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4 Secrets To Becoming A Guest On Top TV Talk Shows


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

4 Secrets to Becoming a Guest on Top TV Talk Shows

I'm constantly amazed at the number of people who want to get on the top TV talk shows — but have never even been a guest on a local TV show or had a single TV appearance. This is like trying to run a marathon without walking a mile. I still get calls everyday from people who want to be a guest on Oprah’s Super Soul Sunday, others who are launching a book, or have a product or cause they want to sell, who have no idea what it takes to get on a national TV show.

I can tell in the first 10 seconds of the phone message — and in an email — if I want to work with the person calling. About 90% fail the test.

Talk show producers assess you as brutally and honestly as I do. More so. Their job depends on it. Even after you've managed past those first 10 seconds you must maintain their interest with sharply focused sound bites or you won't make the cut.

So those first moments when you speak are critical. It's important to craft your words carefully, making sure the content pertains to what a producer wants. They want guests who are knowledgeable, thoughtful, witty and wise--and who are comfortable in their own skin.

A while back, I taught an all-day class to a division of the International Coach Federation. They were keenly interested in creating sound bites to get on TV shows, and we worked on that for hours. It was then I realized how difficult it is for people to be succinct, clear and to the point. While this podcast won't focus on developing sound bites (look for that in the future), it will be about how you can get a coveted spot on a top TV talk show.

Here’s how it typically goes…

The phone rings. You hear an authoritative voice say, “Hello, I'm the producer of...Good Morning America or the Today Show, or Fox News or any other top talk show, you name it.

This is your big moment, the break you've been waiting for. After you catch your breath what do you do?

Producers make an instant assessment of you in thirty seconds—or less. When you get that coveted call from a producer, you aren't just “talking” to him: you're auditioning.

How can I get on TV

Get booked as a guest on national TV

You are being screened to be accepted or eliminated as a guest on their show. How can you pass the audition?

Secret #1: Ask Before You Speak

Before you even open your mouth to start pitching yourself and your story to the producer, ask them a simple question: “Can you tell me a little bit about the kind of show you envision?” In other words, ask the producer the angle he is planning to take.

Doing so has two advantages. First, it gives you a moment to overcome the shock and to collect your thoughts.

Second, once you hear the producer's reply, you can gear your pitch to the type of information he's seeking. Listen closely to the angle that he's interested in and tailor your points to it.

Publicists often use this technique to get their clients booked on shows. They “get” before they “give” so they are in a good position to tell only the most pertinent information about their client.

Secret #2: Wow the Producers With Brevity 

Follow the advice of jazz musician Dizzy Gillespie: “It's not how much you play. It's how much you leave out.” Keep your list of talking points by the phone when you call a producer (or a producer calls you), so you'll be succinct. You will already have rehearsed your points so that they'll sound natural and inviting.

Be prepared with several different angles or pitches, different ways to slant your information. “Nobody gets on these shows without a pre-interview,” says publicist Leslie Rossman.

“Be a great interview but don't worry about the product you want to sell them because if you're a great guest and you make great TV, they'll want you.”

And keep in mind the words of Robert Frost: “Half the world is composed of people who have something to say and can't, and the other half who have nothing to say and keep on saying it.”

Secret #3: Prove You’re Not a Nutcase

If you are a nutcase on the air, the producer will lose their job. What constitutes a nutcase? You may think it's a positive trait to be enthusiastic (and it is), but anyone who is overly zealous about his passion is considered a nut.

Best-selling author and screenwriter Richard Price talks about this phenomenon as “The dangerous thrill of goodness.” He says, “What happens is you can get very excited by your own power to do good.” Don't get carried away by this thrill.

One way to tell if you're being too zealous is that you're hammering your point at top speed with the energy of a locomotive pulling that toot lever non-stop. I remember a man calling me up about how he was single-handedly taking on Starbucks — who, he felt, had done him wrong. He wanted me to promote his cause. While this could have been a great David versus Goliath type story, he was long on emotion and short on facts. Some statistics or figures would have tempered his mania.

Get major media

Get national media attention

But he also never checked in with me to see if he had my interest. By talking loudly and barely pausing for a breath, he appeared to be a man who wouldn't take direction well. His single-mindedness was off-putting, not engaging.

When you're talking to a producer speak for 30 seconds or so and then check in by asking, “Is this the kind of information you're looking for?” Listen for other verbal cues, such as encouraging grunts, or “uh huhs.”

Secret #4: Can You Make “The Big Point?” 

Contributors to the popular radio show, This American Life, hosted by Ira Glass, have taken to calling the wrap-up epiphany at the end of a story, “The Big Point.” This is the moment that the narrator gives his perspective on the story in an attempt to elevate it from the mundane to the universal.

Another radio personality, Garrison Keillor, former host of A Prairie Home companion, is a master at it. He tells long, rambling stories (not good advice for you), then ties up all the story strands in a coherent and satisfying way.

As a great guest, you want to illuminate your story with a big standout point that helps the audience see the significance of your story in their world and the world at large. Rather than hitting them over the head with a two-by-four, you want to share your insights with a feather-like touch. By framing your story you alert the producer to the fact that you're a thinker and can contribute great insights and clarity to a story thus increasing its appeal.

I'd love to hear from anyone who has had success in getting themselves booked on a top TV talk show. Or who has been on a talk show and is willing to share some insider secrets to what went on from the initial call to their appearance. I may feature you in an upcoming podcast.

Adapted from "Secrets To Get Top TV Talk Show Producers To Book You As Their Guest." For the rest of the secrets that will help insure your success when the producers call go here to get it now.

You never get a second chance to make a bad impression, says online publicist extraordinaire Steve O'Keefe. Don't lose the opportunity of a lifetime because you don't know the rules. This 20-page guide gives you exactly what you need to know to make the cut.

RESOURCES

Work with me personally to plan your TV segment for local or national TV shows.

Get Secrets To Get Top TV Talk Show Producers To Book You As Their Guest

Watch 5 Ways to Double Your Business With Media Appearances in the Next 90 Days (It’s free!)

Can't Figure Out Publicity?

How Do I Get Publicity?

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
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Podcast Reviews
  • A geniune way to build your business
    by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

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Be a Media Darling Podcast Introduction


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

THE BE MEDIA DARLING PODCAST: Publicity made easy introductory episode 

Hello and welcome to the Be a Media Darling Podcast!

I'm Susan Harrow, your host and media coach, marketing strategist and author of the bestselling book Sell Yourself Without Selling Your Soul published by(HarperCollins) and CEO of prsecrets.com, and I’m so thrilled that you found your way over to this program.

If you’re listening to this podcast, chances are that you run a business of some kind.

Maybe you run a brick and mortar business, like a bakery or a yoga studio.

Maybe you run a virtual business where you consult with clients via email or Skype or Facetime.

Maybe you’re a self-employed writer. Or a freelance graphic designer. Or a wellness or personal coach.

(Or maybe you don’t have a business set up yet—but you intend to get your business rolling fairly soon.)

No matter what type of business you run—whether you work in the health and wellness world, or fitness, or food, or personal development, or finance, or you name it,—one thing is for sure:

You want people to know about your work—and you want people to purchase your work! Right?

You want people to buy your books, products, programs, purchase tickets for your events, hire you for projects. You might also want to get booked for speaking engagements, find a literary agent and get your book picked up by a top publishing house. You want clients. You want customers. You want to build a following. A fan base.

Get Booked as a Guest on Podcasts

How to Be a Podcast Guest

Also, as part of your overall marketing plan, you want to get featured in the media! Ooh, yes!

You want to see your products featured in top blogs, magazines and podcasts. You want to get invited to appear on the radio. You want stories about your projects to get sprinkled throughout local newspapers and trade publications. You want to build relationships with journalists and producers so that you are their go-to resource when they’re doing a story on your area of experience or expertise. You’re tired of seeing your industry competitors get all the media attention. You want some time in the media spotlight, too! You want to become a Media Darling!

You might be thinking, “YES to all of that, obviously… but how?”

Well, showing you how to become a media darling is what this podcast is all about.

A little backstory about me:

I’ve been working as a publicist, media trainer and marketing strategist for over 26 years. Over that time, I’ve shown thousands of people in my courses and in private consulting sessions how to reach out to journalists and producers, how to get booked to appear in the media, and how to make sure that every media appearance you do actually translates into SALES. (Because what’s the point of getting tons of media exposure if none of it actually inspires people to visit your website, hire you, or buy your work?)

My clients have gotten featured in places like CBS’ 60 Minutes, Oprah, Good Morning America, The Today Show, Fox News, Bill OReilly, Larry King Live, Maury Povich, The Food Network, Extra!, New Attitudes, CNN, C-SPAN, PBS, National Public … and hundreds of print and online publications, including TIME, WIRED, USA Today, The New York Times, The Wall Street Journal, Inc., Forbes, Parade, People, O, Vogue, Vanity Fair, Bazaar, Self, Mademoiselle, Redbook and Seventeen… the list goes on and on.

Get National Media Attention

Get Media Attention in National Press

If you feel like you’re just a “nobody” or a “small fish” and you could never possibly get featured in publications or programs like the ones I just mentioned, I’m happy to tell you:

You’re wrong about that!

There are thousands of media platforms—radio shows, newspapers, blogs, podcasts, columns—in the US alone.

Hundreds of thousands of journalists, producers, and bloggers who are hunting, DAILY, for interesting people and ideas and stories that they can feature. These people who work in the media are looking for knowledgeable experts. They’re looking for heartwarming stories. They’re looking for neat innovations and time-saving ideas that their audiences will adore.

They’re looking for things to feature.

Why NOT your products?

Why NOT your work?

Why NOT you?

THAT is the attitude that I’d love for you to adopt as you listen along to this podcast series.

Instead of, “Oh, I could never do any of the things that Susan is talking about… I could never get featured in the media, I’ll never get chosen, I’m boring, I’m not special, my work isn’t that interesting…”

Think, “I can do this. Why not me?”

That attitude will carry you a very long way.

You’ve got a sense of what this podcast is all about.

Before I sign off, I want to share a little smidge of info about how this podcast is set up and what’s going to happen in each episode:

The Be a Media Darling Podcast gets released 4 times a week.

Im going to be with you every Monday, Tuesday, Wednesday and Friday.

Media Training Podcast

Publicity Podcast

We’ll be covering different topics each day. You can listen to everything, in chronological order, or hop around and choose the specific episodes that appeal to you.

On Media Coaching Monday, I’ll show you exactly what you need to do to mentally, physically, emotionally, and spiritually to prepare for specific types of media appearances, including written print interviews, phone interviews, radio appearances, TV appearances, speaking engagements, Podcasts, panel events, and more. Tune in every Monday to get your sound bites set for your time in the spotlight.

We’ll talk about the verbal preparation (figuring out what you intend to say) and we’ll also talk about what to wear, etiquette tips, and how to make a terrific impression on your audience so that they vividly remember you and want to know more about you and take action to connect and buy from you. We’ll spend quite a bit of time discussing body language, as well, which is just as important as your verbal communication.

Ill share examples from my clients, course participants, celebrities, politicians, artists, authors, actors and the thinkers of our day who express themselves in an enchanting way. I’ll show you how you can ethically “steal” some of their strategies so that you can masterfully hold a media audience’s attention, too.

On 10 Line Tuesday, Ill read a short poem—just ten lines—from Maya Stein or one a bit longer from Alison Luterman, two friends of mine who use language in an extraordinary way so you can expand your thinking about how you speak and think. Even if you don’t think that “poetry” is your “thing,” I encourage you to listen to at least one of these 10 Line Tuesday episodes… because inspiration for your business can often come from unexpected places. Like poetry! Tune in every Tuesday for dazzling diction surprises.

On Work Your Story Wednesday, Ill walk you through the specific, nitty gritty storytelling steps that you need to take in order to get noticed by the media, get invited to appear in the media, and my secrets to getting invited back. We’ll also chat about the 3 ps. How to Prepare, Package, and Position yourself before you email or pick up the phone to pitch the media. Tune in every Wednesday for tips about how to pitch producers and editors so they email or call you back ASAP.

A LOT of this comes down to storytelling: how you package and position your personal story and the story of your business.

So on Work Your Story Wednesday, we’ll discuss how to tell your story on your website, how to share your story in a brief sound bite that’s just a few seconds long, how to share pieces of your story during media interviews, how to weave an intriguing story into a press release or an email, what types of stories appeal to journalists and media audiences, and which do not. All kinds of storytelling essentials.

And then on Fly Your Freak Flag Friday, well discuss how to keep steady and be yourself during a radio, TV, or print or podcast interview or whenever you’re in the spotlight or under pressure. I’ll show you how to let your spirit and personality shine through in any situation — without selling your soul. Tune in every Friday for ways to stay original, keep your quirks and live into what Dr. Seuss says which is, “Why fit in when you were born to stand out.”

How to be authentically YOU as you’re writing language for your website. How to be the true YOU when you’re emailing a producer or journalist. How to be absolutely YOU when you’re being interviewed on the phone or live TV. How to let your spirit and personality shine through in any situation.

So many people think that getting media attention means “selling your soul” or forcing yourself to behave in an awkward, slick, or sleazy manner, but that could not be further from the truth.

You can become sought after, influential, even world-famous, purely by being yourself…whether you’re an introvert or extrovert, while keeping your values and integrity intact. I’m excited to show you how.

OK. That’s the low down!

Get Publicity Using Social Media

Use Social Media to Get Publicity

To recap:

You can look forward to 4 episodes per week. Every Monday, Tuesday, Wednesday and Friday. I hope you’ll join me all throughout the week for inspiring lessons, true stories, advice, and fun challenges for you to complete… all to help you become a Media Darling.

To reiterate something I mentioned earlier in this episode…

There are thousands of blogs, shows, newspapers, magazines, TV stations and other media platforms with thousands of journalists and producers and other staff members hunting for interesting people and projects and stories that their audiences will adore learning about.

Someone’s going to get featured.

Why not you?

See you next time for another episode of the Become Media Darling Podcast. I’m Susan Harrow, your host, signing off.

Until we meet again…

Speak your mind. Stand your ground. Sing your song™.

RESOURCES

Download The 100 Word Email That Can Get The Media To Call You (It's free!)

Get your free copy of The Top 50 Media Contacts List (It's free!)

Can't Figure Out Publicity?

How Do I Get Publicity?

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

Subscribe to Podcast

Subscribe to Be A Media Darling Podcast on iTunes
Subscribe to Be A Media Darling Podcast on Stitcher
Subscribe to Be A Media Darling Podcast on Google Play

Podcast Reviews
  • A geniune way to build your business
    by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

Search Podcasts

 


Feng Shui Your Mind For Media Interviews

I’ve had so many conversations this month that end up being about mind-set. Feng Shui-ing your mind is more than just clearing clutter. It’s about discovering and then organizing what the heck is in there in the first place.

Mind-set is about how our conscious and unconscious minds work together well – or not.

One of the biggest barriers to completing a program, course, webinar, website, or getting a book deal, or doing media training to prepare for a print, radio or TV appearance is….

Yup, mindset.

 I was talking to a friend over sushi. She had grilled cod since she’s afraid of raw things and said she had a child’s palate and ordered the same thing every time. I’m kind of the opposite and want to try new things. Though one of my dishes was going to be a surprise from the chef I made a request of the waitress – just don’t make it uni.

I told my friend that it took me three entire days to find new agents to send my query letter to about my memoir. Each one had a different submission guideline so it was excruciating to have to do every single query differently according to their request.

She said, “Well that would probably take another person ten times as long because they’d never even be able to get over their fear of sending out their work.”

I was a bit startled by this. Then, when I sat and thought about it I sensed that she was right.

The video training from Mary Ann Robbat (who is hosting a telesummit I’m in) is just the thing for getting over that fear or any other mind-set issue: 3 Major Mindset Shifts to Increase Your Business Prosperity. (It’s free).

So if you’re holding back on getting media coaching, doing media appearances, or something, anything, start with this to free your mind.

media coaching

Mind set for media appearances

I also like this free training that’s included in the tele summit: Feng Shui your home and office to receive abundance

And this training too: Launch and monetize your YouTube following (Think of this as your mini-media training gig).


The $20K Facebook Post

By Nancy Marmolejo

I was chatting with my colleague Nancy Marmolejo about how she was getting so much traction of Facebook. If you offer high-ticket programs or services this is something you’ll want to consider as it’s a “new” and innovative Facebook Marketing strategy. I’m just going to copy the post here with a few of my edits… read it… then if you want to reach out directly to Nancy to talk to her about this, simply go here.

Facebook Marketing with Nancy Marmolejo

Facebook Marketing with Nancy Marmolejo

The public is on to you. They’re sensing something isn’t entirely real when you post in social media. It’s all gotten SO contrived. Your carefully crafted photos, status updates, and strategically planned posts — come across like you phoned them in. It’s not the real you. And people see that. I see that. We all see that…we’re not buying it…literally.

Simply put, these overly “airbrushed” posts is not the kind of engagement that results in revenue.

Look, let me share this with you. Do you know what it’s like to post something that speaks from the heart and then have someone — a total stranger who isn’t even on your list — hire you for $20K? I do. It’s awesome. Sure beats doing a launch, paying JV partners or forking out thousands of dollars for Facebook ads.

Have people ever private messaged you asking how they can work with you?

And I’m not talking low level work, but high-level, high priced work that’s gratifying and profitable and amazing.

People who are ready to take action and don’t want to jump through your funnel to get to you. They want you NOW. 

What if posting about your dog on Facebook could fill your programs? That resulted in getting a bunch of newclients just for talking about something you love? Or what if sharing about your favorite juice bar could get a person to invest in your highest level offer?

No selling. No posing. No B.S. Just you being you. All while you’re still “on brand” and authentic.

Welcome to the world of real engagement… that converts.

For close to a decade, social media has been “my thing” to get clients.

People have been asking me for YEARS how I have successfully mastered social media engagement and Facebook marketing. “How do you get all these comments on your posts? How did you get so-and-so in on that conversation? How come you get clients — high-end ones — from social media and I don’t?”

What if Posting About Your Dog on Facebook Could Fill Your Programs?

What if Posting About Your Dog on Facebook Could Fill Your Programs?

For example, one woman, who regularly signs up 5 figure clients into her high-end program, put out a video to invite people to it. But it got zero traction. No engagement. No one watching it. Once I worked with her to change the wording in the Facebook post her engagement went wild! She has over 1000 views and counting and has converted a number of her ideal clients into her program.

It’s an ART. But like any art form, it can be taught. What’s cool is it will become YOUR art. Your voice. Your magic.

I can teach you how. But I want to do it right, so here’s how it’ll get YOU the best results.

I’m inviting 10 people to do this with me. I will teach exactly what I do, why I do it, how I do it, and how to customize it to YOU so you find your irresistible social media voice. (Hint: you don’t have to be anyone but yourself to do this. But you can’t see yourself the way I see you… that’s why mentoring for this is so important!)

Tell me why this would be valuable to you. I’m offering a small number of free consults to anyone interested in doing this work with me. Tell me about your challenges and what you’d love to see happen here.

Nancy Marmolejo has been in business since 2003,and has won numerous awards in business innovation and achievement, been featured in 5 books (and counting!), has over 100 media credits to her name, and maintains a great reputation in her industry as a thought leader. Her own Talent and Genius draw from a fascinating upbringing in a family business, a first career as an inner city school teacher, and an insatiable curiosity that drives her. She’s a genius at finding yours.


7 Harmful Attitudes That Are Blocking You From Getting Featured in the Media

Not getting featured in the media?

Feeling tons of “resistance” whenever you sit down to work on your press kit, pitch or press release?

Can’t seem to “crack the code” on how to get top bloggers, journalists, editors and producers to pay attention to your work?

Frustrated that your replies to HARO, PRLeads and other PR services and don’t get any response?

Feel like, deep down, you “know” what you ought to be doing to take your visibility to the next level… except for some reason, you’re not doing it?

Over the past 25 years of my career, I’ve spent over 130,000 hours (that’s a very conservative estimate) training authors, speakers, coaches, consultants and entrepreneurs to help them get booked in the media and then use that exposure to double or triple their income.

Initially, when I ask, “Why are you having trouble getting press for your business?” One client said she had done literally hundreds of radio shows with little result, but had no idea what she was doing wrong. Many other clients have similar stories. Those are the ones that say that, “publicity doesn’t work.”

Just as typically my clients tend to point towards something “external” (like: “My press release really represent what we do” or: “My website looks dated.”)

Fair enough. I agree: having all of your materials looking sharp is very important. Your presence and what you say when you’re in the spotlight is too.

Presence is equally important as your message Photo Credit: Tim Caynes

Presence is equally important as your message Photo Credit: Tim Caynes

But in my experience? If you’re consistently struggling to get your business, book, product, service, cause or mission in the media, or your appearances just don’t have much of an effect, the source of your “blockage” usually boils down to one thing:

Your attitude.

In other words: What you BELIEVE about yourself and your ability to serve.

This may sound harsh, but it’s actually a very empowering thing to realize. Because once you’ve identified the harmful attitude that is holding you back, you can take steps to resolve it. Hopefully: once and for all.

Think your attitude is just fine, thank you very much? That may be true.

But it never hurts to do a little self-exploration.

Read on and see if any of the following 7 attitudes sound a bit like… you.

Harmful attitude #1:

Im too fat to be on TV. Maybe if I lose 20 pounds first…”

Why you need to change your tude:

It’s been reported that 97% of women have at least one I hate my body moment, per day.

Imagine if every woman who thought to herself, Ugh, I dont like how I look allowed those thoughts to STOP her from seeking media opportunities. We would literally have almost ZERO women appearing in the media. What a dismal world that would be!

Harmful weight-related attitudes aren’t just for women, of course. Men can — and do — think these kinds of thoughts, too, but generally, they don’t let that hold them back.

If you feel that you need to drop some weight, for your overall health, go for it. But in the meantime, don’t let “size shame” halt your progress. Not everyone who appears in the media needs to be a rail-thin supermodel. There’s room for all kinds of ideas, personalities and sizes.

Your media role model:

Oprah, of course.

She has publicly battled with her weight for decades. Even at her absolute lowest weight, she wore a size 10! Yet she’s perfectly comfortable talking about health, happiness, wellbeing, and “living your best life” — in front of international audiences. People respect her opinions, completely. If she can do it, why not you?

Harmful attitude #2:

“I’m so boring! My life has been relatively comfortable and easy. I havent overcome an extreme adversity, dont have a rags to riches story, or anything gritty to share.”

Why you need to change your tude:

Not everything in the media needs to be “gritty,” “caustic,” “violent” or “dramatic.” And we’ve certainly had our fill of rags to riches stories, haven’t we? You don’t need to have become homeless and lived under a bridge, eaten from garbage cans or swindled out of a fortune by your business partner to get media coverage.

In fact, I would argue that today’s audiences are so bombarded with “drama” that they are delighted for an escape from the madness. (There’s a reason why websites like TheDailyPuppy.com are so popular.)

You don’t need to be rude, crude or rough around the edges in order to get booked in the media. You just need to be yourself.

If the “real you” is a positive person who was blessed with wonderful parents and a joyful childhood, so be it. You still have ideas, tips, strategies and stories to share. You can still be entertaining. You can still be insightful. You can still help people to lead better lives. Suffering is not a pre-requisite for service.

As my friend Alex puts it, you don’t necessarily have to “overcome adversity in order to know stuff.”

Your media role model:

Ellen DeGeneres.

Ellen has built a huge media platform anchored on “traditional values” like kindness and compassion. She consciously steers away from gritty or violent topics.

She’s known for delivering audiences a daily dose of positivity — complete with goofy dancing. That’s who she is and what she does best.

If you are the “Ellen” of your industry, embrace it! Don’t try to change yourself for the spotlight. You will feel awkward, uncomfortable, and struggle to successfully make the “point” that you’re there to make — and audiences will be feeling uncomfortable, right along with you.

Just be you. “You” is what works.

Harmful attitude #3:

“All of this media preparation stuff like setting up my website is too hard! I’m terrible with technology.”

Why you need to change your tude:

To quote the folks at this design firm: If Google cant find it, it doesnt exist.

That’s the reality of our world today.

If you are unwilling to set up a website, participate in social media, and create materials that are quickly searchable (and findable) online — like a backlog of recent press releases stored on your site — you are going to have a tough time getting the kind of media coverage you want.

Your media role model:

Betty White.

At age 93, this actress, activist and product spokeswoman has a vibrant Twitter presence and shows no signs of slowing down with her career, despite her age.

Her manager jokes, “Betty and I have an understanding. I have told her that I have already booked her when she turns 100 and there is no out clause. Betty never backs out of a date.”

Another role model for you:

Theresa Reed.

As a professional Tarot card reader who has been reading cards — full time — for over 25 years, Theresa has a steady stream of “regulars” and could certainly opt to “rest on her laurels.” But that’s not her style.

She is constantly learning new tools, upgrading her website, and experimenting with new ways to connect with audiences around the world (including starting her own podcast). She firmly believes that all business owners need to be tech-savvy, and she even mentors “tech-phobic” entrepreneurs to help them grasp the basics.

Theresa is regularly a go-to expert on Tarot, astrology and spirituality blogs, podcasts and magazines. The secret to her success? Well, as she put it — while talking to a friend of mine — “I ain’t no stale hippie.”

Harmful attitude #4:

Im not the worlds most credible expert on this topic. Other people are much more experienced and authoritative than me.

Why you need to change your tude:

There will always be people who are more highly credentialed than you are. That’s a fact.

“Comparing and despairing” when you size yourself up to your competitors is very counter-productive.

Yes, of course, there are people who might have more degrees, certifications or years of experience than you. But that doesn’t detract from your ability to serve your audience in your way, right now.

The real question is this: Do you have something to share right now, today that could help a fellow human solve a problem, get inspired, or lead a better life?

If so, then you’ve got the most important “credential” of all: something of VALUE to share.

Your media role model:

Gabby Bernstein.

Gabby is one of the world’s most sought-after media commentators in the realm of personal growth and spirituality.

Does she have a PhD in psychology? Nope. (She actually studied “theater” at college). Is she a Nobel Peace Prize winner like The Dalai Lama? Nope. Has she published formal, academic research papers? Nope. Has any of that ever stopped her from pursuing opportunities to write, appear, and get interviewed in the media? NOPE.

She has personal stories to share and insights that she knows will help people.

And share she does. With videos, audios, Ted talks, lectures, meditations, courses, books, products, a spirit junkie app, and stuff she loves. And if that’s not enough you can enroll in the “Get More Gabby” subscription service. Phew!

Harmful attitude #5:

I just dont have time for all this stuff! Between running my business, taking care of my clients, and dealing with my family I dont have a minute to write press releases, build relationships with journalists, maintain my website, and ugh!

Why you need to change your tude:

Life is unquestionably busy. As a business owner, there will always be “something” pulling at your attention.

But if you want to grow to the next level, serve wider audiences, and sell more of your books, products, courses and services (without spending money on advertising), then getting featured in the media needs to be part of your plan.

As Stephen R. Covey, author of the bestselling book The Seven Habits of Highly Effective People said, “The key is not to prioritize what’s on your schedule, but to schedule your priorities.”

If getting media coverage is a priority for you (and it should be!) then it must be treated as just that: a priority.

This may mean shutting down lower-priority projects for the time being or learning how to delegate more effectively. (If you’re struggling to stay focused on the action steps that really count, this training program can help you stay on track.)

Your media role model:

President Obama.

He is arguably THE busiest man on planet earth — with an unthinkable level of stress resting upon his shoulders.

Yet he still creates the time to write guest articles for The Huffington Post, contribute exclusive interviews to People magazine, occasionally, even tweet personal notes to his followers, and appear on TV talk shows to discuss his latest thoughts on basketball or a new bill in Congress.

Does he have a team supporting him? Of course. The point, here, is that Obama recognizes the importance of making media coverage a top priority. It’s not something to ignore or neglect. It’s vital to his success as a thought leader.

Harmful attitude #6:

Ive never been good at public speaking. Its just not my thing. Im going to freeze, blush, giggle, burp, sweat, snort, forget my lines and mess this up somehow. I just know it.

Why you need to change your tude:

No one wants to watch a “perfect robot” on the air or listen to a “slick and polished” presentation. If you go “off script” during a media appearance, it can often work in your favor. Little flubs can be endearing and humanizing.

This is something I talk about a lot in one of my media training programs, Your Signature Sound Bites. If you’ve got your sound bites down pat — meaning: you’ve chosen a couple of key messages that you really, really want your media audience to remember and “take home” — then it’s pretty tough to mess anything up. Just stick to your sound bites and allow yourself to relax. If you’re too slick? We want to topple you off that perfect pedestal. Be yourself. Quirks, nerves, sweats, burbs and all.

Your media role model:

Anne Hathaway.

While appearing on The Daily Show with Jon Stewart to promote her latest film — which she produced and starred in — Anne lost her composure and began laughing hysterically. Why? Because the plot of the movie (which deals with a coma victim) is so dreadfully, horrendously sad, it was actually… kind of funny.

Rather than sitting back in horror, fans LOVED it. Multiple media platforms (Vanity Fair, E! Online, US Magazine) shared the now-legendary giggle-clip, using words like “charming” and “adorable” and “utterly endearing” to describe it!

As one journalist put it: “This feels real candid. I don’t know if Anne Hathaway has ever been so likable. This is how you sell a movie, even when it’s a coma movie.”

Harmful attitude #7:

I dont deserve to be featured in the media. Im ordinary. Im not special.

Why you need to change your tude:

Let me ask you this:

Has an “ordinary” person ever given you a piece of advice that made your entire week better?

Has an “ordinary” person ever shared a resource with you that saved you tons of time or brought you hours of delight?

Has an “ordinary” friend, colleague or family member ever said something that motivated you to change an unhealthy habit and improve your life?

“Ordinary” people have the power to serve, educate, inform and inspire, just as much as rich, famous “celebrities” or “authorities” do.

If you have something of value to share — whether it’s a product, service, book, mission, cause, or day-changing tip, tool or idea — then you deserve to be in the media.

The brilliant Marianne Williamson had it right when said, We ask ourselves, Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world.

Your media role model:

This “ordinary” mom from Sumter, South Carolina.

She recorded a video of herself singing her baby to sleep and spontaneously posted it online. When she woke up the next morning, her video had gone viral. After a radio station shared it on Facebook, it got 4 million views. TV stations started calling. She was featured on Good Morning America and the host said that this could be the big break she’s been waiting for to become a singer. This mom became — literally! — an overnight sensation.

Her voice is very pretty, yes, but the real reason that her video touched the hearts of millions of people is that… she is ordinary and heartfelt. There was no artifice in her singing. Just a mom, home, in a dimly lit room, rocking her baby to sleep, singing as if no one was watching.

Moral of the story?

Your “ordinary-ness” can be THE quality that makes you appealing to the media and to audiences, worldwide.

“Ordinary” is not the same as “boring.” You can be totally un-flashy and still wow audiences with your ideas, stories and talents.

Musician Sam Smith who won four Grammy awards last night, said, “I just want to say that before I made this record I was doing everything to try to get my music heard. I tried to lose weight and I was making awful music. It was only until I started to be myself that the music started to flow and the people started to listen.”

Allow yourself to be exactly who you are. We want to see your blemished self. Not a prettified version of someone you think you should be.

How do I get on TV Photo Credit: goMainstream

How do I get on TV Photo Credit: goMainstream

That’s the approach that will resonate most strongly with audiences — and get the media calling you back.

Final words:

Getting booked in the media is one thing.

Translating media attention into sales is another.

Simply getting “interviewed,” “featured,” “quoted” or “mentioned” in the media does NOT guarantee that people are going to actually buy your program, products and services or hire you for speeches or consulting.

To accomplish that, you’ve got to have specific systems and processes in place that turn curious callers or new website visitors into paying customers.

Those systems and processes are exactly what I teach inside my $25 / month training program: The Sell Yourself Without Selling Your Soul Membership Club.

If you want to learn how to get booked in the media and use publicity to double or triple your income ― while keeping your integrity intact ― this monthly membership club was created for you.

The program is ongoing and you can begin your training any month, any time, and get access to all the goodies immediately. Join us here.


3 Gifts Hidden Inside Every Pang of Jealousy

Sunita (name changed) walked into the dojo, confident, regal and self-possessed to begin practicing Aikido.

For some people — including me — studying Aikido (The Japanese Martial Art, called The Way of Harmony that works as a way to polish the spirit, to turn lead into gold) is a slow, awkward, and arduous process. It can take years — decades, even — to master the intricate movements and achieve a level of skill and grace that would be considered “masterful.”

I’ve been practicing this martial art for almost six years. Even though I’ll be taking my black belt test in a few weeks, much of the time I still feel like a hulking Clydesdale, tromping around inelegantly.

Which is why I couldn’t help but feel a twinge of jealousy (OK, more than just a “twinge”) watching Sunita, the “new girl” at the dojo, pick up all of the basic moves so quickly — and effortlessly.

As a former gymnast, Sunita already has a great deal of physical intelligence, balance, coordination, and the ability to memorize patterns and dance-like movements quickly. Oh, and did I mention that she’s also drop-dead gorgeous and mesmerizing to watch?

Yeah.

It was hard not to feel jealous.

Girl dancing dark autumn_Lies Thru a Lens

Self-Esteem for women Photo Credit: Lies Thru a Lens

Jealousy is a funny emotion. I’ve found that — no matter how “evolved” you think you are, and no matter how fiercely you try to deny that it’s happening (“Nope! I’m not jealous, no, not at all…”) it has a way of creeping back into your body and taking over — if you allow it.

I see this happen with my clients all the time, and unfortunately, it can be detrimental to their success.

Just a few weeks back, a woman in my monthly training program confessed that she’s been hesitating on moving forward with a crucial piece of her publicity plan because she feels like one of her “business heroes” is “so much better” than her, so much “farther along” with her business, with a more attractive website and legions of online fans, and polished programs — so what’s the point of even trying? She feels like, “Why even bother? I ought to just give up now, because I’ll never be able to measure up!”

I probably don’t have to spell out why that kind of thinking is so harmful.

Imagine if J.K. Rowling had said to herself, “Oh, plenty of other people have written stories about wizards. J.R.R. Tolkien already wrote a whole bunch of wizard-y books, years ago, and he’s a much better writer than me. He already has tons of adoring fans. I have none. Plus, 12 publishers have rejected my manuscript for Harry Potter. I’ll just quit now.”

When jealousy turns into creative-paralysis — freezing you in place, holding you back from doing the work you feel called to do — nobody benefits. The world is left bereft, with a “gap” where your finest contribution ought to go.

On some level, I’m guessing you already know this. You get that jealousy can be a harmful emotion if it’s left untamed and undirected. The question on your mind might be, “So, if I’m feeling jealous of someone — say, a business competitor, peer, athlete, or even a good friend — what can I do about that?”

Here are three acts of “emotional alchemy” (that is, transforming one emotional state into another) that I recommend trying. Or, to word it differently, three “gifts” or “opportunities” that are hidden inside of every twinge of jealousy…

1. Turn jealousy into an opportunity to “steal the technique.”

Watching Sunita’s graceful movements, I found myself thinking, “I want my body to move like that. I want my mind to be more still.”

When there’s something I want, I’ve trained myself to shift out of “jealous lurker mode” and into “student mode.” I began to study her more closely, picking up cues, copying her subtle movements, learning through imitation, asking that I can absorb her qualities and make them mine.

Aikido braid B&W_Øystein Alsaker

Aikido Martial Arts Training Photo Credit: Øystein Alsaker

Later, even though I was advising her, since I’m her “sempei” or senior (though based on years and experience that doesn’t necessarily mean superior in skill), I could feel her technique and that, in itself taught me. I noticed myself improving. Just by being near her I felt myself becoming more calm.

In Aikido we call this “stealing the technique.” Actually, I’m not just jealous of Sunita. I’m jealous of everyone in the dojo. Every single person who trains at Bay Marin Aikido has a quality or movement I envy.

In fact, I’ve written down those qualities and techniques and consciously practice them on the mat. I have a list that I review before going to training and take one per night to focus on. This is a variation on what Saito Sensei, who trained directly with O’Sensei advised.

My sensei (teacher) Hans Goto Sensei explained it this way: “Work on one thing and then you’ll get it. That’s yours. And then you can work on another one thing. That’s what Saito Sensei said. He said, ‘You can try and work on too many things each class you’ll get zero. 30 days of zero still equal zero. But if you only try to get one thing out of each class after 30 days you have 30 things.’ This is huge.”

Jealousy doesn’t have to “freeze” you. It can be turned into motivational fuel, inspiring you to study and train more precisely, more intensely. Or perhaps, simply try something new to achieve the result that you want. It can be an opportunity to “steal the technique” and learn from the best.

2. Turn jealousy into an opportunity to return to the present and rejoice in the success of others.

When I feel my mind spinning into intense jealousy, it’s usually a signal that I have “left” the present moment. Instead of focusing on the Aikido technique that I’m trying to master, or the blog post I’m trying to write, or the webinar that I’m trying to deliver, or the client I am trying to coach, my mind has gone somewhere else.

My mind is caught up in what other people are doing and how they are doing it better. That kind of mental departure leads to distracted, fragmented work. It’s hard to do your best work when you’re not fully engaged in the present moment and it just doesn’t feel good either.

When I sense that happening, I take a few deep breaths to center myself back in my body, back in the present moment. Sometimes I say silently, “OK, I’m back here now.” Everything feels better once I’m “back,” and in that more centered place, I let go of the envious feelings and focus on what I’m working on in the moment.

Ginny Breeland Sensei says, “The Breath provides a bridge to subtle energies that can nourish. It is the connection for the Mind to the Body and the Here to the Now. On the mat it allows us to go from tension to relaxation, from confusion to a clarity, from irregular motion to coordinated ease.

In life it can quell a sense of separation and allow us to find that comforting sense of interconnection. It can take us beyond ourselves.

Let attention allow us see ourselves with a new reverence.

Study the Breath. The most profound things lie close at hand.”

So the breath can connect us to the very person we envy thus dissolving the separation between us. It brings us closer to what we want and who we want to be and gives us the chance to “see ourselves with new reverence.”

Aikido B&W girl throw_Øystein Alsaker

How to turn jealousy into an asset Photo Credit: Øystein Alsaker

Another way to look at this is that whenever jealous feelings arise for me I’m being pulled off center. One of the key principles of Aikido is to keep your center and take your attacker’s center, to get them off balance so they are light and easy to throw. It’s often said that someone asked O’Sensei, the founder of Aikido, “How is it you never get pulled off center?” And he replied that, just like everyone else, he does get pulled off center but he has trained himself to get back to center so quickly you can’t see it. So the more you practice pulling yourself back to center the faster you’ll be able to do it. And soon, like O’Sensei, your process will be “invisible” and incorporated into how you handle jealousy, and ultimately, self-acceptance.

3. Turn jealousy into an opportunity to reflect on your own strengths, skills, desirable assets, and “swallow the world in one gulp.”

Curly haired women long for smooth locks. Straight-haired women spend hours trying to add curls and waves.

Skinny women yearn for Marilyn Monroe-esque curves. Curvy girls wish they could slim down and look like a runway model.

A struggling yoga studio owner might long for more money, more influence, or a big team to manage. A successful CEO might wistfully yearn for quiet days filled with minimal responsibilities, no meetings, and plenty of time to practice yoga.

So many of us crave the opposite of what we have! It’s almost comedic.

I admire Sunita’s instant, effortless grace on the Aikido mat. One day, in the dressing room, she mentioned that she found me a patient teacher who didn’t condescend. Who knew? Another woman in the dojo startled me by saying she was studying my conversational skills. I know I’m much more fluent verbally than physically, but had no idea that someone would study what comes naturally to me.

We all have skills and strengths that other people find enviable. Sometimes, though, caught up in a whirlwind of jealousy, we can’t see our own gloriousness.

Samurai Sword_Alex Masters

The Neuroscience of happiness Photo Credit: Alex Masters

Not surprisingly, self-acceptance is a key happiness factor.

Christopher Bergland, a world-class endurance athlete, coach, author, and political activist noted, “A 2014 survey by psychologists who study happiness identified ‘ten keys to happier living’ including daily habits that make people genuinely happy. In an unexpected finding, the psychologists at the University of Hertfordshire who performed the survey found that the habit which corresponded most closely with being happy — and satisfied with overall life — is self-acceptance.”

Unfortunately, self-acceptance was also the “happiness habit” that participants in the survey practiced the least. The new study is titled “Self-Acceptance Could Be the Key to a Happier Life, Yet It’s the Happy Habit Many People Practice the Least.””

Dr. Mark Williamson, Director of Action for Happiness, said: “Our society puts huge pressure on us to be successful and to constantly compare ourselves with others. This causes a great deal of unhappiness and anxiety.”

An antidote to comparing ourselves to others is a Buddhist practice that asks, “Can you be happy for their (the person you are jealous of) success?” You notice your jealous feelings. Stop. Take a breath and simply ask this question. You can do this anywhere, anytime. Can you be happy for this person’s success? Even rejoice in it? At the heart of this practice is the realization that it’s actually changing you. It’s not just for Karma points. You are getting something from engaging in the very act of transforming your feelings from envy into good will toward another person.

Reverse the negative thought by giving a blessing

Reverse the negative thought by giving a blessing

We may even be able to extend this same practice to ourselves in a direct way by doing what Dr. Mark Williamson recommends, “Ask a trusted friend or colleague to tell you what your strengths are or what they value about you.”

But don’t stop there, because as psychologist Rick Hanson, author of the best-selling Buddha’s Brain says, “The mind is like Velcro for negative experiences, and Teflon for positive ones.”

He references John Gottman’s study that found in important relationships “a negative interaction in an important relationship is five times more powerful than a positive interaction.”

To counteract this “negativity bias” effect, Hanson recommends that we really savor a person’s positive words. “The way to remember something is to make it intense, felt in the body, and lasting. That’s how we give those neurons lots and lots of time to fire together so they start wiring together. So rather than noticing it and feeling good for a couple of seconds, stay with it. Relish it, enjoy it, for 10, 20, or 30 seconds, so it really starts developing neural structure.”

And lastly, “Sense and intend that this positive experience is sinking into you and becoming a part of you. In other words, it’s becoming woven into the fabric of your brain and yourself.”

When our body and mind are so full of our own happiness it leaves less room for jealousy and makes it easier to be happier for others.

Another way to counteract jealousy is to consider that that moment of “outward longing” might be your cue to pause and turn your gaze inward. Ask yourself, “What are some of the qualities that I possess that others might find desirable, enviable, or beautiful?”

Maybe you have tremendous poise, perseverance, a sense of balance, a wry sense of humor, mental grit, physical endurance, playfulness, seriousness, graciousness, an uncanny ability to say just the right thing at just the right time, or the ability to know when to listen and say nothing at all.

Return to the qualities that make you… you. Make a mental list or write them down.

Refer back to your list when feelings of jealousy are starting to feel overwhelming.

Remember who you are, beneath the noise. Remember what you add to the world.

Aikdo Sword Kyoto_Alex Masters

Neuroscience how to train your brain Photo Credit: Alex Masters

The stark reality is that there will always be people who are more seasoned, more experienced, and more popular than you. 

You might feel like you will “never catch up” with them, and you are quite right.

You will never “catch up” with people that you admire deeply, because you are not them. You are you.

You have your own stories to tell, books to write, products to launch, projects to bring forth into the world. In the end, who knows? You might become bewilderingly successful — in the conventional, making-millions-of-dollars sense of the term — beyond your wildest dreams, surpassing all of your personal heroes as you skyrocket ever-upwards.

Or, instead of making millions you might move millions with your words, your deeds, your presence.

Or you might achieve success on a far humbler, though no less meaningful, scale. Who knows?

One thing is certain:

True success is not about being “as good” or “better” than somebody else.

It’s about using all that you have been given to the fullest and maxing out your potential. 

That’s the person that your clients, your customers, your fellow martial arts students, and media audiences all want to meet.

As O’Sensei says, “Never become stagnant. Train your body, forge your spirit, and swallow the world in one gulp! Stand boldly, with confidence, wherever you find yourself. Make use of all your innate power and you can accomplish anything.”

On that note, it’s time for me to finish this up, head to the dojo and swallow the world in one gulp.

Dear Jealousy:

Domo arigato gozaimashita.

(Thank you very much for what you have taught me.)


The Top 7 Tips to Getting on TV

By Guest Blogger Gina Rubinstein

Every time you turn on the radio or TV, you see a so-called expert being interviewed. The Today Show, CNN, Talk Radio, local morning shows and all the rest rely on these experts to give background and insight on the hot topics of the day.  For these experts, the result of being on TV or radio is that their BOOK SALES SOAR, they become an IN-DEMAND SPEAKERS, and one media booking leads to more.

This can be you.

As a TV producer, I can tell you from experience that we are always on the hunt for guests and experts who shine.  Actually, we are desperate to find smart and funny people.

In my career, I’ve cast thousands of people for talk shows and other types of reality TV, and said “No” to many thousands more.  I’ve coached many authors and speakers who were looking to promote themselves and their products on TV so they could do the best job possible.  As the one you must get past, the one who says “Yes” or “No,” I can tell you what you need to get booked AND THE MISTAKES THAT CAN TORPEDO OPPORTUNITIES.

Here are the top 7 tips to getting booked on TV:

1. Be authentic: So many people try to be what they think is “right” and come across stilted and rehearsed instead.  I coached my client Judy Carter on how to be authentic and within 30 seconds of being on TV with Marie Osmond, Marie sat on her lap because she liked her so much.

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2. Connect your expertise to a current hot topic.  In order to get the attention of mass media, you need to build a bridge from your expertise to what’s hot in the news. A client of mine who wrote a book on parenting got onto a show about legalizing marijuana because she had advice for parents who want to say “yes” to pot for themselves and “no” to pot for their kids.

3.  Have a compelling elevator pitch – In three or four sentences I need to know who you are, why I should listen to you, what problem you’re going to solve, how if affects me and what fresh ideas you have as solutions. A client of mine found herself in an elevator with a radio producer, gave her pitch, and by the time the elevator got to her floor she was booked on the producer’s show.

glasses-and-pen-on-a-newspaper

4. Talk in sound bites: In our ADD, double latte culture, no one has the time or interest to listen to someone who rambles on or goes off on tangents. In order to be media presence you need to express yourself concisely, in a few short, punchy sentences.

5. Make your points using compelling stories: Your stories give your message the one thing that facts can’t — heart. You need to emotionally connect with audiences and these stories are the way.

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6. Work in your best credentials in a clever way: Nothing is more boring that an arrogant name-dropper. But, it’s important for the audience to know your credentials. I teach my clients to reveal their credentials in anecdotes that enhance who they are in a natural, unforced way.

 7. Have a hot sizzle reel:  90% of the sizzle reels I see have bad audio, are too long, and don’t showcase the expert’s personality immediately. A sizzle reel should be short (3 minutes max, and shorter is better), and should present you as an attractive person who’s an expert in their field and can reach people’s hearts as well as minds. I’ve produced several sizzle reels for clients and all have gotten TV and radio appearances as a result.

Gina Rubinstein is a Los Angeles-based media coach who helps her clients grow their business through the media. For more info go to here. For a free evaluation, please fill out this short questionnaire.


The 10 Best Social Media Tips & Tools Posts From 2014

This is a curated list of the very best posts from top social media peeps. It’s all of THEIR best posts. So you get a giant dose of great tips, tools, strategies, and ideas to start the New Year. Enjoy!

 

  1. Buffer’s top 10 most-read posts of 2014
    Curious about copy that converts? Want to know the best length of everything online verified by research? You got it.

free image

  1. Top 10 Social Media Posts of 2014
    Get solid strategies from an active social media strategist who walks his talk. Good stuff.
  1. Digital Marketer’s 10 Most Popular Articles of 2014
    Small business alert — you can use the same system that Starbucks and McDonald’s do for their mega campaigns and more….

Deiss

  1. Top 8 social media posts of 2013 (doesn’t look like they’ve done 2014).
    Who knows what tickles the psyche when it comes to going viral. Check out the most popular posts of last year. Prepare to be astonished. Be sure to check out the crazy Norwegian video.
  1. Top 10 Social Media Marketing Posts of 2014
    Trends, Tools, popularity, people, and marketing strategies. Lots to learn and use.
  1. 10 Types of Images to Boost Your Social Media Engagement
    You know that images boost engagement. But, I bet you don’t have all of these in your bailiwick ….
  1. 10 Best Social Media Tool Posts in 2014
    Get hyper productive with these Apps and software. Includes video marketing, Pinterest tools, and plug ins. (Plus, how to get 1000 shares on your blog) from a very reliable source I follow.
  1. Top 10 Social Media Marketing Posts: This Year in Social Media
    You’ll want to follow Social Media Examiner you’ll find consistently useful info. Want to generate leads? Create content? Understand Facebook’s metrics? It’s all there.

Social media examiner

  1. 20 Social Media Marketing Tips From the Pros
    These are tips and tools that got results. We want that, yes?
    .
  2.  50 Ways to Promote and Market Your Blog PostsYou want your great posts to reach your tribe, to expand your reach. Here’s how. Jeff Bullas’ blog is a regular must read. Always relevant. One of my favs.

Bullas bullhorn

BONUS: 19 free social media analytics tools

No budget? No problem. All these tools are yours for the taking. I bet you haven’t heard of some of these terrific online helpers.

ONE CAVEAT: No matter how great your social media presence is your strategy won’t work unless your website does. You’re directing people back to your blog or your website so people who are intrigued by your social media updates can have more than a taste of your great content. Don’t disappointment them by having a website doesn’t look and feel like you, your tweets, pics, and posts. Here are 3 free highest converting home page website templates from Marisa Murgatroyd. You can choose the layout that best suits your personality and goals—so your website and social media messages are aligned.


7 Inspiring Tips on How to Be a Fabulous Public Speaker – With Results

Get hired to speak

Get hired to speak
madamepsychosis via photopin cc

Whether you’re attempting to break into the world of professional speaking or you’re already a seasoned professional, it’s important that you have an edge in order keep bookings coming — and be seen as the speaker of choice in a league of your own — above of your competitors.

There are two main factors that help meeting planners, speakers bureaus and organizations make that choice a simple one — having a book and being

in the news.

Having a book adds major cred to your skillset and being in the news can help you get booked.

Become a motivational speaker. Speaking secrets.

Become a motivational speaker. Speaking secrets.

Why? People want to see people they hear about and feel like they know. By appearing on TV, radio or in print, you’re already “vetted” by the media. If you’re not already famous, a mention on a national show or publication serves as a badge of honor. And being able to put that logo on your website and speaker’s materials sets you apart.

Then, of course, you have to deliver. Creating the bones of a good speech is not only necessary, they’re crucial, but that’s not all it takes. The audience wants to see that you’re enthusiastic, authentic and humorous. Your value as a speaker is increasingly enhanced if you have a great product or service to sell and the lovability to get booked back.

Here are seven articles to send you on your way:

1. Capture and keep your audience’s attention

Communication skills: body language

Communication skills: body language

In this piece speaking pro Chris Widener covers everything from a simple technique to get 20-35% of your audience to buy, how to know what to charge, and creative ways to get hired (even if associations, corporations or companies say they don’t have a budget).

2. Develop into a top professional speaker
This article is perfect for those of you looking to break into the professional speaking field, covering the 10 steps to becoming an amazing motivational speaker. Joel Brown, a successful CEO, breaks down the tools you need to succeed and make the most from your speaking arrangements.

3. Build your brand by starting small

Communication skills: body language

Become a paid professional speaker

This round up is useful for entrepreneurs of any level looking to book speaking engagements. The Young Entrepreneur Council goes over points even the most developed of us forget, like, the ultimate DIY, make it happen meet ups and how to start local, but go global.

4. Book your dream speaking engagement
In this article Susan Tardanico goes over how we can do what the pros do and book the speaking engagements of our dreams. She shares how we can communicate better with our body language (over 90% of communication is nonverbal!), how find your most useful personal stories and how you can best avoid the jeopardies of PowerPoint.

Become a paid professional speaker

5. Learn the perfect formula to make people want more of you

How to give a TED talk. Talk like TED

How to give a TED talk. Talk like TED

In this piece Tim Ferris, public speaker and famed author of the New York Times Bestseller, The 4-Hour Workweek, goes over the perfect formula to be the best professional speaker in town. These masterminded strategies includes tips such as, how to prepare seamless 10-minute segments, what not to do before heading on stage and what jokes are better left for the break room.

6. Cope with your nerves and rock your speech
Sweaty hands, dry mouth, the trembles? How to manage your anxiety – and your body – to rule the stage.

7. Prep Your TED Talk
Guy Kawasaki’s 10 top tips take on: Carmine Gallos’s advice from the book, Talk Like TED: The 9 Public Speaking Secrets of the World’s Tops Minds. If you’re itching to be a thought leader or have something creative or provocative to share with the world work on your TED talk. In the speaker’s realm this is one of the fastest ways to becoming known, followed, loved – and booked.

How to book public speaking engagement

How to book public speaking engagement

BONUS: 10 Communication Secrets of Great Leaders

Solid advice for beginners and experienced speakers about how to manage your inner life as well as your outer actions. “It’s about helping others by meeting their needs, understanding their concerns, and adding value to their world.” Ultimately, this is what all good speaking is about.

Share a favorite moment (or blooper) from one of your speaking engagements. Often our mistakes create the best connections with our audience. 


How Can I Get on TV? 3 Steps to Getting the Spotlight and Doubling Your Business

New York TimesMany people see getting on TV as holy-grail to getting publicity. Oprah was the leader in making careers overnight. Other shows don’t necessarily have the same instant influence that Oprah had, but a four-minute segment on a major morning talk or news show can still have that magic formula effect.

While getting on TV can be a powerful way for entrepreneurs, authors, leaders, coaches and consultants to increase their sales and grow their business on the spot, it can also be something of a dud if not done correctly. Here are three ways you can get on TV and then make your appearance count.

1. Write a segment not a pitch.
When I work with my clients I write up a segment – exactly what you would see if you watched the show – that caters to the hosts strengths and personality. I’ve watched the shows so I have a sense of the subject matter they like to cover and the format they prefer. I’ve read up on as much as I can to best angle my segment to the preferences of the hosts and show.

Know the show
For you that means that you need to be familiar with the show you’ll appear on. That’s essential. Think of it as a job interview for your dream job. You would want to know the background of the person interviewing you, their personality and pet peeves and their style and pacing. You would want to understand the culture of the company. You would want to know what kind of products or services had been successful for them and the way they like those things packaged.

Dr. Sara GottfriedBe privy to the hosts’ perspective
For Dr. Sara Gottfried, Harvard trained integrative physician, yoga diva meets science nerd, and author of The New York Times best-selling book The Hormone Cure, we developed a segment called, “What does every woman have in her purse that can balance her hormones naturally?” for the 10am slot on NBC’s Today show with hosts Kathie Lee and Hoda Kotb.

This segment has automatic gal appeal to women hosts and their audience, plus addresses one of the most difficult issues women deal with – cortisol, the culprit behind stress. And since the segment hasn’t aired yet I can’t tell you what those items in her purse are. (Sorry!)

Develop your 5 points and 5 questions
From there we first found the 5 points we wanted to focus on and then reverse-engineered the questions that the hosts could ask. Next, we crafted the women-centric visuals that would drive the segment and create interaction between the hosts and Gottfried.

Give extra perks
Then we created quick teaser copy (that’s what you hear when the hosts let you in on the secret of what’s upcoming so you don’t change the channel or tune out).

Finally, we chose a special report for a website giveaway. TV producers want to drive website traffic to their website not yours. So their audience goes to their site for the “extras” and then can jump to the guests’ website from there. Extras can be anything that takes you deeper into a guest’s work and world: a book excerpt, a recipe, an infographic, an audio or video clip.

Integrate stories into the conversation that bring you in business
After that we honed each example down to a 20 second or so response that included a story or vignette of how Gottfried wanted her business to grow. Since she has an online community and courses one of our examples included a success story about women in her courses. It seems like a “duh” moment, but it’s an essential that most TV guest forget first — especially under the pressure of hot lights and a tight timeframe. By using specific success story examples you drive the kind of business, partnerships, experiences and sales you want directly to you.

Be natural and engaging
This is pretty much rule number one: You must mention the kind of business you want in an example in order to increase it. The hard part is that it needs to be integrated seamlessly into the conversation in a natural and engaging way that is totally on target to your point.

Practice your sound bites
That’s where lots of practice comes in and it’s where I spend the majority of time with my clients — role-playing the entire segment in different ways so they can speak their sound bites smoothly and don’t crumble under pressure or slip up when surprised. If you don’t have this element down pat, then you’re not getting the full value of your media appearances. In other words, you’re losing, business, sales, experiences and opportunities that you may never get again.

Time your sound bites
Once we’ve completed the segment I pulled out my timer and we set it for four minutes and raced through in real time so Gottfried could manage her own time and get a sense of the pacing. I played the part of the chatty hosts, complete with interjections and comments to make sure that Gottfried could stay on message even if the hosts aren’t asking the exact questions we prepared.

Package your program
By creating this segment ourselves and not waiting for the producers to tell us what they envision we invite them to take advantage of our ideas. We’ve done the work for the producers. We get a segment in which we’ve prepared the package we want presented, shaped the perception of our business, book, produce, service or cause, strategically outlined the presentation of our information, and done it all in a lively and entertaining way which delights the audience and the hosts and producers. The result: great segment, media trained guest, good ratings, engaged audience, happy hosts, thrilled client. Everyone ends up winning.

2. Post a demo interview on your website.
National TV show producers need to make sure that you’re mediagenic. They want to see that you know how to dress, handle yourself in a tight-time frame, entertain, enlighten and inform in 10-20 second sound bites-all while being completely natural and engaging. You want to have an example of you interacting in a TV interview or a mock one so you can pass the pre-audition and then move on to the actual audition. It’s OK to create a mock one if you haven’t yet done any media appearances. If a producer sees that you’re capable and lively then they’ll most likely move forward to the next step – the audition.

Create a sizzle reel
Later, when you have a series of interviews you can cut them together into a sizzle reel so producers can see clips of the best of the best and get the total picture of your capabilities.

Help shape the show
Typically the process works like this: a producer and publicist discuss some topics and story angles and then the producer gets on the phone with the client so they can hear the kind of responses the “potential media guest” (you) will give and to bat around ideas and shape the show. You have to be fluid with your topic and think like a producer in helping to lay out a visually dramatic, fast-paced, enthralling show.

3. Be a great guest.
Now you’re on the show. Waiting in the green room. Sitting in the chairs across from the hosts. Hot lights. Count down. You’re on camera…

Gulp!

Review your notes
Even though we had practiced for hours, and this wasn’t his first media tour, one of my clients, a New York Times best-selling author said, “Susan, everything you taught me went to hell in a hand-basket as soon as the interview began.” I told him that he could keep his notes handy and glance down at them when needed. Especially when quoting breaking news statistics. You’ll often see experts bringing their notes onto panel discussions on news shows or when they are commenting on current events.

It’s quite common for your brain to fritz out. A combination of anxiety, nerves, jitters and being in an unfamiliar and foreign setting can upset your internal applecart in the blink of an eye.

Calm your nerves
When I media trained my author-client on-camera I taught him some relaxation exercises to practice that involved both movement and breathing. The key word here is practice. A lot of it. Before you contact the media. Before you get the call.

Practice on video
I highly recommend that you turn on that video camera, pull out a kitchen timer and have a friend or media trainer run you through the questions you’ve created so you can answer them in your sleep. That way you’ll get used to the sensation of being video taped and it won’t seem as foreign once you’re in a studio. Of course the TV studio cameras are much bigger than your compact camera and the very setting itself can be intimidating. Really intimidating.

Relax and settle
Once you’re on camera you don’t want to be thinking about what you’re going to say next. You want to relax, be in the moment, create connection, and tell your audience what you want them feel and to remember.

Not easy, I know.

Feel my support and guidance
The next big interview my “hell in a hand basket” client told me, “I had you in my head the entire time.” So he could keep his cool and stay true to his message. Did he do it perfectly? No. Did he tell stories that had emotion and dignity that brought tears to my eyes? Yes. Did he remember everything he was supposed to cover? No.

Self assess
But every interview is a process. And I suggest that after every media appearance you ask yourself two questions.

  1. What did I do well that I want to keep?
  2. What would I have done differently?

Then on the very next interview you incorporate both of those things. Knowing that someone believes in you gives you a solid foundation and confidence you didn’t know you had.

Discuss your success
The way you double or triple your business during an interview is by doing three things.

  1. Talking about successes you’ve had through your clients. This is how you avoid bragging. It’s about them, not you.
  2. Addressing the needs of your audience by telling a story that relates directly to a deep longing or something practical they want.
  3. Being human and authentic while sharing a personal story or accomplishment that is meaningful to you that creates emotion, connection or curiosity.

Process is progress
Process is everything. It’s in the doing that things shift. More to the point it’s the doing and doing and doing that creates change. After you’ve sent in that segment and when you get called for that golden opportunity to be on national TV know that preparation is key. Now is the time to map out exactly what you’re going to say, time it to the second, and practice until you can do it in your sleep under any circumstance being your natural, inviting, engaging self. Then when you’re on TV your four minutes of fame will be the beginning of many more media appearances that will sustain you for a lifetime.

Do you want to get on TV and make your appearance count? Join us for the FREE webinar: 5 Surefire Ways to Become a Media Darling.