Guest Blog post As a PR professional, knowing how to dress for media appearances is of utmost importance. There are few departments who represent a company more directly then the PR team themselves. Though preparing yourself for an appearance with the media can be a bit stressful in the beginning, creating your wardrobe is essential.…

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Quick question — do you know what the most important 5 minutes of your preview call are? (Hint: It’s probably not what you think.) Bonus question — do you know what you MUST SAY during those 5 minutes to get the biggest and best results? If you don’t know the answer to either question, then…

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In my more than 27 years of helping people write and publish books I’ve found that, despite all the big benefits of having a book, almost everybody needs help getting started with the actual writing and keeping it going until the book is done.

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