Brand Management
10 Ways to Boost Business Performance by Power of Social Media – in 2024 and Beyond
Summary: Social media is crucial for businesses to promote their products. Here are 10 ways to improve business performance using social media: define your target audience, focus on engagement, optimize your social profiles, determine the best posting times, use social network tools, offer exclusive content, embrace videos, leverage communities, engage in content creator communities, and…
Read MoreCreate Viral Videos: How to Syndicate Your Videos To Major Networks
Create Viral Videos: How to Syndicate Your Videos To Major Networks | Video Marketing. Once you create your video you can syndicate it to over 50 channels like Roku, Hulu and Apple so you reach a brand new audience that haven’t found you on social media
Read More6 Weird Ways to Get a Reporter’s Attention For Your Business
Guest post by Victoria Green Getting media attention – especially the right kind of attention – is something of an art. Whether you’re a celebrity, a business owner, or a politician, it’s all about finding an angle. And not just that – you have to be able to get a reporter’s attention in the first place.…
Read MoreHow to Befriend Bloggers (Without Feeling Awkward or Stalkery!)
By Guest Blogger Sarah Von Bargen I thought, for a bit, that I should really title this post ‘How To Network With Bloggers’ – because, you know, SEO and what not. But the word ‘networking’ feels intimidating and overwhelming and slightly gross. Eating subpar appetizers while someone shoves their business card in my face and shrieks…
Read More8 Things Donald Trump Can Teach Us About Courting Publicity
Guest Post By Victoria Greene It’s fair to say that America is a fairly divided place right now, with wildly differing ideas about what’s right and wrong. Whatever your views, our blundering, boastful President does seem to have mastered one thing, and that’s showmanship. As he appoints more than a few questionable characters to office, many…
Read MoreI Was Hit in Aikido—and it was an honor
I was hit repeatedly at an Aikido training over the weekend. And it was an honor. When I told a friend about this she said, “At the first hit, I’d be out of there. Off to get a latte and shopping for shoes.” Of course a part of me wanted out of there. The other part welcomed the opportunity to polish my spirit. As Rumi says, “Criticism polishes my mirror.” My work will be done when nothing can annoy, irritate, anger, or ruffle me. That is a long way off.
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