Posts by Susan Harrow
Top 10 Product Categories For Oprah’s Favorite Things List
SUMMARY: Securing a spot on Oprah’s Favorite Things list is a game-changer for brands. The top 10 product categories on the list include products promoting well-being and relaxation. Oprah’s affinity for products that bring comfort, joy, and significance is evident in her selections, making these categories prime choices for brands aiming to catch her attention.…
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The Speaking Styles of Harris and Trump Decoded
SUMMARY: Kamala Harris and Donald Trump showcase contrasting speaking and communication styles through their body language, and strategic responses in debates and interviews. Harris emphasizes poise, control, and empathy, using deliberate facial expressions like smiles and smirks to convey confidence. Trump’s dominant body language and confrontational tone help him command attention, even if his responses…
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Want A Successful PR Campaign? Are You Giving Your Audience Unconditional Love?
Are You Giving Your Audience Unconditional Love? It may sound absurd or woo woo to some, but I think giving your audience unconditional love is the key quality of a successful PR campaign and a good and happy life. I was rather gob-smacked by the interview Post Malone gave to CBS Sunday Morning about his…
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Hollywood’s PR Playbook: Strategic Scandals Make Box Office Boosters
Summary: Hollywood’s strategic use of scandals to boost box office performance is exemplified by the film “It Ends with Us,” which has grossed over $200 million globally despite reports of behind-the-scenes conflicts between stars Justin Baldoni and Blake Lively. The controversy surrounding the film demonstrates how negative publicity can be leveraged to generate increased interest…
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How to Get Your Brand Featured in Oprah’s Favorite Things
Summary: Being featured in Oprah’s Favorite Things can skyrocket a brand’s success, with Oprah’s endorsement significantly boosting sales and credibility. Selection criteria focus on product quality, uniqueness, and alignment with Oprah’s values. Compelling storytelling about your brand and product is crucial for catching the attention of Oprah’s team. Timing is key, with submissions typically accepted…
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The Advanced Start-Up PR Guide to Superior Storytelling + Media Messaging
How to Master Your PR Messaging For Your Start-up: An Advanced Guide If you’re running a startup, you already know how important effective promotion is to grow your business. And if you want to accelerate your company’s brand recognition, be considered top in your field as a thought leader and secure your space in the…
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