Entrepreneurs PR, Promotion, Public Relations
What Poet Laureate W.S. Merwin Says About How to Set Yourself Up for Success
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Here’s the question people often wrestle with when promoting themselves or embarking on a publicity campaign. How do I gracefully move from private person public persona? This is as much about temperament as it is about the desire for a more “exposed”…
Read MoreLand a Corporate Sponsor to Cover All Your Marketing and PR Expenses
By Guest Blogger Steve Harrison Jennifer is a client of mine who figured out a clever way to get a top PR firm pitching stories about her business to major media outlets WITHOUT having to pay the firm’s hefty fees herself. Because this PR firm has lots of major media contacts, they quickly got her a…
Read More3 Ways to Make Sure Your Press Release Passes the Orgasm Test
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Your press release is like setting up a dating profile. It’s got to attract the right audience and get them to call. The media knows nothing about you. They read your profile, look at your picture, assess your background. Then they…
Read More5 Ways a Book Can Get You More Clients This Year
By Guest Blogger Donna Kozik You’ve probably heard that one of the best reasons to have a book is to increase your client base and income. But how does it work exactly? Here are five specific ways a book can get you talking to more people about what you have to offer—and leaving them with…
Read MoreJob Interviewing Skills: No chatting, dissing, or bragging
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Here’s the situation. You’re in an important job interview and your cell phone rings. Do you answer it? You’re asked a question about your former job that you despised, do you diss it? You feel pretty confident about yourself, do you…
Read MoreBlog Your Book: Mad Men blog to book
By Guest Blogger Bill Harrison Books are making news. This time, it’s Mad Men, Mad World: Sex, Politics, Style and the 1960s, a book that will be released in the fall. A group of “Mad Men” fans with advanced degrees in culture, history, politics and business started a blog to offer their scholarly commentary on…
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