Public Relations
How to tap into your inner “bad girl” and get exactly what you want — from clients, colleagues and the media. (No leather required.)
Remember that classic scene at the end of the musical Grease, where Sandy struts back onscreen, clad in tight leather pants, with her hair teased up to the sky? Goodbye, soft-spoken, mousy blondie. There’s a new Sandy in town, and she’s ready to have her moment in the spotlight. She’s here to get what she…
Read MoreBav: How I Met a Dear Friend Through Social Media: And How She Baved Me
This is a toast I gave for Karen Leland on her 50th birthday. I had ten minutes to tell her 80 friends in the room all the wonderful things about her. This is what I said: Social MediaThere’s only one good thing I can say about social media. It’s how I met Karen. While other…
Read MoreWrite Your Life Story in 6 Words
On Marketplace, one of my favorite NPR shows, host Kai Ryssdal often asks his guests to describe what they do in 6 words or less. This is a great exercise so you’re prepared not just for radio interviews but for that moment that could happen anywhere that could change everything. If you can be captivating in 6…
Read More5 Best Ways to Get Your Product in Magazines – Plus Resources To Help You Get There
Hard copy magazines are still one of the best places to get publicity for your product. According to The New York Times, “42 percent of people under 30 and 50 percent of people above 30 read magazines.” If you’re looking to get your product into magazines you’ve got plenty of opportunity — off the Internet.…
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2 Questions to Ask Yourself That Stop Nervousness: During a Media Interview or Closing Clients
By Susan Harrow One of the most common questions I get from clients and workshop participants is: “I always get shaky and nervous before any kind of business conversation — whether I’m trying to get a client to hire me, in a job interview, or trying to talk about my work in the media ……
Read More5 Steps to Build Your Reputation With Publicity – When You’ve Just Begun Your Business
What do you do when you have just started your business and need customers and sales? What if you don’t have customer reviews, testimonials, biz experience or even a bio that shows you’re amazing but you want credibility… and publicity? Imagine this: You have dozens or hundreds of people discovering you…Even if you’ve just begun your…
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