Book Publicity & Marketing
Press Release Make Over: Before and After
What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully. Here is the before: EAT PRAY LOVE YOURSELFSPIRITUAL TRAVEL COMPANY GETS ON THE MAP LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’ founder,…
Read More5 Big Media Appearance Mistakes You Don’t Want to Make
Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so. A while back I heard an interview with…
Read MoreWrite and Publish a Client-attracting Book in 90 Days
In my more than 27 years of helping people write and publish books I’ve found that, despite all the big benefits of having a book, almost everybody needs help getting started with the actual writing and keeping it going until the book is done.
Read MoreBusiness Viralocity: Facebook Fan Pages
Tired of having to read about who just walked their dog, sent a gizmo to a friend, or raced to the bathroom? Do you want instead to focus on marketing your business, book, product, service or cause to the people who are truly prospects?
You may not think so, but Facebook is the answer. There is a critical gap in most people’s Facebook strategies — if they have a strategy at all. For entrepreneurs, authors, speakers, coaches and consultants who want to use Facebook for business, it’s not well known that fan pages can be automated and set up to be income generators. Here’s how.
Read MoreGet a Major Corporate Sponsorship for Your Business, Book, Product, Service or Cause
Getting a corporate sponsorship is one of the best ways to fund your business venture, get PR and sell products. Find out how from someone who has done it successfully for years and is beloved by his sponsors.
Imagine this. What if in less than 18 months, you could accomplish the following without using a penny of your own?
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