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Media (Love) Coaching for Matchmaking

I was talking to my neighbor next door who works for a famous matchmaking firm. She’s a warm and cozy person who people feel comfortable with right away. She has a knack for putting people at ease — including celebrities, princesses and the rich beyond imagination, who are her clients. 

Want to listen to this as an audio with lots of extra juicy details? Here you go.

But they all have the same problem we all have. They are looking for love. Yes, sometimes in the wrong places — or with the wrong people or they are focused on the wrong things – like stating that his dates couldn’t have wrinkly, flabby arms – which was a deal breaker for one wealthy patron who was not having any luck with the ladies. 

Video coaching to find “the one”

But what my neighbor noticed was that many of her clients didn’t have some skills necessary to connect with potential mates. How to make significant small talk, when to hold eye contact, what constituted appropriate touch, ways to keep a conversation going to find common interests, how to get to that “click.”

Furthermore they missed social cues, and were woefully unaware how they were perceived. (Like one man, a real snoozer, who kept saying how dynamic and engaging he was who put everyone in the office to sleep!) 

Perception is reality in both media appearances and in personal relationships. 

Which got me thinking about how much fun it would be to coach people who are looking for love but not having any luck — meaning that “the one” or even “the fun one of the moment” was eluding them. Which is essentially what I do everyday with people (clients and course participants) during media coaching or video training, so their audiences (hundreds, thousands, millions of people) and the media (reporters and producers) love them. 

So why not extend this training the land of love?

What prompted me to share this with you? 

While talking to my neighbor I got a little spark. I thought, gee, would be so delighted to coach her clients on their facial, body, verbal language (+ tone – so important!) so could let their true selves shine through the nervousness and anxiety, the sweaty palms, the fidgeting, the mean voices in their heads, so they could relax and just be themselves — while being an excellent listener who can “read” the situation and respond, creating a deep connection instantly. 

on-camera coaching |on camera training

What prompted me into action was the book I’m reading called E-Squared: Nine Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality. One of the principles is to ask for what you want super specifically (you can’t be wishy washy with the universe) and give it a time frame. 

In some ways it’s a thought experiment that’s not unique, but the author, Pam Grout, makes a compelling case backed by science, about how to do it. (And in a very conversational and quick read way). 

So, I’m giving it a try. (Although I do this all the time in various forms this was a bit of a new challenge).

If any of you would like an hour or two of coaching on camera (via Skype) to role-play potential dating – or domestic scenarios (you’re in a relationship that you’d like to grow the love, kindness, fun, sexiness). I’m offering a limited amount of sessions – 5 max. 

Because the usual minimum fee to hire me for $2000 for 4 hours there is no initial consult as these sessions are 1-2 hours only. 

So you decide whether this is something you feel is right for you. (Did you get a zing? A full-body yes? Watch for it. Feel for it. Because we often ignore these inklings that guide us toward the right next step.)

You can hop on over here to purchase 1-2 hours (enter either $500 or $1000 in the appropriate field) and one of my team will get back to you ASAP to schedule a time for us to talk on camera from your home or office (via Skype). 

Be sure to put “LOVE” in the comments box so I know what kind of consult you want. 

On-camera media coaching for matchmaking or business videos

Prefer to listen to the rest this as an audio with lots of extra juicy details? Here you go.

One more thing…. If you’ve been thinking that you want to be more comfortable on video – for your website, tutorials, YouTube, Instagram etc. then let’s chat about how to use your personality and the camera to your advantage, connect to your audience, and of course how to Sell Yourself Without Selling Your Soul™. 

Videos not only engage your audience but can be the deal maker or breaker for inviting in clients, customers and sales (and love, right?). 

Some things we’ll do together:

  1. 3 secrets the top TED talk speakers use to get millions of views – that you can use in all your videos.
  2. How to use your eyes to draw in the right audience (clients, customers, sales, opportunities) for you — and discourage time-wasters.
  3. Methods to apply incantation and intention to tap deeply into who you are to show your true essence so you and your videos stand out—even if you’re in a highly competitive field.
  4. The right way to use your own natural gestures that inspire audiences to like and trust you (no steeples or pyramids or fake, canned movements).
  5. Why you absolutely shouldn’t read a script (and how to get your point across gracefully and effectively).
Book a time to talk to Susan Harrow


In the near future I’ll be featuring client, course participant and Ezine subscriber’s success stories on the blog, Instagram + Facebook.

So if anything you’ve read in the Ezine or on the blog or that we did together one-on-one or in a course, that helped you directly and you would like to do a quick video about it, or send in a pic with a description — I’d be delighted to feature you — and of course link back to your website and social media channels. (Instant publicity!). Make sure to include your website URL all your social handles.

Just send me an email with a link to your video, written testimonial and attach your pic. Thank you!! 

Media Appearances: Your Guide to PR Professional Dress

Guest Blog post

As a PR professional, knowing how to dress for media appearances is of utmost importance. There are few departments who represent a company more directly then the PR team themselves. Though preparing yourself for an appearance with the media can be a bit stressful in the beginning, creating your wardrobe is essential. When you prep for your next media appearance, be sure to use the tips below as your guide for PR professional dress.

Embody Your Company

First and foremost, your attire when you step out into the eye of the public should always embody your company. Whether your office wear is business casual or completely casual, onlookers should be able to tell who you work for from your dress. Ask yourself if someone else in your workplace would be comfortable in the same outfit you plan on wearing in front of the media; if the answer is yes, you’re probably on the right track with your look. Remember that you are the direct link between your audience and your company. Allow your audience to get a glimpse of all your business has to offer through the professionalism of your look.

Play it Safe

Going in front of the media is not the time to step out of the box with your attire. While it might be tempting to make a bold outfit choice in order to stand out, playing it safe is always your best option.

Keep your look simple, modest, and clean. Whether you opt for a simple button up shirt or sleek black capris, stay to what’s familiar to you. Most name brands offer in-season looks that will keep you feeling professional and prepared.

Online thrift shops like thredUP even have great names like Madewell to help you save on the perfect top as well as anything else you might need.

Avoid clothing with large pockets as they might tempt you to store clunky items on your person. Bring a small briefcase or purse with you to the appearance to store those extra items you need with you and leave them in the greenroom or wherever it’s safe to store them during your appearance. Being free of pocket items such as your phone and wallet will give you clean lines and leave you feeling more comfortable and less weighed down when you address the public.

Be Color Conscious

The colors you wear can tell a lot about you and about your company. If the branding of your organization revolves around a specific color, it doesn’t hurt to incorporate it into your professional look.

Stay away from bright and bold color choices along with excessive patterns. Opt for safe and simple neutral tones that won’t leave your audience feeling distracted by your look.

Allow the colors you wear to compliment you as it will make your words have more of an impact. A neutral tone of red, like burgundy, is both a subtle and powerful example of a color that will help you feel brave and bold in front of a crowd. Be aware of colors that might show off sweat stains, or end up being see-through. Choose a color that you feel confident in and you’re sure to make a great impression on your listeners.

Know Your Location & Audience

While your professional dress should always embody your company, it should also take into account the environment of the media appearance. Always consider the location of your appearance and who your audience is. An outdoor conference will more than likely mean you should opt for sensible and simple footwear.

Check the weather outlook for the day to be prepared for the heat, rain, or a cold spell. The more prepared you are, the more professional you’ll look to your audience. Access the age range of your viewers as well to ensure your outfit remains timeless. The more you let your look speak for itself, the more comfortable you’ll feel as you represent your company.

What To Do When People Criticize You in Person or on the Internet

Last week I spoke at East Bay Women’s Network to a group of wonderful women attended who were curious about how to promote their businesses and themselves. It had been a long time since I’d given a “speech” as I’ve been on a bit of a hiatus from speaking engagements or other public events.

My stomach was roiling that morning as I drove the hour to Alameda and before that I’d had weeks of worry, nightmares, and plenty of time to fret about the actual talk.

Afterward many women came up to thank me and tell me what they loved about my talk.

There was one man in the room. But he had no interest in complimenting me.

He wanted to criticize me so bad he could hardly wait his turn.

“I don’t know if you saw me sleeping in the back,” he started out.

“Nope. Didn’t notice,” I said, wondering why someone would bring that to my attention.

He then battered me with questions leading up to his punch line which was designed to tear me down, so he could tell me everything I’d done wrong. My stomach sank and my face fell. My first thoughts: I’m such a failure. I’m a stinky speaker. Why did I accept this gig? What was I thinking?

Then I breathed, relaxed my tummy, let it go and stayed open.

Eventually, he got to his point which was that I didn’t tell a signature story to let the group know who I was. “Oh gosh, I’ve got about 5 signature stories that I’ve told so many times I’m tired of them. I wanted to try something new.”

“Sure,” he said. “But WE haven’t heard any of them.”

He was right. I teach telling your signature story in every media appearance and when appropriate, your speaking engagements. The “why you do what you do” story.

I was out of practice. I had forgotten.

I thanked him and packed up my things. Point taken.

What to do you do when you receive uninvited criticism in person or on the Internet? 

I recommend asking yourself these 3 questions (and then doing this last thing – which is the hardest).

1. Consider the source.

Is this person a nutball? If so, dismiss their rant without another thought. Don’t let it sink into your skin for a second.

When a friend had a very revealing piece published in the New York Times the editor warned her to expect a backlash from Internet trolls. She and I discussed not even reading the hurtful replies so she could revel in the glory of achieving her dream. We batted around the idea that later when she had some distance and perspective, she might scan them for ideas to write another article based on the responses she elicited, thus using them for the positive. Distance creates perspective and allows you to see things more “objectively,” and less personally.

2. Is there something I can learn here?

Is there a kernel of truth in anything this person says? Is what they say worth examining so I can improve myself, my course, my talk etc.? If so, great. If not, move on.

3. Did what they said/wrote trigger an unresolved wound?

If you find yourself becoming hurt, angry, embarrassed, ashamed, or experiencing a strong feeling arising, take a few breaths to steady yourself and come back to center in the moment. Later, examine what touched the nerve. The event can show you where there is still work to be done to let go of past patterns that we all have or harbor. Consider tapping to resolve challenging issues.

The hardest part? Staying open. To hear the truth, or someone’s version of it, and not react. Or, if you react, don’t judge your response just let it go so you can listen and assess the situation.

The second hardest part is to ignore the hurtful words and not let them lodge in our hearts and close us down.

There is a time and place to just ignore the offending party. Not give them or their words any energy at all. If you’re up for an “advanced” practice, send them a blazing bolt of love from your heart to theirs. Shoot it straight in. We are all hurt somewhere and if you can soften even a little consider that an accomplishment.

BONUS: Use hurtful words to open an interesting discussion. I witnessed an Instagram influencer do this when she raised over 50k to help a single mom of two in her congregation get a car, apartment and get started on a new life in an unfamiliar city.

It was quite amazing to see all the support her IG community gave and to watch the pot of gold grow. Then came the naysayers who accused her of doing it for the money. None of which she kept, by the way. So she shared the hurt and gave her followers the opportunity to discuss the negative comment and to give her even more support for her good deed, which they did.

Some people make it their mission to make you feel small. Ignore them. Others are devoted to finding infinite ways share in order to inspire you to feel good. Embrace them.

To make a practice of celebrating others and bringing joy I recommend Sherry Richert Belul’s new book, Say It Now: 33 Ways to Say I LOVE YOU To the Most Important People in Your Life

If you’re in the Bay Area I invite you to join us for an in-person workshop with Sherry where she’ll lead us through how to make a Love List on May 11 in Alameda. I’d love to meet you!

Create a TV Pitch Letter and Get on National TV

Lots of people call me who want to get on The Today Show, Good Morning America, Fox and Friends, The View, MSNBC and more. Most don’t know that if they create the entire segment they have a better chance of becoming a guest on a national TV show.

If they can envision the show, map out the theme, plan the guests, create the questions, suggest the props, plan the B-roll (background footage) and then bring their knowledge and expertise to the table, speaking in 10-20 second sound bites, then they’ll have the chance of a winner show.

I know it sounds obvious, but many people aren’t familiar with the show format or the hosts’ style because they haven’t bothered to watch the shows or study the host’s style so their pitches are off-base. These are high-level shows and the producers want you to be intimate with the content, pacing, length of each segment, and host’s manner.

Being unaware of these things shows disrespect and could give you and your business a bad name.

Also, if you don’t perform well on the show you’ve pretty much squelched your chances of being on other top TV talk shows as the producers know each other and talk about the flops. To be one of the successes follow these tips.

1. Start with a Headline that Spells Out the Story.

Supernanny Teams With An Acclaimed Autism Expert To Help A Child Who Is An Outsider In His Own Home On Supernanny on ABC.

While it’s a show from the past, it’s an excellent example of how to create a TV pitch letter.

This is the headline from an well-done press release. It tells you what the problem is and who is going to solve it—but not how. Enticing. “Outsider in his own home” is immediately appealing as you can already feel the emotion that the show promises.

2. State the Graphic Details of the Problem and Your Credentials to Solve it.

Supernanny Jo Frost teams with world-renowned autism expert Dr. Lynn Koegel to tackle the parenting issues faced by a family whose three-year-old son is an outsider in his own home. This episode of Supernanny aired on the ABC Television Network.

Deirdre and Trae Facente don’t know how to integrate their autistic son Tristin into their daily life with their twins, Kayla and Marlana (4). Tristin is completely non-verbal, caught up in his own world of spinning, jumping, swinging and, often, taking off his clothes. The only time he spends with his family is sitting at the dinner table. The twins, who demand much of their stay-at-home mom’s attention, can’t figure out how to play with their little brother.

The parents are at a loss as to how to help Tristin come out of his zone and join the family.

“World-renowned autism expert” lets you know that the guest has weight. You get a clear idea of what family life looks like in the Facente household and can immediately see how divided the family is. It’s a dramatic situation that has pathos and promises to be good TV.

The specific details of “Tristin is completely non-verbal, caught up in his own world of spinning, jumping, swinging and, often, taking off his clothes,” gives you an immediate sense of what the show will look like. And it even has humor. I mean, what mom wouldn’t be mortified if a neighbor dropped in and one of her kids was swinging and spinning about in the nude?

3. Tell How You’re Going to Provide a Solution.

Enter Dr. Koegel and Supernanny. Together they refine the classic Supernanny methods and teach all the Facentes Dr. Koegel’s inclusion and communication techniques to help engage Tristin. For example, when they introduce the new daily schedule to everyone, Dr. Koegel uses a picture board with Tristin to help him understand in a concrete way.

Notice that you’re given just a little detail about “communication techniques,” but not what they are or how they’ll be used. One example is given (picture board) and it is again very visual, conforming with what works on TV.

While this show has already taped and the end of the story is known, in your pitch you’ll imagine what will take place on the show as if it has already taped. You’ll define your role and the actions that you and others will take and map it out visually for the producers.

4. Show Dramatic Visible Results.

In just a week, silent Tristin goes from zero words to speaking hundreds of times using over 20 new words. He is bursting with requests to play a favorite game, be tickled or eat a treat. Step-by-step, Jo and Dr. Koegel help the parents keep Tristin from his disruptive behaviors by including him in family chores and activities.

These efforts culminate in the boy helping his dad set the table, a seemingly mundane task that is so miraculous for Tristin, it brings tears to Trae’s eyes.

In a sense this show is a “make-over” program. It touches on mundane chores, the fabric of a family and creates poignancy. Success is unmistakable and quantified succinctly by explaining that Tristin is transformed from a mute to a chatterer (zero words to speaking hundreds of time using over 20 new words).

media pitching tips

how to pitch the media

5. Give Your Credentials.

Lynn Kern Koegel, Ph.D is one of the world’s foremost experts on the treatment of autism. She and her husband, Robert L. Koegel, Ph.D., founded the renowned Koegel Autism Center at the Graduate School of Education at the University of California, Santa Barbara.

She co-wrote the bestselling book on autism, Overcoming Autism: Finding the Answers, Strategies, and Hope that can Transform a Child’s Life, which was released in paperback, and also co-authored, with Robert Koegel, the more recent book, “Pivotal Response Treatments for Autism.”

While you don’t have to have written a book, it helps. Books published by established and respected publishing houses carry clout. This husband and wife team even have their own center at a respected university. What’s critical here is your experience and your results. Especially for TV you must be able to show that you’ve achieved results and have influence in your field.

Find out more about how to create pitches that TV producers pay attention to here.

NOTE: You can use these same techniques for any of the local or national TV talk shows.

If you’d like to work with me personally to develop a TV pitch letter for you go here.

Media coaching to get chosen for a media appearance or commercial

Client Success Story: Mary Sheehan for Giant Eagle Pharmacy

A few years ago (I can hardly believe how much time has passed!) I worked with an extremely talented pharmacist and spokesperson named Mary Sheehan. Mary wanted to build an online presence and train pharmacists on how to help customers more effectively.

She consistently had repeat clients who found her advice and the way she handled their prescriptions helped them get better faster.  (Great going Mary!)

Mary and I worked on developing her essential talking points/ sound bites that she could easily incorporate into her work in order to grow her business.

Together we created a webinar, a course, and downloadable documents (booklets) to help other pharmacists.

By using these booklets and carefully paying attention to not only what she said to her patients and colleagues, but how she said it to her patients and colleagues, Mary was able to create a name for herself. It wasn’t long until the entire staff was using her material, and positive calls were coming in from corporate.

Mary’s shining star took off even more when one day, she received an opportunity to be a spokesperson for her company on a national commercial!

See below for details from Mary on how the shoot went, what she learned, and the result.

“From your media training, I was prepared for the long hours, the criticism and the tedium of the shoot. For instance, my hair wouldn’t stay in place because I moved my head too much, my skirt was riding up and I received feedback that I was too robotic. Normally those comments would cause me to become anxious, but I just reminded myself that it wasn’t personal and to maintain a calm, ‘willingness to please’ demeanor. 

My marketing department was on scene, so I was sure to speak to them in a way that let them know they had made the right decision in choosing me. I thought about talking from my heart to one person I care about and who needed to hear what I had to say. That was something I really took away from our training.

Media Coaching for CEOs, Executives, Entrepreneurs, Authors, Pitch Deck Presentations

I did calming mental exercises between takes as well as grounding exercises and breathing. For example, when I was scared, I would close my eyes and feel my feet on the ground. That helped me feel gratitude and reminded me that I was prepared for this.

You’d helped through other TV appearances so I remembered that if I could survive that, I could easily nail these lines and relax and be my confident self. Even though I was facing health battles I had a system in place that I fell back on—knowing what to say and how to say it. All totally in line with who I am and who I wanted to be.

The most nerve-wracking part of the day was that they had another actress on set just in case I left the company or totally bombed. It was very intimidating. She did a take. I did a take. I watched her takes and was complimentary to my marketing team, mentioning how good she was and listening when they told me how they’d like me to do what she did. 

I truly was prepared for the entire experience, and I cannot thank you enough.

The effect of the commercial on business?

Last year our pharmacy gave 346 shots

This year our pharmacy has already given 446

Technically the “flu season” is not over and this already represents a 23 percent increase.

In our entire district last year the pharmacies gave 9,470 and this year we have already done 12,594 shots for a 25% increase and the season is not over yet.

Oh, and I got a promotion.”

SIDE NOTE: Mary and I discussed taking out the fact that she got a promotion. I thought it was important to leave it in because when you truly embody your message it affects every area of your life – family, friends, business, social situations — not just media appearances. That’s the beauty of one of my favorite sayings from Gandhi, “My life is my message.”

Kudos to Mary who is doing just that.

WHAT ABOUT YOU? Do you have a success story from any of our trainings together? I’d love to shine the spotlight on YOU! Just jet me an email at

To find out more about the sound bite course Mary took go here.

To learn more about one-on-one media coaching go here.

To set up a FREE consult to explore working together go here.

My Radio Show Disaster

I just did a radio interview and totally muffed it.

It was a huge disaster.

I didn’t take my own advice – and even some of the advice I’d planned to talk about – on how to interrupt someone!

I completely forgot in the moment.

Here’s what happened…

The phone rang on my landline. There was music. Then the host came on and shared a short bio about me. He didn’t mention the topic of the interview – which he had requested: 5 Essential Assertiveness Skills Your Daughter Needs to Know to Become an Entrepreneur/Executive Tomorrow.

Long story short he first told me the advice I gave was essential full of sh-t. But he misinterpreted my answer and I couldn’t understand what he was asking me or what he objected to. His questions made no sense. Then he went on a tirade, actually about five of them, about how bad parents were. How both parents were terrible human beings because they both worked and let their kids run wild. And that kids today were cr-ap too. I had to disagree and did so a number of times.

I got in 2 out of 5 of my points in 35 minutes. Not a good track record.

I’ve done dozens of radio and TV interviews, but I was still at a loss of how to break in to his blitherings that went all over the place – and had nothing to do with our topic.

My advice to myself, clients and course participants after every interview? Review it and note what you did well and what you could improve next time. And be kind to yourself (I need work here, too). Boy do I have a long list of improvements.

There is so much to learn about pitching the media, following up, and then being a great guest. The kind of guest that your audience and the media loves. And there are more opportunities than ever for you to be a part of the good news, sharing your advice, your perspective, your opinion and how your products, courses or consulting can help others.

Here is my advice on how to be kind to yourself and consistently get better every media appearance.

Prepare For Your TV Interview With The 25 Best Beauty + Anti-Aging Products

Here’s what I know. Most of my clients and course participants are terrified when they get booked to be a TV guest. Much as they want it, it insecurities rear their head— starting with how they look. So I made it my mission to unearth the best products to whip a bod and face into form for a guest spot on a TV show. We start  six months out and cover  you right up to your moment in the green room.

Typically you don’t have six months to prepare so best to start now.. The goal is to look your best. And more importantly not to focus on how you look so you can be your most engaging and engaged self.

I heard comic and actress Jessica James on Terry Gross on Fresh Air discussing her audition for the Jon Stewart show. She said Stewart told her, “Here’s what you need to know. I already saw your tape. I already think you’re really funny. The only thing that you have to worry about is just being present with me. That’s all I want is for you to be present with me.” James said, “And just for this guy to just release me and just be like, hey, just be yourself, it’s fine, was really, really liberating.”

So I recommend the same to you. Be present and be yourself. It’s the most important gift you can give to those who are watching you. And your audience can see who you are in less than 1/10 of a second. It’s called thin slicing. Your audience knows whether they like, trust, believe and will buy from you in less than a blink of an eye.

Of course you want to have your sound bites prepped so you can integrate them into the conversation naturally. Keeping in mind to “be the message you want to give” as well as delivering the content of the message in an easy to understand manner so you serve your audience’s needs – and the host/show’s goal of creating a lively, entertaining and informative show.

Prepping your face, neck, chest and body before a media interview is as important as prepping your mindset and messages. If you look and feel good from the inside out then it’s easier to focus on the message you’re here to give.

If you’re fretting about bulges or imperfections you’re doing a disservice not only to yourself, but to those looking to be entertained by or to learn something from you.

When you fully focus on what you’re here to give versus how you look or what you’ll get out of it, then your generosity of spirit carries a lot further than perfect hair, clothes, and make-up. That said, I’m focusing on making the most of your natural beauty and showing you how to enhance the skin you’re in.

A quick note: Some of the products I’m reviewing are ones that I’ve used for a long time and love and trust. Others I’ve received recently and have been trialing them and giving them to others to test as well.

To be as accurate as possible with my results I tried products in succession over a four-month period using different products on my (different parts of my) face, neck, chest, hands and body. They range from a few dollars to hundreds.


anti-aging chocolate

esthechoc anti-aging chocolate

1. esthechoc Anti-Aging Dark Chocolate

What I love most: Ummmmn….it’s dark chocolate!

The science: After 10 years of extensive research, scientists at Cambridge Chocolate Technologies have developed the world’s first chocolate to protect skin against the aging process from within.

This is my very favorite anti-aging product for three reasons.

  1. It’s absolutely delicious.
  2. It’s something I can do every day with no effort.
  3. It’s anti-aging from the inside out so I’m nourishing my insides while getting a glow.

“esthechoc is the world’s first (patented) nutricosmetic with a strong, scientifically proven impact on the metabolism of aging skin,” states Cambridge Chocolate Technologies who developed this delicious and effective wrinkle buster.

One square of esthechoc‘s dark chocolate has just 38 calories and 2 grams of sugar. But there is one big problem….it’s so delicious that you want to eat the whole box all at once! I’ve been consuming it for three months now, one square at a time, and my skin is markedly different.

The place where most people use Botox – the frown lines and the lines in my forehead – have diminished about 50% and the lines around my mouth have softened as well. esthechoc is well-known in Europe and is rapidly becoming a favorite anti-aging “nutricosmetic” in the United States as well.

A few facts: One 7.5g piece delivers as much flavanol activity as an entire large bar (100g) of dark chocolate. It also contains as much of the plant-based antioxidant astaxanthin as a full serving (8oz) of wild Alaskan salmon.

Astaxanthin is considered by many experts to be the most powerful antioxidant on the planet. esthechoc bars are natural, vegan, gluten free, diabetic-friendly and work for all skin types. Results have shown that it slows aging, boosts circulation, oxygenation and detoxification in as little as 21 days. Scientists say it can make skin look up to 30 years younger. I sure look forward to that.


anti-aging Red Light Therapy

Joovv Full Body Red Light Therapy

2. Joovv Full Body Red Light Therapy

What I love most: Joovv works from the inside out in 5 minutes a day.

The science: Why and how red light therapy works.

Joovv is first in-home, full-body, red light therapy device designed to treat your entire body in less than 5 minutes. Because of its ability to enhance ATP production at the cellular level, red light therapy helps reduce wrinkles, repair sun damage, fade scars, enhance muscle recovery, increase collagen production, and many other benefits.

Before Joov, most consumers had to use small handheld devices or pay for expensive services offered only in spas. Now, you can use Joov in the comfort of your own home and follow in the footsteps of fitness hackers like Dr. Mercola and Dave Asprey and dozens of others who are using this cutting edge therapy to hack their health.

I’ve been using it for about a month now for an average of 10 minutes a day and it’s cut my use of Advil in half after a hard Aikido (Japanese martial arts) work out. I recover faster and feel more energized on a daily basis.

You can stand in front of it naked or with clothes. If this seems time-consuming let’s reframe that as you can use your time in front of the Joovv effectively to prepare for your media appearance.

Suggestion: You can record your sound bites ahead of time on your phone and then play them back to yourself to help get them ingrained. Also, keep saying them aloud until they become second nature, like you’re talking to your bestie. You’ll heal your bod and your anxietyat the same time.

Oh, and you’ll also get a kind of mini-facial and weight loss boost as the Joovv works on those wrinkles, increases collagen and helps wash away fat cells and decrease your appetite.

Attention men, this also helps up your testosterone.

Joovv is my new groove. Here is my routine. I stand in front of it and:

  1. Meditate (standing so no leg or neck crinks). I do a simple meditation from Dr. Brian Alman that connects the breath with your goal that I highly recommend for you too and share in this webinar.
  2. Visualize and send out good feelings and healings to those I love and those I don’t yet know. Making this a practice will shift your attention from yourself and help you focus on serving your audience – which is the essence of good publicity. If you don’t know where to start you can recite this Buddhist prayer for compassion in action that helps heal yourself and blesses you to gain the capacity to heal others. Om Tare Tuttare Ture Soha
  3. Practice upcoming speeches and sound bites for my new program True Shield: Verbal Self-Defense For Girls. I’ll be meeting journalists and producers in person at the Publicity Summit in New York in October and want to use my time most effectively with them. Your verbal pitch should be about 20 seconds. And your written one about 100 words. Now is the time to practice out loud.
  4. Watch Aikido videos on my phone to improve my technique – which needs quite a lot of help. I set it on the top of the Joovv and enjoy.

You can choose to watch videos of people you want to emulate and/or of yourself so you can see what it working well for you and what you want to change for your next on-camera interview.


Best anti-aging Marine Collagen

Skinade Marine Collagen

3. Skinade Marine Collagen

What I love most: Beauty from the inside out.

The science: Active ingredients boost your body’s natural production of collagen and hyaluronic acid in as little as 30 days.

Skinade increases collagen in the bloodstream by adding 7000mg of hydrolysed marine collagen peptides (smallest molecular weight on the market of 2kDal) from each bottle (daily dose), which triggers the body’s own collagen production by firing up the fibroblasts, our own “collagen factories.” In essence you’re giving your skin a boost to manufacture more collagen every time you sip.

Since I can’t tolerate sucralose I gave Skinade to my sweetie’s personal trainer who has tried a number of bovine collagen products, which she called “gross” and can have a funky taste. Skinade uses marine collagen peptides sourced from fresh water fish but there isn’t any fishy flavor. She’s used it for a month and loves the tangy taste.

She says that her skin is softer and more vibrant. And, “I felt like I was doing something good for myself by drinking it.” Skinade uses an advanced technology with a “Patent Pending” formulation that delivers essential nutrients in a “liquid formulation promoting high absorption and bioavailability.”

You can get this product for 30, 60, or 90 days pre-bottled or in concentrated liquid sachets so you can just add water – which is the ticket when you’re traveling. Skinade’s tag line is, “better skin from within.” Instead of taking a pill or shot you can drink your way to more beautiful skin. Bottoms up.


PMD Personal Microderm

PMD Personal Microderm

4. PMD Personal Microderm

What I love most: You only need to do this once a week.

The science: See the results of clinical trials.

The instructions for this device say, “The PMD is a serious skin care tool and there is a learning curve.” That said, it’s quite a quick curve. I was fearful at first to use such a device as I’m a pain weenie. But I followed the instructions to a T watching THEIR video first, not other videos on the Internet many of which are inaccurate. And it looked like it was a cinch.

The concept is clear. Once you’ve followed the skin cleansing instructions you choose the white training disc to start and then graduate to the gray disc. Once your skin becomes acclimated you can graduate to the other discs depending on your tolerance for dermabrasion.

You move the PMD quickly across the surface of the skin in an organized manner following the video and diagram that’s included and do not make a second pass over the surface you’ve covered. I’ve done it four times so far on my face, neck and chest and the instructions state that after a series of 8-12 treatments you’ll see a reduction of fine lines, wrinkles, blemishes and age spots.

What I suggest is that you use this device to exfoliate to increase the effectiveness of any of the anti-aging products as they’ll get absorbed at a much deeper level after these microderm sessions, so your beauty routine will produce results faster.


anti-aging Exfoliator

TwinMedix X Smart Exfoliator + Pro Travel Kit

5. TwinMedix X Smart Exfoliator + Pro Travel Kit

What I love most: No fuss or mess.

The science: Skincare innovations in ingredients and delivery.

Who ever heard of a cleansing routine that’s fun? I was really tickled by several of TwinMedix’ products in their Pro Kit which travels well.

Exfoliation, starting at least three weeks ahead of your TV guest appearance, will create a smooth surface for your moisturizer and make-up. All products work better after exfoliation so this is an essential step in your beauty routine. TwinMedix Pro: Essentials X smart exfoliator gel removes dead skin cells with the smoothing power of Dead Sea Salt.

It beads up and rolls right off. It was kind of like an unexpected magic trick. I used Costco’s Baby Wipes for a quick clean up. Don’t forget your neck. You gently massage your face in circular motions and voila! you’re done. I like this as it was super fast – 30-60 seconds and super fun. So your total time from start to finish is two minutes to get your skin prepped for their A-15 serum.

Beyond the fun factor, my skin got kind of luminous. So I admit I found myself marveling in the mirror for a few moments. #notvain.

I also loved their O2 Oxygen Facial Mask that was equally funtastic. You squirt it on, lather it on your face, neck and chest and it foams up white and then dries clear. You rinse it “once you feel the bubbles ‘pop’” away and you suddenly look more awake and alive. Brilliant.


anti-aging MesoLyft


6. MesoLyft

What I love most: It doesn’t hurt.

The science: Reinventing the wheel with micro-needling and area specific serum.

MesoLyft is a new take on Mesotherapy. I’ve had Mesotherapy treatments from Dr. Lionel Bissoon, who brought this famous French beauty secret to the US, with subtle and dramatic results. Celebs sneak into his office before big galas to youthify and this treatment is a natural and effective alternative to fillers and Botox. Mesotherapy also excels in the treatment of cellulite, weight loss, body sculpting.

It works by delivering vitamins, minerals and homeopathy with hundreds of tiny pin pricks under the middle layer of the skin (meso) so your skin naturally produces collagen and rebuilds. Over time you look better and better, so people would just comment on how relaxed or radiant I looked several months after treatment.

Since Dr. Bissoon is in New York and I’m here in California and haven’t had a treatment in years, I was thrilled to try MesoLyft, the dermatologist approved, fragrance free formula that is delivered through a micro-needle wheel that you can easily control. Just pump and roll. Simple as that.

Since the wheel is small you can get to “hard to reach” places like between your eyes and bridge of your nose. Also, you can control the pressure of the needles.

How does it work? MesoLyft creates small micro channels in the skin that allow the skin to repair itself naturally while also providing a deeper infusion of ingredients than traditional products alone; all without damaging the skin. See how easy it is here.

When I conversed with the publicity rep and she exclaimed, “It doesn’t hurt!” Their pain free delivery system was designed along with top scientists at MIT and Harvard to introduce a sleek yet pain-free way to incorporate serums and exfoliation into one easy-to-use device. I had my doubts. And was curious to try.

To my delight she was right! I used this daily around my mouth for a month where I have deep lines above and below my lips where and I’d almost given up hope of an improvement. Now, I rarely think about these bothersome wrinkles that are much less deep. MysoLyft has become one of my favorite beauty secrets.


Magnetic Eyelashes

One Two Magnetic Eyelashes

7. One Two Lash™ Magnetic Eyelashes. (Whaaat?)

What I love most: Takes less than 30 seconds to get the false eyelashes on. In a word: Godsend.

The science: Two tiny magnets sandwich your natural lashes between two ultra-lightweight fiber strips.

I read about these eyelashes on Popsugar and my first thought was, “I must have them.”

I don’t know about you, but I’m a total spaz with glue. I recommend false eyelashes to all my women clients for their TV appearances. Why? You want to illuminate your eyes and draw attention to one of your most expressive features. This helps keep people focused on your message.

The more people are distracted by your expressions, movements, hair, and clothes the less they hear and absorb your message. We want your audience fascinated and focused on what you have to offer.

One Two Lash™ has several different types. Original, bold and accent. You might use the original for magazine shoot and the bold for media appearances. You can add in the accents to get the exact look you want. But either the bold or original will work fine depending on the look you’re going for.

Go for bold if you’re looking for a more lush, dramatic look, like Rachel Maddow. I recently wore the originals, geared more toward the everyday, to lead a media training workshop and after a few minutes after I’d put them on I forgot that they were even on. No more glue. Whew.


Alana Mitchell 4-1 cleansing sponge

Alana Mitchell 4-1 cleansing pod

8. Alana Mitchell 4-in-1 Cleansing Pod

What I love most: The ingenious packaging.

The science: Committed to true claims.

This 4-in-1 Cleansing Pod looks like puff ball in a bag. It’s a cleanser, exfoliant, sponge and masque all in one. You dampen the pod and squeeze it to activate it. There’s enough of the ingredients in each pod for your face, neck and chest so you can also treat your décolletage. After it dries and you let the mask set for 10 minutes to intensify the “brightening effect.”

After that you simply rinse with water and voila, you’re done. It’s good for 2-5 applications. I admit my face looked rather radiant. Do this the day of your on-camera interview to brighten your face.

I also liked the Quick Comeback Masque which was inspired by Korean beauty and contains two chambers; pop the top chamber and the liquid reacts as it combines with the lower chamber, resulting in a fresh mask that delivers tightening effects to the face for up to 48 hours — so use this the day of your on-camera appearance. It went on super easily and peeled off like Saran Wrap – with zero mess. This is a real winner for traveling.


Anti-aging Instant Face Lift

La Difference Instant Face Lift

9. La Différence Anti-Aging Moisturizer + The Instant Face Lift

What I love most: The moisturizer light and absorbs easily.

The science: Triple Stem Cell Plant Therapy: Veegum, Acai Palm, Chinese Basil, White Oak.

I used this moisturizer which contains a proprietary 6 Peptide and Resveratrol Complex formula not only makes skin appear younger, but hydrates and moisturizes on my neck daily for a month and it plumped out the chicken-neckness that was developing and made it less noticeable. Also, the spot at where the collar-bones meet was getting a bit saggy and this took out much of the sag.

Many TV news commentators interviewed via satellite, or other less experienced media guests often pay little attention to the neck — which can prove a major distraction given wrinkles, flab, and uneven make-up. So prepping this area in advance with La Difference will allow you to do a better job of using make-up that matches your face to include your neck, chest and décolletage. Remember, we want your ideal audience focused on your delightful presence and important message, not on sags and wrinkles.

The Instant Face Lift, which comes in a syringe like tube, dramatically lifts and firms the skin, provides instant results, tightens and strengthens skin and contains antioxidants to fight free-radical damage so use this first before you moisturize.

Created in a FDA-approved, scientifically-advanced laboratory, La Différence Cosmetics Instant Face Lift and all LDC™’s products use plant stem cells as well as clinically-proven ingredients that work on a cellular level to provide instant rejuvenation and hydration of the skin, while powerful tightening actives work to reduce visible fine lines and wrinkles. An excellent combo.


Anti-aging Osmosis StemFactor Growth Factor Serum

Osmosis StemFactor Growth Factor Serum

10. Osmosis StemFactor Growth Factor Serum

What I love most: It works.

The science: Faster, deeper delivery of real human stem cells into the skin.

The newly formulated Osmosis StemFactor Growth Factor Serum contains over 540 uniquely identified proteins and a higher concentration of growth factors that help erase fine lines and wrinkles.

This product boasts that it has 350% more growth factors and skin proteins than the closest competition, and the company recently discovered a new method for accelerating the stem cell output of growth factors to rejuvenate the skin.

Can you say, “skin superhero?” This might like a sound a bit of science fiction, but no worries, the micronized compounds making up this powerful serum do not contain any animal-derived collagen or highly processed ingredients.

What the formula does contain is actual human stem cell-derived molecules of collagen, elastin, SOD (superoxide dismutase), fibronectin, and the star ingredient, tropocollagen.

Rather than begin Frankensteinian, it’s quite the opposite as all of these are components that our skin produces naturally, making it easy for the skin to recognize and incorporate these proteins back into the system.

I applied this turbo-charged super serum to my forehead, frown lines and the crease at the top of my nose. Nothing I used before this seemed to effect that stubborn crease — until I used this. There was a significant difference in depth of that crease and frown lines. Happiness. Now I look less “worried” and more alert. I’ll be continuing to use this product as it’s proven itself.


Livad Anti-Aging Cream

Livad Anti-Aging Cream

11. Livad Anti-Aging Cream

What I love most: Creamy but quick-drying.

The science: 92 Percent of women surveyed in an 8-week study agreed that their skin felt smoother after using this cream.

You’ve heard of bio-identical hormones, right? Now there is a bio-identical moisturizer. Bioidentical vitamins A, D, and E are naturally found in your body, which means less irritation and more long-term benefits for you. The formula works beyond fine lines and wrinkles as well and naturally blends into your skin’s biome for long-term improvement.

What you won’t find: ingredients that artificially plump and cover. Instead you’ll get a “naturally occurring vitamin cream that smooths fine lines and wrinkles,” according to Dr. Janet Prystowsky considered one of Manhattan’ top (board certified) dermatologists who created this cream for the general public. In addition to improving skin smoothness, over 60% of women in an 8 week study said their skin’s elasticity, brightness, and firmness also improved!

One of the key benefits is that this can be used more often than creams with retinol, which can be drying and irritating. Since this cream is thick and rich I’ve been using it on my cheeks for a month and it’s plumped and smoothed them. So count me in as one happy camper along with those gals in the 92% and 60% studies.


Lumion™ Skin Natural Hydrating Oxygen Mist with HOCL

Lumion™ Skin Natural Hydrating Oxygen Mist with HOCL

12. Lumion™ Skin Natural Hydrating Oxygen Mist with HOCL

What I love most: So refreshing and light.

The science: Infection-fighting compound found in the human body’s immune system protects skin and treats ailments.

The first of its kind, LUMION utilizes hypochlorous acid (HOCL), an infection-fighting compound found in the human body’s immune system to fight bacteria, smooth wrinkles and treat skin aliments (including eczema, rosacea and acne) without ever introducing foreign, potentially harmful chemicals into your bloodstream. HOCL compound originates from electrically charged Dead Sea salts, water and oxygen.

Take this mist with you when traveling or on the TV set to hydrate and refresh your skin. The beauty of this mist is that you can use it before or after you’ve got your thick TV make-up on. Spray it on before to wake up your skin. Spray it on after to set your make-up or just to refresh and revive when you need a lift.

Often after I’ve been the guest on a TV show my face breaks out from all the make-up products that I don’t normally use. Lumion™ helps fight bacteria and prevent breakouts so you’ll be ready for another guest spot the next day. Their motto, “Let your skin breathe.”

One other thing I love. They give $1 for every bottle bought to Lonely Whale Foundation. Bravo.

Want to be “instafamous”? Tag and hashtag them on Instagram @lumionskin #LUMIONlife. Good luck!


Eminence’s Strawberry Rhubarb Hyaluronic Serum

Eminence’s Strawberry Rhubarb Hyaluronic Serum

13. Eminence’s Strawberry Rhubarb Hyaluronic Serum

What I love most: Vegan friendly and smells as good as pie.

The science: Eminence Organics uses the best natural, organic and Biodynamic® ingredients.

Eminence Organics Skin Care provides natural products with rich benefits from the earth – many ingredients are grown on their organic certified farm. For centuries, Europeans have said that rhubarb is also beneficial to healing bruises, reducing redness and swelling. Not only is rhubarb a magical addition to your beauty counter, but it is also a superfood that can benefit your diet as well. (I’m a big fan of strawberry rhubarb pie, you?)

As an important national TV interview or book tour arrives your added stress might lead you to the candy jar. Stop! Sugar has been known to be harmful your skin and can contribute to jowl area sagging, deep crevices around the laugh lines and discoloration of the skin. Instead, do something good for your skin with this nourishing serum.

I had so many products to test on my face I decided to use this on my hands – even though it’s a serum designed for the face. I’m getting some age spots which this lightened considerably in a month, so you wouldn’t even notice the light sprinkling of my freckles or spots.

If you’re doing a cooking show or doing a product demonstration expect close ups of your hands as you chop veggies, hold or point to an item. A manicure goes without saying, but dry skin and age spots as well as rangy cuticles can be distracting. I love the company attitude as well as they state, it helps your skin “Bounce back to its youthful glow.” I’m all for that.


Scrubz Cherry Almond Burst Sugar Scrub

Scrubz Body Cherry Almond Burst Sugar Scrub

14. Scrubz™ Body Cherry Almond Burst Sugar Scrub

What I love most: Instant smooth skin top to bottom.

The science: Emu oil’s qualities.

“All the ScrubzBody products are handcrafted with love in small batches — and you can tell. Makeup, sunscreen and other products work much better on polished skin. Whether you’re preparing for a photo shoot or TV show appearance, and you want skin to be supple, smooth and moisturized this scrub could become your instant favorite.

It is whipped with pure Shea Butter and Emu Oil (in the Scrubz+ products only) in addition to the 8 natural botanical oils included in all their scrubs. Roberta Perry, the Founder and President of ScrubzBody™ Natural Skin Care says, “No other moisturizer is necessary and your skin will be clean, smooth and soft.” So true.

It’s a good thing that on the Cherry Almond Burst Sugar Scrub jar it says, “Not for consumption.” Because the smell of this will make you want to eat it on the spot. When my sweetie sniffed me fresh out of the shower after using this scrub he said, “Yum, you smell like candy. I want to bite you.” No worries if you’re not keen on smelling edible. The scent wasn’t detectable the next day, so it didn’t compete with my perfume.

While salt scrubs can be drying sugar scrubs are kinder to the skin. You don’t want the camera picking up any flakes or scaliness on your skin. Use this the night before you’re on-camera — your lips included — which we often forget to exfoliate. Be sure to pat yourself dry instead of rubbing so the oils have a chance to sink into your skin and you’ll look gloriously moisturized.


L’eggs Silken Mist Control Top Panty Hose

L’eggs Silken Mist Control Top Panty Hose

15. L’eggs Silken Mist Control Top Panty Hose

What I love most: The comfort and silkiness.

The science: Soft, silky innovative knits.

If you’re looking to control those little (or big) bulges on your tummy, hips, thighs put on a pair of L’egg’s control top hose. I was grateful that these were so comfortable. I was also amazed that this covered my veins, bruises and discolorations so my legs looked smooth and glowy — and minimized those chunks at the tops of my thighs.

The brand uses soft, silky innovative knits with a control-top panty to provide the smooth look under dress skirts and you can wear these under pants as well to smooth little lumps, elongate your legs to create a slimmer profile and take off five pounds.

You can get seconds on sale for less than $5 that is such a good deal you don’t need to worry about snagging. That is way less than you would pay for any body shaper. Before L’eggs I was a staunch Donna Karan fan – and still am. And these rival Karan’s at a fraction of the price.

I remember one client telling me that she wore a body shaper to her first media interview so she could take off those 10 pounds that television puts on. But there was a small problem: she could barely breathe. It created a distraction that kept her from being her best. In these stockings you’ll breathe easy.


The Brow Gal™ by Tonya Crooks

The Brow Gal™ by Tonya Crooks

16. The Brow Gal™ by Tonya Crooks

What I love most: You can use this wet or dry.

The science: Beautiful, innovative customized brows.

This eyebrow “powder” comes in a sleek black case perfect for travel and included a “spoolie” an angled brush on one end and mascara-like wand on the other. The convertible brow, created by Tonya Crooks, a makeup artist who works with Megan Fox and Cara Delevingne, comes in three compacts, with a full size, double ended PRO:

  • Dark Hair 01
  • Brown Hair 02
  • Light Hair 03

Each compact contains a warm, neutral, and ash tone to allow you to mix and match your perfect, custom color. Once used wet, the pallet will revert back to powder consistency, ensuring the product does not dry out.

I wetted the lightest color brown and mixed it with the slightly darker brown of The Brow Gal to not only create a higher arch, but it was easy to “paint” in areas where my brow was thinning. I could make my brows look thicker and still natural. If you want highly stylized “fashion model” or “instagram” brows you can create those too. Not sure how to shape or fill-in your brows? Watch the tutorials.

I first use Maybelline Brow Drama to cover the stray grays and give my brows a bit of texture, even out the color and give them a bit of stiffness to hold their shape.

You can use the spoolie to brush your brows upward if you want less stiffness. For your TV show appearance you want expressive brows that are a bit fuller than what you might create for a magazine shoot or a speaking engagement.


Sea Radiance Rapid Eye Lift

Sea Radiance Rapid Eye Lift

17. Sea Radiance Rapid Eye Lift

What I love most: It feels fresh and grease free.

The science: Unique nozzle that prevents antioxidant destruction.

Sea Radiance Rapid Eye Lift was created by Dr. Debra Jaliman, a board certified dermatologist with a private practice on Fifth Avenue in Manhattan, and a celebrity following. It’s made with Sea Elixir, a unique blend of organic sea flora, organic botanicals and peptides with more than 100 times the antioxidant power of Vitamin C.

Brides and their makeup artists love it because they see immediate improvement for fine lines and wrinkles and this is also perfect for an on-camera interview. It comes in an easy to carry tube that you gently squeeze to release a small amount of the cream. Its unique nozzle dispenses the product without allowing air to enter the tube and destroy the antioxidants and prevents waste.

Lots of under eye potions that promise to get rid of my dark circles and wrinkles just haven’t worked — until this one. After one week my sweetie said, (with no prompting…) “Your dark circles are disappearing.” Then he tried to scam me to give him my Sea Radiance Rapid Eye Lift that I would not relinquish. Since he sees me every day I considered this big progress. By using this product you’ll lessen the amount of under-eye cover up make-up you’ll need to use so the camera doesn’t pick up those dark dips. A find.


G.M. Collin Instant Radiance Anti-Aging Eye Patches

G.M. Collin Instant Radiance Anti-Aging Eye Patches

18. G.M. Collin Instant Radiance Anti-Aging Eye Patches

What I love most: Quick eye repair.

The science: The hydrogel texture is formulated of a unique mixture of ingredients, providing a feeling of comfort to the eye area.

These eye patches make your eyes “pop “after use. In 20 minutes my crow’s feet had plumped up and gave me a more relaxed look. These can be used on the plane, before bed, or right before a TV show appearance. They immediately and visibly reduce the appearance of fine lines, wrinkles, puffiness and fatigue.

The unique mixture of active ingredients sink into the skin, leaving the eye area hydrated and rejuvenated. The packet comes with 5 pairs which you can use two weeks time before you appear on TV for more of a transformation, or individually, the day of your on-camera media interview.


LOVEBUD Puff Puff Past Eye Cream

LOVEBUD Puff Puff Past Eye Cream

19. LOVEBUD Puff Puff Past Eye Cream

What I love most: Lose that under eye puffiness.

The science: LOVEBUD products are made using hemp seed oil (not cannabisoil), which makes them 100% legal in all 50 states.

LOVEBUD Puff Puff Past Eye Cream uses hemp seed oil as the main active ingredient. Hemp seed oil is quickly gaining recognition as a natural anti-aging superfood for your skin. It is high in Vitamins A, C and E and has a concentration of Omega-3 and Omega-6 fatty acids that our skin loves. All LOVEBUD products are vegan and cruelty-free. They are also PEG and Paraben-free.

Originally formulated to solve the under-eye puffiness problem associated with aging, the Puff Past Eye Cream also eliminates under-eye puffiness caused by lack ofsleep. If you have a restless night before your big national TV appearance you can put it on in the morning and expect to see results in as little as 20 minutes.

While it has natural active ingredients such as phytoplankton extract, green tea extract, arnica oil common in other eye creams hemp seed oil is the star here as the phytosterols reduce inflammation and redness, which is why puffy eyes disappear almost instantly after applying the cream. You can look bright eyed even on a few hours of shut-eye.


MOA Aphrodite Facial Oil

MOA Aphrodite Facial Oil

20. MOA Aphrodite Facial Oil

What I love most: The intoxicating rose-geranium scent.

The science: Rosehip oil is nature’s retinol.

Magic Organic Apothecary’s Aphrodite Facial Oil from London: Made with a Rosehip Oil base, and enriched with precious Damask rose essential oil helps dry, sensitive skin that is prone to redness and blemishes. Rosehip oil is very rich in vitamin A, C and essential fatty acids. The natural skin regenerative properties have been revered in folklore over the centuries all across the globe.

This magical “dry oil” blend, suitable for all skin types, promotes cell turnover to reveal radiant, balanced skin — which we all want.

One thing you might not know: Rosehip oil is nature’s retinol, but without the irritant. In addition to Rosehip, Organic Yarrow (hero ingredient in all MOA products) is added to help to even skin tone and calm irritation so if you have any kind of flare up this and marshmallow extract will soothe and calm. Use this 3-6 months prior to special event for best results.

Confession. I don’t use sun block. It burns my eyes no matter where I put it on my body. So my chest has quite a few freckles. I wasn’t aware of how many I had until my photographer, Abigail Huller, did a light touch up on that area for my final photos. (My face is not retouched. Much as I’d like to look 10 years younger I wanted my photo to really look like me, flaws and all.)

But the chest freckles were distracting, hence the editing. I used this marvelously scented oil for a month and my freckles are barely noticeable and now look like a sweet sprinkling. So you can use this on your face or hands as well. I tested it on my chest so I could get an accurate read on the result. Thumbs up.


Skindew Propitiation Luxury Body Oil

Skindew Propitiation Luxury Body Oil

21. Skindew Propitiation Luxury Body Oil

What I love most: It sinks right into my skin and lifts my mood.

The science: Vitamins, omega3 and antioxidants.

Right after my shower, after toweling off, I shook up the Skindew Propitiation Luxury Body Oil’s gorgeous black glass bottle containing this luxury body oil, and sprayed it on all over my body. It absorbed right in without leaving any slick residue on the surface of my skin. I experimented with it in the morning and my skin drank it right up. So Skindew Propitiation absorbs equally well on dry skin.

I also tried adding it to my go to Beauty Without Cruelty Fragrance Free Hand and Body Moisturizer and while I liked the effect I preferred using it solo. It actually made my arms glow and helped lessen the psoriasis on my elbows as it is full of hydrating oils like argan, avocado, meadowfoam seed, and rice bran oil – and preservative free.

Use this the day of your interview to turn dry skin silky and enjoy the hints of aromatherapy that “stimulate a positive mood.” The scent is also heavenly and light and it actually did make me feel happier each time I rubbed it into any part of my body. Love it. A true luxury.


Travertine Quattro Olii body oil

Travertine Quattro Olii body oil

22. Travertine Quattro Olii body oil

What I love most: Plumps the skin.

The science: Healing and rejuvenating ingredients.

To smooth and moisturize your arms “rapido” Travertine’s Quattro Olii body oil is an emollient body oil that restores and nourishes the skin. I like this oil because it absorbs faster than a cream and doesn’t leave a residue so it won’t get on your clothes.

If you’re planning to go sleeveless, for those of you with Michelle Obama arms, this is excellent product for any skin type and can also aid in the healing of eczema, psoriasis and acne (and those annoying bumps on the back of your arms).

The oil is packaged in premium violet glass to protect the ingredients from ultra-violet light. This method dates back to ancient Egypt. Plus, the bottle is TSA 3-1-1 liquids rule compliant, so you can carry it on, jet anywhere and reuse this bottle for future media appearances.


Inlight Intensive Line Softener

Inlight Intensive Line Softener

23. Inlight Intensive Line Softener

What I love most: Award-winning 100% organic skincare from UK handcrafted by homeopathic doctor.

The science: Clinical trial in Rome, Italy shows remarkable reduction of lines in just 28 days of daily use.

This luxe anti-aging product uses chlorophyll-rich spirulina and barley grass, both with powerful anti-ageing and antioxidant properties, argan and bitter cherry oils with their legendary capacity to “mop up” free radical damage. Less like a cream and more like a solid oil, it’s been formulated to specifically nourish and stimulate the skin’s collagen production and regenerate deep lines revealing radiant, smoother skin.

The creator, Dr. Mariano Spiezia makes a point that I agree with when says, “Ageless beauty doesn’t have to be a complicated affair; but it can be a divine, luxurious ritual.” This product moisturizes the skin and gives it a velvety feel while reducing “dark marks” and makes you feel like you’ve had a spa treatment. I also love that it’s 100% organic, free from synthetics and chemical fragrances and smells divine.


Paleo Pro Protein Powder

Paleo Pro Protein Powder

24. Paleo Pro Protein Powder

What I love most: Pure grass-fed beef protein vs. beef collagen protein.

The science: 26g of protein per serving. No sugar, whey, or soy, hormone, antibiotic and gluten free. Pastured grass-fed beef.

I can’t decide which flavor I like better the Ancient Cacao or Aztec Vanilla. Both were yummy and satisfying. There are enough Paleo protein powders on the market to make your head spin. And many that claim to be Paleo aren’t. What makes this one different? It’s literally “Farm to Shake” with three ingredients: grass-fed lean beef protein, egg protein, and your liquid of choice.

The lean-beef protein here is essential. Paleo Pro is very high in naturally occurring beef collagen, around 70-80%, but it also contains lean tissue protein, just as if you were to eat a steak, this is key, which is a complete protein source vs. collagen. Why is this important? If you’re on the run and supplementing your diet because you need higher protein needs, using just collagen will not fulfill the need and can actually be harmful, not helpful.

Additionally, absorption and consequently assimilation of these amino acids after digestion is much higher when complete proteins are present. In short, this shake will sustain and nourish you properly as a snake or meal replacement when you’re on the go.

Vegan? No problem. There’s the Paleo Greens powder for you. Need to recover from a work out or day where you feel depleted? My sweetie, who works out weight lifting, likes that he can add these high quality carbs (from the sweet potatoes) to his post workout protein drink so it jump starts his recovery.

Pack a pouch of portable Paleo Protein into your make-up bag to instant sustained energy — which you’ll need to pull you through a TV appearance. This is the sane solution when you don’t have time to eat or when your energy flags (which often happens when you’re on tour madly jetting from TV studio to TV studio in a time crunch).

Carry your BPA free plastic cup “blender” with you, which comes with one of those silver balls to smooth out the lumps in the powder with your liquid of choice. I prefer almond milk, but you can use coffee or any hemp nutmilk, tigermilk (just discovered this) or even water for a quick mix. You can pick up an unrefrigerated box of Almond Milk at Trader Joes or Whole Foods so you can easily tote it along.

Certified Clinical Nutritionist and Founder of Hudson Valley Nutrition LLC, Christina Towle says, “As a busy professional and mom I like to have a this shake to stay slim, vibrant, and youthful.”




25. BodyworksBall

What I love most: It hurts so good.

The science: The design earned the S.T.E.P. (Science, Technology, Engineering, Production) Award by the Manufacturing Institute in Washington, DC.

One of the most important wellness tips to maintain optimal health is to focus on muscle recovery and mobility. The BodyworksBall, a portable self massage tool (picked by Oprah for her “O List”), can help at home and on the go so you’re relaxed and pain-free as a TV show guest.

I wanted to try this as I’m a big fan of regularly using two tennis balls taped together (or put into a stocking) that I roll on to relieve tension in my back.

With the BodyworksBall™ I don’t have to get on the ground. Instead you use it up against a wall. It kneads out those kinks and crinks so good. So you could actually sneak in a session in the green room to loosen up before you go on-camera. Get rid of “tech neck,” aching hands and feet, shoulder knots and get instant relief in less than a minute.

Originally designed for elite pro athletes to use when traveling which required a special non marking rubber, to not damage the walls of the Four Seasons and the Ritz Carlton. It won’t wreak any walls while you decompress. Made in America and create by a female. Go girl!


Rosehive Super Foods Box

Rosehive Super Foods Box

BONUS! Rosehive Super Foods Box

What I love most: Surprise! You don’t know what goodies you’ll get, but they create instant delight.

The science: Nutrient-packed superfood snacks, herbs, cooking ingredients and recipes delivered to your door every month.

Every month Rosehive Superfoods has a new theme and is co-curated by someone in the health and wellness industry and includes super delish stuff. “I’d like to think of us as the super delicious, energizing, packed with greens morning smoothie versus grandma’s boring brussel sprouts,” says superfoodie organizer Jillian Berswick.

Here are a few things that came in mine….

Take along the Lakanto Monk fruit sweetener so your glycemic index doesn’t spike and then drop. The zero calorie, zero glycemic sugar replacement comes packaged like giant Pixie Stix (remember eating those as a kid? I confess I still love them and brought a bunch to Bali to give away to kids and then poured most of them down my own throat during the wee hours of the night when the chanting and cock crowing kept me up.) Shame.

When I first saw the bag of Cocoburg vegan coconut jerky, chili lime I thought, “Yuk.” I’m a carnivore and couldn’t imagine any vegan jerky measuring up. Fact: I ate the whole bag in one sitting. Bring this satisfying snack with you to chew on to calm your nerves and relax your jaw before you go on-air.

The other superfood that is a perfect “carry with” is K’ul energy artisan crafted superfood bar that’s 70% dark chocolate and loaded with cranberries, cherries, pomegranate, raspberries and maca root for stamina. In a pinch this can suffice as a mini meal and can help you recover from “oxidative stress.” I’m not sure exactly what that means, but I do know that right before you go under the hot lights you’ll want to calm down. And if this little bar of goodness can help I’m all for it.

Love the metal straw that was in my box. I prefer to drink my protein and green drinks from a straw. You’ll want to as well to preserve your lipstick and to make sure you don’t unknowingly have a green or “milk” mustache. Whenever you can, conserve time and energy so you can spend your time relaxing and focusing in the greenroom, before your moment in the spotlight. The last thing I want to be worrying about is my make-up, hair, and clothes. I want to focus on connecting with the host and the audience.


What I noticed first when these anti-aging winners arrived on my doorstep was the packaging, the first impression. Most were sumptuous, luxurious, elegant, hinting at the promise inside. A few arrived rather disappointingly drab or sloppily assembled. Packaging is important. It’s the first impression, the first look and feel even before a product comes out of its box.

So while beauty comes from within we first see you as a whole “package,” your overall presentation. That’s why this piece focused on taking care of all the details of your appearance.

One of my favorite things to say to my clients is, “Practice your sound bites so you’re free to be spontaneous.” The same goes for your appearance so your energy is freed up to focus on enjoying the moment and connecting to your host and audience.

About Susan Harrow: For the past 27 years, Susan has been the brains + heart behind Harrow Communications, a media coaching + marketing agency based in the San Francisco Bay Area. She has trained thousands of people in verbal and non-verbal communication so they can grow their business and be true to themselves.

She’s the author of the bestseller, Sell Yourself Without Selling Your Soul (HarperCollins) a marketing book for women, is a former teaching tennis pro, and has a black belt in Aikido.

Recently, she’s created a program called, True Shield: Verbal Self-Defense For Girls that teaches young women 12-24 how to protect themselves in 10 of life’s most difficult and dangerous situations that they’ll likely encounter — and stay safe.

Her newest offering is a woman’s empowerment course called: Braggart, Bitch or Ball Buster™: How to avoid being called the 3 Bs and get what you want.

Disclaimer. Some of the products come from my private product stash. Others were sent to me to trial. I get no monetary or any type of reward or affiliate payment for any of the products I’ve reviewed. This article represents my frank experience and opinion.

I am an affiliate for the publicity summit, an event that I am attending in New York this October. I only recommend products or services I stand behind, use personally and believe will give you tremendous value. Enjoy!

5 Make-up Tips to Make You More Trustworthy

I found out something surprising that you know….and don’t know.

You’ve heard the well-known expression – first impressions count.

On TV, speaking, doing a book signing, attending a networking event or meeting — you may be turning people off without even knowing it!

Here’s the shocker: I just discovered that it doesn’t take 3 seconds for us to decide whether we trust you or not.

A new study says that it takes just 1/10 of a second.



While make-up isn’t a cure-all, surprisingly, it can help in that crucial nano-second.

In this quick video I show you how to be more trustworthy with these 5 simple make-up tips.

Use these make-up tips to appear more trustworthy for TV appearances, media appearances, job interviews, meetings, and networking events, too.

Gearing up for the publicity spotlight for the new year?

Go here, here  and here for the dos and don’ts.

Want a kooky way to improve your sound bites? Watch my new fav show Longmire. The characters are a study in the succinct. I’m enthralled with Wyoming and have a fantasy of learning how to lasso a calf while atop a steed.

Looking for more publicity training videos (And some surprising tips about your tone)? Head on over here.

3 Ways To Look Hot and Profesh In Your Next Media or Website Photo Shoot (Plus a checklist)

Professional models get a lot of criticism and for lazing around and looking gorgeous for a photo shoot.

“Oh, gosh, lying around in expensive furs all day long while people drizzle champagne into your mouth and snap your photo! Gimme a break! How is THAT a job?”

But… you know what? YOU try it.

Holding a difficult pose for long, muscle-aching minutes… keeping your eyes wide open when the sun is beaming down… remembering not to scowl or blink… hitting all the right angles to flatter your figure… looking “sexy” and “inviting” without going overboard and looking like a street-walker…during a photo shoot for a magazine or online portal.

It’s NOT easy.

And if YOU have ever attempted to do a professional photo shoot for your website, your blog, your book jacket cover, or for a media appearance, you know EXACTLY how difficult it can be!

While getting ultra-comfortable in front of the camera DOES take practice, you can ensure that you’ll wind up with dramatically better photos during your website photo shoot or press kit photo shoot, just by keeping a few pointers in mind:

1. Gaze like you mean it.

Karen Kingston, a Feng Shui and style expert, has the following advice for a photo shoot:

Visualize someone in your audience. One client. One customer. One reader or fan. Imagine that you’re looking directly into their eyes. Imagine gazing at them. Decide how you want them to feel when they meet you. Gaze at the camera… like that.

THIS WORKS! I used this gazing technique when I got a set of headshots several years ago for my photo shoot.

I had multiple people say to me, “I honestly didn’t even think I needed to work with a media trainer. But there was just something about your eyes, your face… after seeing your photo, I knew I could trust you. I needed to meet you.”

how to look professional in a photo shoot

how to look professional in a photo shoot

Practice your gaze before your photo shoot, so that it’s easier to shift into that mode when it’s time to get in front of the camera.

During the photo shoot, look directly into the lens of the camera, as if you’re gazing into the eyes of your dream customer. Be inviting. Be encouraging. Show the love.

Draw them in.

2. Decide how your photos will be used — in advance.

Do you need a vertical, full-body shot for the homepage of your website?

A set of headshots or full or half-body shots for your media kit?

Lifestyle photos and vignettes of you in your workspace, with your products?

Photos for your speaker’s (meeting planners) packet?

Photos that will appeal to TV producers? (Think: you, onstage, with a sharp blazer and a tailored appearance).

Or photos that will appeal to yoga studio owners? (Think: you, seated in a lotus position, with crystals and an organic cotton tunic top).

All / some / none of the above?

Think carefully about where your photos are going to be used — your website, your blog, your social media profiles, other people’s websites, books, magazines — and plan out your photos accordingly BEFORE the photo shoot.

Communicate with your photographer so that they understand exactly where and how the finished photos are going to be used.

This will ensure that both of you are walking into the photo shoot with a clear plan — not just snapping willy-nilly and then “seeing what you get.”

3. Get glam — but keep it real.

You want to look gorgeous (or handsome) in your photos, of course.

You want to present the best possible image of yourself.

But don’t use your photo shoot as an opportunity to get dolled up in a way that’s completely unrealistic.

If you’re a down to earth, granola-baking mama who wears yoga pants six days out of seven — and you want to promote your organic skincare line — don’t get trussed up in a skimpy black mini dress with six-inch stiletto heels.

You might look smoking hot… but you won’t look like “you.”

photo shoot for media

photo shoot for media

Be a gorgeous version of you, not a gorgeous version of somebody else.

If a client or customer meets you in “real life,” you want them to say… “WOW. You look EXACTLY like your photo, online… except, you’re even more stunning in real life!”

Last but not least?

Reduce pre-photo shoot stress with this handy checklist:

For Women:

Make sure to get / pack / have…

[   ] A good bra. (Don’t skip it! It will dramatically alter your silhouette.)

[   ] At least three outfits that make you feel like the most beautiful version of you. Avoid busy patterns and small prints for media, unless that’s your signature “look.”

[   ] A small bag of different jewelry pieces and accessories to play with. Unless you’re a zero-accessory kinda gal. Stay true to you.

[   ] A bag full of your products / books / any other items that convey what your work is all about.

[   ] Professional hair. Hint: to save some money at the salon — and still get totally pampered — head to a blow-out bar where the stylists don’t do cuts and coloring. Just styling.

[   ] Professional makeup. Tell your stylist: “I’m doing a photo shoot, and I want to look like me — not somebody else.” Make sure they use matte, zero-shine products that are especially designed for photography. This is not the time for glimmery, shimmery products. They can make your skin look unpleasantly shiny on camera!

[   ] A make-up bag for touch ups, mid-shoot.

[   ] Water and snacks. Most photo shoots last two to four hours or more. Pack healthy snacks so you don’t start to droop!

[   ] A pre-photo shoot pep talk. Get a good friend to call you a few minutes before it starts for a BIG burst of encouragement.

how to look hot in a photo shoot

how to look hot in a photo shoot

For guys:

[   ] At least three outfits that make you feel totally handsome.

[   ] A small bag of different accessories to play with. Think: ties in different colors, watches, eye glasses.

[   ] Rice paper tissues. These little squares of paper can be used to blot your face if you have a tendency to get sweaty and shiny.

[   ] A professional shave and hair styling. Go to the barbershop and indulge yourself. Why not?

[   ] Professional makeup. Wait. Breathe. Don’t freak out. You can tell your stylist: “I’m doing a photo shoot and I want to keep the make up EXTREMELY minimal and masculine.” But don’t automatically exclude mascara or beard dye (test this before the shoot for any allergic reaction)….

Your stylist can apply a tiny bit of concealer under your eyes to diminish dark circles. That might be all you need! Or, possibly a BB cream — which is basically a moisturizer with SPF and a tiny hint of coloration. It won’t look like “make up.” It will just even out your skin tone.

Every professional male model, TV personality and film actor wears a bit of makeup. It’s doesn’t have to be “feminine,” if that’s not your thing.

Just think of it as adding a healthy “tint” to your skin so that you don’t look pale, washed out or blotchy in your photos.

And if you’re really dubious about make up… just do it. Have your photographer snap a few photos. Then wash it off. Take a few more. See which ones you wind up liking better! It can’t hurt to give it a try.

[   ] Water and snacks. Definitely. Photo shoot often drag on for longer than you’d expect! Some of my favs are NuGO Slim bars, RX bars, Elyte (electrolytes) and coconut water so you can keep your energy even throughout the day.

[   ] A pre-photo shoot pep talk. Get a good friend to call you a few minutes before your photo shoot. Have them remind you, “You’re drop-dead handsome, smart and awesome. Have fun!”

Here’s to looking fantastic… attracting the best possible clients… and doing great work in the world.

Enjoy the FREE training: Speak in Sound Bites: 5 Surefire Strategies to Get More Clients, Customers, and Sales, and Become a Media Darling