Marketing & Publicity
Your Online Profile: Make One Change for Big Gain
By Guest Blogger Nancy Juetten Have you reviewed your LinkedIn, Facebook, Twitter, website/blog, and Biznik profiles lately to make sure the stories you are sharing are accurate, current, and compelling? I changed my profiles to reflect a keyword-rich headline two weeks ago and welcomed two speaking engagements and a new joint venture conversation almost…
Read More5 Things I learned From Jack Canfield’s Mastermind Group: To Help Make Your Book a Bestseller
We were all sitting in Jack Canfield’s living room on a huge couch in his home in Santa Barbara surrounded by giant gems, crystals, artwork and views into the lush gardens reminiscent of Canfield’s beloved Hawaii. Canfield mentioned that he wanted a room where diplomats and leaders of countries as well as his family could…
Read More3 Superstar Secrets to Getting Results From Your Media Appearances
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Most people who are in a rush to get publicity dash off a press release and then expect instant fame. But what typically happens IF the media calls is they don’t have their sound bites ready. What follows is…disappointment. They don’t get…
Read MoreWhy Cat Videos Are so Popular: And What You Can Learn From Them
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul There’s a new study that cat videos make you more productive. “Japanese scientists found that workers who watched kittens and other cute baby animals on the Internet are more focused and productive the rest of the day,” noted host Peter Sagal…
Read MoreFrench, Sass, and Snoot: Your body and tone do the talking
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul What do a French woman, LA hipster and prissy librarian have in common? You can tell who they are as much by their tone as by the way they dress, talk and act. Remember that we judge you in the first…
Read MoreMy 3rd Kyu Aikido Test: How it’s like a TV Interview
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul During Aikido tests you’re not supposed to talk. That alone is torture for me because I feel like I can talk my way out of anything. So my safety valve is gone. You’re supposed to do the technique that is…
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