branding
5 Ways To Gracefully Deal With Internet Trolls
5 Ways To Gracefully Deal With Internet Trolls A big fame fear I hear all the time from my women clients is how to deal with criticism and trolls online. I’ve done a quick summary of a great piece from the New York Times on how 5 Asian women entrepreneurs handle hate. [See my take…
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Barack Obama’s Campaign Strategy: How you can apply his PR techniques to your publicity campaign
I haven’t seen much to applaud in the current administration or the recent presidential debates. So I thought I’d harken back to the Obama White House PR campaign strategy for some ideas you can apply to your own publicity campaign. 1. Define your image as a thought leader. While I don’t particularly like the word…
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Media Appearances: Your Guide to PR Professional Dress
Guest Blog post As a PR professional, knowing how to dress for media appearances is of utmost importance. There are few departments who represent a company more directly then the PR team themselves. Though preparing yourself for an appearance with the media can be a bit stressful in the beginning, creating your wardrobe is essential.…
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Media coaching to get chosen for a media appearance or commercial
Develop your essential talking points / sound bites so you can easily incorporate them into your work and media appearances to grow your business fast.
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Create Viral Videos: How to Syndicate Your Videos To Major Networks
Create Viral Videos: How to Syndicate Your Videos To Major Networks | Video Marketing. Once you create your video you can syndicate it to over 50 channels like Roku, Hulu and Apple so you reach a brand new audience that haven’t found you on social media
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8 Things Donald Trump Can Teach Us About Courting Publicity
Guest Post By Victoria Greene It’s fair to say that America is a fairly divided place right now, with wildly differing ideas about what’s right and wrong. Whatever your views, our blundering, boastful President does seem to have mastered one thing, and that’s showmanship. As he appoints more than a few questionable characters to office, many…
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