brand management
7 Harmful Attitudes Blocking You From Getting Featured in the Media and Getting Great Publicity
7 Harmful Attitudes Blocking You From Getting Featured in the Media and Getting Great Publicity Not getting featured in the media? Feeling tons of “resistance” whenever you sit down to work on your press kit, pitch or press release? Can’t seem to “crack the code” on how to get top bloggers, journalists, editors podcasters, and…
Read More5 Ways To Gracefully Deal With Internet Trolls
5 Ways To Gracefully Deal With Internet Trolls A big fame fear I hear all the time from my women clients is how to deal with criticism and trolls online. I’ve done a quick summary of a great piece from the New York Times on how 5 Asian women entrepreneurs handle hate. [See my take…
Read MoreMedia Appearances: Your Guide to PR Professional Dress
Guest Blog post As a PR professional, knowing how to dress for media appearances is of utmost importance. There are few departments who represent a company more directly then the PR team themselves. Though preparing yourself for an appearance with the media can be a bit stressful in the beginning, creating your wardrobe is essential.…
Read MoreCreate Viral Videos: How to Syndicate Your Videos To Major Networks
Create Viral Videos: How to Syndicate Your Videos To Major Networks | Video Marketing. Once you create your video you can syndicate it to over 50 channels like Roku, Hulu and Apple so you reach a brand new audience that haven’t found you on social media
Read MorePR Tips to Make Your Movement Go Viral
PR Tips to Make Your Movement Go Viral – Interview by Erica Mandy – News Worthy Podcast By Guest Blogger Alison Luterman (Plus a poem!) – with my video commentary on how to make a movement go viral — from Erica Mandy’s Show, The News Worthy I was walking up the street minding my own…
Read More6 Weird Ways to Get a Reporter’s Attention For Your Business
Guest post by Victoria Green Getting media attention – especially the right kind of attention – is something of an art. Whether you’re a celebrity, a business owner, or a politician, it’s all about finding an angle. And not just that – you have to be able to get a reporter’s attention in the first place.…
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