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French, Sass, and Snoot: Your body and tone do the talking

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

 

What do a French woman, LA hipster and prissy librarian have in common?

You can tell who they are as much by their tone as by the way they dress, talk and act.

Remember that we judge you in the first three seconds – three seconds – so tone is as important as your visual appearance, body and facial language. Take care that you are the message you want to give.

A colleague said that he wasn’t sure that all three women were really me. Yup, that’s me.

Please weigh in. Which babe is your fav?

For more media coaching and publicity tips, and some outrageous, shocking and provocative stuff that may tick you off or tickle you I invite you to subscribe to my new YouTube Channel here: https://www.youtube.com/SusanHarrow


Should I Be Snarkier? Penelope Trunk vs. Tim Ferriss

 

Tim Ferriss, The 4-Hour Body, The 4-Hour WorkweekBy Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

I recently read a piece by Penelope Trunk (5 Time management tricks I learned from years of hating Tim Ferriss) about why she couldn’t stand Tim Ferriss (you know The 4-Hour Workweek, The 4-Hour Body phenom who teaches you how to streamline your life so you have more time to Tango – or travel the world doing stuff you love.

It was mean. She called Timothy Ferriss out. She didn’t hold back. She burned her bridges. Didn’t even leave a safety rope to a ladder. No turning back. And this isn’t the first time she’s called anyone out. Just read about her “big publisher“. Anyone can easily find out the name of the publisher that she’s dissing with a tiny amount of research. Ugly stuff. True as it might be. I was appalled….And intrigued. I admit, I’ll cop that I’m a bit in awe of her chutzpah — her blatant disregard for caring what people think. Or rather provoking them into thinking. Dare she? She did.

I read more posts on her blog. I watched a few of her videos. She was funny. Smart. Well put together. Organized. I learned something. I respected her. I liked her even….

I emailed a journalist friend to ask her what she thought. Oh yeah. She knew her. She said, “I’ve interviewed her a few times. She is just as snarky in person as she is on the page.” So she’s consistent. I admire that. She says what she thinks. But at what cost? She doesn’t do it elegantly or eloquently like the late Gore Vidal. She does it more like a cow girl. Or a farmer’s wife. Which she is now in the hinterlands of Wisconsin. Unvarnished dung. There’s beauty in that too….

And get this: she’s got advertisers on her blog. Plenty of them. So she’s doing something right. If you consider that a measure of success in today’s blogosphere.

But should we follow in her footsteps? Should we rope the bull and leave him tied and helpless in the dust? She says things that make your eyelids snap like: “Schedules are like office porn. They let me project my dreams onto the page without the friction of dealing with people to get stuff done.” But is this just eye candy?

The Tim Ferriss post was popular – perhaps her most read post. Over 1,000 comments. Shared on stumbleupon.com over 8,600 times. We’re talking big numbers here people.

Snarkiness sells.

So does anger. A Wharton School research project looked at 7,000 articles on the New York Times Most E-mailed List and found the the number one predictor to popularity was anger. But thankfully, anger wasn’t then only factor. Humor and awe also ranked.

But should you write angry missives against public people who piss you off filled with vitriol? There’s no doubt that controversy ups ratings — and readership. High emotion whips us to attention.

What do you think? Am I not snarky enough? Want more rants from me? Want to hear more about what I hate, what bugs me or gets my goat? Weigh in and let me know.


Exchanging Knives and Guns for Handshakes and Deals: Job Interview Skills are Not for the Timid

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

I’m trying to do something big and I’d like your help.

Here’s the short version of it:

AikidoI have a dream of helping inner city kids get jobs straight out of high school by learning how to spotlight their skills during a job interview. But bigger than that is to give them the means to speak their mind, hold their ground, keep their originality, and get their way — in a peaceful manner. To do that I want to bring sound bite training and Aikido into the schools as part of the curriculum. (Aikido is a Japanese Martial art with the philosophy: The Art of Peace of Harmony, a path to polish the spirit. The founder, Morihei Ueshiba says, “True victory is self-victory; let that day arrive quickly!”) The practice of these two skills together will enable them to EMBODY their words and deeds.

I want to accomplish 4 things that will help our economy out of the recession and improve the status and well-being of America in the global marketplace.

  1. Prepare college students for job interviews after graduation.
  2. Prepare inner city kids (not collegebound) to land a job w/a career path that suits their strengths.
  3. Teach teen, college and young adult entrepreneurs what it takes to get start-up funding from venture capitalists by media training them to say exactly what their audience needs to know.
  4. Teach teen, college and young adult entrepreneurs how to get and keep media attention to be profitable companies, thought leaders in their industry, and recognized, respected and sustainable brands.

To do this I need funds. So I’ve applied for a grant for $250,000 with Chase Bank and LivingSocial. To qualify for the grant I need 250 votes for my idea.

That’s where you come in.

  1. Go here: https://www.missionsmallbusiness.com
  2. Click the button: Log in and Support
  3. Log in using your Facebook account
  4. Enter the following information: 
    Business name: Harrow Communications
  5. Click on Search
  6. Click on Vote

REQUEST: After you vote would you do a kindness and pass this on via your social networks to your friends, colleagues, and followers who you think would benefit? There is a “Share” button on the missionsmallbusiness.com site that says, “Share vote.”

Here is what you can put:

Susan Harrow wants 2 help inner-city kids & college grads get jobs. Vote 4 her biz: Harrow Communications. I did! http://bit.ly/Nc5jsv

I’d be enormously grateful! Thank you!

Six Most Common Interview Blunders


5 Facebook Posts That Spark Massive Engagement

 

By Guest Blogger Amy Porterfield

One of the questions I get asked all the time is, “How do I create more engagement on my Facebook Page?Creating consistent conversation on your Facebook Page is anything but easy. To help you with this challenge, I’ve compiled a few actual Facebook posts from different Pages that have created genuine engagement. These posts are the real deal.

Each post uses a specific strategy that you can model to start eliciting more engagement on your own Facebook Page.

Below are 5 types of posts that solicit massive engagement. Here’s the great thing. Each of these posts are NOT from big brands like Starbucks and Zappos. I wanted to show you some real people having really cool conversations.

#1: BAKE IN AN EASY CALL TO ACTION

Pat Flynn's easy call to action

Pat Flynn’s easy call to action included with the quote added instant massive engagement to his Facebook Page.

The strategy here is all about asking for the action. A LOT of people post quotes on Facebook, and for the most part, they work great. However, because you see quotes these days in just about every other Facebook post, you’ve got to do something extra to make yours stand out. Pat Flynn of Smart Passive Income did just that by not only posting a quote, but he asked his fans to click Like if they like the quote. It’s a simple tweak to the standard “quote post” – but can make a huge difference with your overall engagement. You can also use this strategy when you post tips, ideas and other valuable info on Facebook.

#2: KNOW YOUR “FACEBOOK FAN FUN TRIGGERS”

LittleFriendsPhoto

LittleFriendsPhoto know their audience well (fanatic dog lovers!) and often put a twist on the traditional posts by seeing life through a dog’s eye.

The strategy here is to combine the “fill in the blank” strategy with specific content that’s fun and will grab your fans’ attention. You’ve likely seen Pages do the ”fill in the blank” strategy, in fact I just used this strategy on my Page. And it works great! But to take it one step further (because these days you have to go the extra mile to succeed on Facebook), add a twist to these posts and make them more fun by adding creative images and relating the “fill-in-the-blank” directly to your ideal audience . Knowing your fans’ “fun triggers” gets your posts noticed by the people who matter most – your ideal audience. That’s exactly what LittleFriendsPhoto did above and with 314 Likes and 91 comments, this strategy seems to be working just fine for them!

#3: ASK FOR FEEDBACK ON YOUR PROJECTS

Solicit opinions

Lewis often solicits the opinions and thoughts of his fans as he’s creating new content. That’s why they keep coming back for more!

Teasing content

By teasing his content before it’s out, The Abs Expert is able to create pre-buzz for his upcoming product.

The strategy here is 3-fold. First (and most importantly), when you ask your fans for feedback, you show that you genuinely care what they have to say. (Lewis Howes does this very well.) This helps you create raving fans. Second, fan feedback can be extremely valuable and ensure that you’re on the right track with your projects. And third, when you pull the curtain back a bit and let people know what you’re working on (just as The Abs Expert did above), you create excitement and curiosity around your upcoming projects. This pre-buzz can go a long way when you are ready to launch. Both examples above have done a great job of teasing their content to create excitement around it.

#4: LET YOUR IMAGES DO THE TALKING

Quote in image

A quote is great, but when you add the quote inside an image, your post stands out in the news feed and does not get lost in the sea of posts. Images takes up more real estate in the news feed – giving you the opportunity for more engagement.

Crazy Facebook Photo

How could you NOT stop and check out this crazy photo if it landed in your news feed?

The strategy here is to dominate the news feed. When you can include images that spark engagement (like the MorningCoach.com post above) or post peculiar, fun, or interesting photos (like the 2 dogs in the water), you can instantly stand out amongst all the other posts in your fans’ stream. Facebook posts with photos can get up to 80% MORE ENGAGEMENT than posts without photos. When you have the opportunity to post a great photo, don’t pass it up!

#5: BE A REBEL WITH YOUR PROMOTIONS

Johnny Cupcake is a lifestyle brand

Johnny Cupcake is a lifestyle brand that sells T-shirts, hoodies, and hats. They know what will get their fans to take action and buy. Fun promotions help drive their Facebook engagement up and encourage their fans into the stores.

The strategy here is to try something different with your promotions. The unusual, entertaining and/or untraditional promotions on Facebook tend to get the most attention. Johnny Cupcakes is a perfect example of this. Kisses for savings is not the typical promotion, but with 453+ fans clicking LIKE next to the post, it’s sure to be a hit. And remember, each Like gets them more viral visibility – just what they need to turn their promotion into sales.

To sum it up: When it comes to Facebook engagement, the key is to know your audience and understand what makes them tick. If you know what topics, words and emotions will trigger them to take action, it becomes much easier to craft the perfect post that DEMANDS engagement.

Now it’s your turn: What type of posts get you the most engagement? Share below!

7 Strategies to Profit From Facebook


Click here now to register
for 7 Strategies to Profit From Facebook: How to Use Facebook to Increase Your Authority, Collect Valuable Leads, and Attract More Quality Traffic.

 

 


I Have a Dream – but it was almost ruined

 

By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul

Something horrible happened. There was a stipulation in the grant application for Chase/LivingSocial that said you can’t offer a incentive of any kind for voting. I overlooked this in the rules and offered you the special report: Get on the Today Show Tomorrow. A woman wrote me a mean letter accusing me of deliberate dishonesty and turned me in. (More about that later in a blog post).

But, I explained to the Chase/LivingSocial board that it was an honest mistake and I’d be willing to start over with no votes (I was up to 120). Their board said that there was nothing in the rules stating that I couldn’t submit another application and start from scratch. So I did.

But the bad news is…

None of the votes counted. 🙁

The good news is…

I get a second chance.

I know that this is a lot. And I’m asking you to do this for no reward. But if you could vote for me and my big dream I’ll send stars in your direction.

And I want to thank all of you who voted for me. It means the world to me.

Here’s the short version of my big dream:

The Art of Peace of HarmonyI have a dream of helping inner city kids get jobs straight out of high school by learning how to spotlight their skills during a job interview. But bigger than that is to give them the means to speak their mind, hold their ground, keep their originality, and get their way — in a peaceful manner. To do that I want to bring sound bite training and Aikido into the schools as part of the curriculum. (Aikido is a Japanese Martial art with the philosophy: The Art of Peace of Harmony, a path to polish the spirit. The founder, Morihei Ueshiba says, “True victory is self-victory; let that day arrive quickly!”) The practice of these two skills together will enable them to EMBODY their words and deeds.

To do that I need funds. So I’ve applied for a grant with Chase Bank and LivingSocial. To qualify for the grant I need 250 votes for my idea.

That’s where you come in.

  1. Chase and LivingSocial  Mission Small BusinessGo here: https://www.missionsmallbusiness.com/
  2. Click the button: Log in and Support
  3. Log in using your Facebook account
  4. Enter the following information:
    Business name: Harrow Communications
  5. Click on Search
  6. Click on Vote
  7. REQUEST: After you vote would you do a kindness and pass this on via your social networks to your friends, colleagues, and followers who you think would benefit? There is a “Share” button on the missionsmallbusiness.com site that says, “Share vote.”
    Here is what you can put:
    Susan Harrow wants 2 help inner-city kids & college grads get jobs. Vote 4 her biz: Harrow Communications. I did! http://bit.ly/Nc5jsvI’d be enormously grateful!

And thank you. (Know that I appreciate you already even if you do nothing!).

May YOUR big dream come true. I support you in inviting it to happen.

Lotsa laughter and good living,

Susan


Website Copywriting: Finding Your Voice in a Sea of Hype

Write in the same voice as you speak

By Guest Blogger Colin Martin

It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and don’t your reader have to consult Thesaurus.com to decipher what your writing about.

(more…)


Secrets of the Publicity Superstars

Basking In Publicity

In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”.

The media loves them and they’re regularly on radio/TV shows and written-up in print publications.

They not only know how to get a huge amount of free coverage, but also how to profit from the coverage in the form of increased sales, name recognition, speaking engagements and more.

To discover how these “publicity superstars” do it and how you too can use their strategies, join Steve Harrison this Wednesday, July 27th for a free webinar (or teleseminar if you prefer).

Here’s just a few things you’ll learn on Wednesday:

  • Advice from a former NBC producer who booked guests for the Today Show and Dateline NBC on how to become a regular guest on national TV and/or even get offered your own show (think Dr. Phil).
  • How to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field.
  • Three things Donald Trump does to speak in compelling sound bites.
  • How Jennifer became a regularly-featured lifestyle expert on Fox News Channel and the Early Show as well as scoring coverage in hundreds of print media outlets including O the Oprah Magazine, Redbook, US Weekly, Success and Entrepreneur.
  • Why most authors and experts fail to make the leap from just getting local publicity to scoring big-time national media coverage.
  • Why your credentials don’t matter as much as you might think, but what DOES matter when the media is deciding whether or not to feature you.
  • “The Book Plus Strategy” and how an unknown self-published author used it to become a regular on radio, making a six-figure income doing phone interviews.
  • The hook that helped a nutritionist claim so much media coverage it generated over $60 million in sales of his books and information products.

Again, to register for Wednesday’s webinar/teleseminar: http://www.freepublicity.com/superstars/?10114

I look forward to seeing you on more radio/TV shows and reading about you in print publications!


Media Coaching Tips for Anthony Weiner – Twitter Photo Scandal

Media Coaching Anthony Weiner

 

 

 

 

 

 

1. Don’t deny the obvious.
How can you not know your own weiner? In or out of underwear I challenge any man not to know his own organ intimately. The married representative Anthony Weiner, denied sending a photograph of his “bulging briefs” to a 21-year-old college student from his @RepWeiner Twitter account last Friday. Mistake number one: Stating he couldn’t be 100% sure that it was a photograph of his manhood! Don’t ever deny the obvious when it’s literally in your face.

2. Don’t joke about a serious allegation.
Anthony Weiner took what could be a career take-down as a lark. He tried to downplay this serious situation lightly by responding with defensiveness mixed with wit and humor. Rather he should have had a sound bite strategy to prove that the photo was not his particulars, and proof positive that he didn’t send it.

It won’t be so funny if he’s stripped of his high-profile position. Weiner not only should have been prepared with a response about the personal photographs he keeps of his privates that could have been manipulated, but also why he has Twitter connections with a porn star, and comely college co-eds. When you’re on the spot take it seriously and carefully plan for every worst-case scenario question. Make sure to role play the most inappropriate, personal and intimate questions so you’ll be prepared for the worst in order to do your best.

Media Coaching Anthony Weiner3. Don’t pull a Mel Gibson.
Weiner inflamed an already ignited media by calling a CNN producer a “jackass”.  We don’t expect a legislator to be as hot headed as actors like Mel Gibson, known for his media tantrums and name-calling. We expect dignified behavior. Always keep your equanimity no matter how ill-mannered the press or any one else is. Even though you’re not a representative of congress you represent yourself and your business.

4. Don’t let your reputation lapse.
Mark Twain said, “A lie can circle the globe in the time it takes truth to put on its shoes”. Weiner’s team should have immediately begun an investigation to prove that his Twitter account was hacked in order to preserve his integrity. His proof  should include the kind of serious tweets he’s known for on issues that are important to him to show that he’s not the kind of man who would send a photograph of his largess to a college co-ed. The New York Daily News reported, “the nano-second it takes to send a tweet, Rep. Anthony Weiner’s political career has short-circuited.”

Overall the public is not just questioning whether or not there was a Twitter hack-in, they are questioning Weiner’s character. Would it shock us that such a man would do this? That’s the bigger question.

Whenever an allegation, untruth or rumor is spread about you or your company you must take instant action to quash it. Anthony Weiner said he was going to do an “investigation” but hasn’t. In a situation like this you must state what action you’re going to take then follow through. Once you take action keep the media apprised. Its essential to get your side of the story out to traditional media outlets as well as through social media so you can help truth put on it’s shoes before that lie can circle the globe.



I have a media coaching a client who is a whistle blower

Whistle BlowerIt’s intense. The story, which includes deception, sex, celebrities, heiresses, spiritual leaders, gambling and lots and lots of money is unsettling. The challenge is to find the core of the story while telling the truth — no matter how hard, ugly or disturbing. My client is risking everything so other people won’t get hurt like she did.

I’ve never done crises management before so I advised my client to hire a PR firm that specialized in these types of difficult cases. We are working with one of the best who has experience with politicians and other controversial clients who are frequently in the news.

While it’s always important to have your facts, statistics, dates and stories straight for any type of media, it’s crucial when you’re dealing with the legal system, people’s reputations and the history of wrongdoing to be exposed in an investigative piece. To keep things in order we’re creating a TimeLine and fact sheet with supporting documents as proof.

Although your life or lifeblood may not depend on getting the facts and figures right it’s a great exercise when preparing for your media appearances to put all of this in order. You will be a much more credible and valuable guest if you can bring not only your perspective, but a larger world view that supports your area of expertise to your media appearances. Next time you’re asked to be a guest on a show or give a quote think about including information that effects people nationally or globally and you’ll begin to position and establish yourself as a thought leader.

Even though you’re not a whistle blower you can never be too prepared for a media interview. If you want to polish your interviewing skills to promote your book, product, service or cause for TV, radio or print, please connect with me here.

If you like during our sessions we can incorporate the distinctive way that I create effective fact sheets that strongly establish you as a thought leader and give you an edge over your competitors as a source for the media.

What facts have you used to bolster your credibility and/or brand you as a thought leader?