Honoring Your Honesty: Sound Bites You Can Believe In

  by Marcia Yudkin Drama gets attention. The unexpected gets attention. Bold gets attention. But how can you tell if you’ve come up with a sound bite that has undeniable promotional punch yet goes over the top into hype or outright falsehood? First, pay attention to the little voice in your head that worries or…

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Messy, Gorgeous Process

  By Guest blogger Laurie Wagner What if I told you that it took me ten years to understand what I was teaching? It looked like I was teaching people how to write, but what I was actually doing, I realized late in the game, was teaching writers how to peel away the layers of…

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A timeless truth that will boost any media appearance

  By Ian Brodie Here’s the second insight I got from Susan as we were preparing for this week’s “Speak In Sound Bites” webinar (click here for free registration). Yesterday I mentioned how you could apply the lessons of media appearances to more everyday communications. Here’s the surprising corollary: you can apply the lessons of…

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Your Online Profile: Make One Change for Big Gain

  By Guest Blogger Nancy Juetten Have you reviewed your LinkedIn, Facebook, Twitter, website/blog, and Biznik profiles lately to make sure the stories you are sharing are accurate, current, and compelling? I changed my profiles to reflect a keyword-rich headline two weeks ago and welcomed two speaking engagements and a new joint venture conversation almost…

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How a B2B business took on Black Friday deals and won

  By Guest Blogger Lisa N. Alexander OMG. They were everywhere. Advertisements for Black Friday, Small Business Saturday and Cyber Monday filled my inbox and jammed my mailbox. They were littered across my social media networks; they crowded the airwaves and even filtered into my online groups. Everybody had something to pitch, hoping they’d end…

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