Posts by Susan Harrow
The “Right” Way to Steal Other People’s Brilliant Business Ideas
Is it ever OK to “steal” someone else’s ideas – in business? Surprisingly: Yes. Not long ago, a friend of mine found herself in the kind of situation that would make anyone’s stomach twist into knots. My friend (an entrepreneur with a modestly popular website and blog) discovered that a woman in another country had…
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Oprah Pitch That Worked Wonderfully to Get into The Oprah Magazine
Summary: To successfully pitch a story to Oprah Magazine/Quarterly/Daily, respond promptly to queries with relevant and specific information. Provide valuable insights tailored to the editor’s needs, like Dr. Leslie Korn did when asked about natural remedies for headaches. In her response, she shared her expertise as a Harvard-trained Integrative Medicine clinician and presented multiple treatment…
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Top 10 Product Categories For Oprah’s Favorite Things List
SUMMARY: Securing a spot on Oprah’s Favorite Things list is a game-changer for brands. The top 10 product categories on the list include products promoting well-being and relaxation. Oprah’s affinity for products that bring comfort, joy, and significance is evident in her selections, making these categories prime choices for brands aiming to catch her attention.…
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The Speaking Styles of Harris and Trump Decoded
SUMMARY: Kamala Harris and Donald Trump showcase contrasting speaking and communication styles through their body language, and strategic responses in debates and interviews. Harris emphasizes poise, control, and empathy, using deliberate facial expressions like smiles and smirks to convey confidence. Trump’s dominant body language and confrontational tone help him command attention, even if his responses…
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Want A Successful PR Campaign? Are You Giving Your Audience Unconditional Love?
Are You Giving Your Audience Unconditional Love? It may sound absurd or woo woo to some, but I think giving your audience unconditional love is the key quality of a successful PR campaign and a good and happy life. I was rather gob-smacked by the interview Post Malone gave to CBS Sunday Morning about his…
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Hollywood’s PR Playbook: Strategic Scandals Make Box Office Boosters
Summary: Hollywood’s strategic use of scandals to boost box office performance is exemplified by the film “It Ends with Us,” which has grossed over $200 million globally despite reports of behind-the-scenes conflicts between stars Justin Baldoni and Blake Lively. The controversy surrounding the film demonstrates how negative publicity can be leveraged to generate increased interest…
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