Sound Bites
Do You Wish You Were Golden?
So many people wrote in that they were disappointed that they missed the deadline to join my new course called “Your Signature Sound Bites™: How to Convey The Right Messages To Get What You Want” that I’m opening enrollment for another 72 hours. Go here to see what you get. We already have a fantastic…
Read MoreSound Bite Slip Ups
We’re living in an age where there is a 24/7 news cycle. We’re bombarded with online video, everyone is snapping pics with their camera and the next American Idol is waiting to be discovered. Privacy is a thing of the past. Transparency is king – whether you like it or not. The good news is…
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Make your Media Interview Count – Don’t Miff It!
Make your Media Interview Count – Don’t Miff It! Will You Muff it When the Media Calls? Not if you’ve intentionally and thoughtfully planned, prepared and practiced the stories, statistics, facts, vignettes, anecdotes, analogies, acronyms about your business and brand to artfully integrate into the conversation. But many, who haven’t done the work, find themselves…
Read More5 Big Media Appearance Mistakes You Don’t Want to Make
Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so. A while back I heard an interview with…
Read MoreWhy The Media Hate You Joe Public
How can I find you? Most people didn’t give me their full contact information. I know this sounds ludicrous, but not only did people not include their website or phone number, but they often had a gmail, hotmail or other free account so even when I tried to Google them I couldn’t find their website. Maddening. One PR person didn’t even leave her name! (This frightens me deeply).
Please give the media every single option you have to get in touch with you and let them choose the medium they prefer. Include your phone, cell, email, website, blog, facebook, and a direct link to your media page. And, need I say it, your full name?
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