Posts Tagged ‘media’
Make your Media Interview Count – Don’t Miff It!
Make your Media Interview Count – Don’t Miff It! Will You Muff it When the Media Calls? Not if you’ve intentionally and thoughtfully planned, prepared and practiced the stories, statistics, facts, vignettes, anecdotes, analogies, acronyms about your business and brand to artfully integrate into the conversation. But many, who haven’t done the work, find themselves…
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Press Release Make Over: Before and After
What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully. Here is the before: EAT PRAY LOVE YOURSELFSPIRITUAL TRAVEL COMPANY GETS ON THE MAP LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’ founder,…
Read More5 Big Media Appearance Mistakes You Don’t Want to Make
Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so. A while back I heard an interview with…
Read MoreWhy The Media Hate You Joe Public
How can I find you? Most people didn’t give me their full contact information. I know this sounds ludicrous, but not only did people not include their website or phone number, but they often had a gmail, hotmail or other free account so even when I tried to Google them I couldn’t find their website. Maddening. One PR person didn’t even leave her name! (This frightens me deeply).
Please give the media every single option you have to get in touch with you and let them choose the medium they prefer. Include your phone, cell, email, website, blog, facebook, and a direct link to your media page. And, need I say it, your full name?
Read Morehow to rescue your reputation when the media ruins it
The top neurosurgeon for Highland Hospital in Oakland, CA, Dr. Federico Castro-Moure told me his story during a break at my San Francisco Learning Annex class which he attended, called How You Can Get a 6 Figure Book Advance.
Castro-Moure said that just as he was about to operate on a patient when an assisting nurse called in the cops. An altercation ensued and the police claimed he was drunk and disorderly. Castro-Moure told me he had a glass of wine with dinner. (I didn’t know that there wasn’t a policy against surgeons drinking before operating-it’s their judgment or the judgment of their peers. Patient beware).
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