Pitching the Media
The Easiest Time To Get Publicity
by Susan Harrow, Media Coach & Marketing Strategist It’s often not easy to score such major media coverage – particularly if you can’t afford a top PR firm to pitch you to the media. The absolute easiest time to get publicity is when a journalist or producer has already decided they’re doing a story on…
Read MoreSound Bite Slip Ups
We’re living in an age where there is a 24/7 news cycle. We’re bombarded with online video, everyone is snapping pics with their camera and the next American Idol is waiting to be discovered. Privacy is a thing of the past. Transparency is king – whether you like it or not. The good news is…
Read MoreGive producers and reporters that warm fuzzy feeling
I know why reporters and producers can’t stand people trying to get on their shows and in their publications. They are SO annoying! I remember the cartoon character Charlie Brown saying, “I love humanity, it’s people I can’t stand.” That’s the way I feel at this moment. I was kind of shocked at some of…
Read More3 Tips To Get Into O, The Oprah Magazine
Knowing how valuable it is to get in O, consider your competition and understand that, like The Oprah Winfrey Show, the standards at the magazine are some of the toughest in the industry. O prides itself in being a publication that values beauty, courage, attention to the finer points of relationships, and people doing amazing…
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Press Release Make Over: Before and After
What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully. Here is the before: EAT PRAY LOVE YOURSELF SPIRITUAL TRAVEL COMPANY GETS ON THE MAP LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’…
Read MoreGet Your 15 Minutes of Fame – 5 Secrets to Writing a Perfect Media Pitch
I don’t do this very often, but today’s tips are from author & TV personality Lisa Daily who has done over 1000 media interviews. That’s no small accomplishment. Though we’ve been colleagues now for several years, worked together, brainstormed projects, done teleclasses in tandem, we hadn’t met. I jetted over to Book Passage, our local…
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