Posts Tagged ‘Social Media’
3 Simple Steps to Turn Media Interviews into Sales
SUMMARY: “Incorporate these three simple steps to transform media interviews into sales opportunities. First, infuse your messaging with anecdotes that tie your past experiences to your present expertise. Second, highlight client successes to showcase the impact of your product or service. Finally, share personal stories of suffering with authenticity and wisdom to build trust and…
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What To Do When People Criticize You in Person or on the Internet
Last week I spoke at East Bay Women’s Network to a group of wonderful women attended who were curious about how to promote their businesses and themselves. It had been a long time since I’d given a “speech” as I’ve been on a bit of a hiatus from speaking engagements or other public events. My…
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Let Your Work Carry You Via Milan Rai
So many experts tell you to have a 5-year plan. But what about just going where you’re guided? I was inspired when I read about how Milan Rai let his work carry him to unlikely places and how publicity came naturally as he worked on what mattered to him.
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9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
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PR Downton Abbey Style: 5 Things You Can Learn From Their Social Media Campaign
When Downton Abbey first aired on PBS I wrote: I’m losing sleep. My sweetie and I curl up on the couch to watch hour after hour of Downton Abbey. We just started season two and already my mind is buzzing about all the ways the content in each episode has great examples that apply to…
Read More5 Things I learned From Jack Canfield’s Mastermind Group: To Help Make Your Book a Bestseller
We were all sitting in Jack Canfield’s living room on a huge couch in his home in Santa Barbara surrounded by giant gems, crystals, artwork and views into the lush gardens reminiscent of Canfield’s beloved Hawaii. Canfield mentioned that he wanted a room where diplomats and leaders of countries as well as his family could…
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