Surprise! Stay Cool During Media Interviews That Are Whack-a-Doodle With Diane Altomare

Episode 11

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Surprise! Stay Cool During Media Interviews That Are Wack-a-Doodle

Diane has been a client of mine to do a media training. I think we did some strategic planning to systematize your website before we worked on staying on message during media interviews. Today, we want to talk about how you’re applying that media coaching to your media tour for your book and some of the crazy things that have happened during that tour. We want to talk about what happens when you have that Oh-my-God moment of, “I did not think that was going to happen.”Let’s talk about your very first media interview and what happened and how you were able to stay cool during media interviews that go a little whack-a-doodle.

Thank you so much, Susan! It’s so good to be with you. The very first radio interview actually, I would definitely say, was the most difficult because I didn’t know what to expect in the style of the host which was part of the learning curve. It was difficult for me to embrace.

Every host has a different style, just like people have different personalities. Her style was very, I’d like to call it, unhinged. It was a sort of floaty and random. It was really hard to get a feel for, number one, who she was, what she was going to ask, and what was going to happen next.

Which in doing media interviews, you always want to expect the unexpected, but with her type of style, she would pause in between asking me a question. The way she would say it would be like, “Well, the question that I really wanted to ask you is…” Then, she would leave all the space as if she was pulling it out of thin air, and she actually was. Most of what she asked was not on the Q&A list that we gave her, or the bullet points.

It wasn’t even really related sometimes to the book. The first part of the radio interview within the first 30 seconds, she recommended somebody else’s book as she was introducing me. That was fine, however, it kind of took me off-guard for a moment. I really had to make sure that I wasn’t paying attention to that and rebound from her mentioning somebody else’s book even though I thought we were on the show to talk about my book.

BAMD0011 | Stay Cool During Media Interviews

Clarity: 10 Proven Strategies to Transform Your Life by Diane Altomare

That’s such a great point because if you start thinking about what happened in the past, you can’t be present for what’s happening right now; not letting that bother you. That is really a big thing in being able to stay cool during media interviews. That is a huge no-no.

The more experienced interviewers are, the less you’ll get that. The more talk radio, the less experienced radio hosts are more unhinged. You have to prepare for that and train yourself stay cool during media interviews. Maybe that’s also an opportunity to make a connection to your book. They could say in the future, if somebody recommends somebody else’s book, if you know that book and have to say something about it, or to say what your book covers to that book that didn’t and how your book is different.

Had you done a competitive analysis when you did your book proposal? Have you included that book? As I recall, it was one that was a little older, right?

It was really an old book. The good news was, I did read it. I was really familiar with it, so I knew who she was speaking of, what she was talking about. It really was somewhat relevant. It just took me off-guard. That was really what I wanted to share. It’s being what you said – to focus in the moment and let go of whatever may have happened in the last segment or last minute. Just stay focused and intentional as to what it is that you want to communicate, regardless of what the host does or doesn’t ask, or does or doesn’t do.

When you and I talked about this a while back, you also mentioned that you had to transition from her irrelevant questions into your material, because it was as if she hadn’t read any of your material, and she probably hadn’t. Lots of hosts and producers don’t even have time to read your material, and they may not refer to the information that you give them. I know you said you gave them your bio and your Q&A questions but she didn’t refer to that.

Yes, she probably didn’t read the book. In doing subsequent interviews with people who really shared how much they love the book saying, “This is such a winner!”, “I was so moved by it,” or “I read it in a weekend,” it was such a different experience.

It’s just getting experiences and getting to be intentional, be focused on communicating, regardless of whether somebody has read the book or not; or what it is that is asked. It’s important. It takes practice. I definitely got better at it over the last few weeks. I’ve had fifteen or so, radio shows to practice which really helped.

BAMD011 | Stay cool during media interviews

“Just stay focused and intentional as to what it is that you want to communicate, regardless of what the host does or doesn’t ask, or does or doesn’t do,” is how Diane was able to stay cool during media interviews that went off track.

That’s really super. Can you remember the irrelevant questions and how you transitioned and were able to stay cool during media interviews? Can you give us specific examples?

She asked me how the concept of inner child relates to a trigger and how do they relate? It didn’t really relate at all in terms of the message that I wanted to communicate. It’s indirectly related so I just started talking about the inner child.

I picked one of them and I didn’t really answer her question succinctly. I shared what it was that I wanted to share about the inner child. I didn’t try to make a correlation. That was something I learned at that moment on the spot: Don’t try to make a correlation to something that you really haven’t thought through. It may not correlate, or it may indirectly correlate, but I’m not going to put myself on the spot in this moment. I won’t try to sound eloquent about it because it won’t come out right.

I just stayed with what I knew. That’s what I learned so much from working with you, that is priceless. Regardless of what it is that they ask, if it’s relevant or not relevant, or they’re trying to compare something that doesn’t make sense, answer the question in a way that you are delivering what it is that you really want the audience to know. I did that really well as a result of working with you.

It’s so great to hear, especially since I remember we talked right after this interview. There are a lot of other crazy questions that she asked that we were laughing about because it was just so off-the-wall and irrelevant.

To have your first interview be like that was both good and bad. You know that. I remembered your publicist saying that she thought you did very well. Obviously, to the listener, it didn’t sound as horrible as you might have thought in your mind, for all those times when you said, “Oh my God! I was just waiting for the other shoe to drop,” every time she would ask you another question. You were like, “Oh no! What could it possibly be?”

In one transition, and I know you know this since I’ve been using it. I don’t know about that but I do know is…” If anybody asks you a nutty-ball, nut-ball question about something that is so not relevant to what you have written about or that you know about, that’s just a wonderful transition line that can save you in any situation to help you stay cool during media interviews: “I don’t know about that but what I do know is…” Then you move into your planned point which you did beautifully.

Yes, it worked out well but I was definitely having some internal dialogue that was difficult.

Yes, that’s understandable. You eventually get to the place where you don’t have the inner dialogue. That was your first interview so that was a great thing.

Bear in mind, listeners, that to get a copy of Diane’s book – Clarity: 10 Proven Strategies to Transform Your Life, you can go to To book an appointment, you can go to

I know that your schedule is getting really booked. You’re starting to do many more groups. I mean, I know you have had groups before, but are you still doing one-on-ones or mostly doing groups?

I’m doing a combination of both.

She’s got some wonderful programs there to take a look at. If you’re looking for a coach, you can hear she’s very grounded and has a lot of experience in helping people, not just teenagers. Let’s talk about those four areas that you specialize in, because different coaches specialize in different areas. You’ve got a very specific focus on four groups of people but it’s also more expansive than that.

Let’s talk a minute about that and come back to some other of your interviews.

Perfect! One of the groups of people that is really near and dear to my heart, that I work with a lot is adult children of alcoholics. I have direct experience with growing up in an alcoholic home so I can lend a lot of insight, wisdom, and guidance as to how to move through some of the things that come up as a result of growing up in that dysfunction; and how to look at many of the things that you may have learned and honor them as gifts. That is an area that is near and dear to my heart.

The other one is women and mothers who have lost themselves and their identity, because for so many of us women and mothers, we are often spending a lot of time focusing on taking care of other people. Sometimes, we put our own desires and dreams on the back burner. If that speaks to you, there’s something you really wanted to create but you keep putting it off, I would love to help you be able to make your desire your reality.

Professionals that are ready to move to a career that’s more aligned of who they are but aren’t really sure what that looks like. For many people, we get stuck in the identity that we’ve created for twenty years, thirty years; maybe forty years you’ve been in the same career. You know that you are evolving past it, but you don’t know what to do or how to use what it is that you have learned to transition into something else.

BAMD0011 | Stay Cool During Media Interviews

Important to remember in order to stay cool during media interviews is knowing your true self.

I’d like people to also hear some of your key sound bites, just so they know what it sounds like, no matter how someone asks; even if I said to you to tell me a story of someone who really found a gift from something that they considered a trauma before, or a heartache, or something that is super hard in their lives.

I remembered you have a story of the box.

Yes, so the story of a transference box; it’s looking at what it is that we are wrapping our daily emotions in. It is being able to be not only focused on actions we’re taking, but specifically the energy that we’re wrapping that action in and the emotion.

What happens is as we give, and I share this story in Clarity, the gift of our time into somebody, what we really want to pay attention to is what that box is wrapped up in. I give two different examples in the book. One is that you show up with the gift of your time. That box is wrapped up in the most exquisite wrapping paper and it has this amazing bow. You feel loving when you give the gift of your time, and the person that’s receiving that feels loved.

On the flipside, sometimes we give our time and that box of time is wrapped-up in red and black-patterned wrapping paper that might be tattered and ripping at the seams. The emotion or the energy that you are wrapping that gift of time in is frustration or resentment. As you give that gift of time, that is what the other person is receiving.

Just by being conscious of what we’re wrapping in our daily actions in, we can get clarity on what we are giving to the other person and what they are receiving as well. It makes so much of a difference in what we are able to create.

You told me a story about you and your daughter.

My daughter gave me a box that is somewhat similar to the one that I just described. It was adorable, she was nine years old. She’s my only child. She came home from school with it and it was a Mother’s Day gift for me. It was wrapped up in this beautiful silver wrapping paper that had a beautiful silver bow on it. There was a message on top of that box, I’m going to paraphrase it, but the message really shared that, “Here is a gift from me to you. Don’t open it because inside, it’s filled with love. It’s something that you will always be able to have from me because it’s what I feel for you.”

It was just an amazing validation that what I have written in Clarity two years earlier, it was, to me, a divine message. It was the exact story that I had written in the book that she giving me physical wrapped representation of that box.

I love that story. It’s powerful that you communicated that to your daughter by how you were raising her. Obviously, she hadn’t read your book. You hadn’t been talking about it, but that she got that. It is part of your message that’s so foundational; that we are sending out messages all the time, in terms of how we wrap, whether it’s our time, our love, our energy, whatever it is or whoever we’re giving it to. That’s felt by whoever is receiving it in a very concrete way.

Tell us a little bit about some other of your experiences that you’ve had like a dozen radio interviews, radio and print – but you haven’t done TV yet, or have you?

I’ve done an interview. It’s not TV yet, but it’s a TV post so I did a video. Yes, I’ve done over a dozen radio shows and some print. One of the radio shows that I want to share was a little difficult to shake. It was just a few days ago. It’s very fresh in my mind.

The host slanted everything so negatively. She would say things like, “Don’t you just think that people just need to get off their duff and just do it? Don’t you think it comes down to the point where people can just get over themselves and just make things happen?”

It took me a moment, and I used again one of the tools that you’ve given me. I just took a deep breath and I said, “That’s a really great question.” Even though she didn’t ask me a question. I needed to have moment on how I should rephrase it, and I said, “It is true that at some point people need to make a commitment and a decision to do something, but one of the reasons that many of us don’t follow through with the things that we desire in hearts and we want to do, is because we have something that happened in the past that made us feel bad about who we are. We can’t do what it is that we want to do. That’s one of the things that I’ve shared in Clarity.”

I took it back to the book and I said, “That one of the things that I said in Clarity is really how to move through difficult things that happened to your past or the way you interpreted what happened or the way you don’t feel good enough, and are in fear of actually stepping into that next level in your business or in your relationship, or you simply don’t know how to do it.” I thought maybe that would calm her down a little bit, but it didn’t.

It’s a thirty-minute interview but I honestly could not wait to get-off the phone with her because it made me feel bad every time she was saying, “Well don’t you think people should just…” She was being really negative and almost condescending of people who can’t get up out of that place of being stuck.

I keep bringing it back to the message, “There’s a reason we feel the way we feel. You don’t want to make yourself wrong for it. You want to look at it and honor yourself. There’s a great step in my book. It’s step 6 – the voice of your emotions. Even if you don’t know what you’re feeling, you can understand how that emotion might be expressing itself. You’ll be able to move through it. So it loosens its hold on you, you can actually start taking action towards what you want to create.”

As much as I could, I just kept staying focused on what is the message that you want to share. I kept asking myself that question. Not engaging is the word I would use. I did my best to not engage in her negative energy but it was affecting me.

I didn’t like it. I didn’t want her to keep doing that, yet at the same time, I just had to keep delivering my message. It was a great example of how you move through something that is difficult by just continually standing in the energy that you want to convey and then giving your message.

It was such an important point, and here are three important points here on how to stay cool during media interviews. Number one is you said the title of your book, you never want say, “In my book…” We always want to say, “In Clarity…” and go forward. And then, as much as you could, you did not let the negative energy affect you in terms of influencing the answer, so you stayed on message and stayed on point with what you wanted to convey.

The third thing to stay cool during media interviews is knowing that you cannot control the other person, you can only control ourselves, we can only control our own feelings, our own energy and our own message no matter what the host says or does, or no matter how they make us feel in the moment. Even though she was so strong about wanting to continue on in that own energetic, that you stood firm in your own and continually brought it back to the points that you wanted to convey to your audience. The most important thing is what you want to convey to your audience. Those are three excellent things that you’ve learned to apply and been able to apply in a difficult situation, because it wasn’t a one question thing. It sounds like you were mired in this negativity and you had to keep crawling out every single time.

I wondered too, if it was just her personality, if it was the way that she makes her mark. If I listened to her show again with a different guest, would she be still acting in that way or was it just because our conversation was provoking stuff within her internally – where she was annoyed that some people just don’t get it and do what they want to do?

I am not sure what it was, but it was interesting that I just had to let it go. I had to internally remind myself, “Just share what you want to share.” It was not necessarily this conscious internal dialogue, it was just a fleeting thought of thinking on what it is that I want to convey.

I do want to share, too, that I know we are talking about all the difficult radio interviews, but I don’t want to make it sound like they are all this difficult and that you’ll always have to try hard to stay cool during media interviews. For the most part, of the 15 or so that I have done over the past two weeks, I would say 11 or 12 of them were absolutely amazing. They all had amazing hosts, who were all so different, and interesting, and they really wrapped their energy around helping me shine. It was just maybe three or four that were challenging.

Tell us how, in a positive interview where you didn’t have to try to stay cool during media interviews, you were able to do something that the host brought out of you that you would not have expected. One of the things that media interviews can do that is so amazing, is that you start to see where people focus. What is of interest to their audience and you start to see a pattern, and if you look for it you can see them focus on one topic that really gives them a good feeling and can really inspire someone. Did you find a pattern in any of the topics that those positive ones covered where you really felt alive and like that brought out a wonderful story?

I really did. I felt like there were many points on the bullet points that we shared that people focused on in the Q&A. I found it really interesting that there were certain ones that people really left out and didn’t touch. In noticing that, and I’m so glad you brought that up, because it helps refine the pitch even more to really understand what it is that people are really interested in right now and what is really relevant.

One of the really great experiences that I had was, this host during the breaks would say to me, “I don’t know what it is that you are doing, but I have never been so transparent with my audience before. I am sharing so many personal things about myself and I’m not quite sure why.”

I told her, “It’s been really great, and it has been such an awesome interview. I feel like your vulnerability and your transparency is really giving all the other women and moms permission to do the same and really honor what it is that they are feeling and to not be so self-critical and judgmental.”

Isn’t that really great? Where there is something else going on, because this goes on at so many different levels where you connect. We hope in our heart of hearts that we really connect with someone and that helps bring a connection with the audience. That doesn’t always happen. We can’t let that influence us either. This is a really wonderful thing that happened, and this is what happens in the best of interviews where there is a kind of way that you connect that encourages someone to be more vulnerable or a deeper person. That gets conveyed to their audience and that’s lovely. That’s a gift and one of the gifts, I think of doing publicity in that way.

It does open up the host, the audience, and it gives permission for people to feel these feelings that some people think is bad for having felt them, which you have talked about in your book, Clarity: Ten Proven Strategies to Transform Your Life. Our audience can go to your website, To book an appointment with you, if you want to transform something inside of you that even if you feel like you just want more, or you feel like there is something you want to open inside of you, a career, something in your personal life – Diane is as you can hear and feel through her voice and grounded-ness, it’s She has group and individual coaching.

BAMD0011 | Stay Cool During Media Interviews

How to handle a difficult media interview

Is there anything else you want to share on your recent experiences, either do’s or dont’s of how to stay cool during media interviews? Or difficulties, challenges, or some wonderful things that you have been able to create this kind of wonderful feeling in an interview?

This was a personal experience, so it may be different for other people. There were taped radio interviews and there were also live, and they were different times and different segments. Some of the radio interviews that were live were 10 minutes or 15 minutes. Some of the taped interviews were 30 minutes or a whole hour. It really, for me, shifted some of how I prepared for it.

I, personally, loved the live interviews so much. I love the feeling of somebody driving in their car, and that they are listening to the conversation that I was having with the host for 10 minutes. It felt so electric to me and I really enjoyed it. I could feel the difference in the energy of the host, when it was a live situation versus a taped situation.

I also did a radio interview where people were there in the studio, and I could feel that that was more alive, that live energy feel. Although live may be a little bit more nerve wracking, in a way, there is also an energy there that I think really carries you. It helps you to just shine. I love it. It was awesome and really great.

It is a combination of the audience, the host, and you, that it creates that – it’s not just you, but to think that when you are doing a taped interview, you are really speaking to people in real time in that same way. It is more of an act of imagination in that case than it is when you don’t have to do that. I could always tell if someone did it in a studio or with a live audience, and I never liked the ones in the studio. It seems so rehearsed and so read. Even though the live ones were not so polished, they were much more interesting and much more lively.

Anything you want to share to our audience, to people who maybe is about to have their first time out or tips you have for people who are new or even more experienced that are doing their own media tour or media appearances about how to stay cool during media interviews?

I would love to share about over preparing. What I mean by that is that I had my questions and answers typed up and they were on the wall. They are still there right now. I am a visual person, which is why it is important to understand what works best for you, if you are a visual person, being able to have those little sound bites and snippets in front of you, it gave me this level of comfort. Although, I did not always refer to them, I knew they were there. The energy of that information was there. Although, I would just talk most of the time and try to describe it so that it sounded more conversational than being read, I still had them in front of me. It is one of the ways on how I prepare.

I would have half an hour before the show to prepare for it, and I wanted to be so over familiar with the material, that for the 30 minutes before the show, I would read it, I would look at it, and I would just sit, get quiet, get grounded, be relaxed, and just trust that I will be able to succeed with it.

Being able to have it be fresh in your mind gives a level of comfort and confidence that you need. My left side logical brain is going to know what information that I’m wanting to share, so I’m not spending time being so connected to remembering what I wanted to share and I am just in the moment, grounded, and I’m relaxed and sharing from my heart. The way that I personally get to that place is by over preparing. Or just preparing, for me it feels like over preparing.

That is what I wanted to share on how I was able to stay cool during media interviews, that is essential just to give you that feeling of confidence that you are going to be able to answer any question that may come forth. Even the ones that are picked out of thin air that have nothing to do with your book whatsoever. Which happened once or twice.

People get scared when they are under prepared, and they don’t even realize that they are under prepared. Getting that level of comfort, it’s about being prepared, which lets you become free to be spontaneous. Which you do that well, because you know your material so well you don’t have to spend your mind power remembering it. You can spend that time and energy connecting to your host and connecting to your audience, and trust that you will be able to access that information because it’s been embedded in your mind.

There is actually neuroscience to prove that, when you get nervous, cortisol rises up and blocks your short term memory. That is real science. When you have materials embedded in your long term memory, you can access them even if you’re nervous which helps one to stay cool during media interviews.

It is so important too, because I did a couple of video interviews that were on the spot. They were completely different than the sound bites that I had written down, rehearsed, memorized, and prepared, just because of the way that the host asked the question. It just had to come from almost a different angle, even though it was the same material. But because I had rehearsed that, and like you said it was so embedded, it just came out so wonderfully.

Yes, because it’s not about blurting out the exact things that you have written down. It is about being super fresh, as you’ve said earlier. To make it sound like even though it’s the 100th time you’ve said that, to make it sound like it’s the first time. That means you might say it a little bit differently, even if you’ve got the best way to say it written down.

Jerry Seinfeld, he rehearses every pause and every word to hone his show and that’s specifically for timing of the audience response. I think that people who do media start to do this too, and you don’t want to do that if you sacrifice spontaneity. I think it’s important to have that connection.

Now Jerry Seinfeld, he is such a master at it and has already connected to his audience even through it’s not spontaneous, it sounds like it in the way that he pauses. That’s the difference. If we hear you on ten different programs, we don’t want you to hear you saying the exact same things no matter how beautifully crafted your sound bites are, we do want that kind of spontaneity or a different twist on a story, or a little something that is the same point but told in a different way.

I think that is part of the fun too, for me as the guest. When you asked what has surprised me, it was that most of the time, I did not say it the same way because the host is asking it in a different way or just because they have a different energy so I would share a different story or something else came to mind. It was fresher for me, and it would sound more spontaneous and conversational. That is the way when we connect to people. Being connected to ourselves is the most important thing, which that is actually step one in Clarity. In order to be connected to myself, I can’t be in my head trying to craft what it is that I wanted to say.

I think that is a really great point, and you have got an enormous amount of practice with that and not everyone does. That’s why it’s so important to practice that, being connected to yourself. Also not to worry about what the host or audience thinks of you, which is a whole separate topic of trying to gain approval. That connectedness to yourself and connectedness to the other person kind of bypasses that approval devil.

It’s really owning that you are the expert in whatever it is that you are sharing. I think it is a journey that we embrace it every step of the way. When we are communicating through media, we really want to let everybody know that we know and we believe that we are the expert in what it is that we are sharing because that will come across.

If you don’t feel like the expert or you doubt yourself in some way, there may be some inner work that needs to be done there to let go of those beliefs, or something maybe happening within you that you can really transform. That’s one of the things that I help people do, is clear out whatever it is in the way of you standing in the space where you are communicating who you are and contributing your gift to the world in a way that feels good to you and helps people in the process.

So if you are preparing for a media interview and you feel like you have some limiting beliefs, or any kind of thing that makes you feel like you are stuck or held back, Diane Altomare is the person to go to to be even better at being able to stay cool during media interviews. Is there anything that I haven’t asked you to share before we wrap up?

No, I think it’s been an amazing hour together. We covered a lot, and I am grateful for you. I would not have been able to do what I did these past few weeks in the way that I did, without your media training and coaching. It is honest to God truth. I would think of Susan often, it’s kind of like a mother, she would be in my mind in the radio interview. That is also the one other thing that gave me confidence, I knew that I had the guidance, the training, and the wisdom of Susan Harrow as the expert in her field, to help me in an arena that I am not an expert in.

I am not an expert in doing radio interviews, I am practicing and I am working on it, I am doing well, but it will really take a lot of time to be good at it. I feel good with what had happened in the interviews, and that was the direct result of the coaching that I’ve had with you, Susan.

Thank you for that. You can hear on how I adore Diane and how I respect her, because, yes we did a lot of intensive media training, and you did a lot of the work behind the scenes to get that place, and also organize your thoughts and what you want to communicate to people, and practiced the heck out of it. You can hear how Diane communicates in this new way, it’s not the same as speaking and talking to another person. It’s like taking War and Peace and putting it into a haiku. It’s a different language.

I want to praise you for taking things seriously and putting them into action way before your book came out. We’ve been working on this last year, so Diane has been preparing for that and letting it sink in. She wasn’t preparing a week or two before her book came out, she was preparing as she was writing it, she was taking things from Clarity and seeing what stories she wanted to tell, what sound bites she wanted to craft from that and which new ones she was going to tell. Some of the experiences come from the book and some experiences come from her current clients. All this allowed for her to be able to stay cool during media interviews and not be tripped up by whack-a-doodle questions.

BAMD0011 | stay cool during media interviews

Stay calm during media interviews

Things are constantly transforming and some of the work I have been doing with teenagers and parents is really becoming profound. Step 6 in Clarity is the voice of our emotions. It is a powerful that I am giving parents to utilize with their children because there is a lack of communication. There is a disconnect.

The parents don’t know how to understand what is happening with their child, and the children don’t know how to communicate with their parents either, other than they don’t like how they feel, they don’t like what’s happening at school, they don’t like how the parent is responding or doing something of that sort. Being able to give the parents the tool to teach their child how to communicate and how to share their emotions is not something that everybody knows how to do.

That really is one of the ways and one of things that has been coming through as I’ve been doing book signings, as I have been talking to people, as I have been doing radio interview, that is becoming a really important part of who I am helping and who I am delivering my message to. It’s really been birthed as of very recently. It’s an amazing journey and I’ve been learning so much along the way and I’m really incorporating that into what I’m sharing. I really think that’s what makes it so fun and fresh and alive. I’m just really consistently connecting with where this book wants to go. I’m connecting with that and just listening too, and letting that energy just carry where we are going to go and what we are going to do.

That’s so remarkable because I think that some people really try and constrict that. To be open to, and like you hadn’t worked with that many teenagers and parents before, you had grooved in some different niches, but this is what happened. And as it happens, you are growing that part of your business and you are touching that part of your audience, and as that expands, the more you talk about that in your media appearances, the more it comes in. The more opportunity you have to expand that part of your business. I love the fact that media is transforming your business as you let it into the areas that are really interesting to you, that really resonate for you. That are obviously really resonating with the parents and the teenagers too, that’s the two way street. It’s opening a door that resonates with new audiences and that it sparks something new in you. I think this is really beautiful.

It’s amazing, a really good feeling. It is being connected to ourselves and being intentional is important. Paying attention to what is happening and what is going on is what feels right. It allows us to open up. It is amazing.

Thank you so much for being my guest to talk on how to stay cool during media interviews. Diane Altomare’s book, Clarity: Ten Proven Strategies to Transform Your Life is something that you can get at just go to her regular website which is 

Thank you so much for talking about your fantastic experiences and how to stay cool during media interviews. A lot of things that you have said, will surely set a lot of people’s minds and feelings at ease to know what you have gone through and to hear some of the wisdom that you shared in your own experiences. Thank you for that.

Thank you Susan, it is so amazing to be with you as always.

About Diane Altomare

Today, my guest is Diane Altomare and she is the author of a fabulous new book called Clarity: 10 Proven Strategies to Transform Your Life. Diane is an integrative life coach to thousands of people, including teenagers worldwide, and for the past 16 years she’s been a beloved motivational speaker, a national keynotes speaker, and a workshop leader.

Through those talks, she has also helped thousands of people transform from a limiting past to an inspiring future. I love that phrase, by the way. She has been featured on radio shows including I Heart Radio. She contributes to Finer Minds which is an online resource for personal wellness information and enlightened ideas.

Diane received her certification as a Master Level Coach from the Ford Institute of Integrated Coaching founded by Debbie Ford. She divides her time between sunny in beautiful California and Rainy Seattle, which she describes as the best of both worlds.

I wanted to let you know that you can get a free excerpt of Diane’s book at her website which is + some bonus gifts. If you want to work with Diane directly, which I highly recommend, you can book an appointment right on her website at


Hire Diane to work with you or your teenager or join her course

Take Diane’s online breakthrough courses

Buy Diane’s book + get your bonuses

Download chapter 1 of Clarity

Want to prep for a media appearance or book tour? Let’s chat!

Prepare for a media interview

How to stay on message and stay cool during a media interview

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Hi, I'm Susan

I’m a media coach, martial artist + marketing strategist who helps you communicate your values, mission + message during media interviews to multiply your revenue while building your brand + business. I believe that you don’t need to brag, beg or whore yourself to get the publicity you want. Nor do you need to be an axe murderer, a shamed sports star, or be involved in a sex scandal. There is another way…

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