By Guest Blogger Margie Zable Fisher
Wouldn’t it be great if you could get information about your product to a magazine editor, at the exact time when that editor was looking for products like yours? Well, that option exists, if you use Editorial Calendars.
What Are Editorial Calendars?
Editorial Calendars list topics and special editorial coverage, to be included in each issue of a publication.
How to Use Editorial Calendars to Gain Publicity
Savvy product and ecommerce companies will find Editorial Calendars extremely useful when pitching products for media coverage.
Here are some tips to make the most of your story pitching:
- Research the publication. Understand the publication’s focus and how your product or service might fit in. A new beauty product for spring may seem perfect for all publications looking for beauty products. But if your product is a luxury item, and the magazine focuses on low-cost products, it’s not a match.
- Make sure that the Editorial Calendar topics are still relevant. Editorial Calendars can change throughout the year. Check to make sure that the topics you want to pitch are still in the Calendar.
- Offer product submissions with enough lead time. The lead time for publications varies, and can be as much as six months or more. If you’re not sure of the lead time, assume three to six months.
Where Can You Find Editorial Calendars?
Typically, Editorial Calendars can be found in advertising sales kits. The calendar topics are included so advertisers can tie their ads into topics covered in the publication. You can sometimes find an Editorial Calendar in the advertising section at the publication’s website. If you can’t find it there, contact the publication’s marketing/sales department and ask them to send it to you.
I’ve just put together a list of Top Magazine 2017 Editorial Calendars. Included are: O, the Oprah Magazine, Real Simple, People Style Watch, Redbook, Woman’s Day, Men’s Journal and more.
So remember – you can increase your chances of getting media coverage for your products by utilizing Editorial Calendars. Don’t wait – get your list today!
This post is contributed by Margie Zable Fisher, president of Zable Fisher Public Relations, www.zfpr.com, which specializes in e-commerce and product P.R. and publicity. Get her new free report, “How to Outsource Your Social Media Efforts Inexpensively,” here.
I just read a woman’s special report that disparaged one of my colleague’s tag lines saying, “I feel bad for those who’ve built a brand around this message.” (My colleague is a wonderful AND successful person by the way. And her brand is working just fine.). This is a poor publicity strategy.
This gal’s special report blasted me with her loud clothes, wildly colored hair, and audacious language. She made it a point to shock me. Granted, that’s HER brand, and people who resonate with in-your-face brashness will be her perfect clients.
But please don’t think you have to imitate this way of being to get media coverage, fans, followers or clients. And please never disparage anyone’s brand to promote your own. I once had a client who said she chose me over another colleague precisely because I wasn’t as “slick and sound bitey.”
There is a place for everyone, no matter how shy or small you feel. No matter how big and bold you are. No matter if you’re quiet and thoughtful. No matter your race, ethnicity or point of view. We need us all.
Be yourself. Everyone else is already taken. ~Oscar Wilde
And know that often the loud ones get attention more quickly, because, well, they are jumping up and down, blowing a bullhorn and calling attention to themselves, while you made be sitting, listening, pondering and seeking to understand others. As long as you’re sitting tall and centered in your own way of being that’s fine. Sometimes, quieting your voice makes it easier to be heard.
And, if you wish you were other, or want to shift your life in a big way before taking center stage – in the media or online, heed the advice of my dear friend Sherry who shows you how to live the life you want in the now — just as you are.
“Miracle find me now” is my mantra for this year.
I didn’t make this up. SARK (Susan Ariel Rainbow Kennedy) did. Re-igniting our friendship again after a 20 year hiatus — after a tiff neither of us remembers exactly how it happened, was the first miracle. I was up on Facebook fooling with something on a weekend which I rarely do and a little word cloud appeared with SARK asking if I’d like to reconnect. A minute later we were on the phone yakking away. We ended the conversation by SARK saying, “I never stopped loving you.” I said the same back. She said “How could we not? The connection was there all along.”
In another conversation on the phone, me walking in the chill of late afternoon and SARK with the wind blowing on the beach, she said that you can just say, “Miracle find me now.” And then keep your eyes and ears peeled for it to reveal itself. So I was walking in the very brisk morning in PA over Christmas and I took a turn into the Daylesville Abbey. Its a beautiful serene place, sweeping views, lots of open space with a little creek that was full and noisy after a rain. I followed it along marveling at how clear the water was and looking at the stones, remembering how I did this in my childhood at the gorge searching for pollywogs.
I believe in miracles
I said to myself “Miracle find me now,” and around the next bend came across a holocaust memorial art project of stacks of painted boxes with statues of saints and angels that was also a bee keep. What a strange thing to find at a Norbertine abbey I thought. The next night, Father John, a priest from the abbey was over for a cocktail and cookies and I told him about coming upon the memorial. He had no idea it was there and he lives on the property.
holocaust memorial + also a bee keep
Now, though Father John visits every year while we are here and gives us a card with a special blessing in it – to mention us out loud in his prayers during a service – along with a cd of christmas songs, this year was different. He and my mother-in-law had a big fight and weren’t speaking. Yet, when he came over he brought her a crazy animal, like he does every year for Christmas and her birthday, because he knows she loves animals. There was no big discussion. No formal apology. Just this big bouncy bird made of colorful iron. At the end of the evening we stood in a circle with our arms around each other as he gave us a blessing and tapped each of our heads naming us as he did so. Miracle? Yes.
The next miracle that happened was my mother-in-law took me aside that same evening after the priest left, held my hands, looked into my eyes and said, “Thank you for taking care of my son.” You might not think that this small thing is a miracle, but given her disposition I can tell you it was. Because miracles come in all shapes and sizes if you choose to see them. They do not have to be some blast from above in some grand or obvious gesture. They can be a creek that brings up happy childhood memories, an unspoken forgiveness, a meaningful look.
SARK told me you can ask for your miracle in many specific ways like, “Miracle relationship find me now.” Or, “Miracle person find me now.” Or, Miracle experience find me now.” Once you begin this practice it’s obvious that there are endless variations. You can see this as a corny or silly exercise…. or… as you move into 2016 can you ask for a miracle for what you want and then open your eyes to see it right in front of you. If you choose to, I’ll be right there with you asking to see my miracle and supporting you to see yours.
Miracle find me now
I wish you a miracle filled 2016.
A nice way to start off your miracles is to give. Every day I go up onto this website and click on every option. It costs nothing to give and you’re doing a huge service to all these organizations. It take less than a minute a day. It’s quite satisfying and joy-building.
A few ways to get your miracles started…
- Hop on this free publicity training designed to help you double your business by doing a few key things right.
- Keen on getting more clients, customers and sales and become a media darling. This is it.
- Learn the 3 hot hooks to transform you into a media magnet here.
- This is a special section of my website filled with lots of videos for you. I recently added several surprising ones. Enjoy!
- This is where you can try the sound bite course for $1. Yes, you heard that right.
- Looking for a literary agent? This is for you.
- Need help writing your book proposal? Ping me here.
- If you sell high end programs or services this unusual strategy might be for you.
- You, in O Magazine. Yes. Discover the best ways to pitch the editors here. Find out if you are a prime candidate for getting in the magazine. (There are 12 ways).
- Stay inspired to write your novel – or memoir, or self-help book. Practical advice too. Get that book done this year!
- Listen to my chat with Nathalie Lussier discussing what I did to shift my business and serve my clients in the way that really lights me up.
Call in your miracles. If you don’t feel like it’s working, just change the question and keep asking. Keep looking. Keep seeing. Keep going.
Learn to enjoy every minute of your life. Be happy now. Don’t wait for something outside of yourself to make you happy in the future. Think how really precious is the time you have to spend, whether it’s at work or with your family. Every minute should be enjoyed and savored. ~ Earl Nightingale
Share your story & get a prize!
Can you think of a time when you spoke up and it changed your life — or someone else’s life — for the better?
Maybe you saw a classmate bullying someone on the schoolyard and you spoke up and said, “Back off!”
Maybe you witnessed harm being done to a child or animal and intervened.
Maybe a colleague made a bigoted or sexist comment and you objected or said, “You need to apologize. That’s not OK.”
Maybe you had a “funny gut feeling” to call, visit or email a friend, parent, sibling, or client at a particular moment and your message changed the course of their day — or life.
Maybe you asked for a pay raise, a promotion, a new project, or an opportunity that you wanted—and you got it.
Maybe you bravely got onstage—or published a blog post—to share a true story from your own life and it led to a beautiful opportunity, inspired your audience to take action, or shifted your whole year in an unexpected way.
When you speak up—honestly, courageously, straight from the heart—your words can unlock incredible opportunities, open people’s eyes, help to correct wrongdoings, biases, and misconceptions, and make the world a better place.
The life-changing magic of speaking up contest
Speaking up is magical.
I love hearing stories about people who have chosen to speak up—what they did, what they said, and what happened next—and I want to hear your story.
To reward you for sharing your story, I’m turning this into a CONTEST with a delicious prize for EVERYONE who participates! (Hooray!)
Here’s how it works:
- Head over to Instagram (download the app here to sign up if you don’t already have an account).
- Once you’re logged into Instagram, follow me and then post a photo plus some text on your feed. For the text, briefly tell a story about a time in your life when you chose to speak up—where you were, what you said, and what happened next.
- Include this hashtag somewhere in your text: #TheMagicOfSpeakingUp and tag me @susanharrow
- Guidelines: please keep your story brief. 250 words or less. Think: “sound bite sized.” Also, please keep your story G-rated and appropriate for kids and teens to read. Extra credit for concise stories!
- Please do your Instagram post by November 24 and encourage friends to participate, too!
- Not on Instagram? No problem. Do the same thing on Facebook. Please “like” my page and remember to use the hashtag #TheMagicOfSpeakingUp and to tag me @susanharrow.
Prizes for everyone
Every single person who shares a story on Instagram or Facebook receives my E-book Girl On Fire—which shows you how to speak up in 10 of life’s trickiest scenarios—just for participating!
Here’s how to get that prize (and be entered in the contest for the grand prize):
Go to Instagram or Facebook.
- On Instagram follow me and tag EITHER the photo OR the text using @susanharrow.
- Post your story and image. NOTE: Make sure that you own the rights to the image or have creative commons commercial use rights. All submissions must have an image as well as text. Need some photo inspiration? Go here.
- Use the hashtag #TheMagicOfSpeakingUp.
- Tag me: @susanharrow.
- Go here to download your prize!
- I’ll announce the grand prize winner on December 9! (I hope it’s you!)
(Note: this is purely an “honor system” situation. No big hoops to jump through. If you posted a story, then go ahead and get your prize! It’s yours for the taking. Enjoy.)
Grand prize for one person
I will also select one story—the one that I feel is the most poignant or had the most impact—and that storyteller will receive the grand prize: My 6 month mentorship program to get prepared for publicity for or to launch your publicity program (Worth $11,500). I’ll announce the grand prize winner on my Instagram account and my Facebook Page on December 9. (Follow me on Instagram at @susanharrow and on Facebook to stay in the loop!)
This will be so fun and inspiring!
Whether you have a story about a huge, life-altering moment—or a small, quiet, everyday act of bravery—I want to see how you decided to speak up.
I can’t wait to see your story!
This contest was inspired by a lovely and very popular book called The Life-Changing Magic of Tidying Up by Marie Kondo. You can buy the book here.
In submitting a photo and story (The Work) you give me, my publisher, and its licensees and assigns permission to use any and/or all of the material from your post including the photo in all editions and derivations of The Work throughout the World, in all languages and all media, whether now known or hereinafter devised, and in the advertising, publicity, and promotion thereof. Proper credit will be attributed to you in The Work.
In submitting a story with an image/photograph you grant the permission requested above and warrant that the material indicated below does not infringe upon the copyright or other rights of anyone. If you do not control the rights requested by this post in their entirety, please provide me with the name and address of any other party from whom permission is required.
This is the email that got me featured in a local paper called The Marin Independent Journal (Marin IJ). The journalist, PJ had written about our garden (Which has been featured in Better Homes & Gardens) before from a different angle—saving the disappearing bees.
You can copy it in a snap.
So you can get free publicity too – either local publicity or national publicity. This email is universal.
Business Coaching Photo credit: Will Csaklos
EMAIL #1 ME TO PJ:
Subject line: Group coaching salons in the garden
Loved your piece on going directly to jail to get garden bargains. We’ve been considering getting an owl box so this is great to know!
While we do have native plants and make sure the birdbaths are full for all the birds, bees and insects, we’re also using the garden for something new so other people can enjoy it’s beauty:
Think party, literary salon and laser coaching all wrapped up in an enlivening day.
Kind of like blooming your business.
It’s a new alternative to meeting in stuffy hotel rooms and following a stiff agenda. Instead you…
Come with your business longings, dilemmas, and stuck points.
Leave with a clear mind, a full heart — and a plan.
And though I love virtual trainings (and run a few) people are craving more intimate experiences.
Love to hear your thoughts.
Here is how our correspondence continued.
EMAIL #2 PJ RESPONSE
Love it! When does it start?
ME: It’s 1 day on Saturday Sept 19 from 1-5.
Email #3 PJ RESPONSE
Got it. Does it have a strong garden connection other than just being in a garden. Events need to have a strong connection to the garden : )>
ME: Well, everyone says that this feels like a sanctuary and when they see the trellis they say it’s the perfect place to get married so I see the garden as a way to better connect with yourself and what you want vs. sitting in front of a computer.
We are not just going to sit at the table, but were going to walk and talk down the pathways and use movement and the flowers as a way to loosen our thought process and brainstorm.
We will also deadhead – prune away what no longer serves us, by pruning our roses, echinaceas, or boxwoods.
Everyone will also plant a seed in a tiny pot of dirt as a metaphor to grow their business. (Gloves optional!) When I planted tiny maples that had self-seeded from our giant Japanese Maple, hands deep in dirt with my next door neighbor’s kids, they said, “I wish we could do this more often!”
Everyone will leave with a bundle of beautiful lavender to smell to remind them of the day to stay inspired and to take action on what they say they want.
Is that enough?
How does that sound?
Inspiring Creativity! Entrepreneurs grow their business with business coaching in the garden Photo Credit: Will Csaklos
RESULT: We set up a time to talk two days later. She interviewed me and the article posted. This short format works for either local or national publicity. It’s short, to the point and doesn’t give away all the nitty gritty details until the reporter / producer is interested and asks.
As soon as the piece posted people called or just purchased their place online the same day the article came out.
There are just 2 spots left. Want to come? (San Francisco Bay Area).
I rarely do in-person events and this is the only one I’ll be doing this year. I’d love to meet you and work with you in person! I hope one will be for you. ?
Here is PJ’s piece about the garden coaching salon.
For the FREE 100 Word Email That Can Get Media To Call You special report, template + examples that goes into more detail and the psychology behind this strategy go here. You can copy it exactly to pitch YOUR local and national media contacts so you can get publicity. (It’s free!)
Follow us on Instagram here for more PR tips, insights, gorgeous images, beauty and fun (See me do a knife takeaway for my Aikido test – but don’t expect to be impressed…).
Not getting featured in the media?
Feeling tons of “resistance” whenever you sit down to work on your press kit, pitch or press release?
Can’t seem to “crack the code” on how to get top bloggers, journalists, editors and producers to pay attention to your work?
Frustrated that your replies to HARO, PRLeads and other PR services and don’t get any response?
Feel like, deep down, you “know” what you ought to be doing to take your visibility to the next level… except for some reason, you’re not doing it?
Over the past 25 years of my career, I’ve spent over 130,000 hours (that’s a very conservative estimate) training authors, speakers, coaches, consultants and entrepreneurs to help them get booked in the media and then use that exposure to double or triple their income.
Initially, when I ask, “Why are you having trouble getting press for your business?” One client said she had done literally hundreds of radio shows with little result, but had no idea what she was doing wrong. Many other clients have similar stories. Those are the ones that say that, “publicity doesn’t work.”
Just as typically my clients tend to point towards something “external” (like: “My press release really represent what we do” or: “My website looks dated.”)
Fair enough. I agree: having all of your materials looking sharp is very important. Your presence and what you say when you’re in the spotlight is too.
Presence is equally important as your message Photo Credit: Tim Caynes
But in my experience? If you’re consistently struggling to get your business, book, product, service, cause or mission in the media, or your appearances just don’t have much of an effect, the source of your “blockage” usually boils down to one thing:
In other words: What you BELIEVE about yourself and your ability to serve.
This may sound harsh, but it’s actually a very empowering thing to realize. Because once you’ve identified the harmful attitude that is holding you back, you can take steps to resolve it. Hopefully: once and for all.
Think your attitude is just fine, thank you very much? That may be true.
But it never hurts to do a little self-exploration.
Read on and see if any of the following 7 attitudes sound a bit like… you.
Harmful attitude #1:
“I’m too fat to be on TV. Maybe if I lose 20 pounds first…”
Why you need to change your ‘tude:
It’s been reported that 97% of women have at least one “I hate my body” moment, per day.
Imagine if every woman who thought to herself, “Ugh, I don’t like how I look” allowed those thoughts to STOP her from seeking media opportunities. We would literally have almost ZERO women appearing in the media. What a dismal world that would be!
Harmful weight-related attitudes aren’t just for women, of course. Men can — and do — think these kinds of thoughts, too, but generally, they don’t let that hold them back.
If you feel that you need to drop some weight, for your overall health, go for it. But in the meantime, don’t let “size shame” halt your progress. Not everyone who appears in the media needs to be a rail-thin supermodel. There’s room for all kinds of ideas, personalities and sizes.
Your media role model:
Oprah, of course.
She has publicly battled with her weight for decades. Even at her absolute lowest weight, she wore a size 10! Yet she’s perfectly comfortable talking about health, happiness, wellbeing, and “living your best life” — in front of international audiences. People respect her opinions, completely. If she can do it, why not you?
Harmful attitude #2:
“I’m so boring! My life has been relatively comfortable and easy. I haven’t overcome an extreme adversity, don’t have a rags to riches story, or anything ‘gritty’ to share.”
Why you need to change your ‘tude:
Not everything in the media needs to be “gritty,” “caustic,” “violent” or “dramatic.” And we’ve certainly had our fill of rags to riches stories, haven’t we? You don’t need to have become homeless and lived under a bridge, eaten from garbage cans or swindled out of a fortune by your business partner to get media coverage.
In fact, I would argue that today’s audiences are so bombarded with “drama” that they are delighted for an escape from the madness. (There’s a reason why websites like TheDailyPuppy.com are so popular.)
You don’t need to be rude, crude or rough around the edges in order to get booked in the media. You just need to be yourself.
If the “real you” is a positive person who was blessed with wonderful parents and a joyful childhood, so be it. You still have ideas, tips, strategies and stories to share. You can still be entertaining. You can still be insightful. You can still help people to lead better lives. Suffering is not a pre-requisite for service.
As my friend Alex puts it, you don’t necessarily have to “overcome adversity in order to know stuff.”
Your media role model:
Ellen has built a huge media platform anchored on “traditional values” like kindness and compassion. She consciously steers away from gritty or violent topics.
She’s known for delivering audiences a daily dose of positivity — complete with goofy dancing. That’s who she is and what she does best.
If you are the “Ellen” of your industry, embrace it! Don’t try to change yourself for the spotlight. You will feel awkward, uncomfortable, and struggle to successfully make the “point” that you’re there to make — and audiences will be feeling uncomfortable, right along with you.
Just be you. “You” is what works.
Harmful attitude #3:
“All of this media preparation stuff — like setting up my website — is too hard! I’m terrible with technology.”
Why you need to change your ‘tude:
To quote the folks at this design firm: “If Google can’t find it, it doesn’t exist.”
That’s the reality of our world today.
If you are unwilling to set up a website, participate in social media, and create materials that are quickly searchable (and findable) online — like a backlog of recent press releases stored on your site — you are going to have a tough time getting the kind of media coverage you want.
Your media role model:
At age 93, this actress, activist and product spokeswoman has a vibrant Twitter presence and shows no signs of slowing down with her career, despite her age.
Her manager jokes, “Betty and I have an understanding. I have told her that I have already booked her when she turns 100 and there is no out clause. Betty never backs out of a date.”
Another role model for you:
As a professional Tarot card reader who has been reading cards — full time — for over 25 years, Theresa has a steady stream of “regulars” and could certainly opt to “rest on her laurels.” But that’s not her style.
She is constantly learning new tools, upgrading her website, and experimenting with new ways to connect with audiences around the world (including starting her own podcast). She firmly believes that all business owners need to be tech-savvy, and she even mentors “tech-phobic” entrepreneurs to help them grasp the basics.
Theresa is regularly a go-to expert on Tarot, astrology and spirituality blogs, podcasts and magazines. The secret to her success? Well, as she put it — while talking to a friend of mine — “I ain’t no stale hippie.”
Harmful attitude #4:
“I’m not the world’s most credible expert on this topic. Other people are much more experienced and authoritative than me.”
Why you need to change your ‘tude:
There will always be people who are more highly credentialed than you are. That’s a fact.
“Comparing and despairing” when you size yourself up to your competitors is very counter-productive.
Yes, of course, there are people who might have more degrees, certifications or years of experience than you. But that doesn’t detract from your ability to serve your audience in your way, right now.
The real question is this: Do you have something to share — right now, today — that could help a fellow human solve a problem, get inspired, or lead a better life?
If so, then you’ve got the most important “credential” of all: something of VALUE to share.
Your media role model:
Gabby is one of the world’s most sought-after media commentators in the realm of personal growth and spirituality.
Does she have a PhD in psychology? Nope. (She actually studied “theater” at college). Is she a Nobel Peace Prize winner like The Dalai Lama? Nope. Has she published formal, academic research papers? Nope. Has any of that ever stopped her from pursuing opportunities to write, appear, and get interviewed in the media? NOPE.
She has personal stories to share and insights that she knows will help people.
And share she does. With videos, audios, Ted talks, lectures, meditations, courses, books, products, a spirit junkie app, and stuff she loves. And if that’s not enough you can enroll in the “Get More Gabby” subscription service. Phew!
Harmful attitude #5:
“I just don’t have time for all this stuff! Between running my business, taking care of my clients, and dealing with my family… I don’t have a minute to write press releases, build relationships with journalists, maintain my website, and… ugh!”
Why you need to change your ‘tude:
Life is unquestionably busy. As a business owner, there will always be “something” pulling at your attention.
But if you want to grow to the next level, serve wider audiences, and sell more of your books, products, courses and services (without spending money on advertising), then getting featured in the media needs to be part of your plan.
As Stephen R. Covey, author of the bestselling book The Seven Habits of Highly Effective People said, “The key is not to prioritize what’s on your schedule, but to schedule your priorities.”
If getting media coverage is a priority for you (and it should be!) then it must be treated as just that: a priority.
This may mean shutting down lower-priority projects for the time being or learning how to delegate more effectively. (If you’re struggling to stay focused on the action steps that really count, this training program can help you stay on track.)
Your media role model:
He is arguably THE busiest man on planet earth — with an unthinkable level of stress resting upon his shoulders.
Yet he still creates the time to write guest articles for The Huffington Post, contribute exclusive interviews to People magazine, occasionally, even tweet personal notes to his followers, and appear on TV talk shows to discuss his latest thoughts on basketball or a new bill in Congress.
Does he have a team supporting him? Of course. The point, here, is that Obama recognizes the importance of making media coverage a top priority. It’s not something to ignore or neglect. It’s vital to his success as a thought leader.
Harmful attitude #6:
“I’ve never been good at public speaking. It’s just not my thing. I’m going to freeze, blush, giggle, burp, sweat, snort, forget my ‘lines’ and mess this up… somehow. I just know it.”
Why you need to change your ‘tude:
No one wants to watch a “perfect robot” on the air or listen to a “slick and polished” presentation. If you go “off script” during a media appearance, it can often work in your favor. Little flubs can be endearing and humanizing.
This is something I talk about a lot in one of my media training programs, Your Signature Sound Bites. If you’ve got your sound bites down pat — meaning: you’ve chosen a couple of key messages that you really, really want your media audience to remember and “take home” — then it’s pretty tough to mess anything up. Just stick to your sound bites and allow yourself to relax. If you’re too slick? We want to topple you off that perfect pedestal. Be yourself. Quirks, nerves, sweats, burbs and all.
Your media role model:
While appearing on The Daily Show with Jon Stewart to promote her latest film — which she produced and starred in — Anne lost her composure and began laughing hysterically. Why? Because the plot of the movie (which deals with a coma victim) is so dreadfully, horrendously sad, it was actually… kind of funny.
Rather than sitting back in horror, fans LOVED it. Multiple media platforms (Vanity Fair, E! Online, US Magazine) shared the now-legendary giggle-clip, using words like “charming” and “adorable” and “utterly endearing” to describe it!
As one journalist put it: “This feels real candid. I don’t know if Anne Hathaway has ever been so likable. This is how you sell a movie, even when it’s a coma movie.”
Harmful attitude #7:
“I don’t deserve to be featured in the media. I’m ordinary. I’m not special.”
Why you need to change your ‘tude:
Let me ask you this:
Has an “ordinary” person ever given you a piece of advice that made your entire week better?
Has an “ordinary” person ever shared a resource with you that saved you tons of time or brought you hours of delight?
Has an “ordinary” friend, colleague or family member ever said something that motivated you to change an unhealthy habit and improve your life?
“Ordinary” people have the power to serve, educate, inform and inspire, just as much as rich, famous “celebrities” or “authorities” do.
If you have something of value to share — whether it’s a product, service, book, mission, cause, or day-changing tip, tool or idea — then you deserve to be in the media.
The brilliant Marianne Williamson had it right when said, “We ask ourselves, Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world.”
Your media role model:
This “ordinary” mom from Sumter, South Carolina.
She recorded a video of herself singing her baby to sleep and spontaneously posted it online. When she woke up the next morning, her video had gone viral. After a radio station shared it on Facebook, it got 4 million views. TV stations started calling. She was featured on Good Morning America and the host said that this could be the big break she’s been waiting for to become a singer. This mom became — literally! — an overnight sensation.
Her voice is very pretty, yes, but the real reason that her video touched the hearts of millions of people is that… she is ordinary and heartfelt. There was no artifice in her singing. Just a mom, home, in a dimly lit room, rocking her baby to sleep, singing as if no one was watching.
Moral of the story?
Your “ordinary-ness” can be THE quality that makes you appealing to the media and to audiences, worldwide.
“Ordinary” is not the same as “boring.” You can be totally un-flashy and still wow audiences with your ideas, stories and talents.
Musician Sam Smith who won four Grammy awards last night, said, “I just want to say that before I made this record I was doing everything to try to get my music heard. I tried to lose weight and I was making awful music. It was only until I started to be myself that the music started to flow and the people started to listen.”
Allow yourself to be exactly who you are. We want to see your blemished self. Not a prettified version of someone you think you should be.
How do I get on TV Photo Credit: goMainstream
That’s the approach that will resonate most strongly with audiences — and get the media calling you back.
Getting booked in the media is one thing.
Translating media attention into sales… is another.
Simply getting “interviewed,” “featured,” “quoted” or “mentioned” in the media does NOT guarantee that people are going to actually buy your program, products and services or hire you for speeches or consulting.
To accomplish that, you’ve got to have specific systems and processes in place that turn curious callers or new website visitors into paying customers.
Those systems and processes are exactly what I teach inside my $25 / month training program: The Sell Yourself Without Selling Your Soul Membership Club.
If you want to learn how to get booked in the media and use publicity to double or triple your income ― while keeping your integrity intact ― this monthly membership club was created for you.
The program is ongoing and you can begin your training any month, any time, and get access to all the goodies immediately. Join us here.
Professional models get a lot of criticism and flack.
“Oh, gosh, lying around in expensive furs all day long while people drizzle champagne into your mouth and snap your photo! Gimme a break! How is THAT a job?”
But… you know what? YOU try it.
Holding a difficult pose for long, muscle-aching minutes… keeping your eyes wide open when the sun is beaming down… remembering not to scowl or blink… hitting all the right angles to flatter your figure… looking “sexy” and “inviting” without going overboard and looking like a street-walker…
It’s NOT easy.
And if YOU have ever attempted to do a professional photo shoot for your website, your blog, your book jacket cover, or for a media appearance, you know EXACTLY how difficult it can be!
While getting ultra-comfortable in front of the camera DOES take practice, you can ensure that you’ll wind up with dramatically better photos just by keeping a few pointers in mind:
1. Gaze like you mean it.
Karen Kingston, a Feng Shui and style expert, has the following advice:
Visualize someone in your audience. One client. One customer. One reader or fan. Imagine that you’re looking directly into their eyes. Imagine gazing at them. Decide how you want them to feel when they meet you. Gaze at the camera… like that.
THIS WORKS! I used this gazing technique when I got a set of headshots several years ago.
I had multiple people say to me, “I honestly didn’t even think I needed to work with a media trainer. But there was just something about your eyes, your face… after seeing your photo, I knew I could trust you. I needed to meet you.”
how to look professional in a photo shoot
Practice your gaze before your photo shoot, so that it’s easier to shift into that mode when it’s time to get in front of the camera.
During the shoot, look directly into the lens of the camera, as if you’re gazing into the eyes of your dream customer. Be inviting. Be encouraging. Show the love.
Draw them in.
- Decide how your photos will be used — in advance.
Do you need a vertical, full-body shot for the homepage of your website?
A set of headshots for your media kit?
Lifestyle photos and vignettes of you in your workspace, with your products?
Photos that will appeal to TV producers? (Think: you, onstage, with a sharp blazer and a tailored appearance).
Or photos that will appeal to yoga studio owners? (Think: you, seated in a lotus position, with crystals and an organic cotton tunic top).
All / some / none of the above?
Think carefully about where your photos are going to be used — your website, your blog, your social media profiles, other people’s websites, books, magazines — and plan out your photos accordingly.
Communicate with your photographer so that they understand exactly where and how the finished photos are going to be used.
This will ensure that both of you are walking into the photo shoot with a clear plan — not just snapping willy-nilly and then “seeing what you get.”
- Get glam — but keep it real.
You want to look gorgeous (or handsome) in your photos, of course.
You want to present the best possible image of yourself.
But don’t use your photo shoot as an opportunity to get dolled up in a way that’s completely unrealistic.
If you’re a down to earth, granola-baking mama who wears yoga pants six days out of seven — and you want to promote your organic skincare line — don’t get trussed up in a skimpy black mini dress with six-inch stiletto heels.
You might look smoking hot… but you won’t look like “you.”
photo shoot for media
Be a gorgeous version of you, not a gorgeous version of somebody else.
If a client or customer meets you in “real life,” you want them to say… “WOW. You look EXACTLY like your photo, online… except, you’re even more stunning in real life!”
Last but not least?
Reduce pre-photo shoot stress with this handy checklist:
Make sure to get / pack / have…
[ ] A good bra. (Don’t skip it! It will dramatically alter your silhouette)
[ ] At least three outfits that make you feel like the most beautiful version of you. Avoid busy patterns and small prints, unless that’s your signature “look.”
[ ] A small bag of different jewelry pieces and accessories to play with. Unless you’re a zero-accessory kinda gal. Stay true to you.
[ ] A bag full of your products / books / any other items that convey what your work is all about.
[ ] Professional hair. Hint: to save some money at the salon — and still get totally pampered — head to a blow-out bar where the stylists don’t do cuts and coloring. Just styling.
[ ] Professional makeup. Tell your stylist: “I’m doing a photo shoot, and I want to look like me — not somebody else.” Make sure they use matte, zero-shine products that are especially designed for photography. This is not the time for glimmery, shimmery products. They can make your skin look unpleasantly shiny on camera!
[ ] A make-up bag for touch ups, mid-shoot.
[ ] Water and snacks. Most photo shoots last two to four hours. Pack healthy snacks so you don’t start to droop!
[ ] A pre-photo shoot pep talk. Get a good friend to call you a few minutes before it starts for a BIG burst of encouragement.
how to look hot in a photo shoot
[ ] At least three outfits that make you feel totally handsome.
[ ] A small bag of different accessories to play with. Think: ties in different colors, watches, eye glasses.
[ ] Rice paper tissues. These little squares of paper can be used to blot your face if you have a tendency to get sweaty and shiny.
[ ] A professional shave and hair styling. Go to the barbershop and indulge yourself. Why not?
[ ] Professional makeup. Wait. Breathe. Don’t freak out. You can tell your stylist: “I’m doing a photo shoot and I want to keep the make up EXTREMELY minimal and masculine.” But don’t automatically exclude mascara….
Your stylist can apply a tiny bit of concealer under your eyes to diminish dark circles. That might be all you need! Or, possibly a BB cream — which is basically a moisturizer with SPF and a tiny hint of coloration. It won’t look like “make up.” It will just even out your skin tone.
Every professional male model, TV personality and film actor wears a bit of makeup. It’s doesn’t have to be “feminine,” if that’s not your thing.
Just think of it as adding a healthy “tint” to your skin so that you don’t look pale, washed out or blotchy in your photos.
And if you’re really dubious about make up… just do it. Have your photographer snap a few photos. Then wash it off. Take a few more. See which ones you wind up liking better! It can’t hurt to give it a try.
[ ] Water and snacks. Definitely. Photo shoot often drag on for longer than you’d expect! Some of my favs are NuGO Slim bars, Manuka honey and lemon water, Elyte (electrolytes) and coconut water so you can keep your energy even throughout the day.
[ ] A pre-photo shoot pep talk. Get a good friend to call you a few minutes before your shoot. Have them remind you, “You’re drop-dead handsome, smart and awesome. Have fun!”
Here’s to looking fantastic… attracting the best possible clients… and doing great work in the world.
Enjoy the FREE training: Speak in Sound Bites: 5 Surefire Strategies to Get More Clients, Customers, and Sales, and Become a Media Darling
If you’re in America, all you have to do is turn-on the TV or turn-up the radio to discover that loud and extroverted personalities usually take the cake—stars like the women of Real Housewives, the brazen comedians on Fashion Police and even CNN talk show host, Piers Morgan are personalities writ large—no matter what kind of audience they may be targeting.
Quiet: The Power of Introverts Photo Credit: zilverbat
In a world where outgoing and outlandish often seems to win people over, it’s important for the more serious and contemplative crowd to understand that they are needed, they are wanted, I’ll even go as far as to say they’re yearned for by the media.
So please, my introverted media darlings, take heart and don’t give a second-thought to changing who you are—the right interviewers and news opportunities are out there and aching for the likes of you.
Have an inkling of doubt?
The following 5 people are examples of how the soft, shy, gentle and reserved have found just as bright a spotlight in their field—and in the media:
JK Rowling. She’s a self-proclaimed introvert and one of the most beloved authors to date as writer of the addictive Harry Potter novels. But the media wasn’t always kind to Rowling. In the beginning of her fame The Telegraph reports that Rowling deliberately ‘tidied herself up a bit’ as a result of the insults [from the media]. She was accused of being “unkempt.”
Introverts and extroverts alike are subject to the sometimes cruel and critical eye of the media who holds them to celebrity standards of glamour.
Introverts who share their feelings of fear often endear us. Rowling began her Harvard commencement address titled, ‘The Fringe Benefits of Failure, and the Importance of Imagination’ with “The first thing I would like to say is ‘thank you.’ Not only has Harvard given me an extraordinary honour, but the weeks of fear and nausea I have endured at the thought of giving this commencement address have made me lose weight. A win-win situation! Now all I have to do is take deep breaths, squint at the red banners and convince myself that I am at the world’s largest Gryffindor reunion.”
We don’t think bestselling authors are fearful or get sick at the thought of public speaking. Nonetheless Rowling is listed as a speaker with Celebrity Speaker’s Bureau, and continues to makes media appearances and go on book tours, even though she might prefer to cozy up in a café and scribble another bestseller.
How You Can Appear on TV Photo Credit: DG Jones
Emma Watson. To stay on this book theme for a moment, the adored Harry Potter alum tries to stay out of the media spotlight but only succeeds in the public wanting to know more about the secluded insider. She chose getting her degree at Brown instead of an over-booked media appearance schedule. Watson frequently notes how she prefers quiet nights at home over red carpet events and was also named the highest grossing paid actress of the decade at just 19. From the looks of it, staying true to herself paid off (literally).
Guy Kawasaki. The “Godfather of Silicon Valley” and entrepreneur extraordinaire, Guy Kawasaki is an excellent example of a mellow-minded business man who frequents the media spotlight despite his more reclusive nature. I once chatted with him in a bookstore aisle where he was snuggled in a chair happily reading. He was charming, easy-going and didn’t have a braggy bone in him. With 1.45 million Twitter followers and counting, he’s anything but a nobody—the media and people across the world, love him.
Steve Martin. One of America’s most cherished comedians and movie stars to date admits to introversion with absolutely no qualms. And why should he have any? With an abundant tour schedule, embracing Twitter and the regular interaction with his 43.6 thousand Twitter followers, his new music stylings and several of the world’s most esteemed awards under his belt, he’s a man with more media credits than most of us could ever dream of.
Lady Gaga. Yes, one of the world’s most fascinating and bold musicians is indeed a quiet-minded soul who prefers to keep her private life out of the media glare. That doesn’t change the fact that she has taken home five Grammy’s, makes regular talk show appearances and was hailed in Time as the second most influential person of the decade, ranking above President Barack Obama.
Still not certain that the media wants the reserved?
The truth is, you may not be until you get booked yourself. Make your own proof.
Introverts unite! Join me and learn how to get the media’s attention and tap into your ideal audience with my new Sell Yourself Without Selling Your Soul™ Membership Club. Take a peek here and pull up a chair in our inner circle.
Publicity for Introverts Photo Credit: Brett Jordan
Extroverted, introverted, modest or assertive…
There’s a need for you—your audience and the media is out there, searching for you—but you have to take the first-step and put yourself out there.
Go out into the world as you are, unadorned, letting the truth of you be what it is—and people will love you for it.
You’re invited you to take the FREE training (with some terrific tips for introverts): 5 Ways to Double Your Business With Media Appearances in 90 Days.
1. Consider the device.
68% of all smart phone users use it for email and 35% of all business professionals check email on a mobile device. Keep your emails short, sweet, and easy to read.
2. Use a legible font.
Use font sizes between 17 and 22 points for clearly readable emails. Consider using a sans-serif font if your email program doesn’t already default to it.
3. Keep it short.
Stick to 1-2 short paragraphs. Link to or attach relevant documents that recipients can reference if they want more information.
4. Write to accommodate skimming.
t’s easier to read emails where the paragraphs are one or two sentences in length. Call attention to important details with bold, italics, or highlights.
By Steve Harrison
My author clients often come to me for advice on how to best stretch their dollars for the marketing and promotion of their books. Especially in these troubling economic times we are all seeking the most effective ways to get our message out there, and marketing and publicity (both essential to your book’s success) can be expensive. This is why I advise my clients to seek corporate sponsorship.
Wouldn’t it be great to build your platform on someone else’s dime? To have your next book tour paid for? To be promoted on a major corporations email list or website? To hitch your wagon to companies with instant name recognition and huge infrastructures that already know how to market to their audience? Yes, believe it or not, there are numerous companies and organizations out there actively seeking to sponsor authors and entrepreneurs just like you.
Think about it, you can spend years building your lists, searching for ways to reach your audience, raising money to promote yourself, your cause, or your product or you can reach out to corporate sponsorship and achieve all your objectives more effectively and in a much shorter time frame.
But why would a big company or organization want to help you achieve your dreams and what kinds of things to they sponsor?
Below are some tips from my friend Brendon Burchard, a New York Times bestselling author and speaker who’s mastered doing promotional partnership deals with leading companies and organizations.
These tips are just a preview of what you’ll learn when you participate in my free telephone seminar with Brendon Burchard on Thursday, April 9th.
7 Types of Projects Companies and Organizations Will Sponsor
- Book buys and book tours. If you are an entrepreneur and an expert who’s written a book whose topic ties in with their corporate marketing goals, they will potentially buy thousands of your books as giveaways to a specific audience they want to reach. They may also pick up the tab for your entire book tour from meals to travel.
- Live events, conferences, and seminars. These types of events require not only lots of time and effort, but considerable marketing challenges but they are also magnets for corporate sponsorship. This is because any time you can gather a like-minded audience it holds great appeal to large companies and organizations because it allows them to market/advertise to them.
- Educational programs. For example: you are an expert on financial education for teens. Your sponsor will pay you to create the program and for the marketing costs. An ideal sponsor in this example would be a credit card company. What’s in it for them? Good public relations for an industry very often seen as uncaring and greedy.
- Product buys and launches. If you’ve done an audio or video product you realize how much goes into the marketing, creation of a website, etc. to promote and launch that product. Find a way to tie into a corporate marketing plan that wants to reach the same market as you and they will handle all those things required to launch your product.
- Promotions, contests, and sweepstakes. These are effective ways to get people involved and aware of your product or service but they are expensive. Find a like minded corporate sponsor to supply the prizes. Remember they love the advertising and they love that you are doing the bulk of the work setting up the contest or promotion and they have the connections you need to make it work
- Websites and online communities or events. This is the same premise as #6, corporations and organizations love the hip factor of new media such as social networking and always want their brand to appear cutting edge.
- Services. Say you’re a life coach and you want to provide your services to people who really can’t afford you. A sponsor is perfect for this situation. Another example of this is Doctors without Borders, an organization that provides medical services to impoverished people. Sponsorship allows them to provide their essential services and still get a paycheck.
(You’ll hear 3 more ways a company will sponsor you on the call.)
7 Reasons Companies And Non-Profits Do Sponsorship Deals.
So what are companies and non profits hoping to gain from sponsoring you? Here are ten reasons they want to partner with you.
Reason #1—To complement their current marketing initiatives. Companies are always focused on reaching specific target demographics and if your book or service corresponds with that target demographic they will often want to partner with you. This is called alignment. Here’s an example of how this would work. A company like Dove is highly focused on women’s self images of themselves, always stressing that women possess natural beauty and should love themselves as they are. If your book or project shares the same philosophy, it would be a natural fit to partner with them.
Reason #2—To complement another one of their products. Companies will often send out informational packets outlining their services or products—and say the gist of their marketing is that using their product or service will enhance your life and make you a happier person and this dovetails with the message of your book. The company will want to bundle your book in the packet because it makes their service or product more valuable to the consumer.
Reason #3—To perk a customer and increase their brand loyalty. Large organizations and companies already have millions of loyal consumers and the trick is obviously to keep them happy and loyal to the brand. To do this, companies will often give these loyal customers extras and if your book fits in with their corporate philosophy, you have the potential to sell them thousands of copies which will simply be giveaways to their valued customers.
Reason #4—To deliver new content to their audience. Believe it or not, these large corporations often just flat-out run out of things to say. They need content for their newsletters and ezines (which often reach millions of people) and quite often they are using very little staff to produce them. They need you and your expertise to provide them with appropriate content.
Reason #5—To create awareness and visibility in a new market. For example: the largest growing population segment in our country is Latinos, which means every major corporation is doing their best to market to this expanding group. Let’s say you’ve written a book on Latino leadership principles. Your book could now be a tool used for outreach in the Latino community. This creates more awareness and visibility and most likely would lead to them sponsoring your speaking engagements and outreach in that community. This concept of course would apply to any demographic a corporation or organization is targeting.
Reason #6—To create unique customer experiences. In an age where it is increasing hard to break through the clutter and get your corporate message out, this has become a very popular form of sponsorship. Large companies can easily afford to advertise to get new customers but they’d prefer to give the consumer an experience they will always remember. This might be giving away tickets to an author event or sponsoring an online contest on a social media website. The key is to give their consumers an experience they will talk about with their friends creating a viral advertising effect. Companies love this because it makes them seem current and on board with cutting edge technology.
Reason #7—To showcase social responsibility. Corporations are very conscious of their image and they always want good public relations opportunities to show they are doing good deeds for the community and world. They want to help you promote your cause if you can find a way to tie it into their product or corporate message. A real example of this premise is a teenage girl named Shauna Fleming who a few years back started a letter writing initiative called “A Million Thanks.” Her idea was to get people to write a million letters to our troops in Iraq and overseas. She ended up with countless corporate sponsors eager to help her out, from General Motors to Jody Maroni’s Sausage Kingdom. They loved the good press and the cause. Check out Shauna’s very worthy cause at www.amillionthanks.org.
(Find out 3 more ways on the call that will help you leverage your position and get a corporate sponsor)
In closing, let me reiterate that getting sponsorship from a major company or organization is a very attainable goal. You do not need to be famous and you don’t need to be already rich or a business owner. You don’t need to be an author published by a major publisher.
All you need is: A great idea (That’s your book, event, product or service). An understanding of how that idea can help your partners and a knowledge of who to talk to, what to say, and how to pitch the deal.
That’s just a small preview of what you’ll discover on Steve Harrison’s teleseminar with Brendon Burchard on Thursday, April 9th. Save your seat now.