Pitching the Media
Want More Publicity? Learn How to Speak in Sound Bites
By Steve Harrison When you respond to a media request, how will the journalist or producer decide whether to interview you or some other expert? It often depends on who provides the best sound bite. I’ve been amazed at how many people take ten sentences to say what could be said in one or…
Read MoreHow Can I Get on TV? 22 Short Steps to Get in the Spotlight to Double Your Business
How Can I Get on TV? 22 Short Steps to Get in the Spotlight to Double Your Business Many people see getting on TV as holy-grail to getting publicity. Often the first words out of a new client’s mouth are: “How can I get on TV.” Even if they’ve never been on a local TV…
Read More9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
Read MoreFrench, Sass, and Snoot: Your body and tone do the talking
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul What do a French woman, LA hipster and prissy librarian have in common? You can tell who they are as much by their tone as by the way they dress, talk and act. Remember that we judge you in the…
Read More3 Ways to Make Sure Your Press Release Passes the Orgasm Test
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Your press release is like setting up a dating profile. It’s got to attract the right audience and get them to call. The media knows nothing about you. They read your profile, look at your picture, assess your background. Then…
Read MoreGiving Away Seats to the Sound Bite Course
by Susan Harrow, Media Coach & Marketing Strategist When you register for Brendon Burchard’s Expert Academy through my link here: https://burchardgroup.infusionsoft.com/go/ea5live/SusanH. Yup. You heard it right. If you sign up for Brendon’s course I’ll give you the Your Signature Sound Bites Course for Zip, Gatz, Nada, Nothing – INCLUDING 10 weeks of group media coaching…
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