Posts Tagged ‘publicity training’
How Your Presence Inspires Clients to Love & Buy from You!
Summary: Presence is often underrated, especially for introverts who feel they have to be big to be seen. Your presence is the most important thing, and it inspires clients to love and buy from you. Making yourself a light will attract people and opportunities. Make of yourself a light In our culture, I think that…
Read MoreBarack Obama’s Campaign Strategy: How you can apply his PR techniques to your publicity campaign
Summary: The Obama White House PR campaign strategy offers valuable ideas for your own publicity campaign. Focusing on how to establish yourself as a thought leader, learning how to align your verbal and non-verbal language and building a strong, positive, and consistent message that resonates deeply with your target audience are all fantastic techniques to…
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My Radio Show Disaster
I just did a radio interview and totally muffed it. It was a huge disaster. I didn’t take my own advice – and even some of the advice I’d planned to talk about – on how to interrupt someone! I completely forgot in the moment. Here’s what happened… The phone rang on my landline. There was…
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Make Your Sound Bites Steal-able With One-Liners
If you think sound bites are just for the salesy, sleazy or slick, think again. They are your core messages that convey the most important things you want your audience to know. I take you through some steal-able examples that you can model —and show you how to make your sound bites steal-worthy.
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Why I Can’t Stand The Cult of Fake Authenticity
Are you being fake by blurting out your most intimate inner workings to strangers? Do you sometimes feel battered by in-your-face authenticity? Let’s be truly real vs. crafting authenticity.
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A Media Training Transition That Can Save Your Skin
You’re asked a question you don’t want to answer. You’re caught off guard by the host or reporter’s surprise, irrelevant, inappropriate, intimate or invasive question. Here’s the one transition that can save your skin that works every time.
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