Posts Tagged ‘Small Business Marketing’
The Email Pitch Letter That Got Me Publicity – That You Can Copy
This is the email that got me featured in a local paper called The Marin Independent Journal (Marin IJ). The journalist, PJ had written about our garden (Which has been featured in Better Homes & Gardens) before from a different angle—saving the disappearing bees. You can copy it in a snap. So you can get…
Read More3 Gifts Hidden Inside Every Pang of Jealousy
Sunita (name changed) walked into the dojo, confident, regal and self-possessed to begin practicing Aikido. For some people — including me — studying Aikido (The Japanese Martial Art, called The Way of Harmony that works as a way to polish the spirit, to turn lead into gold) is a slow, awkward, and arduous process. It…
Read MoreMessy, Gorgeous Process
By Guest blogger Laurie Wagner What if I told you that it took me ten years to understand what I was teaching? It looked like I was teaching people how to write, but what I was actually doing, I realized late in the game, was teaching writers how to peel away the layers of…
Read More9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
Read MoreYour Online Profile: Make One Change for Big Gain
By Guest Blogger Nancy Juetten Have you reviewed your LinkedIn, Facebook, Twitter, website/blog, and Biznik profiles lately to make sure the stories you are sharing are accurate, current, and compelling? I changed my profiles to reflect a keyword-rich headline two weeks ago and welcomed two speaking engagements and a new joint venture conversation almost…
Read More5 Things I learned From Jack Canfield’s Mastermind Group: To Help Make Your Book a Bestseller
We were all sitting in Jack Canfield’s living room on a huge couch in his home in Santa Barbara surrounded by giant gems, crystals, artwork and views into the lush gardens reminiscent of Canfield’s beloved Hawaii. Canfield mentioned that he wanted a room where diplomats and leaders of countries as well as his family…
Read More