brand management
Snap. Post. Kaching: 4 Ways to Get Engagement and Sales on Instagram
Guest post by Melissa Camilleri As long as you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing strategy, especially as a service-based business, where the competition often believes Instagram will not work for them. Newsflash: it can and it will.…
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Top 10 Reasons to Podcast: Profit, Positioning and Promotion
By Guest Blogger Kris Gilbertson #1: Be Discovered! The iTunes marketplace has over 500,000,000 active buyers. All who are actively searching for experts that can help them solve their problems, entertain them, and educate them on areas to help them improve themselves + their lives. The average demographic, stated by Tom Webster VP of Marketing @ Edison research, …
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7 Ways Large Corporations and Non Profits Can Sponsor the Promotion of Your Book, Product, Speaking Tour or Dream On Their Dime Not Yours… And Why They’ll Do It
By Steve Harrison My author clients often come to me for advice on how to best stretch their dollars for the marketing and promotion of their books. Especially in these troubling economic times we are all seeking the most effective ways to get our message out there, and marketing and publicity (both essential to your…
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Feeling overwhelmed? How I deal with heavy, icky, can’t-move moments.
A little while back, I did a PR Secrets survey. I asked you to tell me what you’re struggling with, what you crave, and how I might be able to help. There was a theme that percolated through nearly every response. That theme… summed up in three words? “I am overwhelmed.” No surprise, there. Most…
Read More3 Tips to Avoid Social Media Madness
Sometimes I’m totally obsessed with pinning, tweeting, and blogging. Then I catch myself….Whhhhaaaaat am I doing? This isn’t work. Or is it? Dunno. I go back and forth. Is sharing this pic good for my brand because I think it’s funny—or cute? Maybe. Some things to think about BEFORE you post something on social…
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9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
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