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O Magazine

Oprah Pitch that worked to get into O The Oprah Magazine

I thought it would be instructive for you to see the process from pitch to published to get into O Magazine. This is an excellent example of how to pitch Oprah Magazine.

Below are the details of the reporter’s query, my client’s response and the final piece where she landed in O, The Oprah Magazine.

Oprah Magazine has three versions. The hard copy version of O Magazine, the online version of O, The Oprah Magazine and oprahmag.com (a separate website) so you have plenty of opportunities to get featured!

Here is what happened.

I saw a query in HARO (help a reporter out) from O, The Oprah Magazine that was perfect for my client Dr. Leslie Korn, PhD, MPH, a Harvard Trained Traumatologist and mental health specialist who trains clinicians and consumers on how to improve their mood with food, nutrition, and herbs for optimal brain function. So I jetted the HARO query to her, letting her know the deadline.

Dr. Leslie Korn – Pitching Oprah Magazine + oprahmag.com

NOTE: It’s important to respond to HARO queries ASAP because typically once a reporter or a producer gets enough responses they can use they stop scanning the emails that come in later. So the early bird gets the quote.

Here is the query:

94) Summary: Natural Remedies for Headaches

Name: Michelle Darrisaw Oprah.com

Category: Lifestyle and Fitness 

Email: query-8pp5@helpareporter.net 

Media Outlet: Oprah.com

Deadline: [12:00] PM EST – 28 November 

Query: 

Looking for licensed medical professionals or holistic
practitioners who can provide suggestions on natural/organic
remedies to cure headaches without using over-the-counter
medicine or drugs. If it’s instructional, such as using a
hot/cold washcloth, please provide steps along with tips.

Requirements: 

Must be a medical professional. If a holistic practitioner or
integrative health doctor, please reference any studies where
you found the suggestion.

The best way to pitch O, The Oprah Magazine

Korn’s response.

Notice how she specifically answered JUST what the editor wanted to know. And gave the O Magazine editor a number of great options to choose from. The reporter used her mustard soak.

Hi Michelle,

There are so many types of headaches.. each one has a different tip and treatment!
I am Dr. Leslie Korn, a Harvard Medical School-trained Integrative Medicine clinician. I  learned as many remedies when I ran a health clinic in the jungle of Mexico for 25 years, as I did in the jungle of Boston.  I know what works (and what doesn’t so much) after 40 years in practice. I specialize in the treatment of psychological and physical trauma and its side effects; chronic pain (headaches) digestive disorders, addictions, anxiety and depression. I have written 7 books  including 2 textbooks, with an 8th on the way about Herbal Medicine for Women. I also train and certify clinicians in Integrative Medicine and Nutrition for Mental health.

How to pitch Oprah Magazine

Headaches;  the cause will determine the best treatment;  figuring out what kind of headache it is will enhance treatment efficacy; a frontal headache usually comes from tension in the back neck muscles, so a good acupressure or cranial sacral treatment to the little knobs (called condyles ) on the back of the skull helps, along with placing an iced cloth on the neck.

While heat is soothing, cold kills pain. Headaches often result from vascular changes; changes in blood flow or vessel constriction, and a simple self care technique is to do a mustard foot soak.

Take a bucket of hot water so that you can place your feet and cover up to your ankles with hot water (hot enough, but not burning hot) Add a tablespoon of ground mustard (grinding fresh mustard seed  in a small  electric grinder is best, but ground mustard will do in a pinch,) then  massage some olive oil around your feet and ankles  and soak for 30 minutes.

The heat from the water and  the mustard will draw down the vascular congestion and release constricted blood vessels in the head bringing blood flow to the feet alleviating the pain. In advance of settling into the soak, prepare a cup of feverfew tea, or have an extract of feverfew on hand to drink to also reduce the headache.

Dehydration is a common cause of headaches and often increasing water intake helps. To calculate how much water one should drink a day, take your body weight and divide it by 50% and that is what you require, in ounces. So a 200 lb. woman requires 100 ounces a day. One can have a little less some days without negative effects but one should shoot for the optimal.

Migraines can be a challenge; I like to recommend the use of  the mineral lithium orotate. Unlike the dangerous pharmaceutical lithium carbonate, lithium is a natures gift to us; relieving headaches, giving us the giggles as it boosts our mood and it protects the neurons in the brain.

Lithium can be dosed from 5-25 mg a day, or go on vacation and find a  lithium- rich mineral spring in New Mexico, Washington, Texas or Mexico in which to soak. The Native peoples of Washington have a local springs near Mt Tahoma they call “Laughing Springs, rich in healing lithium.

There is also growing evidence for its use in the rare headaches  called hypnic headaches. I also supplement with 5HTP, the amino acid precursor to serotonin. Most people do well with from 50-150 mg and Vitamin B-6  helps synthesize it and enhances efficacy.

Finally, I recommend cuddling with a dog; it releases oxytocin also known as the “love hormone” a chemical which reduces the pain of a headache.  Dogs also help us put our worries in perspective and remind us of the power of connection.

Michelle, I could go on with lots of methods ; I hope this is a good start and  that you will find something useful. If I may be of further support , drop me a note.

Warmest regards,

Leslie Korn

How to pitch O Magazine

The response from the reporter once the piece published.

Thanks for responding to my Haro query. Here’s the link to the article referencing your ground mustard and olive oil foot soak. Take a look so you can see how the O Magazine editor used Korn’s information.

My response to Leslie after the piece published.

Fab! Be sure to write Michelle a quick thank you note and let her know that she can tap you anytime for any of her pieces whenever she needs a resource. Also let her know that you could refer her to other clinicians that could be of help if that’s true. You get the idea — you want to make yourself invaluable.

NOTE: Once you’re in contact with an editor/reporter or producer follow up to let them know that you can be a resource for them in the future.

Recap + additional recommendations to expand your publicity.

  1. Read the reporter/producer’s query carefully. Give them the EXACT information they request. Example: Korn gave the reporter a number of options to choose from.
  2. Tailor your bio to show that you’re an expert on the topic that matches the reporter/producer’s requirement.
  3. Follow up so you can become a trusted source.
  4. Put the logo of the publication or show on your website to build credibility.
  5. Send a link to the piece to your ezine subscribers to share valuable information and increase trust and loyalty.
  6. Put the article on your website and highlight your quote. (You must get permission from the source first.) Otherwise link to the piece on your website so it pops up in a new window.
  7. Post your piece on social media.
  8. Write up a blog post with the information that wasn’t used in the article on the topic and link to the piece where you were quoted.

Dr. Leslie Korn is a Harvard Medical School trained integrative medicine specialist. She has provided over 40,000 hours of care for individuals with chronic mental and physical illness specializing in trauma-related issues. She integrates mental health nutrition, somatic therapies, herbal medicine, energy medicine, yoga and exercise, and detoxification to help people have a happier mood, enhanced cognitive function and optimal physical well being.

She has been in private practice in both Boston and in the jungle of Mexico where she founded a free clinic She trains clinicians and consumers in Integrative medicine for mental health, does career counseling and coaching, and is the director of research at the cwis.org, a native non- profit working internationally. She is the author of 8 books including: The Good Mood Kitchen, Rhythms of Recovery: Trauma, Nature and the Body, Nutrition Essentials for Mental Health, Preventing and Treating Diabetes Naturally, The Native Way, and the forthcoming book on herbal medicine called, Natural Woman (Shambhala Press, 2019).

Curious where you and your business fit in Oprah’s magazine? Find out here: How to be Featured in O Magazine: The 15 Best Places For Products, Services, causes + Books. (It’s free!)

You you can be featured in O, The Oprah Magazine

You you can be featured in O, The Oprah Magazine

 


Miracle Find Me Now – My Mantra

“Miracle find me now” is my mantra for this year.

I didn’t make this up. SARK (Susan Ariel Rainbow Kennedy) did. Re-igniting our friendship again after a 20 year hiatus — after a tiff neither of us remembers exactly how it happened, was the first miracle. I was up on Facebook fooling with something on a weekend which I rarely do and a little word cloud appeared with SARK asking if I’d like to reconnect. A minute later we were on the phone yakking away. We ended the conversation by SARK saying, “I never stopped loving you.” I said the same back. She said “How could we not? The connection was there all along.”

In another conversation on the phone, me walking in the chill of late afternoon and SARK with the wind blowing on the beach, she said that you can just say, “Miracle find me now.” And then keep your eyes and ears peeled for it to reveal itself. So I was walking in the very brisk morning in PA over Christmas and I took a turn into the Daylesville Abbey. Its a beautiful serene place, sweeping views, lots of open space with a little creek that was full and noisy after a rain. I followed it along marveling at how clear the water was and looking at the stones, remembering how I did this in my childhood at the gorge searching for pollywogs.

I believe in miracles

I believe in miracles

I said to myself “Miracle find me now,” and around the next bend came across a holocaust memorial art project of stacks of painted boxes with statues of saints and angels that was also a bee keep. What a strange thing to find at a Norbertine abbey I thought. The next night, Father John, a priest from the abbey was over for a cocktail and cookies and I told him about coming upon the memorial. He had no idea it was there and he lives on the property.

holocaust memorial

holocaust memorial + also a bee keep

Now, though Father John visits every year while we are here and gives us a card with a special blessing in it – to mention us out loud in his prayers during a service – along with a cd of christmas songs, this year was different. He and my mother-in-law had a big fight and weren’t speaking. Yet, when he came over he brought her a crazy animal, like he does every year for Christmas and her birthday, because he knows she loves animals. There was no big discussion. No formal apology. Just this big bouncy bird made of colorful iron. At the end of the evening we stood in a circle with our arms around each other as he gave us a blessing and tapped each of our heads naming us as he did so. Miracle? Yes.

The next miracle that happened was my mother-in-law took me aside that same evening after the priest left, held my hands, looked into my eyes and said, “Thank you for taking care of my son.” You might not think that this small thing is a miracle, but given her disposition I can tell you it was. Because miracles come in all shapes and sizes if you choose to see them. They do not have to be some blast from above in some grand or obvious gesture. They can be a creek that brings up happy childhood memories, an unspoken forgiveness, a meaningful look.

SARK told me you can ask for your miracle in many specific ways like, “Miracle relationship find me now.” Or, “Miracle person find me now.” Or, Miracle experience find me now.” Once you begin this practice it’s obvious that there are endless variations. You can see this as a corny or silly exercise…. or… as you move into 2016 can you ask for a miracle for what you want and then open your eyes to see it right in front of you. If you choose to, I’ll be right there with you asking to see my miracle and supporting you to see yours.

Miracle find me now

Miracle find me now

I wish you a miracle filled 2016.

A nice way to start off your miracles is to give. Every day I go up onto this website and click on every option. It costs nothing to give and you’re doing a huge service to all these organizations. It take less than a minute a day. It’s quite satisfying and joy-building.

A few ways to get your miracles started…

  • Hop on this free publicity training designed to help you double your business by doing a few key things right.
  • Keen on getting more clients, customers and sales and become a media darling. This is it.
  • Learn the 3 hot hooks to transform you into a media magnet here.
  • This is a special section of my website filled with lots of videos for you. I recently added several surprising ones. Enjoy!
  • This is where you can try the sound bite course for $1. Yes, you heard that right.
  • Looking for a literary agent? This is for you.
  • Need help writing your book proposal? Ping me here.
  • If you sell high end programs or services this unusual strategy might be for you.
  • You, in O Magazine. Yes. Discover the best ways to pitch the editors here. Find out if you are a prime candidate for getting in the magazine. (There are 12 ways).
  • Stay inspired to write your novel – or memoir, or self-help book. Practical advice too. Get that book done this year!
  • Listen to my chat with Nathalie Lussier discussing what I did to shift my business and serve my clients in the way that really lights me up.

Call in your miracles. If you don’t feel like it’s working, just change the question and keep asking. Keep looking. Keep seeing. Keep going.

Learn to enjoy every minute of your life. Be happy now. Don’t wait for something outside of yourself to make you happy in the future. Think how really precious is the time you have to spend, whether it’s at work or with your family. Every minute should be enjoyed and savored.  ~ Earl Nightingale


Pitching Oprah Magazine: How to Get Featured in O Magazine & Instantly Skyrocket Your Sales

Getting featured in O, the Oprah Magazine, is like winning the Academy Award. It’s a distinction that validates your product like no other publication.

In fact, getting featured in O Magazine helped raise one entrepreneur’s sales by 60% in just 30 days. But that was just the tip of the iceberg. The mention brought much needed awareness to a cause close to her heart–breast cancer. Thanks to O, The Oprah Magazine the issue is now visible on a grand scale.

Knowing how valuable it is to get published in Oprah’s magazine, you must consider your competition and understand that, just like The Oprah Winfrey Show, the standards at the magazine are some of the toughest in the industry. O magazine prides itself as a publication valuing beauty, courage, attention to the finer points of relationships, and people doing amazing things in the world.

How to Pitch O Magazine

How to Pitch O Magazine

Here Are 3 Things You Should Know If You Want to Be Published in O, The Oprah Magazine:

1. Your product packaging must be beautiful.

If your product packaging and product itself isn’t an eye-stopper, it’s most likely not going in O, The Oprah Magazine. Jeanine Boiko of J9 Public Relations, who placed her client Bonjour Fleurette in the magazine three times for three different products, has this rule of thumb:

“For a product to work in O, ask yourself this: if you walked past your product on the shelf somewhere, would it catch your eye and make you stop? It must have unique, attractive packaging that will photograph well. My advice, especially to new business owners, is to not play it cheap with packaging. At the end of the day, it’s all about the draw of your packaging.”

Get featured in O, The Oprah Magazine

Get featured in O, The Oprah Magazine

2. Your pitch to Oprah Magazine must be meaningful.

So, before you make a pitch to Oprah’s magazine, heed the advice of The Oprah Magazine former Executive Articles Editor Dawn Raffel who says the magazine teaches people how to live their best life: “It’s about realizing your own greatest potential and also about making a contribution to others.”

Whether you want to write about yourself, be written about, or write about someone else, to get a placement in Oprah Magazine ask yourself these two questions:

  • Are you making a difference in a big way?
  • Are you making a difference in a way that is important to Oprah?

Genevieve Piturro, founder of the Pajama Project, gets a “yes” on both counts. Her charity gives new pajamas to abused and poor kids, many whose mothers are in prison. Some of these children never owned any pajamas, and certainly not new ones. When you think about children going to sleep at night in a fresh pair of pajamas instead of tattered, dirty clothes, it conjures an image of safety and home.

Pitturo scored big on two points: She tapped into one of Oprah’s key areas of importance: abused children. And she created a remarkable endeavor that attracted many people’s interest, given the story’s emotional pull. It made me want to hurry and buy pajamas and donate money to this worthy cause.

3. Your pitch to O Magazine must be well-written.

O’s readers expect the content to dig deep into emotional, physical, and spiritual well-being on many levels. Oprah’s magazine delivers on this expectation by seeking out top authors and freelancers from the best national magazines and newspapers in the country. They look for writers from publications like the New York Times to Wired to write on topics as diverse as women slavery to how men really feel about breast implants to the death of a beloved dog.

You can either be interviewed by these experienced writers or write a feature on a topic that touches the heart of the O magazine reader.

It may take you 1 to 2 years to get published in O, The Oprah Magazine. But I’ve haven’t met one soul who said it wasn’t worth it.

If you want to dip a toe into the O Empire and get a taste of the possibilities start with this. (It’s free!)

Henry David Thoreau said, “If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.” So if getting in O is one of your dreams, keep advancing toward it with all the steadiness of a tulip reaching toward the sun.

Get your copy of Get Into O Magazine right here to discover what the editors of O Magazine are looking for and how to give it to them. You’ll learn how to stand out from the thousands of competitors who are vying for their place in O.

Curious where you and your business fit in Oprah’s magazine? Find out here: How to be Featured in O Magazine: The 15 Best Places For Products, Services, causes + Books. (It’s free!)

You you can be featured in O, The Oprah Magazine

You you can be featured in O, The Oprah Magazine

Don’t want to go it alone? Help is here! You have the opportunity to qualify for a free strategy session with me, called by many the “Go to Girl” for getting on Oprah. Apply for a time for us to talk and explore how I can help you get featured in O.

Apply to Talk to Susan