PR Viagra: Strategies to Long Lasting Publicity

I was reading the Wall Street Journal and the New York Times at my parents’ house on Easter Sunday and was struck by two articles on two different approaches to PR. That of Lauren Conrad, the 15 second scrabbler attempting to manufacture fame, and Eckhart Tolle, who embodies the dignified organic approach. Conrad is the MTV reality star of “The Hills” who is scuttling to build a brand around her image. So far, not many people are buying her credibility or her products.

Read More