by Kris Gilbertson
Did you know iTunes has over 1 Billion podcast subscribers?
Tip #1) Podcasting Creates Leverage
With the rise of technology to the tune of over 1 Billion podcast subscribers in just iTunes alone, there is a new age of content curation available for every day entrepreneurs to position themselves in front of the mainstream with your message, programs, products, services, entertainment, and information.
More importantly, technology has allowed you to connect with consumers, and that is more powerful than any other form of marketing out there today.
Stitcher radio has now partners with major brands like GM, Ford, Subaru, Mini-cooper, etc . . . Making it so easy today to easily have mainstream consumers Find and connect with your business and your products!
So imagine this scenario:
Your prospects wakes up, brews their pot of coffee, gets ready for work, and jumps in their car for their 30+ minute commute to work.
And before they have even pulled out of their driveway, they have already – with a simple touch of a button on their dash from Sticher – turned on your podcast to listen to for their enjoyment, entertainment and education on their commute to work.
They are looking for people to help them with problems they have in their life, or solutions they are looking for, or just plain entertainment and to better themselves through personal development.
So now you have their undivided attention.
You become the solo expert that is helping them, and that they’re connecting with and what does that mean for your business?
Increased PROFITS and Revenue!
Tip #2) Podcast Create EPIC Connection
You see the real power of podcasting is the epic connection that happens for you and your business.
The top podcast providers are reporting that the average amount of time a listener will tune into a podcast is for 30+ minutes.
This creates a REAL connection with your listener and what allows you to Build TRUST on autopilot.
So how does that exactly translate into clients for your business?
We only buy from people that we TRUST. The power of the podcast allows you to create EPIC connections on auto-pilot and how you are able to turn listeners into clients from your podcast from the connection you make.
That level of connection is what allows you to stand out in this crowded marketplace – standing out as THE expert for your prospects and listeners.
There are many marketing strategies that can grab the attention of your target audience; however, are they all as effective as you think they are at holding it?
And turning the prospect into a HOT lead for your business?
Tip #3) Podcasting Can Shorten Your Sales Cycle
Today the advertising space today is just plain loud.
As consumers, we are constantly bombarded with noise about new products and services that distract us from the last advertiser we were interested in just 30 seconds ago.
If your website does not captivate someone in less than 10 seconds, they head back into the cyber space black hole, probably never to return to your webpage again.
Most squeeze pages result in less than 5 percent of buyers. A great direct mail campaign produces only about a 3 percent response rate. Radio and TV advertisements are being skipped over. Radio advertisements are being avoided all together following the birth and merger of SiriusXM and Pandora.
So, in a sea of today’s technological advancements, how do you get around that ADD consumer personality and create a loyal, tribe of followers for your brand, message, product, or service?
The answer is Podcasting.
Today’s market is driven by the consumer and in a world where everyone’s voice can be heard through social networks, having a podcast is going to allow you to connect and engage with your clients to keep them extremely satisfied, happy, more loyal than ever, and tweeting your praises to the world for you!
Most importantly, a podcast is the only way to create a one-to-one relationship, with thousands of people at the same time, more than any other form of marketing.
This is exactly why a podcast is going to be your secret weapon for your marketing strategy and allow you to connect, build trust and rapport, with your consumers on auto-pilot and on demand!
Join us for a free master class webinar where Kris actually SHOW us exactly how to use these strategies to get you 5 figure clients and high-powered Lead generation with iTunes
Register now: http://bit.ly/kpodcast
About the Author
Kris Gilbertson is the Best Selling Author of Podcasting for Promotion, Positioning, and Profit, Founder of the www.LifestyleAcademy.com, and host of the popular Business Lifestyle Entrepreneur Podcast.
She is a leading expert in how to create a world-class podcast. Her clients praise their podcast enables them to reach their ideal customer, create a thriving tribe, increase their traffic to their website from over 40%-5000% and do what they love by simply using the power of their voice.
To learn more please head over to www.LifestyleAcademy.com to learn the power of podcasting for your business!
Remember that classic scene at the end of the musical Grease, where Sandy struts back onscreen, clad in tight leather pants, with her hair teased up to the sky?
Goodbye, soft-spoken, mousy blondie. There’s a new Sandy in town, and she’s ready to have her moment in the spotlight. She’s here to get what she wants. And men literally topple at her feet.
Published in Ingenue magazine, November 1963, Vol. 5 No. 11
Wouldn’t it be fun to tap into YOUR inner bad girl, too?
It’s not as hard as you might think. And you don’t have to change your whole personality — or even your outfit.
It’s simply a matter of bending the rules and asking for things … a bit differently.
Here are three “bad girl” experiments to try, over the next couple of days.
Do them all, just for kicks. You’ll be stunned at how easy it is to get what you want while serving the greater good … and having WAY more fun.
Published in Calling All Girls magazine, November 1947, Vol. 7 No. 67
Bad Girl Move #1. Make outrageously specific requests.
The next time you’re ordering food at a restaurant, be extravagantly precise.
A woman I know is legendary for making unabashed requests, like this — “I’ll have a turkey club sandwich with Swiss cheese, not cheddar, one half of a pickle, a salad with dressing that’s drizzled, not tossed, and a glass of lemonade in a chilled glass. No ice. And I’d prefer a white straw, not striped. Thank you SO much.” — and amazingly, servers bend over backwards to delight her. Just about every time.
You might think that this sounds annoying. But it’s all about your tone and intent. If you think of the waiter as your personal slave, this won’t work in your favor. If you approach the conversation as an exchange between two creative people who are looking to please each other and make the world a happier place, you’ve got the right idea.
Try this same move at work — with colleagues or clients — and even with your sweetheart, at home.
Use a warm, friendly tone and flash a huge smile.
You’ll be shocked at how often people comply!
Bad Girl Move #2. Buck the system and play a game.
On a conference call with a client that’s going nowhere … fast? They’re droning on and on, looping around the same problem you’ve been hearing about for months … ugh. Boredom abounds.
Stop them and say: “It feels like we’re circling around the same scenario, and we need a fresh solution. Let’s hit pause right there. I have a game I’d like to play. Got a computer or radio handy? You’re going to need some energizing music…and a notebook and pen…”
Shift the mood with a surprising game or challenge. Shock and surprise them — while maintaining a playful, supportive tone. For example, a colleague of mine is a writing teacher who is often asked, “What’s the best way to get writing projects done, faster?” Instead of answering the question directly, she’ll often invite the audience to play a game she calls Tarot-etry –a game where people write mini-poems in sixty seconds flat, inspired by Tarot cards. It’s unexpected and lively, and allows her to make her point – that beautiful writing can happen quickly, when you adopt a playful attitude and stop over-thinking!
Playing “games” can work across lots of different industries, not just “creative” ones like writing. Try saying something like this: “To answer that question, I’d like to tell you a story, and play a little game…” or “Let’s role-play. I’ll be you, and you’ll be the other person in this story. I’ll demonstrate how we can have a better conversation about money / kids / sex / insert topic here.”
Which brings us to …
Published in Ingenue magazine, May 1969 – Vol. 11, No. 5
Bad Girl Move # 3. Refuse to answer the question. (Or answer it on your own terms)
Doing a media interview? When the host asks a question that you don’t want to answer, smile mysteriously and say, “That answer is too hot to share in public, right now. But what I will say is this…” and then talk about whatever YOU want to address.
Bestselling author Danielle LaPorte writes passionately about sex, desire, love, money and what it takes to make great art. But she rarely mentions the nitty-gritty details of her own marriage or life as a mother. With regards to her son, she will simply say: “He’s the best thing I’ve ever made.” End of story.
When you change the conversationand shift the focus, you hold the power.
Bad girls do what feels right, not what’s expected.
And in business? That’s a very good thing.
So channel your inner Sandy, and bust out a few power-moves — all in the name of delivering your skills, expertise and message to the people who need it, most.
In other words?
Be bad. But do good.
Published in Family Circle magazine, September 1962, Vol. 61 No. 3
Whether you’re attempting to break into the world of professional speaking or you’re already a seasoned professional, it’s important that you have an edge in order keep bookings coming — and be seen as the speaker of choice in a league of your own — above of your competitors.
There are two main factors that help meeting planners, speakers bureaus and organizations make that choice a simple one — having a book and being
in the news.
Having a book adds major cred to your skillset and being in the news can help you get booked.
Become a motivational speaker. Speaking secrets.
Why? People want to see people they hear about and feel like they know. By appearing on TV, radio or in print, you’re already “vetted” by the media. If you’re not already famous, a mention on a national show or publication serves as a badge of honor. And being able to put that logo on your website and speaker’s materials sets you apart.
Then, of course, you have to deliver. Creating the bones of a good speech is not only necessary, they’re crucial, but that’s not all it takes. The audience wants to see that you’re enthusiastic, authentic and humorous. Your value as a speaker is increasingly enhanced if you have a great product or service to sell and the lovability to get booked back.
Here are seven articles to send you on your way:
1. Capture and keep your audience’s attention
Communication skills: body language
In this piece speaking pro Chris Widener covers everything from a simple technique to get 20-35% of your audience to buy, how to know what to charge, and creative ways to get hired (even if associations, corporations or companies say they don’t have a budget).
2. Develop into a top professional speaker
This article is perfect for those of you looking to break into the professional speaking field, covering the 10 steps to becoming an amazing motivational speaker. Joel Brown, a successful CEO, breaks down the tools you need to succeed and make the most from your speaking arrangements.
3. Build your brand by starting small
Become a paid professional speaker
This round up is useful for entrepreneurs of any level looking to book speaking engagements. The Young Entrepreneur Council goes over points even the most developed of us forget, like, the ultimate DIY, make it happen meet ups and how to start local, but go global.
4. Book your dream speaking engagement
In this article Susan Tardanico goes over how we can do what the pros do and book the speaking engagements of our dreams. She shares how we can communicate better with our body language (over 90% of communication is nonverbal!), how find your most useful personal stories and how you can best avoid the jeopardies of PowerPoint.
Become a paid professional speaker
5. Learn the perfect formula to make people want more of you
How to give a TED talk. Talk like TED
In this piece Tim Ferris, public speaker and famed author of the New York Times Bestseller, The 4-Hour Workweek, goes over the perfect formula to be the best professional speaker in town. These masterminded strategies includes tips such as, how to prepare seamless 10-minute segments, what not to do before heading on stage and what jokes are better left for the break room.
6. Cope with your nerves and rock your speech
Sweaty hands, dry mouth, the trembles? How to manage your anxiety – and your body – to rule the stage.
7. Prep Your TED Talk
Guy Kawasaki’s 10 top tips take on: Carmine Gallos’s advice from the book, Talk Like TED: The 9 Public Speaking Secrets of the World’s Tops Minds. If you’re itching to be a thought leader or have something creative or provocative to share with the world work on your TED talk. In the speaker’s realm this is one of the fastest ways to becoming known, followed, loved – and booked.
How to book public speaking engagement
BONUS: 10 Communication Secrets of Great Leaders
Solid advice for beginners and experienced speakers about how to manage your inner life as well as your outer actions. “It’s about helping others by meeting their needs, understanding their concerns, and adding value to their world.” Ultimately, this is what all good speaking is about.
Share a favorite moment (or blooper) from one of your speaking engagements. Often our mistakes create the best connections with our audience.
On Marketplace, one of my favorite NPR shows, host Kai Ryssdal often asks his guests to describe what they do in 6 words or less.
This is a great exercise so you’re prepared not just for radio interviews but for that moment that could happen anywhere that could change everything.
If you can be captivating in 6 words, who wouldn’t want to hire you? Here’s mine: Triple your business with media appearances. What’s yours?
Ernest Hemingway inspired the “say it in 6 words” with his famous short story that is poignant and brief: For sale: Baby shoes, never worn.
Then Smith Magazine picked it up and turned it into a craze.
Enjoy the book that started it all: It All Changed in an Instant: More Six-Word Memoirs by Writers Famous & Obscure
Take a look at these Lovely vintage-y illustrated mini-memoirs.
It’s amazing how much you can get said in 6 words.
Write your mini-memoir or describe what you do in 6 words.
Go ahead. Try your hand at it….
Hard copy magazines are still one of the best places to get publicity for your product. According to The New York Times, “42 percent of people under 30 and 50 percent of people above 30 read magazines.”
If you’re looking to get your product into magazines you’ve got plenty of opportunity — off the Internet. When the right magazine features your product, it can increase business – sometimes exponentially – and bring attention to a previously unnoticed, or even unpopular product.
One of the quickest ways to catapult your product is to get it into the hands of celebrities. When a celeb dons a dress or accessory, or imbibes, indulges, eats or uses something for themselves or for their kids, it can mean outrageous sales.
Having your product used or seen on the famous creates instant approval. Plus you get the extra zing of sex appeal. Nothing has an effect like a splash of Hollywood to bring a bit of glamour to any product.
But you don’t need a celebrity to make a smash. There are many publicity paths for your product.
Here are the 5 best ways to get your product in magazines.
1. How to Get Your Product into the Hands of a Celebrity.
Dreaming of Angelina sporting your new product? J-Law showing off a piece you created? Discover how you can make it a reality.
2. How to Get Your Products onto the Beauty Pages.
Packaging, small talk and a few other key things can get you into magazines like Allure & People…intrigued? Read more.
3. How To Get into National Magazines.
Want your business splashed on the pages of a glossy mag? These marketing experts tell you how to make it happen.
4. How to Get Your (Handmade) Products in Top Magazines.
Photos matter. You’ll get some guidance on that, plus some a couple of pointers on getting your gifts sold in the UK. (Hint – you need to niche).
5. Five Easy Tips to Get Your Products Featured in Holiday Gift Guides.
Did you know that mag editors start choosing items for their holiday gift guide in June-August? Find out how to be featured.
Attend the FREE (Virtual) Product Publicity Summit
Whether you have fashion, apparel, accessories, eco-products, baby & kids products, home decor, stationery or any other type of products that can be featured in the media, you’ll find lots of great advice at this FREE Summit, March 3-14, 2014. You’ll discover tips and strategies for connecting with top magazine editors, learn what NOT to say when reaching out to editors and find out how to get your products on national TV and more.
Get into the Holiday Gift Guides
The Gift List includes holiday-related features being planned by the wire services, TV and radio shows, and newspapers. Tips include everything from how to submit photos to specific kinds of items the editors are looking for. You get leads and pitching tips for thousands of media that feature special gift sections for consumer products (No services or destination travel/vacations). It includes national as well as dozens of regional and smaller outlets looking for unique home products. Plan on a 6-month lead time for placements so you don’t miss any deadlines ad the giftlist is coveted and competitive. This is essential if you have a product. Take a free test drive.
Get a Free List of 2014 Magazine Editorial Calendars
Editorial Calendars can be found in advertising sales kits. The calendar topics are included so advertisers can tie their ads into topics covered in the publication. You can sometimes find an Editorial Calendar in the advertising section at the publication’s website. If you can’t find it there, contact the publication’s marketing/sales department and ask them to send it to you.
Here is a list of Top Magazine 2014 Editorial Calendars. Included are: O, the Oprah Magazine, InStyle, Better Homes and Gardens, Parents, People Style Watch, Fitness, Ladies Home Journal, Every Day with Rachael Ray, Traditional Home, Woman’s Day, Martha Stewart Living, and more.
Join Blogger Linkup to Get Blog Coverage
Blogs can be an excellent way to get the word out on your product and can be every bit as powerful as a magazine placement – if the fit is right and the blog influential. This free service targets bloggers. Sign up at no cost at to become a guest blogger or source.
Pitch Your Products to Trade Magazines
- Earnshaw’s – for baby and kids products
- Stationery Trends – for paper goods and stationery
- Museums and More –for products that would sell well at a museum store, such as home and garden, gifts, decorations
- Gift Shop Magazine – for apparel, accessories, baby and kids items, gifts, jewelry
- New Age Retailer – for jewelry, apparel and products that appeal to the spiritual and new age customer.
(Courtesy of Andreea Ayers)
Contact Any Celebrity
You can search this private database of celebrities. Inside you’ll find 67,100+ Celebrities, 13,100+ Representatives & 7,100+ Companies. So if you’re looking for a celebrity to tacitly endorse your products by using or wearing them, celebrity spokesperson, a charity partner, a blurb for your book, this is the place to go.
Attend Upcoming Consumer Product Events
Held in Los Angeles, Anaheim, Las Vegas and New York. Consumer product event connects consumer packaged goods with the press who are looking to report about them. Submit your product for consideration.
What do you do when you have just started your business and need customers and sales? What if you don’t have customer reviews, testimonials, biz experience or even a bio that shows you’re amazing but you want credibility… and publicity?
Imagine this: You have dozens or hundreds of people discovering you…
Even if you’ve just begun your business.
People who want to buy your products and hire you on the spot.
Step #1. Shine Online.
Click for a larger view
3 Steps to build a five-star online reputation infographic.
You want a website that’s crisp, clear and professional.
Where do potential clients, journalists and producers go to check you out to see if they want to do business with you?
Your website should show what you do and who you do it for. Also, it needs an obvious call to action. What do you want your potential clients to DO when they visit? Make sure that they have a clear path to engage with you, your products and services. Give visitors a way to opt-in to a special report or a gift of some sort so you can stay connected.
It used to take 7 impressions before someone would buy from you. They had to connect with you in 7 ways to feel comfortable and trust you. In today’s world it now takes 10 touches to get the same results. So you have to be able to contact your future clients so they have a chance to get to know you.
When people complain that publicity doesn’t work what they really mean is that their website doesn’t convert clicks to cash. Publicity will drive people to your website – but then it’s up to your website to keep them interested enough to want to continue to connect with you and eventually buy.
Your website should also should have the look and feel of you. So a person’s instant impression gives them a sense of who you are, what you sell, and what you stand for.
Step #2. Showcase Your Skills.
Content marketing with images.
Photo Credit: carterse
The best place to showcase your skills is in your bio or about page. This is the place to tout your talents. And while you may not have much experience yet you can bridge your past experience to your present profession. For example, one of the participants in my sound bite course wrote a book on the history of adoption that covered many little known facts about how kids that are adopted don’t have the same rights as ordinary US citizens. She’s not an “adoption expert” but her job as a private investigator used the same sleuthing skills to get to the truth that she used to uncover hidden facts about the adoption industry. That superhero skill went into her bio and made the link from her current profession to her new role as author and champion of underprivileged adoptees.
Step #3. Sound Bite What You Do.
Free publicity tips and training.
Photo Credit: Stwef
You want to be able to tell people how you can help them in one simple sentence.
Example: “I teach women how to achieve their ideal weight in 2-4 months with no dieting.”
(From Ann Convery’s course, “You’re So Brilliant, Why Don’t They Buy?”)
Notice that this description has concrete, quantifiable results and a timeframe to get those results. It’s not about you, but about what you do for your clients or customers. Plus, this one simple sentence is intriguing and sets up the conversation so people beg for more.
It leads your potential clients to ask two questions:
- Can you do this for me?
Which is exactly what you want them to ask to close business on the spot or during a media appearance.
Step #4. Collect Client Raves.
Publicity for start-ups
Photo Credit: marsmet546
You can offer your services for free or a reduced fee in exchange for a review.
According to CompUSA and an iPerceptions study, “63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.”
One of the best ways to get a rave or review is to ask your client what was most helpful or what stood out – right after a successful consult, while you’re still on the phone or in-person with them. Then you write down exactly what they say and read it back to them for approval. This instantly produces natural sounding testimonials and stops procrastination pronto.
Procrastination happens because it can be hard for your clients to think, write and polish a testimonial for you. Stop Procrastination: Interviewing your customers or clients right after they’ve had a positive experience with you is effective and fast.
Bada Bing, you’re (almost) done.
According to 2012 research study adding a photo for unfamiliar celebrity names (that’s all of us J) increased the likelihood that the subjects would judge the claim to be true. So be sure to get photos of your clients and customers to increase your cred.
Step #5. Get Local Publicity.
Pitch your local press. Find an angle about how you’re helping or standing out in your community. Write up some tips about a topic that you know about but that most people don’t. Write a highly opinionated letter to the editor a publication whose audience you want to reach.
One of the quickest ways to get local publicity?
Share a photo with a caption that amuses, shocks, or delights – with a short blurb.
Journalists love photos.
The other great thing about photos is that you are in complete control of your image and how you’re portrayed. Images are the sound bites of our generation and can go viral faster than any other medium.
Here’s another way visuals can help you get instant cred…
Once you get a media placement put the TV, radio or print logo on your home page or media page. You’ve seen this dozens of times on famous and up and coming people’s websites:
As seen in…
The Wall Street Journal
The New York Times
As seen on:
Good Morning America
The Today Show
There’s nothing like the visual stamp of approval from a media interview or appearance to make a positive impression. Your visitors will automatically assume that you’re famous (or on your way to fame) if you have recognizable logos emblazoned on your website.
As Jayne Mansfield said, “Publicity can be terrible. But only if you don’t have any.”
So these are the 5 steps to Build Your Reputation With Publicity – When You’ve Just Begun Your Business. They are quick and easy and you can start with one thing today.
I would love to hear from you. Have you gotten local publicity? How did you do it?
I’m also curious: which of these 5 strategies resonated the most? Did one stand out as a gleaming jewel?
Did you like this article? If you did, like it, comment, and share it with your friends.
And remember the words of Harold Thurman Whitman:
“Don’t ask yourself what the world needs. Ask yourself what makes you come alive, and then go do that. Because what the world needs is people who have come alive.”
Ready to dive into some more publicity strategies (think heart-felt stories & truth telling without schmaltz) that can start you on your way to the top? Enjoy this FREE training.
Want to see this blog post (with a slightly different twist) as a FREE 10 minute webinar? Hop on over here.
Now that you know a few things about getting publicity, make sure you’re a fabulous public speaker with these 7 inspiring tips.
Last week, when I was on a walk, some boys were selling bracelets and rings made out of colored rubber bands. I stopped at their lemonade/jewelry stand by the side of the road and looked through their goodies. I wanted to get a ring or everyone in my writing group. As I chose a number of rings the little boy who made them started doing the math and adding up everything in his head and shouting out the numbers each time I picked up a ring – even before I chose it. He was so anxious to get the sale – but he didn’t care about me.
They were a dollar each. I said, “Wait, I’m not done yet.” But he kept shouting out the numbers. Totally focused on how much he would make.
Then his big brother stepped in and said, “It would be nice if you charged $2.50 for three of them.”
He said, “No. They are a dollar each. Three rings for three dollars.”
His big brother said again, “Yes and it would be nice if you gave her three of them to her for $2.50.”
Pause. No response from the little brother.
Big brother: “It would be nice.”
Finally, the younger brother gave in.
So it wasn’t fully given. Which makes a difference in how the giving feels. I would have appreciated my rings even more if the younger brother had given wholeheartedly.
As a little something that “would be nice” I have pulled together some of my most popular posts and free stuff so you can fill yourself with some goodies after Thanksgiving and through the holidays when you’re enjoying family and friends after a feast or get-together.
First, the most popular webinar / live training of the year….
THE #1 MOST POPULAR WEBINAR
Become a Celebrity in Your Niche [Podcasting]
Save your seat now (choice of times!): http://bit.ly/PodcastKG
THE 3 MOST POPULAR POSTS
9 Steps to Be a Thought Leader — and Become a Media Darling
5 Things I learned From Jack Canfield’s Mastermind Group: To Help Make Your Book a Bestseller
Fabulicious: 5 Strategies to Prepare You for a TV Interview – My Personal Secrets
What is one TV appearance secret you can share? Love to hear!
Have a wonderful holiday season!
May the gifts you share be extraordinary.
May the love you give be wholehearted.
May the way you live be inspiring.
By Christine Gallagher
When you hear the word “marketing,” how does it make you feel?
If you’re like many business owners, it doesn’t exactly cause you to jump for joy. Why? Because for so long, it has conjured up images of the sleazy used car salesman trying to get you to buy something you don’t need. No one wants to inflict that on someone, right?
The truth is, marketing today doesn’t have to come with a side of slime. The real deal is that modern marketing is simply compelling, effective communication that has nothing to do with manipulation or sleaze. It’s about meeting your client or customer’s deepest needs, and no matter what business you’re in, it’s NOT optional.
The good news is, it’s not about lying or being out of integrity to make sales, no matter what you’ve heard in the past. Happily, you can still really profit while still being completely truthful and ethical.
Remember, it’s your job to remind people that you’re in business and that you have a solution to offer them. Marketing is simply the vehicle that allows you to do that, and without it in your business, you’ll stay broke. (It’s the hard truth.)
If that’s the case, how can you really rock it out with your marketing? Here are five simple ways to keep the cash flowing while remaining sleaze-free.
Schedule it and be consistent.
The only way your marketing is going to get done is if you make the time to do it. Put it on the calendar and DON’T move it! If you’re lacking in clients and cash flow, it usually means you’re not marketing enough. Be brutally honest about how you’re spending your time. Schedule at least three hours a week to do it and beware the temptation to stop once the money begins to flow. Yep, to ensure your success continues, market even when you’ve got a full pipeline.
Ask your market what they need.
Click for a larger view of image
Find out what your market needs and how they want to be served by simply asking them. Survey your list, email or call past or current clients, ask probing questions. Ask them what their biggest challenges are, what their perfect solutions would be, and what they’ve tried that hasn’t worked. Find out how critical it is for them to get their problems solved, and listen carefully to the words they use. You can then position what you offer as a solution to the needs you’ve discovered.
Be curious about copywriting.
Copywriting chops are not just for the pros! Because it’s one of the most expensive things to outsource, it’s wise to sharpen your word-slinging skills. Practice writing headlines and bullets. Use words that evoke emotion. Especially online, much of your communication will occur via the written word. Learn how to use your writing to pique curiosity and showcase the benefits you offer.
Track and tweak.
Tracking your results shows you what you need to change and improve. It also helps you understand your market and what fuels their behaviors. Don’t be super-hard on yourself if something doesn’t work—think of it as a learning opportunity and a chance to do things better. Do more of what works!
Keep soaking up the knowledge.
I’m a big believer that the learning never stops. Read blogs and books, attend workshops and seminars, and take courses. The more you learn, the better you can serve your market.
These days, the absolute best marketing is relationship-based, honest, and best of all, it has the power to change the lives of others. Sounds a lot more appealing, doesn’t it? Keep these five ways in mind and you’ll be a marketing rock star in no time.
Join us for Free webinar training called “Get the EXPERT FACTOR: Simple Steps to Stand Out, Serve More People and Turn Relationships to Revenue Online.”
Christine Gallagher is founder of ShesGotClients.com, a company dedicated to teaching women entrepreneurs all over the world how to use authentic relationship marketing and online strategies to attract raving fans, enroll more clients, and enjoy more income and freedom in their business, all while sharing their gifts and their message in a much bigger way. After applying Christine’s proven online marketing methods, her clients typically experience a significant increase in traffic, subscribers, clients, affiliates and lucrative joint venture opportunities.
I need to lose 20 pounds. I wish I had less wrinkles. My butt is too big. Look at my wobbly double chin. She’s a liar. I don’t believe a word she’s said. What a schlump. Is that any way to sit in a chair?
These are actual phrases that clients said to me in the past 23 years I’ve been a media trainer and consultant. When I media train my clients for TV shows most of them first fret about their appearance. Sound bites take a back seat to clothes, expressions, body language and butt size. Shame, fear, insecurity, all rear right up. The question, “What will people think of me?” takes center stage.
And rightly so. In three seconds your audience has already decided whether they like, trust, respect, believe, and will buy from you. So how much of what people think of you has to do with your clothes, facial language, body language, and demeanor as well as the look and feel of you? A lot.
But here’s the silver lining. People follow your lead. If you feel like a slouch you’re directing people to think you are one. If you radiate beauty and good health even while toting extra pounds, we may notice your heft, but we forgive it for your verve. And while I know that a TV appearance isn’t going to help you get over your childhood issues any faster, there are still strategies that can help you be fabulicious, increase your business, and stop thinking so much about your butt.
But, because the question I get most is about looks, I’m going to address how to prepare now, in advance, BEFORE you get booked on TV so you’ll feel your Fabulicious best when your day in the sun arrives. No scrambling for clothes that don’t accentuate your best features. No last minute panic about how you look. You can’t lose 20 pounds overnight but you can focus your full attention on what you can give your audience that only you can. In the brief time you have – two to four minutes – on Good Morning America, The Today Show, CNN, or Fox, you can deliver your sound bites with generosity and wit.
1. Clear your mind.
Drink Bulletproof coffee. I start every morning with this special coffee combined with unsalted Kerrygold grassfed butter, MCT oil and collagen. This combo was created by Dave Aspry who bio-hacked his body to lose 250 pounds and gain optimal health. This is potent coffee that is organic and doesn’t contain any toxins normally found in commercial coffees. You combine the coffee with Upgraded Brain Octane oil (which is fat-burning))that is 12x stronger than coconut oil, for maximum cognitive function.
In English that means peak brain performance – a clear mind. Aspry says that you can, “Learn to be perfectly focused in any situation — in one week.” He says, “In this protocol, you eat no protein and no carbs at all in the morning, instead enjoying a Bulletproof Coffee. That provides the most energy and the least hunger for about eight hours. Adding in the collagen “delivers low inflammation, high quality, and heat stable protein to my coffee without affecting the taste.”
According to Tim Ferriss, author of, The 4 Hour Body, eating protein within 30 minutes of waking up is essential for losing weight. Even if you don’t want to lose weight, this coffee will sustain and nourish you while giving you clarity of thought. Exactly what you need in a media pressure cooker situation.
Yes, there is decaf as well, however I didn’t find the same effects with it. And since I’m sensitive to caffeine I combine half decaf with half caf beans – just so I could drink more of the delicious stuff. Otherwise I could just have one tiny cupful. (And I wasn’t a coffee drinker at all before this. Green tea was my go to morning drink, which I still enjoy after I have my Bulletproof coffee).
You’ll be the judge of how much you can drink without getting a buzz on. I suggest you sip a small cup and wait fifteen minutes so you can judge the effects. Also, add as much butter as you like. I admit I was first horrified at the thought of dumping a half stick of butter into my coffee. I thought it would taste disgusting. But it’s like putting cream on steroids, rich and smooth. I prefer a bit more butter than my partner so I add in an extra pat into my cup after he’s made it. You’ll discover what works best for you. While you’re on the Bulletproof website check out the Podcasts and articles about everything from upgrading your IQ, losing weight and sleeping less.
2. Slim down.
Do T-Tapp and Lose 2 Dress or Pant Sizes in 30 Days.
You’re a month away from a smaller, more toned you. I went from a size 8 to a size 6 in a month (I’m now a size 4), Lisa Earle McLeod lost 2 dress sizes and got back the flat tummy she hasn’t had for 10 years. Teresa Tapp first created this program for models to get back into shape after pregnancy. No one cared about their weight. What mattered was size – so they could fit into the proper clothes that they were modeling. Tapp says it’s all about the inches and loving what you see in the mirror —not what the scale says.
If you’ve got a media appearance coming up and you want to get in tip top (T-Tapp) shape ASAP. Order either Total Workout, Basic Plus, T-Tapp MORE or Total System. (Read the descriptions to find the right program for you.) My sweetie is doing it in the living room right now. Yes, it works for men too. Also check out WhiteBrite, a teeth whitening spray that doesn’t make your teeth sensitive and hurt (like all those other whitening kits), so as a TV guest your smile can be as bright as your information.
3. Tone up.
Want to know the Hollywood stars secret to looking great, staying fit and getting a flat stomach fast without exercise? The Flexbelt. Essentially you strap the Flexbelt around you waist and it contracts your muscles like you’re doing sit-ups — while you’re walking around getting stuff done.
I put it on first thing in the morning before I brush my teeth, feed the cats, start my day. I use the butt and thigh belt too and also the flexbelt for the arms. The great thing about the Flexbelt is once it’s on you can just go about your business so you’re getting a workout while you’re answering your email, talking to clients, working in the yard. Do it daily for a few weeks and then 2-3 times per week or as needed. Once you get in the habit it’s simple to stay in shape.
4. Release your fears.
The Sedona Method is one of the fastest, simplest and most effective methods to instantly release uncomfortable or unwanted feelings on the spot. It’s also a tool to let go of current or long-standing pain. Whether it’s fear of speaking, becoming a more public person, losing weight, or letting go of stress, or past issues or trauma, this will help you achieve your goals effortlessly and with great joy. It also works to get to the root of physical and emotional pain.
I learned these techniques long ago and still use them when a client confronts me, or when the media springs a surprise question. I particularly like the technique of going back and forth between opposite extremes to neutralize forceful feelings – just one of the things you’ll learn and keep using as long as it serves you. This course is essential if you’re getting ready to go on a media tour!
Whip up a green smoothie.
This is my own special green drink smoothie recipe that helps make your skin gloriously golden and nourishes you at a cellular level. You’ll see a noticeable difference in your skin, vibrancy, and energy almost immediately.
I use all organic ingredients and buy from the local farmer’s market when I can and mix this up in the Vitamix that chops every part of the fruits and vegetables so you get the most nutrition. We grow chard, cilantro and parsley so I dash out into the garden to snip a few leaves before the birds and other animals get them (which is often).
I pick dandelions from the neighbor’s lawns and look for the tender, young ones without a stiff stem. You can buy dandelions at Whole Foods if you don’t want to ferret. As a child when we’d visit my nana and grampa they’d send us kids out into the yard to pick dandelions to put in the salad to give it some bite. According to the USDA Bulletin #8, “Composition of Foods” (Haytowitz and Matthews 1984), dandelions rank in the top 4 green vegetables in overall nutritional value. Who knew a weed could be so nutritious?
Ingredients for green smoothie
½ cup water (or more as needed depending on how thick you like it)
½ cup virgin olive oil (I do 15 glugs vs. measuring).
1 frozen banana
1 large sweet apple (I like Pink Ladies, Yellow Golden Delicious or Fuji)
1 large carrot
1 large avocado
Tamp down these ingredients into the above mixture before you restart the Vitamix.
1 generous handful of spinach
2-3 large leaves of chard with the stalks (to taste as this can make it bitter)
2 sprigs of parsley
2 sprigs of cilantro
5 leaves of dandelion
1 stalk celery
Optional: Add frozen blueberries for added anti-aging benefits. Adjust the sweetness to taste by adding more fruit. You can add grapes, which are nutritious, but high in sugar, for additional sweetness if you like.
We’ve concentrated on honing and toning your face and body in order to move you to a place where you’re not worrying about how you look so you can focus on what matters most – your message. Victor Hugo said, “Concision in style, precision in thought, decision in life.”
Audiences look for consistency in your message and in your life. One of my clients is a well-known motivational speaker who naturally also talked about health and wellness as well as the process of transforming the mind. But one thing was out of synch. He was fat. In a kind and considerate way his wife pointed out the discrepancy. So he created an exercise and diet regime for himself. It wasn’t easy as he loved apple pie and ice cream and didn’t care much for lifting weights. But he did it. So now the overall message he’s conveying is consistent with his teaching.
Take what works for you from these strategies so you can feel good inside and out. The French have an expression, “Bien dans sa peau,” to feel good in your own skin or to be at ease. When you’re relaxed and calm we’re right there with you.
LinkedIn Engagement – 10 Tactics that Take Less than 10 Minutes
(Rule #36 From 42 Rules for 24-hour Success on linked In)
By Chris Muccio
The goal is to help you create a sustainable participation on LinkedIn.
There are numerous ways to create engagement on LinkedIn by using your time efficiently. If you are building out a 15-minute-per-day participation plan, these tactics should fit perfectly. In this rule, we are going to discuss 10 tactics that can each be performed in well under 10 minutes. (Note: these are all online techniques. You could always integrate offline techniques like writing a note and mailing it and sending a card.)
Quickest Tactics: Each Takes Less than a Couple of Minutes
1. Start your day with a quick glance at your notifications tab
(located, as of this writing, at the top right of your page). In a couple of seconds, you can see who has most recently interacted with you. Based on that, you can respond accordingly.
2. Check your morning e-mails with group activity.
Scan to see which posts you are interested in and can comment effectively toward.
3. Open up your Google Alerts, and scan for interesting information to share with your connections.
(Note: if you haven’t already, set up Google Alerts to monitor keyword phrases that are important to you, your industry, or your target audience. Each day, Google sends you an e-mail with a list of articles related to your search. It takes less than a minute to initially set up.) Always add a sentence or two to the link you post. Just posting links without comments does not create the engagement you want people to make with you. One note of caution: be cognizant of articles that you come across that may be sitting behind a site’s paid side (i.e., paywall). Some recipients won’t be able to read these links.
- Click for a larger image
4. Scan your activity stream.
Depending on how you have your filter set, this can show all the activity occurring within your network. Find items to comment on in a value-added way. Making relevant comments keeps you and your company name in people’s thoughts and reinforces the connections between you. If you can’t find something to comment on, then find something to “like.” As we discussed in Rule #24, it can still be a powerful tactic.
5. Endorse someone in your network.
Consider the points we shared in Rule #32.
Quick Tactics: Each Takes Less than Five Minutes
6. When people endorse you, thank them.
If they commented on your update, respond. If they viewed your profile, send them a message.
7. Skip the e-mail in item #2, and go directly into your key groups.
Open each one and post a comment, comment on a post, or add a “like.” Always add value to the discussion. Just do this in your main groups. Spreading yourself too thin will dilute your effectiveness.
8. Post an update on your company page.
It is a great way to engage with a highly targeted demographic.
9. Focus on one-to-one communication.
Check out specific profiles in your network. You can see the last time you’ve communicated with them via LinkedIn’s little CRM function. Take a quick second to send a short message.
10. Invite people.
Take a few minutes to find new people to add to your network. They may be people in your target industry, region, or company. Make a connection request with a personal message. Perform this wisely. Remember to connect with care and with those you have something in common with. Don’t spam invites; LinkedIn is watching
Take a look at these tactics. Try them. Refine them and figure out what works best for you. The goal is to help you create a sustainable participation on LinkedIn. These are quick and can be very effective tools to engage with your target audiences. Take a peek at the video Chris created from our interview on how to use sound bites on LinkedIn.
Chris is a seasoned executive who started his career with PriceWaterhouseCooper . He holds an MBA from the University of Florida, where he was named a Matherly Scholar, the highest honor awarded by the program. Throughout his corporate career, Chris has functioned as a global executive leading multiple highly successful projects, teams and multi-million dollar business functions across 28 countries on five continents. Currently he’s a sought after Chief Digital Strategist. You can get his Amazon Bestselling book and attend CR3 Digital Marketing Telesummit here: www.42for24.com