Posts Tagged ‘Public Image’
Website Copywriting: Finding Your Voice in a Sea of Hype
By Guest Blogger Colin Martin It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and…
Read MoreSecrets of the Publicity Superstars
In almost every field, there are people who are extremely good at getting publicity. You’ve seen them, you recognize that they have “it”. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a huge amount of free coverage, but also how to…
Read MoreMedia Coaching Tips for Anthony Weiner – Twitter Photo Scandal
1. Don’t deny the obvious. How can you not know your own weiner? In or out of underwear I challenge any man not to know his own organ intimately. The married representative Anthony Weiner, denied sending a photograph of his “bulging briefs” to a 21-year-old college student from his…
Read More21 Sound Bites In 21 Minutes
Click here to Join Susan Harrow for a Free Webinar: How to Become a Media Darling
Read MoreI have a media coaching a client who is a whistle blower
It’s intense. The story, which includes deception, sex, celebrities, heiresses, spiritual leaders, gambling and lots and lots of money is unsettling. The challenge is to find the core of the story while telling the truth — no matter how hard, ugly or disturbing. My client is risking everything so other people won’t get hurt like…
Read MoreAre you properly packaging yourself?
I spoke at a Film Angels event, a program that matches filmmakers with venture capitalists who want to support the film industry — while making a profit. My topic was how to present, pitch, package and publicize yourself and your film. There’s ample money out there, but not so many projects get funded. It’s not…
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