Posts Tagged ‘Sound Bites’
3 Ways a Media Appearance is Like a Vince Flynn Thriller
I have four Vince Flynn thrillers piled on the floor by my bed right now. I stay up way too late reading them, glancing at the clock saying to myself, “I should stop now.” But I don’t. They are more than page turners, they are enthralling. They put you in the world of politics, danger,…
Read More3 Superstar Secrets to Getting Results From Your Media Appearances
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Most people who are in a rush to get publicity dash off a press release and then expect instant fame. But what typically happens IF the media calls is they don’t have their sound bites ready. What follows is…disappointment. They don’t get…
Read MoreSound Bite Slip Ups
We’re living in an age where there is a 24/7 news cycle. We’re bombarded with online video, everyone is snapping pics with their camera and the next American Idol is waiting to be discovered. Privacy is a thing of the past. Transparency is king – whether you like it or not. The good news is…
Read MoreSand, Sea and Sound Bites Don’t Usually Go Together
I’m bronzed and relaxed. Recently I media trained Dr. Brian Alman Ph.D in clinical psychology on the beach in San Diego. This was a first for me as sand, sea and sound bites don’t usually go together. I loved it! The beach is where he does his private sessions. All day. He does 20 years…
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Make your Media Interview Count – Don’t Miff It!
Make your Media Interview Count – Don’t Miff It! Will You Muff it When the Media Calls? Not if you’ve intentionally and thoughtfully planned, prepared and practiced the stories, statistics, facts, vignettes, anecdotes, analogies, acronyms about your business and brand to artfully integrate into the conversation. But many, who haven’t done the work, find themselves…
Read More5 Big Media Appearance Mistakes You Don’t Want to Make
Is there such a thing as a bad author who has a good book? Can you be a respected expert yet be a bore? What if you alienate your audience and the media? But deeper than that, can dull media appearances tarnish your reputation? I think so. A while back I heard an interview with…
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