait for something outside of yourself to make you happy in the future. Think how really precious is the time you have to spend, whether it’s at work or with your family. Every minute should be enjoyed and savored. ~ Earl Nightingale
Share your story & get a prize!
Can you think of a time when you spoke up and it changed your life — or someone else’s life — for the better?
Maybe you saw a classmate bullying someone on the schoolyard and you spoke up and said, “Back off!”
Maybe you witnessed harm being done to a child or animal and intervened.
Maybe a colleague made a bigoted or sexist comment and you objected or said, “You need to apologize. That’s not OK.”
Maybe you had a “funny gut feeling” to call, visit or email a friend, parent, sibling, or client at a particular moment and your message changed the course of their day — or life.
Maybe you asked for a pay raise, a promotion, a new project, or an opportunity that you wanted—and you got it.
Maybe you bravely got onstage—or published a blog post—to share a true story from your own life and it led to a beautiful opportunity, inspired your audience to take action, or shifted your whole year in an unexpected way.
When you speak up—honestly, courageously, straight from the heart—your words can unlock incredible opportunities, open people’s eyes, help to correct wrongdoings, biases, and misconceptions, and make the world a better place.
The life-changing magic of speaking up contest
Speaking up is magical.
I love hearing stories about people who have chosen to speak up—what they did, what they said, and what happened next—and I want to hear your story.
To reward you for sharing your story, I’m turning this into a CONTEST with a delicious prize for EVERYONE who participates! (Hooray!)
Here’s how it works:
- Head over to Instagram (download the app here to sign up if you don’t already have an account).
- Once you’re logged into Instagram, follow me and then post a photo plus some text on your feed. For the text, briefly tell a story about a time in your life when you chose to speak up—where you were, what you said, and what happened next.
- Include this hashtag somewhere in your text: #TheMagicOfSpeakingUp and tag me @susanharrow
- Guidelines: please keep your story brief. 250 words or less. Think: “sound bite sized.” Also, please keep your story G-rated and appropriate for kids and teens to read. Extra credit for concise stories!
- Please do your Instagram post by November 24 and encourage friends to participate, too!
- Not on Instagram? No problem. Do the same thing on Facebook. Please “like” my page and remember to use the hashtag #TheMagicOfSpeakingUp and to tag me @susanharrow.
Prizes for everyone
Every single person who shares a story on Instagram or Facebook receives my E-book Girl On Fire—which shows you how to speak up in 10 of life’s trickiest scenarios—just for participating!
Here’s how to get that prize (and be entered in the contest for the grand prize):
Go to Instagram or Facebook.
- On Instagram follow me and tag EITHER the photo OR the text using @susanharrow.
- Post your story and image. NOTE: Make sure that you own the rights to the image or have creative commons commercial use rights. All submissions must have an image as well as text. Need some photo inspiration? Go here.
- Use the hashtag #TheMagicOfSpeakingUp.
- Tag me: @susanharrow.
- Go here to download your prize!
- I’ll announce the grand prize winner on December 9! (I hope it’s you!)
(Note: this is purely an “honor system” situation. No big hoops to jump through. If you posted a story, then go ahead and get your prize! It’s yours for the taking. Enjoy.)
Grand prize for one person
I will also select one story—the one that I feel is the most poignant or had the most impact—and that storyteller will receive the grand prize: My 6 month mentorship program to get prepared for publicity for or to launch your publicity program (Worth $11,500). I’ll announce the grand prize winner on my Instagram account and my Facebook Page on December 9. (Follow me on Instagram at @susanharrow and on Facebook to stay in the loop!)
This will be so fun and inspiring!
Whether you have a story about a huge, life-altering moment—or a small, quiet, everyday act of bravery—I want to see how you decided to speak up.
I can’t wait to see your story!
This contest was inspired by a lovely and very popular book called The Life-Changing Magic of Tidying Up by Marie Kondo. You can buy the book here.
In submitting a photo and story (The Work) you give me, my publisher, and its licensees and assigns permission to use any and/or all of the material from your post including the photo in all editions and derivations of The Work throughout the World, in all languages and all media, whether now known or hereinafter devised, and in the advertising, publicity, and promotion thereof. Proper credit will be attributed to you in The Work.
In submitting a story with an image/photograph you grant the permission requested above and warrant that the material indicated below does not infringe upon the copyright or other rights of anyone. If you do not control the rights requested by this post in their entirety, please provide me with the name and address of any other party from whom permission is required.
This is the email that got me featured in a local paper called The Marin Independent Journal (Marin IJ). The journalist, PJ had written about our garden (Which has been featured in Better Homes & Gardens) before from a different angle—saving the disappearing bees.
You can copy it in a snap.
So you can get free publicity too – either local publicity or national publicity. This email is universal.
Business Coaching Photo credit: Will Csaklos
EMAIL #1 ME TO PJ:
Subject line: Group coaching salons in the garden
Loved your piece on going directly to jail to get garden bargains. We’ve been considering getting an owl box so this is great to know!
While we do have native plants and make sure the birdbaths are full for all the birds, bees and insects, we’re also using the garden for something new so other people can enjoy it’s beauty:
Think party, literary salon and laser coaching all wrapped up in an enlivening day.
Kind of like blooming your business.
It’s a new alternative to meeting in stuffy hotel rooms and following a stiff agenda. Instead you…
Come with your business longings, dilemmas, and stuck points.
Leave with a clear mind, a full heart — and a plan.
And though I love virtual trainings (and run a few) people are craving more intimate experiences.
Love to hear your thoughts.
Here is how our correspondence continued.
EMAIL #2 PJ RESPONSE
Love it! When does it start?
ME: It’s 1 day on Saturday Sept 19 from 1-5.
Email #3 PJ RESPONSE
Got it. Does it have a strong garden connection other than just being in a garden. Events need to have a strong connection to the garden : )>
ME: Well, everyone says that this feels like a sanctuary and when they see the trellis they say it’s the perfect place to get married so I see the garden as a way to better connect with yourself and what you want vs. sitting in front of a computer.
We are not just going to sit at the table, but were going to walk and talk down the pathways and use movement and the flowers as a way to loosen our thought process and brainstorm.
We will also deadhead – prune away what no longer serves us, by pruning our roses, echinaceas, or boxwoods.
Everyone will also plant a seed in a tiny pot of dirt as a metaphor to grow their business. (Gloves optional!) When I planted tiny maples that had self-seeded from our giant Japanese Maple, hands deep in dirt with my next door neighbor’s kids, they said, “I wish we could do this more often!”
Everyone will leave with a bundle of beautiful lavender to smell to remind them of the day to stay inspired and to take action on what they say they want.
Is that enough?
How does that sound?
Inspiring Creativity! Entrepreneurs grow their business with business coaching in the garden Photo Credit: Will Csaklos
RESULT: We set up a time to talk two days later. She interviewed me and the article posted. This short format works for either local or national publicity. It’s short, to the point and doesn’t give away all the nitty gritty details until the reporter / producer is interested and asks.
As soon as the piece posted people called or just purchased their place online the same day the article came out.
There are just 2 spots left. Want to come? (San Francisco Bay Area).
I rarely do in-person events and this is the only one I’ll be doing this year. I’d love to meet you and work with you in person! I hope one will be for you. ?
Here is PJ’s piece about the garden coaching salon.
For the FREE 100 Word Email That Can Get Media To Call You special report, template + examples that goes into more detail and the psychology behind this strategy go here. You can copy it exactly to pitch YOUR local and national media contacts so you can get publicity. (It’s free!)
Follow us on Instagram here for more PR tips, insights, gorgeous images, beauty and fun (See me do a knife takeaway for my Aikido test – but don’t expect to be impressed…).
Not getting featured in the media?
Feeling tons of “resistance” whenever you sit down to work on your press kit, pitch or press release?
Can’t seem to “crack the code” on how to get top bloggers, journalists, editors and producers to pay attention to your work?
Frustrated that your replies to HARO, PRLeads and other PR services and don’t get any response?
Feel like, deep down, you “know” what you ought to be doing to take your visibility to the next level… except for some reason, you’re not doing it?
Over the past 25 years of my career, I’ve spent over 130,000 hours (that’s a very conservative estimate) training authors, speakers, coaches, consultants and entrepreneurs to help them get booked in the media and then use that exposure to double or triple their income.
Initially, when I ask, “Why are you having trouble getting press for your business?” One client said she had done literally hundreds of radio shows with little result, but had no idea what she was doing wrong. Many other clients have similar stories. Those are the ones that say that, “publicity doesn’t work.”
Just as typically my clients tend to point towards something “external” (like: “My press release really represent what we do” or: “My website looks dated.”)
Fair enough. I agree: having all of your materials looking sharp is very important. Your presence and what you say when you’re in the spotlight is too.
Presence is equally important as your message Photo Credit: Tim Caynes
But in my experience? If you’re consistently struggling to get your business, book, product, service, cause or mission in the media, or your appearances just don’t have much of an effect, the source of your “blockage” usually boils down to one thing:
In other words: What you BELIEVE about yourself and your ability to serve.
This may sound harsh, but it’s actually a very empowering thing to realize. Because once you’ve identified the harmful attitude that is holding you back, you can take steps to resolve it. Hopefully: once and for all.
Think your attitude is just fine, thank you very much? That may be true.
But it never hurts to do a little self-exploration.
Read on and see if any of the following 7 attitudes sound a bit like… you.
Harmful attitude #1:
“I’m too fat to be on TV. Maybe if I lose 20 pounds first…”
Why you need to change your ‘tude:
It’s been reported that 97% of women have at least one “I hate my body” moment, per day.
Imagine if every woman who thought to herself, “Ugh, I don’t like how I look” allowed those thoughts to STOP her from seeking media opportunities. We would literally have almost ZERO women appearing in the media. What a dismal world that would be!
Harmful weight-related attitudes aren’t just for women, of course. Men can — and do — think these kinds of thoughts, too, but generally, they don’t let that hold them back.
If you feel that you need to drop some weight, for your overall health, go for it. But in the meantime, don’t let “size shame” halt your progress. Not everyone who appears in the media needs to be a rail-thin supermodel. There’s room for all kinds of ideas, personalities and sizes.
Your media role model:
Oprah, of course.
She has publicly battled with her weight for decades. Even at her absolute lowest weight, she wore a size 10! Yet she’s perfectly comfortable talking about health, happiness, wellbeing, and “living your best life” — in front of international audiences. People respect her opinions, completely. If she can do it, why not you?
Harmful attitude #2:
“I’m so boring! My life has been relatively comfortable and easy. I haven’t overcome an extreme adversity, don’t have a rags to riches story, or anything ‘gritty’ to share.”
Why you need to change your ‘tude:
Not everything in the media needs to be “gritty,” “caustic,” “violent” or “dramatic.” And we’ve certainly had our fill of rags to riches stories, haven’t we? You don’t need to have become homeless and lived under a bridge, eaten from garbage cans or swindled out of a fortune by your business partner to get media coverage.
In fact, I would argue that today’s audiences are so bombarded with “drama” that they are delighted for an escape from the madness. (There’s a reason why websites like TheDailyPuppy.com are so popular.)
You don’t need to be rude, crude or rough around the edges in order to get booked in the media. You just need to be yourself.
If the “real you” is a positive person who was blessed with wonderful parents and a joyful childhood, so be it. You still have ideas, tips, strategies and stories to share. You can still be entertaining. You can still be insightful. You can still help people to lead better lives. Suffering is not a pre-requisite for service.
As my friend Alex puts it, you don’t necessarily have to “overcome adversity in order to know stuff.”
Your media role model:
Ellen has built a huge media platform anchored on “traditional values” like kindness and compassion. She consciously steers away from gritty or violent topics.
She’s known for delivering audiences a daily dose of positivity — complete with goofy dancing. That’s who she is and what she does best.
If you are the “Ellen” of your industry, embrace it! Don’t try to change yourself for the spotlight. You will feel awkward, uncomfortable, and struggle to successfully make the “point” that you’re there to make — and audiences will be feeling uncomfortable, right along with you.
Just be you. “You” is what works.
Harmful attitude #3:
“All of this media preparation stuff — like setting up my website — is too hard! I’m terrible with technology.”
Why you need to change your ‘tude:
To quote the folks at this design firm: “If Google can’t find it, it doesn’t exist.”
That’s the reality of our world today.
If you are unwilling to set up a website, participate in social media, and create materials that are quickly searchable (and findable) online — like a backlog of recent press releases stored on your site — you are going to have a tough time getting the kind of media coverage you want.
Your media role model:
At age 93, this actress, activist and product spokeswoman has a vibrant Twitter presence and shows no signs of slowing down with her career, despite her age.
Her manager jokes, “Betty and I have an understanding. I have told her that I have already booked her when she turns 100 and there is no out clause. Betty never backs out of a date.”
Another role model for you:
As a professional Tarot card reader who has been reading cards — full time — for over 25 years, Theresa has a steady stream of “regulars” and could certainly opt to “rest on her laurels.” But that’s not her style.
She is constantly learning new tools, upgrading her website, and experimenting with new ways to connect with audiences around the world (including starting her own podcast). She firmly believes that all business owners need to be tech-savvy, and she even mentors “tech-phobic” entrepreneurs to help them grasp the basics.
Theresa is regularly a go-to expert on Tarot, astrology and spirituality blogs, podcasts and magazines. The secret to her success? Well, as she put it — while talking to a friend of mine — “I ain’t no stale hippie.”
Harmful attitude #4:
“I’m not the world’s most credible expert on this topic. Other people are much more experienced and authoritative than me.”
Why you need to change your ‘tude:
There will always be people who are more highly credentialed than you are. That’s a fact.
“Comparing and despairing” when you size yourself up to your competitors is very counter-productive.
Yes, of course, there are people who might have more degrees, certifications or years of experience than you. But that doesn’t detract from your ability to serve your audience in your way, right now.
The real question is this: Do you have something to share — right now, today — that could help a fellow human solve a problem, get inspired, or lead a better life?
If so, then you’ve got the most important “credential” of all: something of VALUE to share.
Your media role model:
Gabby is one of the world’s most sought-after media commentators in the realm of personal growth and spirituality.
Does she have a PhD in psychology? Nope. (She actually studied “theater” at college). Is she a Nobel Peace Prize winner like The Dalai Lama? Nope. Has she published formal, academic research papers? Nope. Has any of that ever stopped her from pursuing opportunities to write, appear, and get interviewed in the media? NOPE.
She has personal stories to share and insights that she knows will help people.
And share she does. With videos, audios, Ted talks, lectures, meditations, courses, books, products, a spirit junkie app, and stuff she loves. And if that’s not enough you can enroll in the “Get More Gabby” subscription service. Phew!
Harmful attitude #5:
“I just don’t have time for all this stuff! Between running my business, taking care of my clients, and dealing with my family… I don’t have a minute to write press releases, build relationships with journalists, maintain my website, and… ugh!”
Why you need to change your ‘tude:
Life is unquestionably busy. As a business owner, there will always be “something” pulling at your attention.
But if you want to grow to the next level, serve wider audiences, and sell more of your books, products, courses and services (without spending money on advertising), then getting featured in the media needs to be part of your plan.
As Stephen R. Covey, author of the bestselling book The Seven Habits of Highly Effective People said, “The key is not to prioritize what’s on your schedule, but to schedule your priorities.”
If getting media coverage is a priority for you (and it should be!) then it must be treated as just that: a priority.
This may mean shutting down lower-priority projects for the time being or learning how to delegate more effectively. (If you’re struggling to stay focused on the action steps that really count, this training program can help you stay on track.)
Your media role model:
He is arguably THE busiest man on planet earth — with an unthinkable level of stress resting upon his shoulders.
Yet he still creates the time to write guest articles for The Huffington Post, contribute exclusive interviews to People magazine, occasionally, even tweet personal notes to his followers, and appear on TV talk shows to discuss his latest thoughts on basketball or a new bill in Congress.
Does he have a team supporting him? Of course. The point, here, is that Obama recognizes the importance of making media coverage a top priority. It’s not something to ignore or neglect. It’s vital to his success as a thought leader.
Harmful attitude #6:
“I’ve never been good at public speaking. It’s just not my thing. I’m going to freeze, blush, giggle, burp, sweat, snort, forget my ‘lines’ and mess this up… somehow. I just know it.”
Why you need to change your ‘tude:
No one wants to watch a “perfect robot” on the air or listen to a “slick and polished” presentation. If you go “off script” during a media appearance, it can often work in your favor. Little flubs can be endearing and humanizing.
This is something I talk about a lot in one of my media training programs, Your Signature Sound Bites. If you’ve got your sound bites down pat — meaning: you’ve chosen a couple of key messages that you really, really want your media audience to remember and “take home” — then it’s pretty tough to mess anything up. Just stick to your sound bites and allow yourself to relax. If you’re too slick? We want to topple you off that perfect pedestal. Be yourself. Quirks, nerves, sweats, burbs and all.
Your media role model:
While appearing on The Daily Show with Jon Stewart to promote her latest film — which she produced and starred in — Anne lost her composure and began laughing hysterically. Why? Because the plot of the movie (which deals with a coma victim) is so dreadfully, horrendously sad, it was actually… kind of funny.
Rather than sitting back in horror, fans LOVED it. Multiple media platforms (Vanity Fair, E! Online, US Magazine) shared the now-legendary giggle-clip, using words like “charming” and “adorable” and “utterly endearing” to describe it!
As one journalist put it: “This feels real candid. I don’t know if Anne Hathaway has ever been so likable. This is how you sell a movie, even when it’s a coma movie.”
Harmful attitude #7:
“I don’t deserve to be featured in the media. I’m ordinary. I’m not special.”
Why you need to change your ‘tude:
Let me ask you this:
Has an “ordinary” person ever given you a piece of advice that made your entire week better?
Has an “ordinary” person ever shared a resource with you that saved you tons of time or brought you hours of delight?
Has an “ordinary” friend, colleague or family member ever said something that motivated you to change an unhealthy habit and improve your life?
“Ordinary” people have the power to serve, educate, inform and inspire, just as much as rich, famous “celebrities” or “authorities” do.
If you have something of value to share — whether it’s a product, service, book, mission, cause, or day-changing tip, tool or idea — then you deserve to be in the media.
The brilliant Marianne Williamson had it right when said, “We ask ourselves, Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world.”
Your media role model:
This “ordinary” mom from Sumter, South Carolina.
She recorded a video of herself singing her baby to sleep and spontaneously posted it online. When she woke up the next morning, her video had gone viral. After a radio station shared it on Facebook, it got 4 million views. TV stations started calling. She was featured on Good Morning America and the host said that this could be the big break she’s been waiting for to become a singer. This mom became — literally! — an overnight sensation.
Her voice is very pretty, yes, but the real reason that her video touched the hearts of millions of people is that… she is ordinary and heartfelt. There was no artifice in her singing. Just a mom, home, in a dimly lit room, rocking her baby to sleep, singing as if no one was watching.
Moral of the story?
Your “ordinary-ness” can be THE quality that makes you appealing to the media and to audiences, worldwide.
“Ordinary” is not the same as “boring.” You can be totally un-flashy and still wow audiences with your ideas, stories and talents.
Musician Sam Smith who won four Grammy awards last night, said, “I just want to say that before I made this record I was doing everything to try to get my music heard. I tried to lose weight and I was making awful music. It was only until I started to be myself that the music started to flow and the people started to listen.”
Allow yourself to be exactly who you are. We want to see your blemished self. Not a prettified version of someone you think you should be.
How do I get on TV Photo Credit: goMainstream
That’s the approach that will resonate most strongly with audiences — and get the media calling you back.
Getting booked in the media is one thing.
Translating media attention into sales… is another.
Simply getting “interviewed,” “featured,” “quoted” or “mentioned” in the media does NOT guarantee that people are going to actually buy your program, products and services or hire you for speeches or consulting.
To accomplish that, you’ve got to have specific systems and processes in place that turn curious callers or new website visitors into paying customers.
Those systems and processes are exactly what I teach inside my $25 / month training program: The Sell Yourself Without Selling Your Soul Membership Club.
If you want to learn how to get booked in the media and use publicity to double or triple your income ― while keeping your integrity intact ― this monthly membership club was created for you.
The program is ongoing and you can begin your training any month, any time, and get access to all the goodies immediately. Join us here.
Professional models get a lot of criticism and flack.
“Oh, gosh, lying around in expensive furs all day long while people drizzle champagne into your mouth and snap your photo! Gimme a break! How is THAT a job?”
But… you know what? YOU try it.
Holding a difficult pose for long, muscle-aching minutes… keeping your eyes wide open when the sun is beaming down… remembering not to scowl or blink… hitting all the right angles to flatter your figure… looking “sexy” and “inviting” without going overboard and looking like a street-walker…
It’s NOT easy.
And if YOU have ever attempted to do a professional photo shoot for your website, your blog, your book jacket cover, or for a media appearance, you know EXACTLY how difficult it can be!
While getting ultra-comfortable in front of the camera DOES take practice, you can ensure that you’ll wind up with dramatically better photos just by keeping a few pointers in mind:
1. Gaze like you mean it.
Karen Kingston, a Feng Shui and style expert, has the following advice:
Visualize someone in your audience. One client. One customer. One reader or fan. Imagine that you’re looking directly into their eyes. Imagine gazing at them. Decide how you want them to feel when they meet you. Gaze at the camera… like that.
THIS WORKS! I used this gazing technique when I got a set of headshots several years ago.
I had multiple people say to me, “I honestly didn’t even think I needed to work with a media trainer. But there was just something about your eyes, your face… after seeing your photo, I knew I could trust you. I needed to meet you.”
how to look professional in a photo shoot
Practice your gaze before your photo shoot, so that it’s easier to shift into that mode when it’s time to get in front of the camera.
During the shoot, look directly into the lens of the camera, as if you’re gazing into the eyes of your dream customer. Be inviting. Be encouraging. Show the love.
Draw them in.
- Decide how your photos will be used — in advance.
Do you need a vertical, full-body shot for the homepage of your website?
A set of headshots for your media kit?
Lifestyle photos and vignettes of you in your workspace, with your products?
Photos that will appeal to TV producers? (Think: you, onstage, with a sharp blazer and a tailored appearance).
Or photos that will appeal to yoga studio owners? (Think: you, seated in a lotus position, with crystals and an organic cotton tunic top).
All / some / none of the above?
Think carefully about where your photos are going to be used — your website, your blog, your social media profiles, other people’s websites, books, magazines — and plan out your photos accordingly.
Communicate with your photographer so that they understand exactly where and how the finished photos are going to be used.
This will ensure that both of you are walking into the photo shoot with a clear plan — not just snapping willy-nilly and then “seeing what you get.”
- Get glam — but keep it real.
You want to look gorgeous (or handsome) in your photos, of course.
You want to present the best possible image of yourself.
But don’t use your photo shoot as an opportunity to get dolled up in a way that’s completely unrealistic.
If you’re a down to earth, granola-baking mama who wears yoga pants six days out of seven — and you want to promote your organic skincare line — don’t get trussed up in a skimpy black mini dress with six-inch stiletto heels.
You might look smoking hot… but you won’t look like “you.”
photo shoot for media
Be a gorgeous version of you, not a gorgeous version of somebody else.
If a client or customer meets you in “real life,” you want them to say… “WOW. You look EXACTLY like your photo, online… except, you’re even more stunning in real life!”
Last but not least?
Reduce pre-photo shoot stress with this handy checklist:
Make sure to get / pack / have…
[ ] A good bra. (Don’t skip it! It will dramatically alter your silhouette)
[ ] At least three outfits that make you feel like the most beautiful version of you. Avoid busy patterns and small prints, unless that’s your signature “look.”
[ ] A small bag of different jewelry pieces and accessories to play with. Unless you’re a zero-accessory kinda gal. Stay true to you.
[ ] A bag full of your products / books / any other items that convey what your work is all about.
[ ] Professional hair. Hint: to save some money at the salon — and still get totally pampered — head to a blow-out bar where the stylists don’t do cuts and coloring. Just styling.
[ ] Professional makeup. Tell your stylist: “I’m doing a photo shoot, and I want to look like me — not somebody else.” Make sure they use matte, zero-shine products that are especially designed for photography. This is not the time for glimmery, shimmery products. They can make your skin look unpleasantly shiny on camera!
[ ] A make-up bag for touch ups, mid-shoot.
[ ] Water and snacks. Most photo shoots last two to four hours. Pack healthy snacks so you don’t start to droop!
[ ] A pre-photo shoot pep talk. Get a good friend to call you a few minutes before it starts for a BIG burst of encouragement.
how to look hot in a photo shoot
[ ] At least three outfits that make you feel totally handsome.
[ ] A small bag of different accessories to play with. Think: ties in different colors, watches, eye glasses.
[ ] Rice paper tissues. These little squares of paper can be used to blot your face if you have a tendency to get sweaty and shiny.
[ ] A professional shave and hair styling. Go to the barbershop and indulge yourself. Why not?
[ ] Professional makeup. Wait. Breathe. Don’t freak out. You can tell your stylist: “I’m doing a photo shoot and I want to keep the make up EXTREMELY minimal and masculine.” But don’t automatically exclude mascara….
Your stylist can apply a tiny bit of concealer under your eyes to diminish dark circles. That might be all you need! Or, possibly a BB cream — which is basically a moisturizer with SPF and a tiny hint of coloration. It won’t look like “make up.” It will just even out your skin tone.
Every professional male model, TV personality and film actor wears a bit of makeup. It’s doesn’t have to be “feminine,” if that’s not your thing.
Just think of it as adding a healthy “tint” to your skin so that you don’t look pale, washed out or blotchy in your photos.
And if you’re really dubious about make up… just do it. Have your photographer snap a few photos. Then wash it off. Take a few more. See which ones you wind up liking better! It can’t hurt to give it a try.
[ ] Water and snacks. Definitely. Photo shoot often drag on for longer than you’d expect! Some of my favs are NuGO Slim bars, Manuka honey and lemon water, Elyte (electrolytes) and coconut water so you can keep your energy even throughout the day.
[ ] A pre-photo shoot pep talk. Get a good friend to call you a few minutes before your shoot. Have them remind you, “You’re drop-dead handsome, smart and awesome. Have fun!”
Here’s to looking fantastic… attracting the best possible clients… and doing great work in the world.
Enjoy the FREE training: Speak in Sound Bites: 5 Surefire Strategies to Get More Clients, Customers, and Sales, and Become a Media Darling
If you’re in America, all you have to do is turn-on the TV or turn-up the radio to discover that loud and extroverted personalities usually take the cake—stars like the women of Real Housewives, the brazen comedians on Fashion Police and even CNN talk show host, Piers Morgan are personalities writ large—no matter what kind of audience they may be targeting.
Quiet: The Power of Introverts Photo Credit: zilverbat
In a world where outgoing and outlandish often seems to win people over, it’s important for the more serious and contemplative crowd to understand that they are needed, they are wanted, I’ll even go as far as to say they’re yearned for by the media.
So please, my introverted media darlings, take heart and don’t give a second-thought to changing who you are—the right interviewers and news opportunities are out there and aching for the likes of you.
Have an inkling of doubt?
The following 5 people are examples of how the soft, shy, gentle and reserved have found just as bright a spotlight in their field—and in the media:
JK Rowling. She’s a self-proclaimed introvert and one of the most beloved authors to date as writer of the addictive Harry Potter novels. But the media wasn’t always kind to Rowling. In the beginning of her fame The Telegraph reports that Rowling deliberately ‘tidied herself up a bit’ as a result of the insults [from the media]. She was accused of being “unkempt.”
Introverts and extroverts alike are subject to the sometimes cruel and critical eye of the media who holds them to celebrity standards of glamour.
Introverts who share their feelings of fear often endear us. Rowling began her Harvard commencement address titled, ‘The Fringe Benefits of Failure, and the Importance of Imagination’ with “The first thing I would like to say is ‘thank you.’ Not only has Harvard given me an extraordinary honour, but the weeks of fear and nausea I have endured at the thought of giving this commencement address have made me lose weight. A win-win situation! Now all I have to do is take deep breaths, squint at the red banners and convince myself that I am at the world’s largest Gryffindor reunion.”
We don’t think bestselling authors are fearful or get sick at the thought of public speaking. Nonetheless Rowling is listed as a speaker with Celebrity Speaker’s Bureau, and continues to makes media appearances and go on book tours, even though she might prefer to cozy up in a café and scribble another bestseller.
How You Can Appear on TV Photo Credit: DG Jones
Emma Watson. To stay on this book theme for a moment, the adored Harry Potter alum tries to stay out of the media spotlight but only succeeds in the public wanting to know more about the secluded insider. She chose getting her degree at Brown instead of an over-booked media appearance schedule. Watson frequently notes how she prefers quiet nights at home over red carpet events and was also named the highest grossing paid actress of the decade at just 19. From the looks of it, staying true to herself paid off (literally).
Guy Kawasaki. The “Godfather of Silicon Valley” and entrepreneur extraordinaire, Guy Kawasaki is an excellent example of a mellow-minded business man who frequents the media spotlight despite his more reclusive nature. I once chatted with him in a bookstore aisle where he was snuggled in a chair happily reading. He was charming, easy-going and didn’t have a braggy bone in him. With 1.45 million Twitter followers and counting, he’s anything but a nobody—the media and people across the world, love him.
Steve Martin. One of America’s most cherished comedians and movie stars to date admits to introversion with absolutely no qualms. And why should he have any? With an abundant tour schedule, embracing Twitter and the regular interaction with his 43.6 thousand Twitter followers, his new music stylings and several of the world’s most esteemed awards under his belt, he’s a man with more media credits than most of us could ever dream of.
Lady Gaga. Yes, one of the world’s most fascinating and bold musicians is indeed a quiet-minded soul who prefers to keep her private life out of the media glare. That doesn’t change the fact that she has taken home five Grammy’s, makes regular talk show appearances and was hailed in Time as the second most influential person of the decade, ranking above President Barack Obama.
Still not certain that the media wants the reserved?
The truth is, you may not be until you get booked yourself. Make your own proof.
Introverts unite! Join me and learn how to get the media’s attention and tap into your ideal audience with my new Sell Yourself Without Selling Your Soul™ Membership Club. Take a peek here and pull up a chair in our inner circle.
Publicity for Introverts Photo Credit: Brett Jordan
Extroverted, introverted, modest or assertive…
There’s a need for you—your audience and the media is out there, searching for you—but you have to take the first-step and put yourself out there.
Go out into the world as you are, unadorned, letting the truth of you be what it is—and people will love you for it.
You’re invited you to take the FREE training (with some terrific tips for introverts): 5 Ways to Double Your Business With Media Appearances in 90 Days.