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It’s a Beautiful Piece of Content… And No One’s Going to Read It

Often a bridesmaid, never a bride

By Guest Blogger Colin Martin

The headline of a piece of sales copy or advertising is the most important part of the entire ad. That’s because it’s the first point of contact and the single element that ‘pulls’ the reader in further. You can’t sell to someone if they don’t read the ad. The headline needs to be well t

What are some important elements to look for?

  • Does it relate to them? – TO PEOPLE WHO WANT TO WRITE — BUT CAN’T GET STARTED
  • Do they imagine it could be them? –  THOUSANDS HAVE THIS PRICELESS GIFT — BUT NEVER DISCOVER IT!
  • Does it create a fear? – LAST FRIDAY…WAS I SCARED!—MY BOSS ALMOST FIRED ME!
  • Does it create a sense of wanting to change? – OFTEN A BRIDESMAID, NEVER A BRIDE
  • Does it ‘personalize’ and identify with someone else? – IMAGINE SOMEONE LIKE ME…HOLDING AN AUDIENCE SPELLBOUND FOR 30 MINUTES

These are emotional ‘triggers’ that stir curiosity in the reader and will make them want to read further. It’s important to try and put a point across without sounding to salesy. You want them to focus more on the information: What’s in it for them? What benefits will they get? … rather than making it look like something’s for sale.

Writing ads will never go away. There are even more places on the Internet to compel people to buy: squeeze pages, videos, articles, banner ads, etc… and each one has a certain element that makes it stand out to your visitor.

Colin Martin is the Marketing Manager for Tom Antion and Associates. He works with authors, speakers, coaches and entrepreneurs to effectively bring their content marketing to life through storytelling and engagement. He is the author of the novel Secondhand God available on Amazon and Nook.

Make more fans and close more sales by touching the hearts of your website visitors. Join Colin & Susan on April 12, 2012 for the complimentary Ultimate Persuasion webinar and discover the simple steps of emotional engagement and visitor curation. Online content is more than communication; it’s an experience.


Website Copywriting: Finding Your Voice in a Sea of Hype

Write in the same voice as you speak

By Guest Blogger Colin Martin

It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and don’t your reader have to consult Thesaurus.com to decipher what your writing about.

(more…)


What Do Rich Authors Know That Poor Authors Don’t?

 

Steve Harrison has learned rich authors simply do seven key things differently than poor authors.

by Susan Harrow, Media Coach & Marketing Strategist

Want to make a whole lot more from your non-fiction book — maybe even enough to go full-time? After working with 9,300+ authors over the last 20 years, Steve Harrison has learned rich authors simply do seven key things differently than poor authors.

Join Steve for a free telephone seminar on Thursday, March 1st and he’ll share those things with you.

To register go here now: http://bit.ly/zB9Vih

What you’ll discover on the call will arguably be the most important information you’ve ever heard about publishing. Let me know if you agree.

I’m a compensated affiliate. My subscribers rave about Steve’s programs so I continue to share them with you. Love to hear about what you’re learning!

To register go here now: http://bit.ly/zB9Vih

 


Secrets of the Publicity Superstars

 

Become a publicity superstar

by Susan Harrow, Media Coach & Marketing Strategist

In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”.

The media loves them and they’re regularly on radio/TV shows and written-up in print publications.

They not only know how to get a huge amount of free coverage, but also how to profit from the coverage in the form of increased sales, name recognition, speaking engagements and more.

To discover how these “publicity superstars” do it and how you too can use their strategies, join Steve Harrison this Thursday, February 9th for a free webinar (or teleseminar if you prefer).

Here’s just a few things you’ll learn on Thursday:

  • Advice from a former NBC producer who booked guests for the Today Show and Dateline NBC on how to become a regular guest on national TV and/or even get offered your own show (think Dr. Phil).
  • How to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field.
  • Three things Donald Trump does to speak in compelling sound bites.
  • How Jennifer became a regularly-featured lifestyle expert on Fox News Channel and the Early Show as well as scoring coverage in hundreds of print media outlets including O the Oprah Magazine, Redbook, US Weekly, Success and Entrepreneur.
  • Why most authors and experts fail to make the leap from just getting local publicity to scoring big-time national media coverage.
  • Why your credentials don’t matter as much as you might think, but what DOES matter when the media is deciding whether or not to feature you.
  • “The Book Plus Strategy” and how an unknown self-published author used it to become a regular on radio, making a six-figure income doing phone interviews.
  • The hook that helped a nutritionist claim so much media coverage it generated over $60 million in sales of his books and information products.

Again, to register for Thursday’s webinar/teleseminar:
http://www.getmajorpress.com/call114

I look forward to seeing you on more radio/TV shows and reading about you in print publications!


Webinar Replay: 5 most lucrative paths to monetizing your knowledge

 

by Susan Harrow, Media Coach & Marketing Strategist

Hey everybody, Brendon opened Experts Academy early on this!

If you missed Brendon Burchard’s incredible webinar today, then you’ve got to check out the replay. All I can say is WOW.

Make that double WOW.

Experts Academy Replay

https://burchardgroup.infusionsoft.com/go/ea4replay/SusanH

I loved his quote, “Never let your self-doubt prevent you from serving the world.”

Yes, you have a duty to share your gifts with us and the world.

And when is that time? Now. Now is the time

The webinar was all about how you can become a highly-paid expert on any topic as an author, speaker, coach, seminar leader, or online trainer. Powerful stuff.

Brendon surprised us at the end and opened up Experts Academy for registrations for the first time since November 2010. You’ll want to watch – he’s giving away two tickets to Experts Academy, which usually retail for $4,997 EACH. It’s really an incredible program.

Please go. Shine. Take risks and go for what you want.
https://burchardgroup.infusionsoft.com/go/ea4replay/SusanH


Easy Video Production For Small Business People

by Susan Harrow, Media Coach & Marketing Strategist

If you are just starting out with marketing or you’ve been in the marketing game for a while now, if you are not using video then you are missing out on a golden opportunity.

I believe a lot of people know they have to get into video but they are hesitant. Either they are concerned with the cost of the equipment, the learning curve, the amount of (supposed) work it takes to make a video, or any number of reasons. Believe it or not, you could start creating great looking videos for under $275. That would get you all of the equipment needed to start. And yes, I am including a camera in that price.

How, you ask? Well, you can search long and hard all over the Internet to find what you’re looking for, and it’s out there somewhere,or you could ask us yourselves at our live Easy Video Creation webinar. I’ll be hosting a training you on how to create quality videos inexpensively. Not only that, we will also be providing step-by-step instruction on how to market your products and services with these videos.

Join us for a free 1 hour webinar Tuesday, November 1 on YouTube Super Secrets: Getting Views, Subscribers & Branding.

Claim your spot now: http://bit.ly/vz7RdM

 


Are You Making Enough As An Author?

Are You Making Enough As An Author?

Free telephone seminar Tuesday, October 25th and discover strategies for boosting your income in any economy.

Most non-fiction authors never begin to tap their financial potential, which is too bad because there are often some relatively easy ways they can make a whole lot more money.

You’re invited to a free telephone seminar on which you’ll discover proven tips for creating spin-off income streams based on your book or expertise, how one non-fiction author created over $720,000/year of non-royalty income and seven other surprisingly easy strategies for quickly making a quantum leap in your income as an author/expert, To register, go here now: https://m164.infusionsoft.com/go/Thrive/A10114


Teleseminar With Jack Canfield on How He Sold 115 Million Books

Jack Canfield

Jack Canfield is one of the most successful authors and speakers of all time.

He was featured in the movie The Secret and co-created the Chicken Soup for the Soul series which has sold over 115 million books.

In fact, at one point he had seven books on The New York Times Best Seller List simultaneously — a world record.

Want to hear how Jack became so successful and how you can use his strategies to get where you want to go as an author, speaker or entrepreneur? You’re invited to a free telephone seminar on Thursday, October 20th on which you’ll hear Jack interviewed by my colleague and friend Steve Harrison.

Whether your book or project is still in the idea stage or you’re already a pretty advanced marketer, you’ll come away with fresh insights you can use. I’m a compensated affiliate.

Go here now to register for Thursday’s call: https://m164.infusionsoft.com/go/JackQL13/A10114/

Even if you’ve heard Jack before, you’ll come away with strategies you can use right away. You’ll discover:

  • Jack’s journey from inner city public school teacher to best-selling author and speaker.
  • How he and co-creator Mark Victor Hansen kept going when Chicken Soup was rejected by 144 publishers.
  • What to do if you find yourself reluctant to aggressively market your work.
  • Jack’s advice if you need to make money within 30 to 60 days.
  • The two mind-sets you need to create a best-selling book.
  • How to find someone to sponsor your book.
  • The “bypass marketing” strategy that made Chicken Soup a big hit.
  • How to systematically create word-of-mouth marketing for your book.
  • Jack’s advice for getting started as a public speaker.
  • What most people don’t understand about the Law of Attraction and how it helped him get on Oprah, hit The New York Times Best Seller List…

and more!

Go here now to register for Thursday’s call with Jack Canfield:
https://m164.infusionsoft.com/go/JackQL13/A10114/

All the Best,

Susan


11 Tips to Better Writing

 
5 Secrets to Write a Book in a Weekend

 

By Donna Kozik Guest Blogger

Remember hearing the stories of tortured or starving writers? Luckily, it’s not that way anymore.

Now, with email, blog posts, status updates, tweets and more, we’re all writing more. And most of us find it’s really not that difficult.

A book though, that might be another matter. Even though it’s more common to write a lot, the idea of getting it all together for a book-one that makes sense-can be intimidating.

Start with these fast and easy tips. They are just a sampling of what I have to share in the upcoming call “5 Secrets to Write a Book in a Weekend.”

  1. Your Inner Critic will ruin your writing party and stifle your flow. Invite them to the editing party only!
  2. When to let a word or phrase be “good enough” comes with experience. Finish the first draft before worrying about minor details.
  3. Readers want information in a quick & easy format. Short and powerful books are selling better than long-winded ones.
  4. Chapters can be quickly written by answering a series of 10-15 questions you know your target audience is asking.
  5. Read everything you can. Note what does and doesn’t engage you. The more you read the better you will write.
  6. Two words are not always better than one. When you have said what you wanted to say–stop.
  7. Use strong verbs instead of weak ones that need to lean on adverbs. Ex: “whispered” is better than “spoke softly.”
  8. When it’s time to edit-print and read your manuscript out loud. Errors you missed on the screen will jump out at you.
  9. Readers love lists. Whether it’s “11 Worst Small Business Mistakes” or “50 Ways to Leave Your Lover,” lists are a hit.
  10. Case studies are great fodder for books. They lend credibility, add a human face and liven up what might otherwise be dull.
  11. Most writers can get by without a content editor but do not forgo your proofreader.

Although I hope you find these tips useful, even I know they probably won’t be the catalyst to help you actually get a book manuscript written and published. There’s more you want to know about overcoming procrastination, deciding on a winning topic, and settling on a final word count and great title for your book.

You can find out more about all those things during my free call and audio “5 Secrets to Write a Book in a Weekend.” Get access to this information here.

About the Author: Donna Kozik is a two-time award winning author and creator of the Write a Book in a Weekend® system. She has a personal goal of turning 1,000 people into published authors in the next 12 months and is well on her way. Find out more about Donna and her work, plus get access to more book writing tips and strategies here.


Secrets of the Publicity Superstars

Basking In Publicity

In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”.

The media loves them and they’re regularly on radio/TV shows and written-up in print publications.

They not only know how to get a huge amount of free coverage, but also how to profit from the coverage in the form of increased sales, name recognition, speaking engagements and more.

To discover how these “publicity superstars” do it and how you too can use their strategies, join Steve Harrison this Wednesday, July 27th for a free webinar (or teleseminar if you prefer).

Here’s just a few things you’ll learn on Wednesday:

  • Advice from a former NBC producer who booked guests for the Today Show and Dateline NBC on how to become a regular guest on national TV and/or even get offered your own show (think Dr. Phil).
  • How to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field.
  • Three things Donald Trump does to speak in compelling sound bites.
  • How Jennifer became a regularly-featured lifestyle expert on Fox News Channel and the Early Show as well as scoring coverage in hundreds of print media outlets including O the Oprah Magazine, Redbook, US Weekly, Success and Entrepreneur.
  • Why most authors and experts fail to make the leap from just getting local publicity to scoring big-time national media coverage.
  • Why your credentials don’t matter as much as you might think, but what DOES matter when the media is deciding whether or not to feature you.
  • “The Book Plus Strategy” and how an unknown self-published author used it to become a regular on radio, making a six-figure income doing phone interviews.
  • The hook that helped a nutritionist claim so much media coverage it generated over $60 million in sales of his books and information products.

Again, to register for Wednesday’s webinar/teleseminar: http://www.freepublicity.com/superstars/?10114

I look forward to seeing you on more radio/TV shows and reading about you in print publications!