Thought Leadership Marketing
The “Right” Way to Steal Other People’s Brilliant Business Ideas
Is it ever OK to “steal” someone else’s ideas – in business? Surprisingly: Yes. Not long ago, a friend of mine found herself in the kind of situation that would make anyone’s stomach twist into knots. My friend (an entrepreneur with a modestly popular website and blog) discovered that a woman in another country had…
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The Email Pitch Letter That Got Me Publicity – That You Can Copy
This is the email that got me featured in a local paper called The Marin Independent Journal (Marin IJ). The journalist, PJ had written about our garden (Which has been featured in Better Homes & Gardens) before from a different angle—saving the disappearing bees. You can copy it in a snap. So you can get…
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3 Gifts Hidden Inside Every Pang of Jealousy
Sunita (name changed) walked into the dojo, confident, regal and self-possessed to begin practicing Aikido. For some people — including me — studying Aikido (The Japanese Martial Art, called The Way of Harmony that works as a way to polish the spirit, to turn lead into gold) is a slow, awkward, and arduous process. It…
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Too introverted to Appear on TV? Why the Media Craves People Like YOU
If you’re in America, all you have to do is turn-on the TV or turn-up the radio to discover that loud and extroverted personalities usually take the cake—stars like the women of Real Housewives, the big personalities on Queer eye and even Fox Nation talk show host, and self proclaimed “global irritant,” Piers Morgan are…
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9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
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