branding
Feng Shui Your Mind For Media Interviews
I’ve had so many conversations this month that end up being about mind-set. Feng Shui-ing your mind is more than just clearing clutter. It’s about discovering and then organizing what the heck is in there in the first place. Mind-set is about how our conscious and unconscious minds work together well – or not. One…
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The life-Changing Magic of Speaking Up. (This is my story. What’s yours?)
As a high school student in Palo Alto, California, I was irrepressibly curious and constantly looking for strange and exciting new experiences to try out. And if those “strange and exciting” adventures meant that I could make a little extra money on the side? Even better! That’s how I wound up sitting in a laboratory…
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Love Beads and Bergamot
My sweetie and I were sitting in a booth at Chevy’s in Richmond, right after visiting Annie’s Annuals to get some of her incredible plants (cappuccino sunflowers, dahlias, violas, hollyhocks). As we sloppily ate the fire-roasted salsa (my fav) I noticed the guy across from me with his amazing array of super colorful bracelets and…
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Snap. Post. Kaching: 4 Ways to Get Engagement and Sales on Instagram
Guest post by Melissa Camilleri As long as you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing strategy, especially as a service-based business, where the competition often believes Instagram will not work for them. Newsflash: it can and it will.…
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Top 10 Reasons to Podcast: Profit, Positioning and Promotion
By Guest Blogger Kris Gilbertson #1: Be Discovered! The iTunes marketplace has over 500,000,000 active buyers. All who are actively searching for experts that can help them solve their problems, entertain them, and educate them on areas to help them improve themselves + their lives. The average demographic, stated by Tom Webster VP of Marketing @ Edison research, …
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7 Ways Large Corporations and Non Profits Can Sponsor the Promotion of Your Book, Product, Speaking Tour or Dream On Their Dime Not Yours… And Why They’ll Do It
By Steve Harrison My author clients often come to me for advice on how to best stretch their dollars for the marketing and promotion of their books. Especially in these troubling economic times we are all seeking the most effective ways to get our message out there, and marketing and publicity (both essential to your…
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