The Email Pitch Letter That Got Me Publicity – That You Can Copy
This is the email that got me featured in a local paper called The Marin Independent Journal (Marin IJ). The journalist, PJ had written about our garden (Which has been featured in Better Homes & Gardens) before from a different angle—saving the disappearing bees.
You can copy it in a snap.
So you can get free publicity too – either local publicity or national publicity. This email is universal.
EMAIL #1 ME TO PJ:
Subject line: Group coaching salons in the garden
Loved your piece on going directly to jail to get garden bargains. We’ve been considering getting an owl box so this is great to know!
While we do have native plants and make sure the birdbaths are full for all the birds, bees and insects, we’re also using the garden for something new so other people can enjoy it’s beauty:
Think party, literary salon and laser coaching all wrapped up in an enlivening day.
Kind of like blooming your business.
It’s a new alternative to meeting in stuffy hotel rooms and following a stiff agenda. Instead you…
Come with your business longings, dilemmas, and stuck points.
Leave with a clear mind, a full heart — and a plan.
And though I love virtual trainings (and run a few) people are craving more intimate experiences.
Love to hear your thoughts.
Here is how our correspondence continued.
EMAIL #2 PJ RESPONSE
Love it! When does it start?
ME: It’s 1 day on Saturday Sept 19 from 1-5.
Email #3 PJ RESPONSE
Got it. Does it have a strong garden connection other than just being in a garden. Events need to have a strong connection to the garden : )>
ME: Well, everyone says that this feels like a sanctuary and when they see the trellis they say it’s the perfect place to get married so I see the garden as a way to better connect with yourself and what you want vs. sitting in front of a computer.
We are not just going to sit at the table, but were going to walk and talk down the pathways and use movement and the flowers as a way to loosen our thought process and brainstorm.
We will also deadhead – prune away what no longer serves us, by pruning our roses, echinaceas, or boxwoods.
Everyone will also plant a seed in a tiny pot of dirt as a metaphor to grow their business. (Gloves optional!) When I planted tiny maples that had self-seeded from our giant Japanese Maple, hands deep in dirt with my next door neighbor’s kids, they said, “I wish we could do this more often!”
Everyone will leave with a bundle of beautiful lavender to smell to remind them of the day to stay inspired and to take action on what they say they want.
Is that enough?
How does that sound?
RESULT: We set up a time to talk two days later. She interviewed me and the article posted. This short format works for either local or national publicity. It’s short, to the point and doesn’t give away all the nitty gritty details until the reporter / producer is interested and asks.
As soon as the piece posted people called or just purchased their place online the same day the article came out.
There are just 2 spots left. Want to come? (San Francisco Bay Area).
I rarely do in-person events and this is the only one I’ll be doing this year. I’d love to meet you and work with you in person! I hope one will be for you. ?
Here is PJ’s piece about the garden coaching salon.
For the FREE 100 Word Email That Can Get Media To Call You special report, template + examples that goes into more detail and the psychology behind this strategy go here. You can copy it exactly to pitch YOUR local and national media contacts so you can get publicity. (It’s free!)
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