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Pitching the Media

Be a Media Darling Podcast Introduction


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

THE BE MEDIA DARLING PODCAST: Publicity made easy introductory episode 

Hello and welcome to the Be a Media Darling Podcast!

I'm Susan Harrow, your host and media coach, marketing strategist and author of the bestselling book Sell Yourself Without Selling Your Soul published by(HarperCollins) and CEO of prsecrets.com, and I’m so thrilled that you found your way over to this program.

If you’re listening to this podcast, chances are that you run a business of some kind.

Maybe you run a brick and mortar business, like a bakery or a yoga studio.

Maybe you run a virtual business where you consult with clients via email or Skype or Facetime.

Maybe you’re a self-employed writer. Or a freelance graphic designer. Or a wellness or personal coach.

(Or maybe you don’t have a business set up yet—but you intend to get your business rolling fairly soon.)

No matter what type of business you run—whether you work in the health and wellness world, or fitness, or food, or personal development, or finance, or you name it,—one thing is for sure:

You want people to know about your work—and you want people to purchase your work! Right?

You want people to buy your books, products, programs, purchase tickets for your events, hire you for projects. You might also want to get booked for speaking engagements, find a literary agent and get your book picked up by a top publishing house. You want clients. You want customers. You want to build a following. A fan base.

Get Booked as a Guest on Podcasts

How to Be a Podcast Guest

Also, as part of your overall marketing plan, you want to get featured in the media! Ooh, yes!

You want to see your products featured in top blogs, magazines and podcasts. You want to get invited to appear on the radio. You want stories about your projects to get sprinkled throughout local newspapers and trade publications. You want to build relationships with journalists and producers so that you are their go-to resource when they’re doing a story on your area of experience or expertise. You’re tired of seeing your industry competitors get all the media attention. You want some time in the media spotlight, too! You want to become a Media Darling!

You might be thinking, “YES to all of that, obviously… but how?”

Well, showing you how to become a media darling is what this podcast is all about.

A little backstory about me:

I’ve been working as a publicist, media trainer and marketing strategist for over 26 years. Over that time, I’ve shown thousands of people in my courses and in private consulting sessions how to reach out to journalists and producers, how to get booked to appear in the media, and how to make sure that every media appearance you do actually translates into SALES. (Because what’s the point of getting tons of media exposure if none of it actually inspires people to visit your website, hire you, or buy your work?)

My clients have gotten featured in places like CBS’ 60 Minutes, Oprah, Good Morning America, The Today Show, Fox News, Bill OReilly, Larry King Live, Maury Povich, The Food Network, Extra!, New Attitudes, CNN, C-SPAN, PBS, National Public … and hundreds of print and online publications, including TIME, WIRED, USA Today, The New York Times, The Wall Street Journal, Inc., Forbes, Parade, People, O, Vogue, Vanity Fair, Bazaar, Self, Mademoiselle, Redbook and Seventeen… the list goes on and on.

Get National Media Attention

Get Media Attention in National Press

If you feel like you’re just a “nobody” or a “small fish” and you could never possibly get featured in publications or programs like the ones I just mentioned, I’m happy to tell you:

You’re wrong about that!

There are thousands of media platforms—radio shows, newspapers, blogs, podcasts, columns—in the US alone.

Hundreds of thousands of journalists, producers, and bloggers who are hunting, DAILY, for interesting people and ideas and stories that they can feature. These people who work in the media are looking for knowledgeable experts. They’re looking for heartwarming stories. They’re looking for neat innovations and time-saving ideas that their audiences will adore.

They’re looking for things to feature.

Why NOT your products?

Why NOT your work?

Why NOT you?

THAT is the attitude that I’d love for you to adopt as you listen along to this podcast series.

Instead of, “Oh, I could never do any of the things that Susan is talking about… I could never get featured in the media, I’ll never get chosen, I’m boring, I’m not special, my work isn’t that interesting…”

Think, “I can do this. Why not me?”

That attitude will carry you a very long way.

You’ve got a sense of what this podcast is all about.

Before I sign off, I want to share a little smidge of info about how this podcast is set up and what’s going to happen in each episode:

The Be a Media Darling Podcast gets released 4 times a week.

Im going to be with you every Monday, Tuesday, Wednesday and Friday.

Media Training Podcast

Publicity Podcast

We’ll be covering different topics each day. You can listen to everything, in chronological order, or hop around and choose the specific episodes that appeal to you.

On Media Coaching Monday, I’ll show you exactly what you need to do to mentally, physically, emotionally, and spiritually to prepare for specific types of media appearances, including written print interviews, phone interviews, radio appearances, TV appearances, speaking engagements, Podcasts, panel events, and more. Tune in every Monday to get your sound bites set for your time in the spotlight.

We’ll talk about the verbal preparation (figuring out what you intend to say) and we’ll also talk about what to wear, etiquette tips, and how to make a terrific impression on your audience so that they vividly remember you and want to know more about you and take action to connect and buy from you. We’ll spend quite a bit of time discussing body language, as well, which is just as important as your verbal communication.

Ill share examples from my clients, course participants, celebrities, politicians, artists, authors, actors and the thinkers of our day who express themselves in an enchanting way. I’ll show you how you can ethically “steal” some of their strategies so that you can masterfully hold a media audience’s attention, too.

On 10 Line Tuesday, Ill read a short poem—just ten lines—from Maya Stein or one a bit longer from Alison Luterman, two friends of mine who use language in an extraordinary way so you can expand your thinking about how you speak and think. Even if you don’t think that “poetry” is your “thing,” I encourage you to listen to at least one of these 10 Line Tuesday episodes… because inspiration for your business can often come from unexpected places. Like poetry! Tune in every Tuesday for dazzling diction surprises.

On Work Your Story Wednesday, Ill walk you through the specific, nitty gritty storytelling steps that you need to take in order to get noticed by the media, get invited to appear in the media, and my secrets to getting invited back. We’ll also chat about the 3 ps. How to Prepare, Package, and Position yourself before you email or pick up the phone to pitch the media. Tune in every Wednesday for tips about how to pitch producers and editors so they email or call you back ASAP.

A LOT of this comes down to storytelling: how you package and position your personal story and the story of your business.

So on Work Your Story Wednesday, we’ll discuss how to tell your story on your website, how to share your story in a brief sound bite that’s just a few seconds long, how to share pieces of your story during media interviews, how to weave an intriguing story into a press release or an email, what types of stories appeal to journalists and media audiences, and which do not. All kinds of storytelling essentials.

And then on Fly Your Freak Flag Friday, well discuss how to keep steady and be yourself during a radio, TV, or print or podcast interview or whenever you’re in the spotlight or under pressure. I’ll show you how to let your spirit and personality shine through in any situation — without selling your soul. Tune in every Friday for ways to stay original, keep your quirks and live into what Dr. Seuss says which is, “Why fit in when you were born to stand out.”

How to be authentically YOU as you’re writing language for your website. How to be the true YOU when you’re emailing a producer or journalist. How to be absolutely YOU when you’re being interviewed on the phone or live TV. How to let your spirit and personality shine through in any situation.

So many people think that getting media attention means “selling your soul” or forcing yourself to behave in an awkward, slick, or sleazy manner, but that could not be further from the truth.

You can become sought after, influential, even world-famous, purely by being yourself…whether you’re an introvert or extrovert, while keeping your values and integrity intact. I’m excited to show you how.

OK. That’s the low down!

Get Publicity Using Social Media

Use Social Media to Get Publicity

To recap:

You can look forward to 4 episodes per week. Every Monday, Tuesday, Wednesday and Friday. I hope you’ll join me all throughout the week for inspiring lessons, true stories, advice, and fun challenges for you to complete… all to help you become a Media Darling.

To reiterate something I mentioned earlier in this episode…

There are thousands of blogs, shows, newspapers, magazines, TV stations and other media platforms with thousands of journalists and producers and other staff members hunting for interesting people and projects and stories that their audiences will adore learning about.

Someone’s going to get featured.

Why not you?

See you next time for another episode of the Become Media Darling Podcast. I’m Susan Harrow, your host, signing off.

Until we meet again…

Speak your mind. Stand your ground. Sing your song™.

RESOURCES

Download The 100 Word Email That Can Get The Media To Call You (It's free!)

Get your free copy of The Top 50 Media Contacts List (It's free!)

Can't Figure Out Publicity?

How Do I Get Publicity?

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

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Podcast Reviews
  • A geniune way to build your business
    by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

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Miracle Find Me Now – My Mantra

“Miracle find me now” is my mantra for this year.

I didn’t make this up. SARK (Susan Ariel Rainbow Kennedy) did. Re-igniting our friendship again after a 20 year hiatus — after a tiff neither of us remembers exactly how it happened, was the first miracle. I was up on Facebook fooling with something on a weekend which I rarely do and a little word cloud appeared with SARK asking if I’d like to reconnect. A minute later we were on the phone yakking away. We ended the conversation by SARK saying, “I never stopped loving you.” I said the same back. She said “How could we not? The connection was there all along.”

In another conversation on the phone, me walking in the chill of late afternoon and SARK with the wind blowing on the beach, she said that you can just say, “Miracle find me now.” And then keep your eyes and ears peeled for it to reveal itself. So I was walking in the very brisk morning in PA over Christmas and I took a turn into the Daylesville Abbey. Its a beautiful serene place, sweeping views, lots of open space with a little creek that was full and noisy after a rain. I followed it along marveling at how clear the water was and looking at the stones, remembering how I did this in my childhood at the gorge searching for pollywogs.

I believe in miracles

I believe in miracles

I said to myself “Miracle find me now,” and around the next bend came across a holocaust memorial art project of stacks of painted boxes with statues of saints and angels that was also a bee keep. What a strange thing to find at a Norbertine abbey I thought. The next night, Father John, a priest from the abbey was over for a cocktail and cookies and I told him about coming upon the memorial. He had no idea it was there and he lives on the property.

holocaust memorial

holocaust memorial + also a bee keep

Now, though Father John visits every year while we are here and gives us a card with a special blessing in it – to mention us out loud in his prayers during a service – along with a cd of christmas songs, this year was different. He and my mother-in-law had a big fight and weren’t speaking. Yet, when he came over he brought her a crazy animal, like he does every year for Christmas and her birthday, because he knows she loves animals. There was no big discussion. No formal apology. Just this big bouncy bird made of colorful iron. At the end of the evening we stood in a circle with our arms around each other as he gave us a blessing and tapped each of our heads naming us as he did so. Miracle? Yes.

The next miracle that happened was my mother-in-law took me aside that same evening after the priest left, held my hands, looked into my eyes and said, “Thank you for taking care of my son.” You might not think that this small thing is a miracle, but given her disposition I can tell you it was. Because miracles come in all shapes and sizes if you choose to see them. They do not have to be some blast from above in some grand or obvious gesture. They can be a creek that brings up happy childhood memories, an unspoken forgiveness, a meaningful look.

SARK told me you can ask for your miracle in many specific ways like, “Miracle relationship find me now.” Or, “Miracle person find me now.” Or, Miracle experience find me now.” Once you begin this practice it’s obvious that there are endless variations. You can see this as a corny or silly exercise…. or… as you move into 2016 can you ask for a miracle for what you want and then open your eyes to see it right in front of you. If you choose to, I’ll be right there with you asking to see my miracle and supporting you to see yours.

Miracle find me now

Miracle find me now

I wish you a miracle filled 2016.

A nice way to start off your miracles is to give. Every day I go up onto this website and click on every option. It costs nothing to give and you’re doing a huge service to all these organizations. It take less than a minute a day. It’s quite satisfying and joy-building.

A few ways to get your miracles started…

  • Hop on this free publicity training designed to help you double your business by doing a few key things right.
  • Keen on getting more clients, customers and sales and become a media darling. This is it.
  • Learn the 3 hot hooks to transform you into a media magnet here.
  • This is a special section of my website filled with lots of videos for you. I recently added several surprising ones. Enjoy!
  • This is where you can try the sound bite course for $1. Yes, you heard that right.
  • Looking for a literary agent? This is for you.
  • Need help writing your book proposal? Ping me here.
  • If you sell high end programs or services this unusual strategy might be for you.
  • You, in O Magazine. Yes. Discover the best ways to pitch the editors here. Find out if you are a prime candidate for getting in the magazine. (There are 12 ways).
  • Stay inspired to write your novel – or memoir, or self-help book. Practical advice too. Get that book done this year!
  • Listen to my chat with Nathalie Lussier discussing what I did to shift my business and serve my clients in the way that really lights me up.

Call in your miracles. If you don’t feel like it’s working, just change the question and keep asking. Keep looking. Keep seeing. Keep going.

Learn to enjoy every minute of your life. Be happy now. Don’t wait for something outside of yourself to make you happy in the future. Think how really precious is the time you have to spend, whether it’s at work or with your family. Every minute should be enjoyed and savored.  ~ Earl Nightingale


The Life Changing Magic of Speaking Up – A Story Contest

Share your story & get a prize! For…

The Life Changing Magic of Speaking Up™

Can you think of a time when you spoke up and it changed your life — or someone else’s life — for the better?

Maybe you saw a classmate bullying someone on the schoolyard and you spoke up and said, “Back off!”

Maybe you witnessed harm being done to a child or animal and intervened.

Maybe a colleague made a bigoted or sexist comment and you objected or said, “You need to apologize. That’s not OK.”

Maybe you had a “funny gut feeling” to call, visit or email a friend, parent, sibling, or client at a particular moment and your message changed the course of their day — or life.

Maybe you asked for a pay raise, a promotion, a new project, or an opportunity that you wanted—and you got it.

Maybe you bravely got onstage—or published a blog post—to share a true story from your own life and it led to a beautiful opportunity, inspired your audience to take action, or shifted your whole year in an unexpected way.

When you speak up—honestly, courageously, straight from the heart—your words can unlock incredible opportunities, open people’s eyes, help to correct wrongdoings, biases, and misconceptions, and make the world a better place.

The life-changing magic of speaking up contest

The life-changing magic of speaking up contest

Speaking up is magical.

I love hearing stories about people who have chosen to speak up—what they did, what they said, and what happened next—and I want to hear your story. 

To reward you for sharing your story, I’m turning this into a CONTEST with a delicious prize for EVERYONE who participates! (Hooray!)

Here’s how it works:

  • Head over to Instagram (download the app here to sign up if you don’t already have an account).
  • Once you’re logged into Instagram, follow me and then post a photo plus some text on your feed. For the text, briefly tell a story about a time in your life when you chose to speak up—where you were, what you said, and what happened next.
  • Include this hashtag somewhere in your text: #TheMagicOfSpeakingUp and tag me @susanharrow
  • Guidelines: please keep your story brief. 250 words or less. Think: “sound bite sized.” Also, please keep your story G-rated and appropriate for kids and teens to read. Extra credit for concise stories!
  • Please do your Instagram post by November 24 and encourage friends to participate, too!
  • Not on Instagram? No problem. Do the same thing on Facebook. Please “like” my page and remember to use the hashtag #TheMagicOfSpeakingUp and to tag me @susanharrow.

Prizes!

Prizes for everyone

Every single person who shares a story on Instagram or Facebook receives my E-book Girl On Fire—which shows you how to speak up in 10 of life’s trickiest scenarios—just for participating!

Here’s how to get that prize (and be entered in the contest for the grand prize):

Go to Instagram or Facebook.

  1. On Instagram follow me and tag EITHER the photo OR the text using @susanharrow.
  2. Post your story and image. NOTE: Make sure that you own the rights to the image or have creative commons commercial use rights. All submissions must have an image as well as text. Need some photo inspiration? Go here.
  3. Use the hashtag #TheMagicOfSpeakingUp.
  4. Tag me: @susanharrow.
  5. Go here to download your prize!
  6. I’ll announce the grand prize winner on December 9! (I hope it’s you!)

(Note: this is purely an “honor system” situation. No big hoops to jump through. If you posted a story, then go ahead and get your prize! It’s yours for the taking. Enjoy.)

design

Grand prize for one person 

I will also select one story—the one that I feel is the most poignant or had the most impact—and that storyteller will receive the grand prize: My 6 month mentorship program to get prepared for publicity for or to launch your publicity program (Worth $11,500). I’ll announce the grand prize winner on my Instagram account and my Facebook Page on December 9. (Follow me on Instagram at @susanharrow and on Facebook to stay in the loop!)

This will be so fun and inspiring!

Whether you have a story about a huge, life-altering moment—or a small, quiet, everyday act of bravery—I want to see how you decided to speak up.

I can’t wait to see your story!

This contest was inspired by a lovely and very popular book called The Life-Changing Magic of Tidying Up by Marie Kondo. You can buy the book here. 

Small print: 

In submitting a photo and story (The Work) you give me, my publisher, and its licensees and assigns permission to use any and/or all of the material from your post including the photo in all editions and derivations of The Work throughout the World, in all languages and all media, whether now known or hereinafter devised, and in the advertising, publicity, and promotion thereof. Proper credit will be attributed to you in The Work.

 

In submitting a story with an image/photograph you grant the permission requested above and warrant that the material indicated below does not infringe upon the copyright or other rights of anyone. If you do not control the rights requested by this post in their entirety, please provide me with the name and address of any other party from whom permission is required.

The Email Pitch Letter That Got Me Publicity – That You Can Copy

This is the email that got me featured in a local paper called The Marin Independent Journal (Marin IJ). The journalist, PJ had written about our garden (Which has been featured in Better Homes & Gardens) before from a different angle—saving the disappearing bees.

You can copy it in a snap.

So you can get free publicity too – either local publicity or national publicity. This email is universal.

Harrow Garden view

Business Coaching Photo credit: Will Csaklos

EMAIL #1 ME TO PJ:

Subject line: Group coaching salons in the garden

Hi PJ!

Loved your piece on going directly to jail to get garden bargains. We’ve been considering getting an owl box so this is great to know!

While we do have native plants and make sure the birdbaths are full for all the birds, bees and insects, we’re also using the garden for something new so other people can enjoy it’s beauty:

Coaching Salons.

Think party, literary salon and laser coaching all wrapped up in an enlivening day.

Kind of like blooming your business.

It’s a new alternative to meeting in stuffy hotel rooms and following a stiff agenda. Instead you…

Come with your business longings, dilemmas, and stuck points.

Leave with a clear mind, a full heart — and a plan.

And though I love virtual trainings (and run a few) people are craving more intimate experiences.

http://prsecrets.com/consult/coaching-salons/

Love to hear your thoughts.

Cheers,

Susan

Here is how our correspondence continued.

EMAIL #2 PJ RESPONSE

Love it!  When does it start?

ME: It’s 1 day on Saturday Sept 19 from 1-5.

Email #3 PJ RESPONSE

Got it.  Does it have a strong garden connection other than just being in a garden. Events need to have a strong connection to the garden : )>

ME: Well, everyone says that this feels like a sanctuary and when they see the trellis they say it’s the perfect place to get married so I see the garden as a way to better connect with yourself and what you want vs. sitting in front of a computer.

We are not just going to sit at the table, but were going to walk and talk down the pathways and use movement and the flowers as a way to loosen our thought process and brainstorm.

We will also deadhead – prune away what no longer serves us, by pruning our roses, echinaceas, or boxwoods.

Everyone will also plant a seed in a tiny pot of dirt as a metaphor to grow their business. (Gloves optional!) When I planted tiny maples that had self-seeded from our giant Japanese Maple, hands deep in dirt with my next door neighbor’s kids, they said, “I wish we could do this more often!”

Everyone will leave with a bundle of beautiful lavender to smell to remind them of the day to stay inspired and to take action on what they say they want.

Is that enough?

How does that sound?

Inspiring Creativity! Entrepreneurs grow their business with business coaching in the garden Photo Credit: Will Csaklos

Inspiring Creativity! Entrepreneurs grow their business with business coaching in the garden Photo Credit: Will Csaklos

RESULT: We set up a time to talk two days later. She interviewed me and the article posted. This short format works for either local or national publicity. It’s short, to the point and doesn’t give away all the nitty gritty details until the reporter / producer is interested and asks.

As soon as the piece posted people called or just purchased their place online the same day the article came out.

There are just 2 spots left. Want to come? (San Francisco Bay Area).

I rarely do in-person events and this is the only one I’ll be doing this year. I’d love to meet you and work with you in person!  I hope one will be for you. ?

Here is PJ’s piece about the garden coaching salon.

For the FREE 100 Word Email That Can Get Media To Call You special report, template + examples that goes into more detail and the psychology behind this strategy go here. You can copy it exactly to pitch YOUR local and national media contacts so you can get publicity. (It’s free!)

design

Follow us on Instagram here for more PR tips, insights, gorgeous images, beauty and fun (See me do a knife takeaway for my Aikido test – but don’t expect to be impressed…).


7 Inspiring Tips on How to Be a Fabulous Public Speaker – With Results

Get hired to speak

Get hired to speak
madamepsychosis via photopin cc

Whether you’re attempting to break into the world of professional speaking or you’re already a seasoned professional, it’s important that you have an edge in order keep bookings coming — and be seen as the speaker of choice in a league of your own — above of your competitors.

There are two main factors that help meeting planners, speakers bureaus and organizations make that choice a simple one — having a book and being

in the news.

Having a book adds major cred to your skillset and being in the news can help you get booked.

Become a motivational speaker. Speaking secrets.

Become a motivational speaker. Speaking secrets.

Why? People want to see people they hear about and feel like they know. By appearing on TV, radio or in print, you’re already “vetted” by the media. If you’re not already famous, a mention on a national show or publication serves as a badge of honor. And being able to put that logo on your website and speaker’s materials sets you apart.

Then, of course, you have to deliver. Creating the bones of a good speech is not only necessary, they’re crucial, but that’s not all it takes. The audience wants to see that you’re enthusiastic, authentic and humorous. Your value as a speaker is increasingly enhanced if you have a great product or service to sell and the lovability to get booked back.

Here are seven articles to send you on your way:

1. Capture and keep your audience’s attention

Communication skills: body language

Communication skills: body language

In this piece speaking pro Chris Widener covers everything from a simple technique to get 20-35% of your audience to buy, how to know what to charge, and creative ways to get hired (even if associations, corporations or companies say they don’t have a budget).

2. Develop into a top professional speaker
This article is perfect for those of you looking to break into the professional speaking field, covering the 10 steps to becoming an amazing motivational speaker. Joel Brown, a successful CEO, breaks down the tools you need to succeed and make the most from your speaking arrangements.

3. Build your brand by starting small

Communication skills: body language

Become a paid professional speaker

This round up is useful for entrepreneurs of any level looking to book speaking engagements. The Young Entrepreneur Council goes over points even the most developed of us forget, like, the ultimate DIY, make it happen meet ups and how to start local, but go global.

4. Book your dream speaking engagement
In this article Susan Tardanico goes over how we can do what the pros do and book the speaking engagements of our dreams. She shares how we can communicate better with our body language (over 90% of communication is nonverbal!), how find your most useful personal stories and how you can best avoid the jeopardies of PowerPoint.

Become a paid professional speaker

5. Learn the perfect formula to make people want more of you

How to give a TED talk. Talk like TED

How to give a TED talk. Talk like TED

In this piece Tim Ferris, public speaker and famed author of the New York Times Bestseller, The 4-Hour Workweek, goes over the perfect formula to be the best professional speaker in town. These masterminded strategies includes tips such as, how to prepare seamless 10-minute segments, what not to do before heading on stage and what jokes are better left for the break room.

6. Cope with your nerves and rock your speech
Sweaty hands, dry mouth, the trembles? How to manage your anxiety – and your body – to rule the stage.

7. Prep Your TED Talk
Guy Kawasaki’s 10 top tips take on: Carmine Gallos’s advice from the book, Talk Like TED: The 9 Public Speaking Secrets of the World’s Tops Minds. If you’re itching to be a thought leader or have something creative or provocative to share with the world work on your TED talk. In the speaker’s realm this is one of the fastest ways to becoming known, followed, loved – and booked.

How to book public speaking engagement

How to book public speaking engagement

BONUS: 10 Communication Secrets of Great Leaders

Solid advice for beginners and experienced speakers about how to manage your inner life as well as your outer actions. “It’s about helping others by meeting their needs, understanding their concerns, and adding value to their world.” Ultimately, this is what all good speaking is about.

Share a favorite moment (or blooper) from one of your speaking engagements. Often our mistakes create the best connections with our audience. 


Write Your Life Story in 6 Words

 

Ernest Hemingway Write Your Life Story in 6 Words

Ernest Hemingway Write Your Life Story in 6 Words
Photo credit: tiredofh2o via photopin cc

On Marketplace, one of my favorite NPR shows, host Kai Ryssdal often asks his guests to describe what they do in 6 words or less.

This is a great exercise so you’re prepared not just for radio interviews but for that moment that could happen anywhere that could change everything.

If you can be captivating in 6 words, who wouldn’t want to hire you? Here’s mine: Triple your business with media appearances. What’s yours?

Ernest Hemingway inspired the “say it in 6 words” with his famous short story that is poignant and brief: For sale: Baby shoes, never worn.

Then Smith Magazine picked it up and turned it into a craze.

Enjoy the book that started it all: It All Changed in an Instant: More Six-Word Memoirs by Writers Famous & Obscure

Take a look at these Lovely vintage-y illustrated mini-memoirs.

 

It’s amazing how much you can get said in 6 words.

Write your mini-memoir or describe what you do in 6 words.

Go ahead. Try your hand at it….


5 Best Ways to Get Your Product in Magazines – Plus Resources To Help You Get There

Hard copy magazines are still one of the best places to get publicity for your product. According to The New York Times, “42 percent of people under 30 and 50 percent of people above 30 read magazines.”

If you’re looking to get your product into magazines you’ve got plenty of opportunity — off the Internet. When the right magazine features your product, it can increase business – sometimes exponentially – and bring attention to a previously unnoticed, or even unpopular product.

One of the quickest ways to catapult your product is to get it into the hands of celebrities. When a celeb dons a dress or accessory, or imbibes, indulges, eats or uses something for themselves or for their kids, it can mean outrageous sales.

Having your product used or seen on the famous creates instant approval. Plus you get the extra zing of sex appeal. Nothing has an effect like a splash of Hollywood to bring a bit of glamour to any product.

But you don’t need a celebrity to make a smash. There are many publicity paths for your product.

Here are the 5 best ways to get your product in magazines.

1. How to Get Your Product into the Hands of a Celebrity.

Dreaming of Angelina sporting your new product? J-Law showing off a piece you created? Discover how you can make it a reality.

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2. How to Get Your Products onto the Beauty Pages.

Packaging, small talk and a few other key things can get you into magazines like Allure & People…intrigued? Read more.

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3. How To Get into National Magazines.

Want your business splashed on the pages of a glossy mag? These marketing experts tell you how to make it happen.

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4. How to Get Your (Handmade) Products in Top Magazines.

Photos matter. You’ll get some guidance on that, plus some a couple of pointers on getting your gifts sold in the UK. (Hint – you need to niche).

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5. Five Easy Tips to Get Your Products Featured in Holiday Gift Guides.

Did you know that mag editors start choosing items for their holiday gift guide in June-August? Find out how to be featured.

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Resources.

Attend the FREE (Virtual) Product Publicity Summit

Whether you have fashion, apparel, accessories, eco-products, baby & kids products, home decor, stationery or any other type of products that can be featured in the media, you’ll find lots of great advice at this FREE Summit, March 3-14, 2014. You’ll discover tips and strategies for connecting with top magazine editors, learn what NOT to say when reaching out to editors and find out how to get your products on national TV and more.


Get into the Holiday Gift Guides

The Gift List includes holiday-related features being planned by the wire services, TV and radio shows, and newspapers. Tips include everything from how to submit photos to specific kinds of items the editors are looking for. You get leads and pitching tips for thousands of media that feature special gift sections for consumer products (No services or destination travel/vacations). It includes national as well as dozens of regional and smaller outlets looking for unique home products. Plan on a 6-month lead time for placements so you don’t miss any deadlines ad the giftlist is coveted and competitive. This is essential if you have a product. Take a free test drive.

Get a Free List of 2014 Magazine Editorial Calendars

Editorial Calendars can be found in advertising sales kits. The calendar topics are included so advertisers can tie their ads into topics covered in the publication. You can sometimes find an Editorial Calendar in the advertising section at the publication’s website. If you can’t find it there, contact the publication’s marketing/sales department and ask them to send it to you.

Here is a list of Top Magazine 2014 Editorial Calendars. Included are: O, the Oprah Magazine, InStyle, Better Homes and Gardens, Parents, People Style Watch, Fitness, Ladies Home Journal, Every Day with Rachael Ray, Traditional Home, Woman’s Day, Martha Stewart Living, and more.

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Join Blogger Linkup to Get Blog Coverage

Blogs can be an excellent way to get the word out on your product and can be every bit as powerful as a magazine placement – if the fit is right and the blog influential. This free service targets bloggers. Sign up at no cost at to become a guest blogger or source.

Pitch Your Products to Trade Magazines

  • Earnshaw’s – for baby and kids products
  • Stationery Trends – for paper goods and stationery
  • Museums and More –for products that would sell well at a museum store, such as home and garden, gifts, decorations
  • Gift Shop Magazine – for apparel, accessories, baby and kids items, gifts, jewelry
  • New Age Retailer – for jewelry, apparel and products that appeal to the spiritual and new age customer.

(Courtesy of Andreea Ayers)

Contact Any Celebrity

You can search this private database of celebrities. Inside you’ll find 67,100+ Celebrities, 13,100+ Representatives & 7,100+ Companies. So if you’re looking for a celebrity to tacitly endorse your products by using or wearing them, celebrity spokesperson, a charity partner, a blurb for your book, this is the place to go.

Attend Upcoming Consumer Product Events

Held in Los Angeles, Anaheim, Las Vegas and New York. Consumer product event connects consumer packaged goods with the press who are looking to report about them. Submit your product for consideration.


2 Questions to Ask Yourself That Stop Nervousness: During a Media Interview or Closing Clients

By Susan Harrow

One of the most common questions I get from clients and workshop participants is: “I always get shaky and nervous before any kind of business conversation — whether I’m trying to get a client to hire me, in a job interview, or trying to talk about my work in the media … pretty much anywhere! Any tips on how to calm down + appear more confident?”

Excellent question.

When we humans feel ‘shaky’ and ‘nervous,’ our instinct is to over-prepare.

We think we need to do more research, memorize more notes and pack more information into our spiel.

But that’s actually very stressful — and rarely helpful.

The BEST thing to do when you’re feeling nervous is exactly the opposite — simplify, simplify, simplify.

Do + say less.

Rather than cramming like you’re getting ready for a high school calculus test, you want to re-discover the essence of what this conversation is about, in the first place.

You might begin by asking yourself two simple questions:

What does my audience / client / customer need most, right now?

And:

How can I help?

To give you a few examples …

What does my audience / client / customer / interviewer need most, right now?

  • Tips on how to lose weight, by the start of summer.
  • Meditation techniques to calm her nerves, on her wedding day.
  • A delicious new recipe for dinner, tonight.
  • A major shake-up in the way they think about parenting.
  • A personal or professional story that shows I have the skills they are seeking.

And:

How can I help?

  • By delivering those tips.
  • By doing a guided meditation, on the spot.
  • By demonstrating the recipe + offering a few surprising twists.
  • By telling a true story + challenging parents to do something differently.
  • By giving an example of how I would succeed in their workplace environment or culture.
https://www.flickr.com/photos/hckyso/

Photo credit: Mitchell Joyce

If you can answer those two questions for yourself, there’s really nothing more you need to do — other than follow-up with an offer to keep connecting with you!

And when you can focus on those two questions, you’ll feel a LOT less nervous, because you’ll know — if nothing else! — that you’re ready to be of service.

Of course, the BEST way to prevent shaky-voiced nervousness is to simplify your message + prepare your sound bites before you actually need them.

The more comfortable you get with your sound bites, the less you’ll sweat in the spotlight — and the more you will shine!

Ready to hone your sound bite skills and prepare ones that will yield results? This post will show you how.


Fabulicious: 5 Strategies to Prepare You for a TV Interview – My Personal Secrets

 

green-smoothie

I need to lose 20 pounds. I wish I had less wrinkles. My butt is too big. Look at my wobbly double chin.  She’s a liar. I don’t believe a word she’s said. What a schlump. Is that any way to sit in a chair?
These are actual phrases that clients said to me in the past 23 years I’ve been a media trainer and consultant. When I media train my clients for TV shows most of them first fret about their appearance. Sound bites take a back seat to clothes, expressions, body language and butt size. Shame, fear, insecurity, all rear right up. The question, “What will people think of me?” takes center stage.

And rightly so. In three seconds your audience has already decided whether they like, trust, respect, believe, and will buy from you. So how much of what people think of you has to do with your clothes, facial language, body language, and demeanor as well as the look and feel of you? A lot.

But here’s the silver lining. People follow your lead. If you feel like a slouch you’re directing people to think you are one. If you radiate beauty and good health even while toting extra pounds, we may notice your heft, but we forgive it for your verve. And while I know that a TV appearance isn’t going to help you get over your childhood issues any faster, there are still strategies that can help you be fabulicious, increase your business, and stop thinking so much about your butt.

But, because the question I get most is about looks, I’m going to address how to prepare now, in advance, BEFORE you get booked on TV so you’ll feel your Fabulicious best when your day in the sun arrives. No scrambling for clothes that don’t accentuate your best features. No last minute panic about how you look. You can’t lose 20 pounds overnight but you can focus your full attention on what you can give your audience that only you can. In the brief time you have – two to four minutes – on Good Morning America, The Today Show, CNN, or Fox, you can deliver your sound bites with generosity and wit.

1. Clear your mind.

Drink Bulletproof coffee. I start every morning with this special coffee combined with unsalted Kerrygold grassfed butter, MCT oil and collagen. This combo was created by Dave Aspry who bio-hacked his body to lose 250 pounds and gain optimal health. This is potent coffee that is organic and doesn’t contain any toxins normally found in commercial coffees. You combine the coffee with Upgraded Brain Octane oil (which is fat-burning))that is 12x stronger than coconut oil, for maximum cognitive function.

In English that means peak brain performance – a clear mind. Aspry says that you can, “Learn to be perfectly focused in any situation — in one week.” He says, “In this protocol, you eat no protein and no carbs at all in the morning, instead enjoying a Bulletproof Coffee. That provides the most energy and the least hunger for about eight hours. Adding in the collagen “delivers low inflammation, high quality, and heat stable protein to my coffee without affecting the taste.”

According to Tim Ferriss, author of, The 4 Hour Body, eating protein within 30 minutes of waking up is essential for losing weight. Even if you don’t want to lose weight, this coffee will sustain and nourish you while giving you clarity of thought. Exactly what you need in a media pressure cooker situation.

Yes, there is decaf as well, however I didn’t find the same effects with it. And since I’m sensitive to caffeine I combine half decaf with half caf beans – just so I could drink more of the delicious stuff. Otherwise I could just have one tiny cupful. (And I wasn’t a coffee drinker at all before this. Green tea was my go to morning drink, which I still enjoy after I have my Bulletproof coffee).

You’ll be the judge of how much you can drink without getting a buzz on. I suggest you sip a small cup and wait fifteen minutes so you can judge the effects. Also, add as much butter as you like. I admit I was first horrified at the thought of dumping a half stick of butter into my coffee. I thought it would taste disgusting. But it’s like putting cream on steroids, rich and smooth. I prefer a bit more butter than my partner so I add in an extra pat into my cup after he’s made it. You’ll discover what works best for you. While you’re on the Bulletproof website check out the Podcasts and articles about everything from upgrading your IQ, losing weight and sleeping less.

2.     Slim down.

Do T-Tapp and Lose 2 Dress or Pant Sizes in 30 Days.
You’re a month away from a smaller, more toned you. I went from a size 8 to a size 6 in a month (I’m now a size 4), Lisa Earle McLeod lost 2 dress sizes and got back the flat tummy she hasn’t had for 10 years. Teresa Tapp first created this program for models to get back into shape after pregnancy. No one cared about their weight. What mattered was size – so they could fit into the proper clothes that they were modeling. Tapp says it’s all about the inches and loving what you see in the mirror —not what the scale says.

If you’ve got a media appearance coming up and you want to get in tip top (T-Tapp) shape ASAP. Order either Total Workout, Basic Plus, T-Tapp MORE or Total System. (Read the descriptions to find the right program for you.) My sweetie is doing it in the living room right now. Yes, it works for men too. Also check out WhiteBrite, a teeth whitening spray that doesn’t make your teeth sensitive and hurt (like all those other whitening kits), so as a TV guest your smile can be as bright as your information.

3.     Tone up.

Want to know the Hollywood stars secret to looking great, staying fit and getting a flat stomach fast without exercise? The Flexbelt. Essentially you strap the Flexbelt around you waist and it contracts your muscles like you’re doing sit-ups — while you’re walking around getting stuff done.

I put it on first thing in the morning before I brush my teeth, feed the cats, start my day. I use the butt and thigh belt too and also the flexbelt for the arms. The great thing about the Flexbelt is once it’s on you can just go about your business so you’re getting a workout while you’re answering your email, talking to clients, working in the yard. Do it daily for a few weeks and then 2-3 times per week or as needed. Once you get in the habit it’s simple to stay in shape.

4.     Release your fears.

The Sedona Method is one of the fastest, simplest and most effective methods to instantly release uncomfortable or unwanted feelings on the spot. It’s also a tool to let go of current or long-standing pain. Whether it’s fear of speaking, becoming a more public person, losing weight, or letting go of stress, or past issues or trauma, this will help you achieve your goals effortlessly and with great joy.  It also works to get to the root of physical and emotional pain.

I learned these techniques long ago and still use them when a client confronts me, or when the media springs a surprise question. I particularly like the technique of going back and forth between opposite extremes to neutralize forceful feelings – just one of the things you’ll learn and keep using as long as it serves you. This course is essential if you’re getting ready to go on a media tour!

5.     Energize!

Whip up a green smoothie.

This is my own special green drink smoothie recipe that helps make your skin gloriously golden and nourishes you at a cellular level. You’ll see a noticeable difference in your skin, vibrancy, and energy almost immediately.

I use all organic ingredients and buy from the local farmer’s market when I can and mix this up in the Vitamix that chops every part of the fruits and vegetables so you get the most nutrition. We grow chard, cilantro and parsley so I dash out into the garden to snip a few leaves before the birds and other animals get them (which is often).

I pick dandelions from the neighbor’s lawns and look for the tender, young ones without a stiff stem. You can buy dandelions at Whole Foods if you don’t want to ferret. As a child when we’d visit my nana and grampa they’d send us kids out into the yard to pick dandelions to put in the salad to give it some bite. According to the USDA Bulletin #8, “Composition of Foods” (Haytowitz and Matthews 1984), dandelions rank in the top 4 green vegetables in overall nutritional value. Who knew a weed could be so nutritious?

Ingredients for green smoothie

½ cup water (or more as needed depending on how thick you like it)
½ cup virgin olive oil (I do 15 glugs vs. measuring).
1 pear
1 frozen banana
1 large sweet apple (I like Pink Ladies, Yellow Golden Delicious or Fuji)
1 large carrot
1 large avocado

Mix together.

Tamp down these ingredients into the above mixture before you restart the Vitamix.

1 generous handful of spinach
2-3 large leaves of chard with the stalks (to taste as this can make it bitter)
2 sprigs of parsley
2 sprigs of cilantro
5 leaves of dandelion
1 stalk celery

Optional: Add frozen blueberries for added anti-aging benefits. Adjust the sweetness to taste by adding more fruit. You can add grapes, which are nutritious, but high in sugar, for additional sweetness if you like.

We’ve concentrated on honing and toning your face and body in order to move you to a place where you’re not worrying about how you look so you can focus on what matters most – your message.  Victor Hugo said, “Concision in style, precision in thought, decision in life.”

Audiences look for consistency in your message and in your life. One of my clients is a well-known motivational speaker who naturally also talked about health and wellness as well as the process of transforming the mind. But one thing was out of synch. He was fat. In a kind and considerate way his wife pointed out the discrepancy. So he created an exercise and diet regime for himself. It wasn’t easy as he loved apple pie and ice cream and didn’t care much for lifting weights. But he did it. So now the overall message he’s conveying is consistent with his teaching.

Take what works for you from these strategies so you can feel good inside and out. The French have an expression, “Bien dans sa peau,” to feel good in your own skin or to be at ease. When you’re relaxed and calm we’re right there with you.


Want More Publicity? Learn How to Speak in Sound Bites

 

By Steve Harrison

When you respond to a media request, how will the journalist or producer decide whether to interview you or some other expert? It often depends on who provides the best sound bite.

I’ve been amazed at how many people take ten sentences to say what could be said in one or two. Developing the ability to speak in sound bites is easy if you know a few key techniques.

Steve’s commandments on speaking in sound bites:

1. Keep it short. Say what you have to say in one to two sentences, no more.

2. Be specific and vivid. In an interview with Business Week, Donald Broughton, an analyst for Avondale Partners, LLC, was talking about the stocks of two railroad companies: Union Pacific and Burlington Northern. Notice the language he used to make what would otherwise be a boring statistical trend truly memorable for the journalist interviewing him:

“It’s one thing if you steal dirt from my front yard, and it’s another if you break into my house and take my sterling silver,” Broughton said in an interview. “For six quarters, Union Pacific’s been walking around Burlington Northern’s house and taking as much silver, jewels and flat-screen TVs they can get their hands on.”

That’s speaking very specifically, and (this is another hint) vividly. It’s no surprise that of all the different analysts that journalists could quote, they quoted Broughton. He knows how to speak in sound bites.

3. Express a solid opinion. Many people are afraid to voice their opinions because they fear that others will disagree with them. But people who are good at giving sound bites know that the media are looking for clearly expressed opinions. If some people don’t disagree with what you’re saying, you’re probably not saying much.

When Warren Buffett was interviewed about the tax that President Obama wants to levy on financial companies, he said, “Look at the damage Fannie (Mae) and Freddie (Mac) caused, and they were run by the Congress. Should they have a special tax on Congressmen because they let this thing happen to Freddie and Fannie? I don’t think so.”

His willingness to express a solid opinion got him quoted. But did you also notice how he made a comparison? We’ll talk more about that in a minute.

Now I want to share with you some secrets I’ve learned by studying two sound bite masters. One is Warren Buffett, as I’ve already mentioned. The other is Robert Thompson, arguably the most quoted university professor in the world.

Thompson is a professor of television and pop culture at the S. I. Newhouse School of Public Communications at Syracuse University and the author of six books, including Television in the Antenna Age: A Concise History.

I discovered him by reading an article in the Associated Press by Jocelyn Noveck (dated May 14, 2007) which referred to him as “the most quoted man in America,” next to the president.

He is so good at giving sound bites that he’ll sometimes get 60, 70 or even 80 media calls in one day. If you just Google his name, you will see that he has been quoted virtually everywhere. He has been quoted in the New York Times more than 40 times in the last four years. In fact, he’s been quoted so much that some newspapers even have a moratorium on quoting him.

“Unlike many people in his position, he almost always finds an angle or perspective that I haven’t thought about,” says AP television writer David Bauder.

Here are some more principles on speaking in sound bites that you can learn from Buffett and Thompson:

4. Repeat the same word. In describing Paris Hilton, Thompson said, “She’s the non-story that keeps on being a non-story.”

When giving advice about investing, Warren Buffett said, “Be fearful when others are greedy and greedy when others are fearful.”

You can see how in both examples repeating one or two words gives the statement a memorable sound and makes the point succinctly.

5. Compare something to something else that everyone knows about. In describing Katie Couric’s debut on CBS Evening News, Robert Thompson said that her first broadcast would be “some of the most scrutinized frame-by-frame video images since the Zapruder film” (of John F. Kennedy’s assassination).

By using a comparison to an example that nearly everyone is familiar with, he was able to make his point in a memorable way.

Thompson uses this technique often. When speaking about the Grammy Awards, he commented, “With the extreme fragmentation of music, the fact that you can still put on a mainstream award show, like the Grammys, as opposed to a funky, niche show like the VMAs (the Video Music Awards), is really kind of amazing.”

6. Speak in metaphors.  When talking about Fox News, Robert Thompson says, “They want to be the David of David and Goliath, but they are the Goliath.”

When speaking in this type of short metaphor, Thompson makes his point in a way that gets the media to pay attention and quote him, rather than another communications expert.

It’s critically important to use sound bites when you’re being interviewed by the media, when you’re responding to media and whenever you’re writing a press release.

I learned this firsthand as a painful lesson. I once sent out a press release that got picked up by a newspaper, but they didn’t quote me in the story. They quoted somebody else. Why? Because I forgot to include a really good sound bite.

Don’t make the same mistake. Make sure that every press release or pitch letter you send out includes at least one memorable sound bite that is so good, so pithy and so memorable that they feel their story won’t be nearly as good without it. They’ll be grateful. And you’ll be thrilled with all the media coverage you receive.

Want to meet over 100 top media face to face?  You’ll get some media training there to help get your sound bites down. Apply now to reserve your spot.

Attend the National Publicity Summit in New York. Previous attendees have been featured on Today Show, Good Morning America, The View, Fox News, O the Oprah magazine, Entrepreneur, Time and many others.

To apply, go here now.

President Sound Bite Infographic