Want a kooky way to improve your sound bites? Watch my new fav show Longmire. The characters are a study in the succinct. I’m enthralled with Wyoming and have a fantasy of learning how to lasso a calf while atop a steed.
Looking for more publicity training videos (And some surprising tips about your tone)? Head on over here.
Every time you turn on the radio or TV, you see a so-called expert being interviewed. The Today Show, CNN, Talk Radio, local morning shows and all the rest rely on these experts to give background and insight on the hot topics of the day. For these experts, the result of being on TV or radio is that their BOOK SALES SOAR, they become an IN-DEMAND SPEAKERS, and one media booking leads to more.
This can be you.
As a TV producer, I can tell you from experience that we are always on the hunt for guests and experts who shine. Actually, we are desperate to find smart and funny people.
In my career, I’ve cast thousands of people for talk shows and other types of reality TV, and said “No” to many thousands more. I’ve coached many authors and speakers who were looking to promote themselves and their products on TV so they could do the best job possible. As the one you must get past, the one who says “Yes” or “No,” I can tell you what you need to get booked AND THE MISTAKES THAT CAN TORPEDO OPPORTUNITIES.
Here are the top 7 tips to getting booked on TV:
1. Be authentic: So many people try to be what they think is “right” and come across stilted and rehearsed instead. I coached my client Judy Carter on how to be authentic and within 30 seconds of being on TV with Marie Osmond, Marie sat on her lap because she liked her so much.
2. Connect your expertise to a current hot topic. In order to get the attention of mass media, you need to build a bridge from your expertise to what’s hot in the news. A client of mine who wrote a book on parenting got onto a show about legalizing marijuana because she had advice for parents who want to say “yes” to pot for themselves and “no” to pot for their kids.
3.Have a compelling elevator pitch – In three or four sentences I need to know who you are, why I should listen to you, what problem you’re going to solve, how if affects me and what fresh ideas you have as solutions. A client of mine found herself in an elevator with a radio producer, gave her pitch, and by the time the elevator got to her floor she was booked on the producer’s show.
4. Talk in sound bites: In our ADD, double latte culture, no one has the time or interest to listen to someone who rambles on or goes off on tangents. In order to be media presence you need to express yourself concisely, in a few short, punchy sentences.
5.Make your points using compelling stories: Your stories give your message the one thing that facts can’t — heart. You need to emotionally connect with audiences and these stories are the way.
6.Work in your best credentials in a clever way: Nothing is more boring that an arrogant name-dropper. But, it’s important for the audience to know your credentials. I teach my clients to reveal their credentials in anecdotes that enhance who they are in a natural, unforced way.
7.Have a hot sizzle reel: 90% of the sizzle reels I see have bad audio, are too long, and don’t showcase the expert’s personality immediately. A sizzle reel should be short (3 minutes max, and shorter is better), and should present you as an attractive person who’s an expert in their field and can reach people’s hearts as well as minds. I’ve produced several sizzle reels for clients and all have gotten TV and radio appearances as a result.
Gina Rubinstein is a Los Angeles-based media coach who helps her clients grow their business through the media. For more info go to here. For a free evaluation, please fill out this short questionnaire.
This is a curated list of the very best posts from top social media peeps. It’s all of THEIR best posts. So you get a giant dose of great tips, tools, strategies, and ideas to start the New Year. Enjoy!
10 Best Social Media Tool Posts in 2014 Get hyper productive with these Apps and software. Includes video marketing, Pinterest tools, and plug ins. (Plus, how to get 1000 shares on your blog) from a very reliable source I follow.
ONE CAVEAT: No matter how great your social media presence is your strategy won’t work unless your website does. You’re directing people back to your blog or your website so people who are intrigued by your social media updates can have more than a taste of your great content. Don’t disappointment them by having a website doesn’t look and feel like you, your tweets, pics, and posts. Here are 3 free highest converting home page website templates from Marisa Murgatroyd. You can choose the layout that best suits your personality and goals—so your website and social media messages are aligned.
But in my experience, many people jump the gun and try to get booked in the media before they’re truly ready.
They spend countless hours writing pitches and press releases (or guest posts for online magazines and blogs)… when they don’t even have the basic business essentials (like a website, a mailing list, or enticing product descriptions) in place.
That’s kind of like inviting 500 people to the grand opening of your cake shop… except, oops. You don’t actually have anything to feed them. It’s a huge waste of time and energy for you — and a big disappointment for the people that you want to serve. (“Wait, I thought there was going to be cake!”)
If you’re taking action to get yourself booked in the media… terrific.
But I’d recommend pressing PAUSE until you’ve completed the following checklist — which will help you to determine if you’re actually ready for media exposure or not.
Before you pitch yourself to the media, whether it’s a local blog, a national radio show, an international trade journal, or anything in between…
Make sure that…
1. You have a website.
This may seem like a no-brainer, but even in this day and age, many business owners… don’t! You don’t have to be a computer genius to put together a simple site using About.Me or Squarespace. Both are designed for tech-phobic people. If you can handle Facebook, you can handle these tools, too.
2. Your website clearly states who you are, what you do, and what people should do next… if they want to learn more about you.
You wouldn’t invite people to your home and then slam the door in their face. You’d usher them inside, show them where to hang their coats, and then guide them into the living room and give them snacks. Your website needs to make people feel welcome and show them where to go, first, whether that’s your About page, your Blog, your Shop, or your mailing list. Speaking of which, make sure that…
If you made an amazing new friend at a dinner party, you’d ask for their phone number, or email address, right? You wouldn’t want them to slip away… you’d want to stay in touch!
You want to stay in touch with new clients and customers, too. Use a simple platform like MailChimp to put a mailing list sign-up form on your website. Feeling overwhelmed by the technical stuff? Hire a geek on Fiverr or Elance to do it for you. It’s well worth the (minimal) cost.
4. You have a FREE offering, a treat, a surprise, or something for people to enjoy.
It doesn’t matter if you’re a psychologist, a dog trainer, a painter or a politician. Give your new website visitors SOMETHING to read, watch, listen to, think about, or peruse. Give them a reason to stay, explore, and get to know you and your work a bit better. If you don’t have anything for people to dig into to, they won’t stick around for long.
Again, to use the cake shop metaphor, that’s like throwing a grand opening party… and then forgetting to serve up the treats.
5. You have a PAID offering, product, service or book for people to enjoy. (And it’s easy to find.)
The whole point of getting featured in the media is to inspire your audience, make an impact… and, of course, make some money!
If your current products and services are completely confusing, tricky to purchase, poorly described, or buried deep in the belly of your website where they’re nearly impossible to find, that’s a problem.
6. You have a bio — or About page — that shows your credentials — but also reflects your natural voice and personality.
Many business owners agonize over writing a bio, but it doesn’t have to be a dreadful experience. To take some of the pressure off, remember that your bio doesn’t have to say EVERYTHING about you. It just has to share enough information to make your reader feel intrigued and excited about your work. Think: “Coming Attractions.” Not: “Feature Presentation.”
Hard copy magazines are still one of the best places to get publicity for your product. According to The New York Times, “42 percent of people under 30 and 50 percent of people above 30 read magazines.”
If you’re looking to get your product into magazines you’ve got plenty of opportunity — off the Internet. When the right magazine features your product, it can increase business – sometimes exponentially – and bring attention to a previously unnoticed, or even unpopular product.
One of the quickest ways to catapult your product is to get it into the hands of celebrities. When a celeb dons a dress or accessory, or imbibes, indulges, eats or uses something for themselves or for their kids, it can mean outrageous sales.
Having your product used or seen on the famous creates instant approval. Plus you get the extra zing of sex appeal. Nothing has an effect like a splash of Hollywood to bring a bit of glamour to any product.
But you don’t need a celebrity to make a smash. There are many publicity paths for your product.
Here are the 5 best ways to get your product in magazines.
1. How to Get Your Product into the Hands of a Celebrity.
Attend the FREE (Virtual) Product Publicity Summit
Whether you have fashion, apparel, accessories, eco-products, baby & kids products, home decor, stationery or any other type of products that can be featured in the media, you’ll find lots of great advice at this FREE Summit, March 3-14, 2014. You’ll discover tips and strategies for connecting with top magazine editors, learn what NOT to say when reaching out to editors and find out how to get your products on national TV and more.
Get into the Holiday Gift Guides
The Gift List includes holiday-related features being planned by the wire services, TV and radio shows, and newspapers. Tips include everything from how to submit photos to specific kinds of items the editors are looking for. You get leads and pitching tips for thousands of media that feature special gift sections for consumer products (No services or destination travel/vacations). It includes national as well as dozens of regional and smaller outlets looking for unique home products. Plan on a 6-month lead time for placements so you don’t miss any deadlines ad the giftlist is coveted and competitive. This is essential if you have a product. Take a free test drive.
Get a Free List of 2014 Magazine Editorial Calendars
Editorial Calendars can be found in advertising sales kits. The calendar topics are included so advertisers can tie their ads into topics covered in the publication. You can sometimes find an Editorial Calendar in the advertising section at the publication’s website. If you can’t find it there, contact the publication’s marketing/sales department and ask them to send it to you.
Here is a list of Top Magazine 2014 Editorial Calendars. Included are: O, the Oprah Magazine, InStyle, Better Homes and Gardens, Parents, People Style Watch, Fitness, Ladies Home Journal, Every Day with Rachael Ray, Traditional Home, Woman’s Day, Martha Stewart Living, and more.
Join Blogger Linkup to Get Blog Coverage
Blogs can be an excellent way to get the word out on your product and can be every bit as powerful as a magazine placement – if the fit is right and the blog influential. This free service targets bloggers. Sign up at no cost at to become a guest blogger or source.
You can search this private database of celebrities. Inside you’ll find 67,100+ Celebrities, 13,100+ Representatives & 7,100+ Companies. So if you’re looking for a celebrity to tacitly endorse your products by using or wearing them, celebrity spokesperson, a charity partner, a blurb for your book, this is the place to go.
Attend Upcoming Consumer Product Events
Held in Los Angeles, Anaheim, Las Vegas and New York. Consumer product event connects consumer packaged goods with the press who are looking to report about them. Submit your product for consideration.
Last week, when I was on a walk, some boys were selling bracelets and rings made out of colored rubber bands. I stopped at their lemonade/jewelry stand by the side of the road and looked through their goodies. I wanted to get a ring or everyone in my writing group. As I chose a number of rings the little boy who made them started doing the math and adding up everything in his head and shouting out the numbers each time I picked up a ring – even before I chose it. He was so anxious to get the sale – but he didn’t care about me.
They were a dollar each. I said, “Wait, I’m not done yet.” But he kept shouting out the numbers. Totally focused on how much he would make.
Then his big brother stepped in and said, “It would be nice if you charged $2.50 for three of them.”
He said, “No. They are a dollar each. Three rings for three dollars.”
His big brother said again, “Yes and it would be nice if you gave her three of them to her for $2.50.”
Pause. No response from the little brother.
Big brother: “It would be nice.”
Finally, the younger brother gave in.
So it wasn’t fully given. Which makes a difference in how the giving feels. I would have appreciated my rings even more if the younger brother had given wholeheartedly.
As a little something that “would be nice” I have pulled together some of my most popular posts and free stuff so you can fill yourself with some goodies after Thanksgiving and through the holidays when you’re enjoying family and friends after a feast or get-together.
First, the most popular webinar / live training of the year….
I need to lose 20 pounds. I wish I had less wrinkles. My butt is too big. Look at my wobbly double chin. She’s a liar. I don’t believe a word she’s said. What a schlump. Is that any way to sit in a chair?
These are actual phrases that clients said to me in the past 23 years I’ve been a media trainer and consultant. When I media train my clients for TV shows most of them first fret about their appearance. Sound bites take a back seat to clothes, expressions, body language and butt size. Shame, fear, insecurity, all rear right up. The question, “What will people think of me?” takes center stage.
And rightly so. In three seconds your audience has already decided whether they like, trust, respect, believe, and will buy from you. So how much of what people think of you has to do with your clothes, facial language, body language, and demeanor as well as the look and feel of you? A lot.
But here’s the silver lining. People follow your lead. If you feel like a slouch you’re directing people to think you are one. If you radiate beauty and good health even while toting extra pounds, we may notice your heft, but we forgive it for your verve. And while I know that a TV appearance isn’t going to help you get over your childhood issues any faster, there are still strategies that can help you be fabulicious, increase your business, and stop thinking so much about your butt.
But, because the question I get most is about looks, I’m going to address how to prepare now, in advance, BEFORE you get booked on TV so you’ll feel your Fabulicious best when your day in the sun arrives. No scrambling for clothes that don’t accentuate your best features. No last minute panic about how you look. You can’t lose 20 pounds overnight but you can focus your full attention on what you can give your audience that only you can. In the brief time you have – two to four minutes – on Good Morning America, The Today Show, CNN, or Fox, you can deliver your sound bites with generosity and wit.
1. Clear your mind.
Drink Bulletproof coffee. I start every morning with this special coffee combined with unsalted Kerrygold grassfed butter, MCT oil and collagen. This combo was created by Dave Aspry who bio-hacked his body to lose 250 pounds and gain optimal health. This is potent coffee that is organic and doesn’t contain any toxins normally found in commercial coffees. You combine the coffee with Upgraded Brain Octane oil (which is fat-burning))that is 12x stronger than coconut oil, for maximum cognitive function.
In English that means peak brain performance – a clear mind. Aspry says that you can, “Learn to be perfectly focused in any situation — in one week.” He says, “In this protocol, you eat no protein and no carbs at all in the morning, instead enjoying a Bulletproof Coffee. That provides the most energy and the least hunger for about eight hours. Adding in the collagen “delivers low inflammation, high quality, and heat stable protein to my coffee without affecting the taste.”
According to Tim Ferriss, author of, The 4 Hour Body, eating protein within 30 minutes of waking up is essential for losing weight. Even if you don’t want to lose weight, this coffee will sustain and nourish you while giving you clarity of thought. Exactly what you need in a media pressure cooker situation.
Yes, there is decaf as well, however I didn’t find the same effects with it. And since I’m sensitive to caffeine I combine half decaf with half caf beans – just so I could drink more of the delicious stuff. Otherwise I could just have one tiny cupful. (And I wasn’t a coffee drinker at all before this. Green tea was my go to morning drink, which I still enjoy after I have my Bulletproof coffee).
You’ll be the judge of how much you can drink without getting a buzz on. I suggest you sip a small cup and wait fifteen minutes so you can judge the effects. Also, add as much butter as you like. I admit I was first horrified at the thought of dumping a half stick of butter into my coffee. I thought it would taste disgusting. But it’s like putting cream on steroids, rich and smooth. I prefer a bit more butter than my partner so I add in an extra pat into my cup after he’s made it. You’ll discover what works best for you. While you’re on the Bulletproof website check out the Podcasts and articles about everything from upgrading your IQ, losing weight and sleeping less.
2. Slim down.
Do T-Tapp and Lose 2 Dress or Pant Sizes in 30 Days. You’re a month away from a smaller, more toned you. I went from a size 8 to a size 6 in a month (I’m now a size 4), Lisa Earle McLeod lost 2 dress sizes and got back the flat tummy she hasn’t had for 10 years. Teresa Tapp first created this program for models to get back into shape after pregnancy. No one cared about their weight. What mattered was size – so they could fit into the proper clothes that they were modeling. Tapp says it’s all about the inches and loving what you see in the mirror —not what the scale says.
If you’ve got a media appearance coming up and you want to get in tip top (T-Tapp) shape ASAP. Order either Total Workout, Basic Plus, T-Tapp MORE or Total System. (Read the descriptions to find the right program for you.) My sweetie is doing it in the living room right now. Yes, it works for men too. Also check out WhiteBrite, a teeth whitening spray that doesn’t make your teeth sensitive and hurt (like all those other whitening kits), so as a TV guest your smile can be as bright as your information.
3. Tone up.
Want to know the Hollywood stars secret to looking great, staying fit and getting a flat stomach fast without exercise? The Flexbelt.Essentially you strap the Flexbelt around you waist and it contracts your muscles like you’re doing sit-ups — while you’re walking around getting stuff done.
I put it on first thing in the morning before I brush my teeth, feed the cats, start my day. I use the butt and thigh belt too and also the flexbelt for the arms. The great thing about the Flexbelt is once it’s on you can just go about your business so you’re getting a workout while you’re answering your email, talking to clients, working in the yard. Do it daily for a few weeks and then 2-3 times per week or as needed. Once you get in the habit it’s simple to stay in shape.
4. Release your fears.
The Sedona Method is one of the fastest, simplest and most effective methods to instantly release uncomfortable or unwanted feelings on the spot. It’s also a tool to let go of current or long-standing pain. Whether it’s fear of speaking, becoming a more public person, losing weight, or letting go of stress, or past issues or trauma, this will help you achieve your goals effortlessly and with great joy. It also works to get to the root of physical and emotional pain.
I learned these techniques long ago and still use them when a client confronts me, or when the media springs a surprise question. I particularly like the technique of going back and forth between opposite extremes to neutralize forceful feelings – just one of the things you’ll learn and keep using as long as it serves you. This course is essential if you’re getting ready to go on a media tour!
Whip up a green smoothie.
This is my own special green drink smoothie recipe that helps make your skin gloriously golden and nourishes you at a cellular level. You’ll see a noticeable difference in your skin, vibrancy, and energy almost immediately.
I use all organic ingredients and buy from the local farmer’s market when I can and mix this up in the Vitamix that chops every part of the fruits and vegetables so you get the most nutrition. We grow chard, cilantro and parsley so I dash out into the garden to snip a few leaves before the birds and other animals get them (which is often).
I pick dandelions from the neighbor’s lawns and look for the tender, young ones without a stiff stem. You can buy dandelions at Whole Foods if you don’t want to ferret. As a child when we’d visit my nana and grampa they’d send us kids out into the yard to pick dandelions to put in the salad to give it some bite. According to the USDA Bulletin #8, “Composition of Foods” (Haytowitz and Matthews 1984), dandelions rank in the top 4 green vegetables in overall nutritional value. Who knew a weed could be so nutritious?
Ingredients for green smoothie
½ cup water (or more as needed depending on how thick you like it)
½ cup virgin olive oil (I do 15 glugs vs. measuring).
1 frozen banana
1 large sweet apple (I like Pink Ladies, Yellow Golden Delicious or Fuji)
1 large carrot
1 large avocado
Tamp down these ingredients into the above mixture before you restart the Vitamix.
1 generous handful of spinach
2-3 large leaves of chard with the stalks (to taste as this can make it bitter)
2 sprigs of parsley
2 sprigs of cilantro
5 leaves of dandelion
1 stalk celery
Optional: Add frozen blueberries for added anti-aging benefits. Adjust the sweetness to taste by adding more fruit. You can add grapes, which are nutritious, but high in sugar, for additional sweetness if you like.
We’ve concentrated on honing and toning your face and body in order to move you to a place where you’re not worrying about how you look so you can focus on what matters most – your message. Victor Hugo said, “Concision in style, precision in thought, decision in life.”
Audiences look for consistency in your message and in your life. One of my clients is a well-known motivational speaker who naturally also talked about health and wellness as well as the process of transforming the mind. But one thing was out of synch. He was fat. In a kind and considerate way his wife pointed out the discrepancy. So he created an exercise and diet regime for himself. It wasn’t easy as he loved apple pie and ice cream and didn’t care much for lifting weights. But he did it. So now the overall message he’s conveying is consistent with his teaching.
Take what works for you from these strategies so you can feel good inside and out. The French have an expression, “Bien dans sa peau,” to feel good in your own skin or to be at ease. When you’re relaxed and calm we’re right there with you.
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul
What do a French woman, LA hipster and prissy librarian have in common?
You can tell who they are as much by their tone as by the way they dress, talk and act.
Remember that we judge you in the first three seconds – three seconds – so tone is as important as your visual appearance, body and facial language. Take care that you are the message you want to give.
A colleague said that he wasn’t sure that all three women were really me. Yup, that’s me.
Please weigh in. Which babe is your fav?
For more media coaching and publicity tips, and some outrageous, shocking and provocative stuff that may tick you off or tickle you I invite you to subscribe to my new YouTube Channel here: https://www.youtube.com/SusanHarrow
It was mean. She called Timothy Ferriss out. She didn’t hold back. She burned her bridges. Didn’t even leave a safety rope to a ladder. No turning back. And this isn’t the first time she’s called anyone out. Just read about her “big publisher“. Anyone can easily find out the name of the publisher that she’s dissing with a tiny amount of research. Ugly stuff. True as it might be. I was appalled….And intrigued. I admit, I’ll cop that I’m a bit in awe of her chutzpah — her blatant disregard for caring what people think. Or rather provoking them into thinking. Dare she? She did.
I read more posts on her blog. I watched a few of her videos. She was funny. Smart. Well put together. Organized. I learned something. I respected her. I liked her even….
I emailed a journalist friend to ask her what she thought. Oh yeah. She knew her. She said, “I’ve interviewed her a few times. She is just as snarky in person as she is on the page.” So she’s consistent. I admire that. She says what she thinks. But at what cost? She doesn’t do it elegantly or eloquently like the late Gore Vidal. She does it more like a cow girl. Or a farmer’s wife. Which she is now in the hinterlands of Wisconsin. Unvarnished dung. There’s beauty in that too….
And get this: she’s got advertisers on her blog. Plenty of them. So she’s doing something right. If you consider that a measure of success in today’s blogosphere.
But should we follow in her footsteps? Should we rope the bull and leave him tied and helpless in the dust? She says things that make your eyelids snap like: “Schedules are like office porn. They let me project my dreams onto the page without the friction of dealing with people to get stuff done.” But is this just eye candy?
The Tim Ferriss post was popular – perhaps her most read post. Over 1,000 comments. Shared on stumbleupon.com over 8,600 times. We’re talking big numbers here people.
So does anger. A Wharton School research project looked at 7,000 articles on the New York Times Most E-mailed List and found the the number one predictor to popularity was anger. But thankfully, anger wasn’t then only factor. Humor and awe also ranked.
But should you write angry missives against public people who piss you off filled with vitriol? There’s no doubt that controversy ups ratings — and readership. High emotion whips us to attention.
What do you think? Am I not snarky enough? Want more rants from me? Want to hear more about what I hate, what bugs me or gets my goat? Weigh in and let me know.
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul
I’m trying to do something big and I’d like your help.
Here’s the short version of it:
I have a dream of helping inner city kids get jobs straight out of high school by learning how to spotlight their skills during a job interview. But bigger than that is to give them the means to speak their mind, hold their ground, keep their originality, and get their way — in a peaceful manner. To do that I want to bring sound bite training and Aikido into the schools as part of the curriculum. (Aikido is a Japanese Martial art with the philosophy: The Art of Peace of Harmony, a path to polish the spirit. The founder, Morihei Ueshiba says, “True victory is self-victory; let that day arrive quickly!”) The practice of these two skills together will enable them to EMBODY their words and deeds.
I want to accomplish 4 things that will help our economy out of the recession and improve the status and well-being of America in the global marketplace.
Prepare college students for job interviews after graduation.
Prepare inner city kids (not collegebound) to land a job w/a career path that suits their strengths.
Teach teen, college and young adult entrepreneurs what it takes to get start-up funding from venture capitalists by media training them to say exactly what their audience needs to know.
Teach teen, college and young adult entrepreneurs how to get and keep media attention to be profitable companies, thought leaders in their industry, and recognized, respected and sustainable brands.
To do this I need funds. So I’ve applied for a grant for $250,000 with Chase Bank and LivingSocial. To qualify for the grant I need 250 votes for my idea.
Enter the following information: Business name: Harrow Communications
Click on Search
Click on Vote
REQUEST:After you vote would you do a kindness and pass this on via your social networks to your friends, colleagues, and followers who you think would benefit? There is a “Share” button on the missionsmallbusiness.com site that says, “Share vote.”
Here is what you can put:
Susan Harrow wants 2 help inner-city kids & college grads get jobs. Vote 4 her biz: Harrow Communications. I did! http://bit.ly/Nc5jsv